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30 September 2020

Parimatch becomes Official Betting Partner of LaLiga in the CIS region

Two-year agreement covers 15 territories in CIS and features event, broadcast and marketing visibility Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS). Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid. Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players. This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC. The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.” Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.” Oscar Mayo, director of business, marketing and international development at LaLiga added: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region. To celebrate the sponsorship agreement, a global press conference will be held on 15th October between LaLiga and Parimatch. Media interested in attending can contact [email protected] to confirm their place.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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24 September 2020

Everton agree Parimatch partnership

Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK. The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays and Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions. Parimatch’s UK site will launch on October 1. Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories. In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports. Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories. We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.” Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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17 September 2020

Parimatch to announce partnership with football champions Juventus

Limassol, 17 September 2020: Parimatch, the global technology and betting company, announce today a new partnership with iconic international football team Juventus. Partnering with Juventus, one of the world’s biggest clubs, represents a major milestone for Parimatch, enabling the brand to grow its international profile even further by reaching millions of fans across the world. Parimatch and Juventus will collaborate closely through this deal, as two brands dedicated to creating unparalleled entertainment experiences that resonate and inspire. Parimatch and Juventus will host a virtual press conference at the beginning of October, where both parties will speak more about this new partnership. Press conference attendees will hear details of the exciting news from Parimatch CEO Sergey Portnov and Juventus Chief Revenue Officer Giorgio Ricci, who will be joined by a very special guest. The confirmed date, time and details of the conference will be announced in due course. Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.” Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match. We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience." Parimatch forges partnerships which reflect its fighting spirit, to excite customers, both old and new. In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Embodying the brand’s boldness, Parimatch’s brand ambassador family includes global sporting legends Conor McGregor and Mike Tyson. Through all its partnerships, Parimatch creates high quality content which exhilarates audiences and enhances customer experience.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more