Parimatch becomes Official Betting Partner of LaLiga in the CIS region

Parimatch, the multinational betting holding, today announces it will be the official betting partner to the second season of international esports series EPIC League for Dota 2. The partnership will see the Parimatch brand integrated into the Russian broadcasts of games held by RuHub studio. Matches of Epic Esports Events' EPIC League will be held in two divisions in the Europe/CIS region from October 29 to December 13. The prize pool for the first division is $500 000, and $50 000 for the second division. First division participants include Virtus.pro, NAVI, Alliance, Team Liquid, Nigma, Vikin.gg and OG и Secret. Stepan Shulga, Head of eSports at Parimatch said: “The second season of the EPIC League promises to be the hottest event of the year. Perhaps the legendary Virtus.pro players will rise to the challenge of an updated roster. A new era of NAVI is finally dawning. Even Team Secret suffered a loss in the preliminary stages of the tournament, which is hard to believe. We’re delighted to be collaborating with RuHub again at such an amazing tournament and are already preparing some great surprises for the audience.” Sergey Barkhudarian, Commercial Director of ESforce Holding said: “Throughout our years of cooperation, Parimatch has shown itself to be one of our most reliable partners. We’re thrilled to work with a company that is so interested in the development of esports — as is evident by our rich history of collaboration. We are confident that the second season of the EPIC League will be a new and exciting chapter in our joint story.”

On 30 October, industry leaders from around the world will gather for PM GO 6.0 - Join the Fight, a free online conference hosted by Parimatch The pandemic has posed a huge crisis for many sectors, and while the world has recovered from the initial shock, many challenges remain and have even intensified. Experts predict the economic impact of the pandemic will be felt for a long time to come, so what survival strategies can businesses adopt to weather out the storm? Parimatch’s PM GO 6.0 Join the Fight conference will bring together entrepreneurs and leaders from the IT, marketing and sports spheres, who will share effective strategies for businesses in search of advice for how to survive the period described as the “era of disorder”. Experts will share their insights on how businesses can stay afloat when the market has dropped to an all-time low, the tools and solutions that will accelerate a business’ pace of development, and the key principles for crisis management. Amongst other business, IT and sports thought leaders, the following speakers will be sharing their perspectives: ● Conor McGregor — one of the highest-paid athletes in the world, as well as the owner of his own brand of whiskey “Proper No Twelve”; ● Vasily Starostenko, Customer Acquisition at Tesla. (Ex Uber Driver Growth). Startup Investor & Advisor, from San Francisco; ● Dmitry Kolodin, social media and marketing consultant at Pornhub; ● Evgeny Chichvarkin, entrepreneur, investor and founder of “Evroset”, Hedonism Wines wine store and HIDE restaurant; ● Sergey Portnov, CEO of Parimatch Holding. He transformed the betting company into a cutting-edge technology company and a recognized international brand; ● Andrey Fedoriv, entrepreneur, marketer, founder of FEDORIV GROUP. He has worked with leading Ukrainian companies, including Morshinskaya, Novaya Pochta, Oshchadbank, Rozetka and others; ● Grigory Bakunov, CTO, VP of Technology at Parimatch Tech. For more than 15 years, he was involved in launching digital projects and developing innovations at Yandex, and now he manages digital development at Parimatch; ● Dmitry Shvets, founder of ReFace — an application for transferring faces to videos and gifs, which took the top spot on the AppStore, beating TikTok and Netflix; ● Ivan Lyashenko, CMO at Parimatch; ● Atanas Raykov, Director of Rakuten Viber in the EMENA region; ● Luca Adornato, Head of the Marketing at Juventus F.C.; The PM GO 6.0 Join the Fight conference will provide fresh perspectives on both crisis and growth strategies. Experts from Tesla, UFC and fnatic will also talk about effective approaches to work during lockdown. The event will be interesting to everyone who is fighting for the survival of their business. Entrepreneurs, managers, marketers, developers and anyone who wants to adapt to the new reality will gain valuable knowledge and practical advice. Participation in PM GO 6.0 Join the Fight is free if you sign up prior to the event on the conference website: https://pmgo.tech/en. The event begins at 10:00 EETon October 30.

Two-year agreement covers 15 territories in CIS and features event, broadcast and marketing visibility Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS). Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid. Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players. This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC. The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.” Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.” Oscar Mayo, director of business, marketing and international development at LaLiga added: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region. To celebrate the sponsorship agreement, a global press conference will be held on 15th October between LaLiga and Parimatch. Media interested in attending can contact [email protected] to confirm their place.