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TECH TRANSFORMATION AT COLLISION FROM HOME

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation. On transforming into a tech business, Sergey Portnov said: “At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination. “Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.” Sergey’s top five tips on tech transformation: Lesson 1 –Accept the sacrifice “In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.” Lesson 2 – Hire the best “Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.” Lesson 3 – Speed is of the essence “For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.” Lesson 4 – Build company culture “We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.” Lesson 5 – Balance experience with ambition “It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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20 January 2020

Logitech G National League launches fourth season in partnership with Parimatch

Parimatch is proud to be an official partner to Ukraine’s biggest Counter-Strike competition, Logitech G’s National Cybersport League (NCL). The competition, which begins on 18th January, is made up of 11 stages, with games played every weekend both online and in select cities across Ukraine. On 11th April, the best eight teams will travel to Kyiv to play in the finals, where they will compete for the prize pool and the Ukraine Champions Cup on the big stage. NCL is a national competition aimed at developing e-sports in Ukraine, so is open to those with Ukrainian citizenship only. League mission The NCL is an open competition which brings together amateur and professional players alike. The aim of the league is to diminish the barriers that divide esports, and allow young players who aspire to be professionals to experience a whole new level of competition. League format The fourth season of the NCL is made up of 11 qualifying tournaments, played on LAN and online. In each of the tournaments, players will have the chance to earn leaderboard points as well as win Logitech G gaming equipment, with the top eight teams travelling to Kyiv for the finals. Rating Tournament Schedule & Registration 01/18/2020 - NCL Online Minor 01/25/2020 - NCL Dnipro Minor 02/01/2020 - NCL Kyiv Major 02/08/2020 - NCL Lutsk Minor 02/15/2020 - NCL Odessa Minor 02.22.2020 - NCL Dnipro Major 02/29/2020 - NCL Kyiv Minor 03/07/2020 - NCL Lutsk Minor 03/14/2020 - NCL Online Minor 03/21/2020 - NCL Odessa Minor 03/28/2020 - NCL Kyiv Major 11-12.04.2020 - NCL Grand Final Tournament Ambassadors and Commentators Tournament ambassadors and commentators are well known personalities from the CS:GO circui - Arseniy Ceh9 Trinozhenko, Aleksey yXo Maletsky, Alexander Petr1k Petrik, Yury Strike Tereshchenko and Vladislav Zakhlebin Prize pool allocation The total prize pool for the finals will be 300 000 UAH. ● First place - 150 000 UAH ● Second place - 75 000 UAH ● Third place - 37 500 UAH ● Fourth place - 37 500 UAH The Logic G gaming equipment up for grabs in the qualifying stages include: NCL Major Tournament Prize Pool: ● First Place - LOGITECH G815 RGB Mechanical Gaming Keyboard ● Second Place - Logitech G PRO X Gaming Headset ● Third place - LOGITECH G PRO Wireless Gaming Mouse + LOGITECH Gaming Mouse Pad G640 NCL Minor Tournament Prize Pool: ● First place - LOGITECH G413 Mechanical Gaming Keyboard ● Second place - LOGITECH G PRO Gaming Headset ● Third place - LOGITECH G502 HERO High Performance Gaming Mouse + LOGITECH Gaming Mouse Pad G640 League Partners Logitech G Logitech G is a brand of Logitech International, a global leader in the manufacture of accessories for personal computers and consoles. Logitech G delivers cutting-edge keyboards, mice, headsets, game surfaces, and simulation products such as steering wheels and steering wheels to players of all levels, thanks to innovative design, progressive technology, and sincere commitment to gameplay. Logitech International Swiss Open Joint Stock Company, founded in 1981, is listed on the Swiss Stock Exchange (LOGN) and on the Nasdaq (LOGI) in the United States. “Inventing the future of the gameplay for all players lies at the heart of our DNA - and that determines everything we do. Therefore, we are pleased to announce that we will become the title partner of the National Esports League in Ukraine. ”- said Alexander Mazilu, Head of the Region South and Eastern Europe (Romania, Ukraine, Bulgaria, Moldova), Logitech Europe S.A. Parimatch Parimatch is a leader in the betting industry. The company supports sports federations, teams, individual athletes, and also pays attention to the development of esports. “We are pleased to partner with the National Cybersport League, to help develop local esports talent in Ukraine. Despite the fact that eSports is a global phenomenon, you need to remember how it all began, how the first champions appeared, the first championships which took place. We imagine the excitement and desire of gamers who will gather in small arenas (clubs) throughout the country with the goal of reaching the grand national final and become champions of the country. Any grassroots development of this type benefits the industry as a whole, and we wish good luck to all participants" said Stepan Shulga, Head of Esports at Parimatch.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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20 January 2020

Logitech G National League launches fourth season in partnership with Parimatch

Parimatch is proud to be an official partner to Ukraine’s biggest Counter-Strike competition, Logitech G’s National Cybersport League (NCL). The competition, which begins on 18th January, is made up of 11 stages, with games played every weekend both online and in select cities across Ukraine. On 11th April, the best eight teams will travel to Kyiv to play in the finals, where they will compete for the prize pool and the Ukraine Champions Cup on the big stage. NCL is a national competition aimed at developing e-sports in Ukraine, so is open to those with Ukrainian citizenship only. League mission The NCL is an open competition which brings together amateur and professional players alike. The aim of the league is to diminish the barriers that divide esports, and allow young players who aspire to be professionals to experience a whole new level of competition. League format The fourth season of the NCL is made up of 11 qualifying tournaments, played on LAN and online. In each of the tournaments, players will have the chance to earn leaderboard points as well as win Logitech G gaming equipment, with the top eight teams travelling to Kyiv for the finals. Rating Tournament Schedule & Registration 01/18/2020 - NCL Online Minor 01/25/2020 - NCL Dnipro Minor 02/01/2020 - NCL Kyiv Major 02/08/2020 - NCL Lutsk Minor 02/15/2020 - NCL Odessa Minor 02.22.2020 - NCL Dnipro Major 02/29/2020 - NCL Kyiv Minor 03/07/2020 - NCL Lutsk Minor 03/14/2020 - NCL Online Minor 03/21/2020 - NCL Odessa Minor 03/28/2020 - NCL Kyiv Major 11-12.04.2020 - NCL Grand Final Tournament Ambassadors and Commentators Tournament ambassadors and commentators are well known personalities from the CS:GO circui - Arseniy Ceh9 Trinozhenko, Aleksey yXo Maletsky, Alexander Petr1k Petrik, Yury Strike Tereshchenko and Vladislav Zakhlebin Prize pool allocation The total prize pool for the finals will be 300 000 UAH. ● First place - 150 000 UAH ● Second place - 75 000 UAH ● Third place - 37 500 UAH ● Fourth place - 37 500 UAH The Logic G gaming equipment up for grabs in the qualifying stages include: NCL Major Tournament Prize Pool: ● First Place - LOGITECH G815 RGB Mechanical Gaming Keyboard ● Second Place - Logitech G PRO X Gaming Headset ● Third place - LOGITECH G PRO Wireless Gaming Mouse + LOGITECH Gaming Mouse Pad G640 NCL Minor Tournament Prize Pool: ● First place - LOGITECH G413 Mechanical Gaming Keyboard ● Second place - LOGITECH G PRO Gaming Headset ● Third place - LOGITECH G502 HERO High Performance Gaming Mouse + LOGITECH Gaming Mouse Pad G640 League Partners Logitech G Logitech G is a brand of Logitech International, a global leader in the manufacture of accessories for personal computers and consoles. Logitech G delivers cutting-edge keyboards, mice, headsets, game surfaces, and simulation products such as steering wheels and steering wheels to players of all levels, thanks to innovative design, progressive technology, and sincere commitment to gameplay. Logitech International Swiss Open Joint Stock Company, founded in 1981, is listed on the Swiss Stock Exchange (LOGN) and on the Nasdaq (LOGI) in the United States. “Inventing the future of the gameplay for all players lies at the heart of our DNA - and that determines everything we do. Therefore, we are pleased to announce that we will become the title partner of the National Esports League in Ukraine. ”- said Alexander Mazilu, Head of the Region South and Eastern Europe (Romania, Ukraine, Bulgaria, Moldova), Logitech Europe S.A. Parimatch Parimatch is a leader in the betting industry. The company supports sports federations, teams, individual athletes, and also pays attention to the development of esports. “We are pleased to partner with the National Cybersport League, to help develop local esports talent in Ukraine. Despite the fact that eSports is a global phenomenon, you need to remember how it all began, how the first champions appeared, the first championships which took place. We imagine the excitement and desire of gamers who will gather in small arenas (clubs) throughout the country with the goal of reaching the grand national final and become champions of the country. Any grassroots development of this type benefits the industry as a whole, and we wish good luck to all participants" said Stepan Shulga, Head of Esports at Parimatch.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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07 January 2020

Parimatch`s New Year Resolutions

There is no question that 2019 has been a year of amazing achievements for Parimatch. As the world looks ahead to 2020, our CEO Sergey Portnov tells us what he will be striving to achieve over the next 12 months. Grow internationally Parimatch has always looked to international markets when it comes to expansion, and 2020 will be no different. Our African operations have gone from strength to strength, over the past year, the number of employees in Tanzania has doubled. We are considering bringing Parimatch to other African markets too, so watch this space! Sign more Ambassadors 2019 saw international sporting legends Conor McGregor and Mike Tyson join our stable of brand ambassadors, both of which have helped catapult the Parimatch brand across the globe. Next year you can expect to see some more famous faces join the team… perhaps it will be a football hero, a sporting legend from the past, or maybe even a Hollywood film star. Whoever it may be, the most important thing for me is that they personify the spirit of Parimatch. You never know, you may be seeing a familiar face in electric yellow very soon! Continue to develop our new sportsbook platform Behind the scenes we have been busy creating a new in-house sportsbook platform. It has taken us five years of hard work and dedication, but it has absolutely all been worth it. The new platform enables us to scale up more easily, move into new markets quicker and develop products faster. This cutting-edge technology also helps us to attract great people who want to work at a truly innovative, tech-led business. Catch football fever This summer will see football fever grip Europe, and Parimatch is no exception! The Euro 2020 football tournament will be played in no less than 12 countries across the Continent, and we will be providing our customers with the chance to back their favourite team throughout all stages of the competition. I am excited to see what the tournament holds, and who will lift the trophy to be crowned the football champions of Europe.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT
07 January 2020

Parimatch`s New Year Resolutions

There is no question that 2019 has been a year of amazing achievements for Parimatch. As the world looks ahead to 2020, our CEO Sergey Portnov tells us what he will be striving to achieve over the next 12 months. Grow internationally Parimatch has always looked to international markets when it comes to expansion, and 2020 will be no different. Our African operations have gone from strength to strength, over the past year, the number of employees in Tanzania has doubled. We are considering bringing Parimatch to other African markets too, so watch this space! Sign more Ambassadors 2019 saw international sporting legends Conor McGregor and Mike Tyson join our stable of brand ambassadors, both of which have helped catapult the Parimatch brand across the globe. Next year you can expect to see some more famous faces join the team… perhaps it will be a football hero, a sporting legend from the past, or maybe even a Hollywood film star. Whoever it may be, the most important thing for me is that they personify the spirit of Parimatch. You never know, you may be seeing a familiar face in electric yellow very soon! Continue to develop our new sportsbook platform Behind the scenes we have been busy creating a new in-house sportsbook platform. It has taken us five years of hard work and dedication, but it has absolutely all been worth it. The new platform enables us to scale up more easily, move into new markets quicker and develop products faster. This cutting-edge technology also helps us to attract great people who want to work at a truly innovative, tech-led business. Catch football fever This summer will see football fever grip Europe, and Parimatch is no exception! The Euro 2020 football tournament will be played in no less than 12 countries across the Continent, and we will be providing our customers with the chance to back their favourite team throughout all stages of the competition. I am excited to see what the tournament holds, and who will lift the trophy to be crowned the football champions of Europe.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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02 January 2020

The Importance of Partnerships in CSR Projects

Parimatch Foundation’s Chairwoman Katerina Belorusskaya explains how taking a collaborative approach is key to delivering successful CSR projects. Giving back to society has been part of Parimatch’s DNA since the business was founded 25 years ago. However, it wasn’t until 2018 that the company’s CSR initiatives were formalised with the launch of Parimatch Foundation, and we haven’t looked back since. Parimatch Foundation has helped us to channel our CSR activities more effectively, meaning that we can deliver long term projects which really make a big impact on the ground in the communities where we operate. It is no secret that CSR programmes aimed at ensuring the healthy development of children’s bodies and minds have a positive impact on both the economic and social wellbeing of society. It is for this reason that the Foundation’s main goal for 2020 is to unite business, government and the public sector to come together and use the power of sport to help children in need. For example, in Ukraine, we are teaming up with the Ministry of Education, the Department of Sport, and several sporting federations to launch an educational platform for physical education teachers in schools across the country. The platform will give P.E teachers access to the latest innovative teaching tools and methods, helping children to engage with sport in new ways. We also have plans to work closely with parents, encouraging them to share in sporting moments with their children, whether that be a simple game of basketball in the backyard, or a trip to see the national football team play. By empowering teachers to deliver lessons which are interesting and above all fun, coupled with inspiring parents to spend time with their family in a sporting environment, we hope that children will realise the positive impact sport and exercise can have on their everyday life. Projects like this would not be possible without taking a collaborative approach to working with external partners. When it comes to CSR, the more people or organisations you can coalesce around a common goal, the bigger and better the impact will be on communities who need help the most.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT
02 January 2020

The Importance of Partnerships in CSR Projects

Parimatch Foundation’s Chairwoman Katerina Belorusskaya explains how taking a collaborative approach is key to delivering successful CSR projects. Giving back to society has been part of Parimatch’s DNA since the business was founded 25 years ago. However, it wasn’t until 2018 that the company’s CSR initiatives were formalised with the launch of Parimatch Foundation, and we haven’t looked back since. Parimatch Foundation has helped us to channel our CSR activities more effectively, meaning that we can deliver long term projects which really make a big impact on the ground in the communities where we operate. It is no secret that CSR programmes aimed at ensuring the healthy development of children’s bodies and minds have a positive impact on both the economic and social wellbeing of society. It is for this reason that the Foundation’s main goal for 2020 is to unite business, government and the public sector to come together and use the power of sport to help children in need. For example, in Ukraine, we are teaming up with the Ministry of Education, the Department of Sport, and several sporting federations to launch an educational platform for physical education teachers in schools across the country. The platform will give P.E teachers access to the latest innovative teaching tools and methods, helping children to engage with sport in new ways. We also have plans to work closely with parents, encouraging them to share in sporting moments with their children, whether that be a simple game of basketball in the backyard, or a trip to see the national football team play. By empowering teachers to deliver lessons which are interesting and above all fun, coupled with inspiring parents to spend time with their family in a sporting environment, we hope that children will realise the positive impact sport and exercise can have on their everyday life. Projects like this would not be possible without taking a collaborative approach to working with external partners. When it comes to CSR, the more people or organisations you can coalesce around a common goal, the bigger and better the impact will be on communities who need help the most.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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25 December 2019

Parimatch announces new partnership with Virtus.pro

The international bookmaker holding Parimatch announced new sponsorship deal including CS:GO and Dota 2 rosters of the leading esports club Virtus.pro. Stepan Shulga, Head of Esports at Parimatch: “Virtus.pro was our first big esports sponsorship deal, and we are excited to continue this partnership in 2020. Virtus.pro is one of the most recognizable clubs in the esports world. It became even more formidable in 2019 by signing one of the strongest CS:GO rosters to date. The Dota 2 team is also showing signs of success. At Parimatch, we want to support teams and individuals who are fired up to win and committed to entertaining their fans. Virtus.pro, go for the victory!" Sergey Glamazda, Virtus.pro General Manager: “Parimatch shares not only our values but the future of esports as we see it. Our joined experience will help us to conduct even more projects that will be there for the fans. We are facing ambitious goals and we are glad that we are working together with a trusted partner. ” Earlier this year, Parimatch partnered with ESforce to launch the Parimatch League where Virtus.pro became the champion. League’s prize pool was $75,000 with the winner receiving $40,000. The second tournament is scheduled for the first half of 2020, and the prize fund was already increased to $100,000. Parimatch also acts as a regular broadcast partner during the international tournaments streamed by RuHub studio, also being an official partner during EPICENTER CS:GO in 2019.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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25 December 2019

Parimatch announces new partnership with Virtus.pro

The international bookmaker holding Parimatch announced new sponsorship deal including CS:GO and Dota 2 rosters of the leading esports club Virtus.pro. Stepan Shulga, Head of Esports at Parimatch: “Virtus.pro was our first big esports sponsorship deal, and we are excited to continue this partnership in 2020. Virtus.pro is one of the most recognizable clubs in the esports world. It became even more formidable in 2019 by signing one of the strongest CS:GO rosters to date. The Dota 2 team is also showing signs of success. At Parimatch, we want to support teams and individuals who are fired up to win and committed to entertaining their fans. Virtus.pro, go for the victory!" Sergey Glamazda, Virtus.pro General Manager: “Parimatch shares not only our values but the future of esports as we see it. Our joined experience will help us to conduct even more projects that will be there for the fans. We are facing ambitious goals and we are glad that we are working together with a trusted partner. ” Earlier this year, Parimatch partnered with ESforce to launch the Parimatch League where Virtus.pro became the champion. League’s prize pool was $75,000 with the winner receiving $40,000. The second tournament is scheduled for the first half of 2020, and the prize fund was already increased to $100,000. Parimatch also acts as a regular broadcast partner during the international tournaments streamed by RuHub studio, also being an official partner during EPICENTER CS:GO in 2019.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT
13 December 2019

Parimatch announced as official partner to EPICENTER CS:GO 2019

International bookmaker holding Parimatch will be an official partner at this year’s esports tournament EPICENTER in Counter-Strike: Global Offensive (CS:GO). Organized by ESforce Holding, the group stage will be held on December 17th - 19th, 2019, with the grand finale taking place on December 21st and 22nd, 2019 at the exhibition centre “Crocus Expo” in Russia. The prize pool stands at $500 000. Tickets and season passes are available on the tournament’s official website. There are three ticket categories available: Global Elite, Global Nova and Legendary Eagle, with prices starting from 900RUB. Those who pay with VK Pay using the official app will get a 10% discount on all ticket categories. “We have already built up a unique CIS-league with ESforce and have no intention of stopping now. EPICENTER is a great tournament with some of the best esports teams in the world competing, attracting lots of viewers”, commented Stepan Shulga, head of esports at Parimatch. “Working with Parimatch made total sense to us, having partnered with them before. We know that EPICENTER competitors put on a fantastic show with lots of emotion, providing a great spectacle for viewers. I am really happy to be expanding on our relationship with Parimatch and welcome them as an official partner of our main tournament—EPICENTER,” commented Sergey Barhudaryan, the commercial manager of ESforce Holding. Parimatch and ESforce recently collaborated on the first-ever Parimatch League, a tournament that saw a prize pool of $75 000, with the winning team Virtus.pro pocketing $40 000. The second tournament will take place in the first half of 2020, with an even larger prize pool of $100, 000.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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13 December 2019

Parimatch announced as official partner to EPICENTER CS:GO 2019

International bookmaker holding Parimatch will be an official partner at this year’s esports tournament EPICENTER in Counter-Strike: Global Offensive (CS:GO). Organized by ESforce Holding, the group stage will be held on December 17th - 19th, 2019, with the grand finale taking place on December 21st and 22nd, 2019 at the exhibition centre “Crocus Expo” in Russia. The prize pool stands at $500 000. Tickets and season passes are available on the tournament’s official website. There are three ticket categories available: Global Elite, Global Nova and Legendary Eagle, with prices starting from 900RUB. Those who pay with VK Pay using the official app will get a 10% discount on all ticket categories. “We have already built up a unique CIS-league with ESforce and have no intention of stopping now. EPICENTER is a great tournament with some of the best esports teams in the world competing, attracting lots of viewers”, commented Stepan Shulga, head of esports at Parimatch. “Working with Parimatch made total sense to us, having partnered with them before. We know that EPICENTER competitors put on a fantastic show with lots of emotion, providing a great spectacle for viewers. I am really happy to be expanding on our relationship with Parimatch and welcome them as an official partner of our main tournament—EPICENTER,” commented Sergey Barhudaryan, the commercial manager of ESforce Holding. Parimatch and ESforce recently collaborated on the first-ever Parimatch League, a tournament that saw a prize pool of $75 000, with the winning team Virtus.pro pocketing $40 000. The second tournament will take place in the first half of 2020, with an even larger prize pool of $100, 000.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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12 December 2019

JKR welcomes Parimatch as a strategic partner in Parimatch International

December 12, 2019 We believe in strong partnerships and today we celebrate one, as Parimatch Holding and JKR Investment Group have become strategic partners in Parimatch International. Over the past year, JKR has been actively working on preparing Parimatch Africa asset for becoming a part of Parimatch International. Within the partnership JKR ensures the expertise in market research, corporate finance, M&A and investment aspects, while Parimatch Holding will consult on operational and marketing activities. "We see the great obtainment in this partnership, as Parimatch Holding will boost the project though its experience and brand equity. We believe it is a leading card for the expansion in fast growing markets»,- said Alexander Gusev, CEO, JKR Investment Group. It stands to mention that JKR Investment Group has a vast partnership history with Parimatch Holding, creating the ecosystem that prompts the project growth. "As a globally-oriented business, Parimatch Holding is thrilled about arising opportunities for advancing our presence on new markets. Having such a trustworthy partner as JKR Investment Group, we are looking forward to another journey together», - mentioned Sergey Portnov, CEO, Parimatch Holding. "I am very excited about the expansion opportunity for Parimatch on the new, fast-growing markets. Our team is now focused on the great, challenging goals. There is a window of opportunities in Africa and other global growing markets in terms of winning a market share and scaling", - Anton Rublievskyi, CEO, Parimatch International.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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12 December 2019

JKR welcomes Parimatch as a strategic partner in Parimatch International

December 12, 2019 We believe in strong partnerships and today we celebrate one, as Parimatch Holding and JKR Investment Group have become strategic partners in Parimatch International. Over the past year, JKR has been actively working on preparing Parimatch Africa asset for becoming a part of Parimatch International. Within the partnership JKR ensures the expertise in market research, corporate finance, M&A and investment aspects, while Parimatch Holding will consult on operational and marketing activities. "We see the great obtainment in this partnership, as Parimatch Holding will boost the project though its experience and brand equity. We believe it is a leading card for the expansion in fast growing markets»,- said Alexander Gusev, CEO, JKR Investment Group. It stands to mention that JKR Investment Group has a vast partnership history with Parimatch Holding, creating the ecosystem that prompts the project growth. "As a globally-oriented business, Parimatch Holding is thrilled about arising opportunities for advancing our presence on new markets. Having such a trustworthy partner as JKR Investment Group, we are looking forward to another journey together», - mentioned Sergey Portnov, CEO, Parimatch Holding. "I am very excited about the expansion opportunity for Parimatch on the new, fast-growing markets. Our team is now focused on the great, challenging goals. There is a window of opportunities in Africa and other global growing markets in terms of winning a market share and scaling", - Anton Rublievskyi, CEO, Parimatch International.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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08 December 2019

To Win over Esports Fans, Authenticity is Key

Nowadays, esports is moving out of the sidelines and into the mainstream. Its popularity is growing rapidly, in such a way that it may overtake more conventional sports. This means the marketing value of esports is huge. By supporting esports teams, brands get direct access to a large and engaged audience, mostly comprising the millennial generation. However, as the market is not yet fully mature, it does not require large investments in marketing when compared to more traditional sports like football or hockey. Yet, you still do not see many large corporations sponsoring esports teams, unlike betting companies, which have been quick to show interest in the field. In fact, betting companies were the first to identify the opportunity to place their logos with esports teams. “Bookmakers were the first to sponsor esports, but big guys will come too, such as Nike, Coca Cola, and Pepsi. Sponsorship will become more expensive. It will be like a mature field” said Parimatch CEO Sergey Portnov from the stage of WebSummit 2019. When it comes to sponsorship, is it enough to just have a logo on the t-shirt of an esports team? According to Portnov, this is a very primitive form of promotion and it has little value. In order to attract players having the logo is not enough, instead, it is necessary to cultivate the spirit of esports within the business. Parimatch’s leadership recognized the commercial opportunities in esports and built a new department to focus specifically on developing their own esports marketing and product offers. “You have to have a team in your company who's obsessed with esports, then they will build an esports focused culture within the business. This culture will be broadcast to the players. Esports lovers sense inauthenticity. If you are fake, they won’t play with you. In this business, it is necessary to be honest and sincere”, Sergey stated. Parimatch is actively developing an esports focus to its activities. Parimatch Holding partners with many esports events, including the Forge of Masters CS: GO tournament from WePlay, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. In addition, Parimatch partners with Virtus.pro, the legendary esports team. This not only increases brand loyalty, and attracts new customers, but builds recognition amongst partners.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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08 December 2019

To Win over Esports Fans, Authenticity is Key

Nowadays, esports is moving out of the sidelines and into the mainstream. Its popularity is growing rapidly, in such a way that it may overtake more conventional sports. This means the marketing value of esports is huge. By supporting esports teams, brands get direct access to a large and engaged audience, mostly comprising the millennial generation. However, as the market is not yet fully mature, it does not require large investments in marketing when compared to more traditional sports like football or hockey. Yet, you still do not see many large corporations sponsoring esports teams, unlike betting companies, which have been quick to show interest in the field. In fact, betting companies were the first to identify the opportunity to place their logos with esports teams. “Bookmakers were the first to sponsor esports, but big guys will come too, such as Nike, Coca Cola, and Pepsi. Sponsorship will become more expensive. It will be like a mature field” said Parimatch CEO Sergey Portnov from the stage of WebSummit 2019. When it comes to sponsorship, is it enough to just have a logo on the t-shirt of an esports team? According to Portnov, this is a very primitive form of promotion and it has little value. In order to attract players having the logo is not enough, instead, it is necessary to cultivate the spirit of esports within the business. Parimatch’s leadership recognized the commercial opportunities in esports and built a new department to focus specifically on developing their own esports marketing and product offers. “You have to have a team in your company who's obsessed with esports, then they will build an esports focused culture within the business. This culture will be broadcast to the players. Esports lovers sense inauthenticity. If you are fake, they won’t play with you. In this business, it is necessary to be honest and sincere”, Sergey stated. Parimatch is actively developing an esports focus to its activities. Parimatch Holding partners with many esports events, including the Forge of Masters CS: GO tournament from WePlay, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. In addition, Parimatch partners with Virtus.pro, the legendary esports team. This not only increases brand loyalty, and attracts new customers, but builds recognition amongst partners.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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06 December 2019

Parimatch CEO joined global business leaders at Web Summit in Lisbon

Web Summit, the largest tech event in the world brings together business leaders, celebrities, politicians and scientists in Lisbon, Portugal, to discuss and debate emerging technology trends. Parimatch’s very own CEO Sergey Portnov spoke onstage at this year’s Summit alongside Bruce Stein, CEO of aXiomatic, an esports and video game investment business, and the Associated Press’ Global Sports Correspondent Rob Harris, where amongst other things they discussed the risks and rewards of the esports industry. When it comes to the marketing and sponsorship of esports, the industry is still in its infancy, with bookmakers like Parimatch being the first brands to recognize the opportunities and rewards in esports team sponsorship. Soon enough big brands like Nike and Coca-Cola will come along with even bigger marketing budgets, and make esports sponsorship more expensive. Until then, bookmakers are happy to be driving revenue in the esports industry. But it isn’t just about giving money to have your logo on a team’s shirt. According to Portnov: “It is important to build a culture of esports fans if your company is sponsoring a team. You have to be truthful and build a love of sports into the business.” When it comes to the risks associated with esports, like most traditional sports, it is vulnerable to match-fixing. “The risk depends on the event,” says Portnov. “Dota International is less likely to be fixed, as so much is at stake, it is much more likely to be seen in lower league tournaments. But Parimatch doesn’t really see this as too much of a problem, because most esports bets ree for small amounts – the average is $5, on a mobile device. Of course, there are fraudsters out there, but it is much more worrying when somebody bets $100,000 on a soccer game, we would rather take lots of smaller bets on esports.” With 2.5 gamers on the planet, playing everything from FIFA to Fortnite to Counter-Strike, either recreationally or competitively, there is no denying that esports is big business. One thing is for sure, the popularity of esports is only going to grow, and with that so do the risk and rewards for brands putting their name to the burgeoning industry.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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06 December 2019

Parimatch CEO joined global business leaders at Web Summit in Lisbon

Web Summit, the largest tech event in the world brings together business leaders, celebrities, politicians and scientists in Lisbon, Portugal, to discuss and debate emerging technology trends. Parimatch’s very own CEO Sergey Portnov spoke onstage at this year’s Summit alongside Bruce Stein, CEO of aXiomatic, an esports and video game investment business, and the Associated Press’ Global Sports Correspondent Rob Harris, where amongst other things they discussed the risks and rewards of the esports industry. When it comes to the marketing and sponsorship of esports, the industry is still in its infancy, with bookmakers like Parimatch being the first brands to recognize the opportunities and rewards in esports team sponsorship. Soon enough big brands like Nike and Coca-Cola will come along with even bigger marketing budgets, and make esports sponsorship more expensive. Until then, bookmakers are happy to be driving revenue in the esports industry. But it isn’t just about giving money to have your logo on a team’s shirt. According to Portnov: “It is important to build a culture of esports fans if your company is sponsoring a team. You have to be truthful and build a love of sports into the business.” When it comes to the risks associated with esports, like most traditional sports, it is vulnerable to match-fixing. “The risk depends on the event,” says Portnov. “Dota International is less likely to be fixed, as so much is at stake, it is much more likely to be seen in lower league tournaments. But Parimatch doesn’t really see this as too much of a problem, because most esports bets ree for small amounts – the average is $5, on a mobile device. Of course, there are fraudsters out there, but it is much more worrying when somebody bets $100,000 on a soccer game, we would rather take lots of smaller bets on esports.” With 2.5 gamers on the planet, playing everything from FIFA to Fortnite to Counter-Strike, either recreationally or competitively, there is no denying that esports is big business. One thing is for sure, the popularity of esports is only going to grow, and with that so do the risk and rewards for brands putting their name to the burgeoning industry.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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04 December 2019

Parimatch Crowned Winners of Marketing Campaign of the Year at the 2019 SBC Awards

The 6th annual SBC Awards took place in London on 3rd December, one of the most prestigious events in the international bookmaking industry’s calendar. The ceremony celebrates and rewards expertise and innovation in betting and gaming, with 41 awards across a range of categories up for grabs. Parimatch was delighted to be nominated across four categories – Esports operator, marketing campaign, sponsorship and employer of the year. Parimatch beat off stiff competition to take home the award for the marketing campaign of the year, with its “fired up to win” campaign, a partnership with UFC and sporting champion Conor McGregor. "This award is massive recognition for our unique and inspiring marketing activities,” said Parimatch’s CEO Sergey Portnov. “Awards like this ignite the fire in our belly to continue to push the boundaries and be bold and brave when it comes to creativity.” [caption id="attachment_566" align="alignnone" width="1080"] Parimatch launched the “fired up to win” campaign in February of this year, rebooting its branding including a new visual style across digital communications, social networks and the mobile app, whilst also announcing Conor McGregor, one of the most famous athletes of our time, as a brand ambassador. “Conor embodies true courage, a fighter who is not afraid of new challenges and is always fired up to win. Like Parimatch, McGregor always remains true to himself, but also ready to push the boundaries beyond sports. He was a natural fit for our new, and now award-winning marketing campaign” Said Portnov. “This is a small win for him, his main win should come on January 18 during his comeback fight with Donald Cerrone. We hope this award will charge him to win with Parimatch even more in 2020.” A month after the campaign launch, Parimatch saw an increase in consumer registrations of 169%, cementing the campaign’s winning status early on. Congratulations to all the winners, Parimatch looks forward to seeing you again at the SBC Awards in 2020!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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04 December 2019

Parimatch Crowned Winners of Marketing Campaign of the Year at the 2019 SBC Awards

The 6th annual SBC Awards took place in London on 3rd December, one of the most prestigious events in the international bookmaking industry’s calendar. The ceremony celebrates and rewards expertise and innovation in betting and gaming, with 41 awards across a range of categories up for grabs. Parimatch was delighted to be nominated across four categories – Esports operator, marketing campaign, sponsorship and employer of the year. Parimatch beat off stiff competition to take home the award for the marketing campaign of the year, with its “fired up to win” campaign, a partnership with UFC and sporting champion Conor McGregor. "This award is massive recognition for our unique and inspiring marketing activities,” said Parimatch’s CEO Sergey Portnov. “Awards like this ignite the fire in our belly to continue to push the boundaries and be bold and brave when it comes to creativity.” [caption id="attachment_566" align="alignnone" width="1080"] Parimatch launched the “fired up to win” campaign in February of this year, rebooting its branding including a new visual style across digital communications, social networks and the mobile app, whilst also announcing Conor McGregor, one of the most famous athletes of our time, as a brand ambassador. “Conor embodies true courage, a fighter who is not afraid of new challenges and is always fired up to win. Like Parimatch, McGregor always remains true to himself, but also ready to push the boundaries beyond sports. He was a natural fit for our new, and now award-winning marketing campaign” Said Portnov. “This is a small win for him, his main win should come on January 18 during his comeback fight with Donald Cerrone. We hope this award will charge him to win with Parimatch even more in 2020.” A month after the campaign launch, Parimatch saw an increase in consumer registrations of 169%, cementing the campaign’s winning status early on. Congratulations to all the winners, Parimatch looks forward to seeing you again at the SBC Awards in 2020!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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02 December 2019

Parimatch League in Dota2. The Final

30th November 2019: The international holding Parimatch continues to strengthen its brand as an esports bookmaker. Parimatch together with ESforce Holding held the Dota2 Parimatch League Season 1 with a prize pool of $ 75,000. This is the first time that a betting company has organized its own competition for esports fans. At the league final, more than 1000 spectators had the opportunity to attend the event, held at Yota Arena, by registering in advance. In the just the competition’s inaugural season, broadcasts of games have gathered more than 6 million views in total on the Twitch platform, with an average number of viewers for League broadcasts of 36,000 people. Leading studios from the USA and China joined the coverage of the final matches. The finals of the Parimatch League were fought out by leading CIS esports teams, including Virtus.Pro, HellRaisers, Team Spirit and jfshfh178. Virtus.Pro took the winning $40,000 prize. The average amount of unique views was 136,000 users per day, with a maximum of 550,000 unique users recorded during the playoffs. As a result, the league’s most popular match was the final standoff between Virtus.pro and Hellraisers – more than 69 thousand people were watching it at the same time live. “We saw a very impressive level of play in the first season. We are sure that the fans were entertained. We want to develop the Dota 2 community throughout the CIS, and League Parimatch helps us a lot in this. In addition, we strive to give talented players the opportunity to develop - and we believe in the next season we will see new future stars”, said Maxim Maslov, Epic Esports Events CEO. Parimatch plans to continue to support esports and develop its own league. So, the start of the second season has already been announced with an increase in the prize pool to $100,000. New teams will be able to qualify for the next season, rather than rely on an invitation. The qualification stage for the second season starts in December 2019, the main competition will run until May 2020. Stepan Shulga, Head of esports at Parimatch also commented; “We managed to create a unique Russian-language league for players, which has become an excellent base for rivalry in the CIS region. I hope that our tournament has pleased the e-sports community and will further develop the Russian-speaking scene of Dota 2. We are excited to announce the second season of Parimatch League, where the best teams from the CIS region will now fight for a $100,000 prize pool. It will be worth following.” Parimatch League, Final

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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02 December 2019

Parimatch League in Dota2. The Final

30th November 2019: The international holding Parimatch continues to strengthen its brand as an esports bookmaker. Parimatch together with ESforce Holding held the Dota2 Parimatch League Season 1 with a prize pool of $ 75,000. This is the first time that a betting company has organized its own competition for esports fans. At the league final, more than 1000 spectators had the opportunity to attend the event, held at Yota Arena, by registering in advance. In the just the competition’s inaugural season, broadcasts of games have gathered more than 6 million views in total on the Twitch platform, with an average number of viewers for League broadcasts of 36,000 people. Leading studios from the USA and China joined the coverage of the final matches. The finals of the Parimatch League were fought out by leading CIS esports teams, including Virtus.Pro, HellRaisers, Team Spirit and jfshfh178. Virtus.Pro took the winning $40,000 prize. The average amount of unique views was 136,000 users per day, with a maximum of 550,000 unique users recorded during the playoffs. As a result, the league’s most popular match was the final standoff between Virtus.pro and Hellraisers – more than 69 thousand people were watching it at the same time live. “We saw a very impressive level of play in the first season. We are sure that the fans were entertained. We want to develop the Dota 2 community throughout the CIS, and League Parimatch helps us a lot in this. In addition, we strive to give talented players the opportunity to develop - and we believe in the next season we will see new future stars”, said Maxim Maslov, Epic Esports Events CEO. Parimatch plans to continue to support esports and develop its own league. So, the start of the second season has already been announced with an increase in the prize pool to $100,000. New teams will be able to qualify for the next season, rather than rely on an invitation. The qualification stage for the second season starts in December 2019, the main competition will run until May 2020. Stepan Shulga, Head of esports at Parimatch also commented; “We managed to create a unique Russian-language league for players, which has become an excellent base for rivalry in the CIS region. I hope that our tournament has pleased the e-sports community and will further develop the Russian-speaking scene of Dota 2. We are excited to announce the second season of Parimatch League, where the best teams from the CIS region will now fight for a $100,000 prize pool. It will be worth following.” Parimatch League, Final

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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14 November 2019

How Parimatch ambassadors help communicate company values

Not just a famous face: how brand ambassadors can help communicate company values Choosing a famous face as a brand ambassador is a big decision for any business. It is crucial that the ambassador embodies the spirit of the brand, living and breathing its values, mission, and purpose. When you get it right, a corporate partnership of this sort can be a win-win for both the ambassador and the brand. At Parimatch, we work with sporting legends who embody our fighting spirit as brand ambassadors - brash, confident, invincible and brave. Among them are Mike Tyson, Conor McGregor, Artem Lobov, and the Shevchenko sisters. Our brand ambassador activations can be seen across all of our owned channels, a great place to showcase the rich engaging content which these partnerships produce. Giving local media access to sporting superstars through our ambassador agreements has, in turn, led to increased awareness of the brand amongst media across the globe. When Conor McGregor was recently in Ukraine for a press conference, UFC fans heard the sensational announcement that he planned on returning to the octagon, news which very quickly went viral around the world. At a separate press conference in Kyiv, Mike Tyson shared insights of his personal life and what obstacles he had to fight on the road to success. Together with Parimatch, he also urged players to gamble responsibly. But we don’t just use our brand ambassadors to interact with media, we also like to tap into their expert knowledge of their sport and position them as betting experts. For example, UFC star Artem Lobov sat alongside Parimatch’s CEO Sergey Portnov at the Betting on Sports conference, where they discussed how bookmakers can be more creative. More recently, UFC fighters the Shevchenko sisters accompanied Parimatch to the WebSummit conference in Lisbon, where they shared leadership lessons and discussed how champions are made. At Parimatch, we see our brand ambassador partnerships as going beyond just attaching a famous face to our logo. A brand ambassador reflects the culture of a business back to its customers, which is why it is important to use this kind of marketing activity correctly.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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14 November 2019

How Parimatch ambassadors help communicate company values

Not just a famous face: how brand ambassadors can help communicate company values Choosing a famous face as a brand ambassador is a big decision for any business. It is crucial that the ambassador embodies the spirit of the brand, living and breathing its values, mission, and purpose. When you get it right, a corporate partnership of this sort can be a win-win for both the ambassador and the brand. At Parimatch, we work with sporting legends who embody our fighting spirit as brand ambassadors - brash, confident, invincible and brave. Among them are Mike Tyson, Conor McGregor, Artem Lobov, and the Shevchenko sisters. Our brand ambassador activations can be seen across all of our owned channels, a great place to showcase the rich engaging content which these partnerships produce. Giving local media access to sporting superstars through our ambassador agreements has, in turn, led to increased awareness of the brand amongst media across the globe. When Conor McGregor was recently in Ukraine for a press conference, UFC fans heard the sensational announcement that he planned on returning to the octagon, news which very quickly went viral around the world. At a separate press conference in Kyiv, Mike Tyson shared insights of his personal life and what obstacles he had to fight on the road to success. Together with Parimatch, he also urged players to gamble responsibly. But we don’t just use our brand ambassadors to interact with media, we also like to tap into their expert knowledge of their sport and position them as betting experts. For example, UFC star Artem Lobov sat alongside Parimatch’s CEO Sergey Portnov at the Betting on Sports conference, where they discussed how bookmakers can be more creative. More recently, UFC fighters the Shevchenko sisters accompanied Parimatch to the WebSummit conference in Lisbon, where they shared leadership lessons and discussed how champions are made. At Parimatch, we see our brand ambassador partnerships as going beyond just attaching a famous face to our logo. A brand ambassador reflects the culture of a business back to its customers, which is why it is important to use this kind of marketing activity correctly.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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14 November 2019

Behind the scenes: Parimatch & Conor McGregor’s press tour

Legendary UFС fighter and Parimatch brand ambassador Conor McGregor visited the CIS region for a joint press tour with Parimatch Holding in October 2019. Whilst the media continue to analyze his speeches and comments from the press conferences, his fans will remember the visit for a long time. We caught up with Tamara Babits, Deputy CMO at Parimatch, who headed up the team that organized Conor’s visit. What was the aim of a joint press tour with Conor? Our main goal was to generate excitement and interest in the Parimatch brand by highlighting the strength of our partnership with Conor. By creating hype, and giving journalists access to a superstar like Conor, we were able to reach entirely new audiences who may have never heard of Parimatch – and give a real boost to our brand awareness. What were the challenges of arranging a tour for an international superstar? We carefully prepared for the arrival of Conor, but you can’t control everything – especially the weather! We were confronted not only by extreme weather conditions but the migration service and an army of fans. Due to heavy fog in Kyiv, Conor’s plane could not land and the press conference was significantly delayed – and in order to obtain a visa for Moscow, we had to reissue Conor's passport in 2 days! The main thing is to stay calm and have a pragmatic approach. You should always be prepared with a back-up plan – although a magic wand would be nice! Were there any funny stories from Conor’s tour? Sure! We were thinking of arranging a stunt involving Conor lookalikes in the city, in order to further boost public interest in the visit. Later we abandoned this idea, but Conor's doubles co-ordinated their own appearance, which generated hype amongst the public and media alike. How does Parimatch choose its brand ambassadors? The choice of brand ambassadors should always be aligned with strategy and brand positioning. Parimatch is dynamic, courageous and international. We consider potential ambassadors by assessing their levels of recognition in the countries we operate in, how well they resonate with the spirit of the company and the influence and scale of their fan community. We are also very mindful of the preferences of our own audience. In 2018, Conor and Habib created a lot of hype around their fight. We already had our partnership in place with the UFC and were actively looking for an ambassador. Since February 2019, we have been working with Conor. Conor was the face of our new branding, announced at the same time as the ambassador deal. We are unique in the CIS betting market in this way - with a history and strong heritage going back 25 years, we still dared to radically change. How do brand ambassadors' actions affect the company’s image? Companies choose ambassadors for their image, style, and influence – and Conor’s attitude reflects our own. We chose Conor for his boldness, so we are much more flexible than other brands might be. Obviously we have our own brand guidelines and boundaries in place, which we proactively communicate to all of our ambassadors. What effect has your partnership with Conor had on the business? We’ve really seen an increase in recognition and interest in Parimatch since Conor’s tour of the CIS countries, and his announcement on returning to the octagon certainly helped! It’s a win-win collaboration, and this is backed up by a study we’ve conducted that assesses the results of our marketing activities and communications around the partnership. Reveal the secret - who is the next brand ambassador? We will continue to surprise and build brand loyalty by choosing bold characters and influential voices to be our ambassadors. We regularly analyze the preferences of our customers and keep them on our radar. I won’t reveal the secret, but I’ll hint - we are currently in negotiations with Hollywood.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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14 November 2019

Behind the scenes: Parimatch & Conor McGregor’s press tour

Legendary UFС fighter and Parimatch brand ambassador Conor McGregor visited the CIS region for a joint press tour with Parimatch Holding in October 2019. Whilst the media continue to analyze his speeches and comments from the press conferences, his fans will remember the visit for a long time. We caught up with Tamara Babits, Deputy CMO at Parimatch, who headed up the team that organized Conor’s visit. What was the aim of a joint press tour with Conor? Our main goal was to generate excitement and interest in the Parimatch brand by highlighting the strength of our partnership with Conor. By creating hype, and giving journalists access to a superstar like Conor, we were able to reach entirely new audiences who may have never heard of Parimatch – and give a real boost to our brand awareness. What were the challenges of arranging a tour for an international superstar? We carefully prepared for the arrival of Conor, but you can’t control everything – especially the weather! We were confronted not only by extreme weather conditions but the migration service and an army of fans. Due to heavy fog in Kyiv, Conor’s plane could not land and the press conference was significantly delayed – and in order to obtain a visa for Moscow, we had to reissue Conor's passport in 2 days! The main thing is to stay calm and have a pragmatic approach. You should always be prepared with a back-up plan – although a magic wand would be nice! Were there any funny stories from Conor’s tour? Sure! We were thinking of arranging a stunt involving Conor lookalikes in the city, in order to further boost public interest in the visit. Later we abandoned this idea, but Conor's doubles co-ordinated their own appearance, which generated hype amongst the public and media alike. How does Parimatch choose its brand ambassadors? The choice of brand ambassadors should always be aligned with strategy and brand positioning. Parimatch is dynamic, courageous and international. We consider potential ambassadors by assessing their levels of recognition in the countries we operate in, how well they resonate with the spirit of the company and the influence and scale of their fan community. We are also very mindful of the preferences of our own audience. In 2018, Conor and Habib created a lot of hype around their fight. We already had our partnership in place with the UFC and were actively looking for an ambassador. Since February 2019, we have been working with Conor. Conor was the face of our new branding, announced at the same time as the ambassador deal. We are unique in the CIS betting market in this way - with a history and strong heritage going back 25 years, we still dared to radically change. How do brand ambassadors' actions affect the company’s image? Companies choose ambassadors for their image, style, and influence – and Conor’s attitude reflects our own. We chose Conor for his boldness, so we are much more flexible than other brands might be. Obviously we have our own brand guidelines and boundaries in place, which we proactively communicate to all of our ambassadors. What effect has your partnership with Conor had on the business? We’ve really seen an increase in recognition and interest in Parimatch since Conor’s tour of the CIS countries, and his announcement on returning to the octagon certainly helped! It’s a win-win collaboration, and this is backed up by a study we’ve conducted that assesses the results of our marketing activities and communications around the partnership. Reveal the secret - who is the next brand ambassador? We will continue to surprise and build brand loyalty by choosing bold characters and influential voices to be our ambassadors. We regularly analyze the preferences of our customers and keep them on our radar. I won’t reveal the secret, but I’ll hint - we are currently in negotiations with Hollywood.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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11 November 2019

Parimatch`s New Epic Story with Conor McGregor

On the 8th of November 2019, Parimatch, the international betting holding, has launched a new advertising campaign featuring cult athlete and brand ambassador Conor McGregor. The campaign, titled “A new epic story” features 15 action shots of Conor, which can be seen on billboards across the CIS region. McGregor also features in a short video, created by Canadian director Angelo Merten and French cameraman Charlie Bravo. Filming for the campaign lasted for three days and took place in Dublin and Kyiv. "It is impossible to put Conor's personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself - unpredictable and brutal, but always reliable and charged to win" said Parimatch CEO Sergey Portnov. The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend’s honor. Conor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.     [video width="1280" height="720" mp4="https://parimatch.global/wp-content/uploads/2019-11-11-15.24.46.mp4"]

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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11 November 2019

Parimatch`s New Epic Story with Conor McGregor

On the 8th of November 2019, Parimatch, the international betting holding, has launched a new advertising campaign featuring cult athlete and brand ambassador Conor McGregor. The campaign, titled “A new epic story” features 15 action shots of Conor, which can be seen on billboards across the CIS region. McGregor also features in a short video, created by Canadian director Angelo Merten and French cameraman Charlie Bravo. Filming for the campaign lasted for three days and took place in Dublin and Kyiv. "It is impossible to put Conor's personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself - unpredictable and brutal, but always reliable and charged to win" said Parimatch CEO Sergey Portnov. The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend’s honor. Conor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.     [video width="1280" height="720" mp4="https://parimatch.global/wp-content/uploads/2019-11-11-15.24.46.mp4"]

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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04 November 2019

Breathing life into Parimatch’s personality

How sponsorship deals can help communicate a brand’s core values. Any self-respecting brand has a corporate mission, its own philosophy, and values, which help to build brand love with its customers. But it isn’t enough to just rely on the written word to bring a brand’s personality to life, it is too impersonal, and frankly quite boring! Instead, it is key to attract well known and respected names and personalities who embody the same philosophies as the brand and lives and breathes the same values. But how do you make these kinds of partnerships work, and what do they cost? Asking sporting megastar Conor McGregor to be the face of your advertising campaign does not come cheap. He is one of the top 5 sports stars in the world when it comes to social media presence, with tens of millions of eyeballs watching his every move online. Signing one partnership with McGregor costs around the same amount as it would to partner with the entire UFC MMA Association. It seems crazy that the impact is the same for a whole sporting community as it is for one athlete, but when it comes to somebody like McGregor, his legion of fans makes the investment worthwhile. “A sponsorship deal can be compared to decorating a new apartment. You bought a new apartment, it is cool, of course, but by decorating it the way you want it makes it even better, and more personal to you. Similarly, with a sponsorship deal, you need to put some money aside to make sure that it personal to the brand.” - Ivan Liashenko, CMO. Earlier this year we agreed on a brand partnership with Mike Tyson. What he brings to the table is slightly different from McGregor. He may not have the same online influence, but in our key markets, he is famous for being an ultimate global sporting icon. We wanted to associate the brand with somebody with longevity as a winning legend, embodying the Parimatch fighting spirit but in a different way. For Parimatch, associating ourselves with global sporting superstars like Tyson and McGregor has helped raise our profile internationally, particularly in markets we don’t have operations in. It takes years to measure the success of sponsorship deals, but agreements with superstars like Tyson and McGregor have already indicated to us that our customers associate Parimatch with being a serious international betting brand, fired up to win.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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04 November 2019

Breathing life into Parimatch’s personality

How sponsorship deals can help communicate a brand’s core values. Any self-respecting brand has a corporate mission, its own philosophy, and values, which help to build brand love with its customers. But it isn’t enough to just rely on the written word to bring a brand’s personality to life, it is too impersonal, and frankly quite boring! Instead, it is key to attract well known and respected names and personalities who embody the same philosophies as the brand and lives and breathes the same values. But how do you make these kinds of partnerships work, and what do they cost? Asking sporting megastar Conor McGregor to be the face of your advertising campaign does not come cheap. He is one of the top 5 sports stars in the world when it comes to social media presence, with tens of millions of eyeballs watching his every move online. Signing one partnership with McGregor costs around the same amount as it would to partner with the entire UFC MMA Association. It seems crazy that the impact is the same for a whole sporting community as it is for one athlete, but when it comes to somebody like McGregor, his legion of fans makes the investment worthwhile. “A sponsorship deal can be compared to decorating a new apartment. You bought a new apartment, it is cool, of course, but by decorating it the way you want it makes it even better, and more personal to you. Similarly, with a sponsorship deal, you need to put some money aside to make sure that it personal to the brand.” - Ivan Liashenko, CMO. Earlier this year we agreed on a brand partnership with Mike Tyson. What he brings to the table is slightly different from McGregor. He may not have the same online influence, but in our key markets, he is famous for being an ultimate global sporting icon. We wanted to associate the brand with somebody with longevity as a winning legend, embodying the Parimatch fighting spirit but in a different way. For Parimatch, associating ourselves with global sporting superstars like Tyson and McGregor has helped raise our profile internationally, particularly in markets we don’t have operations in. It takes years to measure the success of sponsorship deals, but agreements with superstars like Tyson and McGregor have already indicated to us that our customers associate Parimatch with being a serious international betting brand, fired up to win.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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21 October 2019

Being a good corporate citizen. Parimatch Foundation

Chairwoman of the Parimatch Foundation, Katerina Belorusskaya, shares her views on the importance of corporate citizenship and what it means to her The Parimatch Foundation was created as a vehicle for Parimatch’s corporate citizenship activities and agenda. For me, corporate citizenship is not only an institution’s responsible attitude to its service offering, customers, partners, and employees but its contribution to the communities within which it operates. Therefore, whilst responsible gambling is central to Parimatch’s corporate citizenship efforts, the company is also committed to solving acute societal problems, through regular interaction with the community. At Parimatch, we are proud of the fact that we have committed to helping the community on our own accord – not because a law or regulation obliges us to do so. Parimatch predominantly operates in the CIS markets, where companies do not face strict obligations regarding corporate citizenship. Rather, we feel that helping others is a moral duty. The company acts without wanting or expecting anything back and relishes the feeling of having helped others altruistically. For Parimatch, corporate citizenship consists of three separate elements – people, future generations and profits. Firstly, people. We treat our employees as though they are family, by caring about their well-being and by educating them on the importance of contributing to society. Secondly, future generations. The Parimatch Foundation operates in three areas relating to future generations – sport, education, and the environment. In terms of sport, Parimatch prides itself on helping to develop children’s sports. As for education, our aim is to ensure that every child has access to it. Regarding the environment, Parimatch is keen to implement strategies that will save the planet – meaning that future generations can rest in the knowledge that they reside in a sustainable environment. The final element of Parimatch’s corporate citizenship efforts relates to profits. Profits are integral to the livelihoods of Parimatch employees because it is out of these profits that employee wages are paid. In addition, profits can be used to invest in the local community. The greater the company’s profit, the greater its propensity to contribute towards the community. This very fact motivates Parimatch employees to be the most productive they can be. And the benefits of corporate citizenship do not stop there. Through our extensive corporate citizenship efforts, Parimatch is gaining a reputation for being a responsible bookmaking company – which has broadened our customer demographic. Moreover, our efforts have meant that we are gaining a reputation for being a reliable and supportive employer – which has broadened the pool of talent applying to the company for employment. Corporate citizenship efforts mean that Parimatch, a gambling and betting company, is being considered a community leader by customers and employees alike – a laudable feat. We do not deny that gambling addiction is a real issue, but we are making sustained efforts to educate customers about the purpose of betting, which is a source of entertainment and distraction – much like sporting pursuits and other hobbies. Of course, there is a link between corporate citizenship and commercial success – especially when it comes to corporate reputation. In our sector and the regions in which we operate, it is essential to build a reputation for being a responsible bookmaker. This is important for customers, potential employees, and potential partners. At Parimatch, we remain focused on expanding on the work that the Parimatch Foundation has achieved to date, as we strive to deliver a positive impact to the societies in which we operate.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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21 October 2019

Being a good corporate citizen. Parimatch Foundation

Chairwoman of the Parimatch Foundation, Katerina Belorusskaya, shares her views on the importance of corporate citizenship and what it means to her The Parimatch Foundation was created as a vehicle for Parimatch’s corporate citizenship activities and agenda. For me, corporate citizenship is not only an institution’s responsible attitude to its service offering, customers, partners, and employees but its contribution to the communities within which it operates. Therefore, whilst responsible gambling is central to Parimatch’s corporate citizenship efforts, the company is also committed to solving acute societal problems, through regular interaction with the community. At Parimatch, we are proud of the fact that we have committed to helping the community on our own accord – not because a law or regulation obliges us to do so. Parimatch predominantly operates in the CIS markets, where companies do not face strict obligations regarding corporate citizenship. Rather, we feel that helping others is a moral duty. The company acts without wanting or expecting anything back and relishes the feeling of having helped others altruistically. For Parimatch, corporate citizenship consists of three separate elements – people, future generations and profits. Firstly, people. We treat our employees as though they are family, by caring about their well-being and by educating them on the importance of contributing to society. Secondly, future generations. The Parimatch Foundation operates in three areas relating to future generations – sport, education, and the environment. In terms of sport, Parimatch prides itself on helping to develop children’s sports. As for education, our aim is to ensure that every child has access to it. Regarding the environment, Parimatch is keen to implement strategies that will save the planet – meaning that future generations can rest in the knowledge that they reside in a sustainable environment. The final element of Parimatch’s corporate citizenship efforts relates to profits. Profits are integral to the livelihoods of Parimatch employees because it is out of these profits that employee wages are paid. In addition, profits can be used to invest in the local community. The greater the company’s profit, the greater its propensity to contribute towards the community. This very fact motivates Parimatch employees to be the most productive they can be. And the benefits of corporate citizenship do not stop there. Through our extensive corporate citizenship efforts, Parimatch is gaining a reputation for being a responsible bookmaking company – which has broadened our customer demographic. Moreover, our efforts have meant that we are gaining a reputation for being a reliable and supportive employer – which has broadened the pool of talent applying to the company for employment. Corporate citizenship efforts mean that Parimatch, a gambling and betting company, is being considered a community leader by customers and employees alike – a laudable feat. We do not deny that gambling addiction is a real issue, but we are making sustained efforts to educate customers about the purpose of betting, which is a source of entertainment and distraction – much like sporting pursuits and other hobbies. Of course, there is a link between corporate citizenship and commercial success – especially when it comes to corporate reputation. In our sector and the regions in which we operate, it is essential to build a reputation for being a responsible bookmaker. This is important for customers, potential employees, and potential partners. At Parimatch, we remain focused on expanding on the work that the Parimatch Foundation has achieved to date, as we strive to deliver a positive impact to the societies in which we operate.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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21 October 2019

Game time: Parimatch shortlisted for SBC Marketing Campaign of the Year

Over the past year, Parimatch has launched several campaigns that generated huge public interest and buzz. Parimatch dares to be different – and as a brand, does not shy away from being bold and making a statement, which helps the business to stand out from the crowd. We are always willing to take a risk to ensure we stay ahead of the trend, and that goes for our marketing campaigns too. In particular, one campaign we delivered this year really encapsulated this approach… The Game of Sports To capitalize on the buzz around the final season of Game of Thrones, Parimatch launched the ‘Game of Sports’ campaign in April. Customers were encouraged to join one of three houses, and play in weekly competitions over the course of the six weeks that the series was broadcast. Players could compete against other houses by betting on any three of the sporting categories selected for that week. There were also special Game of Thrones bets which were worth double points. At the end of the series, the house with the most points was awarded a prize. The objectives of the campaign were to increase revenue from Parimatch’s existing user base by encouraging betting on different sports and entertainment, as well as attracting new users interested in betting on and the following entertainment. The result of the campaign was phenomenal - 8% of our customers signed up to the initiative, and these customers increased the amounts of bets they placed by 6%. These customers’ activity on new sports and categories increased by 38% during the period as well. Overall, the campaign generated an 8.4% increase in turnover for the business and reached over 10 million people on social media – demonstrating that big bets can pay off.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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21 October 2019

Game time: Parimatch shortlisted for SBC Marketing Campaign of the Year

Over the past year, Parimatch has launched several campaigns that generated huge public interest and buzz. Parimatch dares to be different – and as a brand, does not shy away from being bold and making a statement, which helps the business to stand out from the crowd. We are always willing to take a risk to ensure we stay ahead of the trend, and that goes for our marketing campaigns too. In particular, one campaign we delivered this year really encapsulated this approach… The Game of Sports To capitalize on the buzz around the final season of Game of Thrones, Parimatch launched the ‘Game of Sports’ campaign in April. Customers were encouraged to join one of three houses, and play in weekly competitions over the course of the six weeks that the series was broadcast. Players could compete against other houses by betting on any three of the sporting categories selected for that week. There were also special Game of Thrones bets which were worth double points. At the end of the series, the house with the most points was awarded a prize. The objectives of the campaign were to increase revenue from Parimatch’s existing user base by encouraging betting on different sports and entertainment, as well as attracting new users interested in betting on and the following entertainment. The result of the campaign was phenomenal - 8% of our customers signed up to the initiative, and these customers increased the amounts of bets they placed by 6%. These customers’ activity on new sports and categories increased by 38% during the period as well. Overall, the campaign generated an 8.4% increase in turnover for the business and reached over 10 million people on social media – demonstrating that big bets can pay off.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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