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24 September 2020

Everton agree Parimatch partnership

Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK. The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays and Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions. Parimatch’s UK site will launch on October 1. Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories. In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports. Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories. We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.” Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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17 September 2020

Parimatch to announce partnership with football champions Juventus

Limassol, 17 September 2020: Parimatch, the global technology and betting company, announce today a new partnership with iconic international football team Juventus. Partnering with Juventus, one of the world’s biggest clubs, represents a major milestone for Parimatch, enabling the brand to grow its international profile even further by reaching millions of fans across the world. Parimatch and Juventus will collaborate closely through this deal, as two brands dedicated to creating unparalleled entertainment experiences that resonate and inspire. Parimatch and Juventus will host a virtual press conference at the beginning of October, where both parties will speak more about this new partnership. Press conference attendees will hear details of the exciting news from Parimatch CEO Sergey Portnov and Juventus Chief Revenue Officer Giorgio Ricci, who will be joined by a very special guest. The confirmed date, time and details of the conference will be announced in due course. Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.” Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match. We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience." Parimatch forges partnerships which reflect its fighting spirit, to excite customers, both old and new. In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Embodying the brand’s boldness, Parimatch’s brand ambassador family includes global sporting legends Conor McGregor and Mike Tyson. Through all its partnerships, Parimatch creates high quality content which exhilarates audiences and enhances customer experience.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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11 September 2020

Parimatch named new Leicester City training wear partner and betting partner

Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign. Leicester City Football Club announce Parimatch as First Team training wear partner and betting partner Parimatch is an international betting and technology company The company’s branding will be visible on the training and warm-up wear of Leicester City’s First Team squad as well as in stadia at The King Power Stadium Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels. Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.” Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain. The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming. Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed. Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.” Ivan Liashenko, CMO at Parimatch added: "Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.” In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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LOCATION

365 28th October Avenue,
Limassol, Limassol 3107, Cyprus

CONTACTS

Please, send your inqiuries to the e-mail:

 

[email protected]

 

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