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01 July 2020

TECH TRANSFORMATION AT COLLISION FROM HOME

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation. On transforming into a tech business, Sergey Portnov said: “At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination. “Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.” Sergey’s top five tips on tech transformation: Lesson 1 –Accept the sacrifice “In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.” Lesson 2 – Hire the best “Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.” Lesson 3 – Speed is of the essence “For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.” Lesson 4 – Build company culture “We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.” Lesson 5 – Balance experience with ambition “It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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17 June 2020

Parimatch partners with Collision from Home

Parimatch, the international betting brand which delivers seamless entertainment powered by technology and innovation announces a partnership with Collision from Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. As part of the partnership, Parimatch’s visionary CEO Sergey Portnov – who transformed Parimatch from a physical bookmaker into a cutting-edge tech and entertainment brand - will take to the virtual stage alongside some of the biggest brands in the tech world, including Microsoft, Spotify, Twitter, Google and WhatsApp. Portnov’s talk will cover a range of topics including: How to successfully lead and drive technological change How courage and bravery were critical in Parimatch’s journey to become a tech leader How the synergy of technology, business and sport has led to Parimatch’s success How to attract top class tech talent How the COVID-19 crisis has shown that only those brands who harness the power of tech to adapt will survive The importance of corporate culture in a tech business Sergey Portnov Said: “I am delighted to be speaking at Collision at Home, alongside some of the greatest leaders and brightest minds in the global tech industry. At Parimatch, we are driven by data-led technology and innovation so that we can deploy the latest tech solutions in the global gaming and entertainment industry. We value experimentation, continuous improvement and agility above all else, which means we are continually ahead of the curve - whether through our product offering, online platform, or by entering developing markets. I look forward to sharing my insights and experience with Collision at Home attendees. “Parimatch is an exciting place to be right now. We dream big, take risks and achieve great results. We are committed to the development of our people and providing high achievers opportunities to grow professionally. Like what you hear? Come and join us and you can be part of the Parimatch vision to deliver new and unparalleled entertainment experiences for our customers.” Created by the same minds behind Web Summit, Collision is the USA’s fastest growing tech conference, often referred to as the “Olympics of tech”. The 2020 conference will take place between June 23-25. Due to the COVID-19 pandemic, the event has been moved online, where 30,000 attendees will be informed and inspired by 100 hours of content over the three days.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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11 June 2020

It’s a hat-trick!

Parimatch is excited to announce that it has been nominated not once, but three times for the EGR Marketing and Innovation Awards! These industry awards recognise outstanding creativity and innovation in online gaming, and Parimatch has made the shortlist for Best use of a brand ambassador, Brand of the Year and Sportsbook marketing campaign. These nominations follow a period of significant momentum for Parimatch and its marketing initiatives. As well the launch of the bold new Parimatch brand, 2019 saw sporting icons Conor McGregor and Mike Tyson join the Parimatch team as brand ambassadors. These major milestone moments set the tone for the rest of the year, with Parimatch launching two multi-channel campaigns involving both promotional content and consumer activations. Parimatch’s ‘Fired up to win’ and ‘A new epic story’ campaigns ran across billboards, digital channels and social media, ensuring that a huge audience in the CIS and beyond engaged with Parimatch’s new brand look and its new brand ambassadors. Outside of ambassador-led brand activations, Parimatch has continued to innovate, and much like its embrace of non-traditional and emerging sports, Parimatch seeks out new and unpredictable ways of engaging current and new customers. Parimatch’s ‘Game of Sports’ campaign, which launched at the same time as the final season of Game of Thrones, is an example of how Parimatch uses a creative approach to ensure its marketing output is as compelling as its sportsbook. With an emphasis on data and performance, Parimatch’s marketing strategy has seen Parimatch reach entirely new audiences worldwide and boost customer recruitments, helping the Parimatch brand go from strength to strength in the past year. Ivan Liashenko, CMO of Parimatch said: “We are proud that our marketing drive over the course of the past year has achieved such success, with the Parimatch brand having been catapulted onto the international stage with our ambassador-led marketing initiatives and digital first approach to campaigns. It is great to see that we have been recognised for this work through our nominations at the prestigious EGR Marketing & Innovation Awards. We’re looking forward to the virtual event, and are feeling fired up to win!”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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LOCATION

365 28th October Avenue,
Limassol, Limassol 3107, Cyprus

CONTACTS

Please, send your inqiuries to the e-mail:

 

[email protected]

 

Social Networks