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22 January 2020

Conor McGregor star appeal still shines for punters

Figures from Parimatch, the international online betting group and official EMEA betting partner for Ultimate Fighting Championship (UFC), show that Conor McGregor hasn’t lost any of his support from MMA fans. Following his comeback knock-out win against Donald ‘Cowboy’ Cerrone at UFC 246 on Saturday (18th January) in Las Vegas, Parimatch has revealed that: • More than 45140 customers placed bets on the highly anticipated contest • 74,8% of bets correctly placed backed Conor McGregor to beat the American The fight proved to be significantly more popular than other high-profile recent fights. More bets were placed on the contest compared to Khabib Nurmagomedov vs Dustin Portier and Amanda Nunes vs Germaine de Randamie. “Conor is an undisputed icon with a huge global fanbase. Interest follows him wherever he goes and this fight was no different. Fans are inspired by his fighting spirt and his comeback is great news for MMA. We are all excited to see what’s next,” commented Sergey Portnov, CEO of Parimatch.

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20 January 2020

Logitech G National League launches fourth season in partnership with Parimatch

Parimatch is proud to be an official partner to Ukraine’s biggest Counter-Strike competition, Logitech G’s National Cybersport League (NCL). The competition, which begins on 18th January, is made up of 11 stages, with games played every weekend both online and in select cities across Ukraine. On 11th April, the best eight teams will travel to Kyiv to play in the finals, where they will compete for the prize pool and the Ukraine Champions Cup on the big stage. NCL is a national competition aimed at developing e-sports in Ukraine, so is open to those with Ukrainian citizenship only. League mission The NCL is an open competition which brings together amateur and professional players alike. The aim of the league is to diminish the barriers that divide esports, and allow young players who aspire to be professionals to experience a whole new level of competition. League format The fourth season of the NCL is made up of 11 qualifying tournaments, played on LAN and online. In each of the tournaments, players will have the chance to earn leaderboard points as well as win Logitech G gaming equipment, with the top eight teams travelling to Kyiv for the finals. Rating Tournament Schedule & Registration 01/18/2020 - NCL Online Minor 01/25/2020 - NCL Dnipro Minor 02/01/2020 - NCL Kyiv Major 02/08/2020 - NCL Lutsk Minor 02/15/2020 - NCL Odessa Minor 02.22.2020 - NCL Dnipro Major 02/29/2020 - NCL Kyiv Minor 03/07/2020 - NCL Lutsk Minor 03/14/2020 - NCL Online Minor 03/21/2020 - NCL Odessa Minor 03/28/2020 - NCL Kyiv Major 11-12.04.2020 - NCL Grand Final Tournament Ambassadors and Commentators Tournament ambassadors and commentators are well known personalities from the CS:GO circui - Arseniy Ceh9 Trinozhenko, Aleksey yXo Maletsky, Alexander Petr1k Petrik, Yury Strike Tereshchenko and Vladislav Zakhlebin Prize pool allocation The total prize pool for the finals will be 300 000 UAH. ● First place - 150 000 UAH ● Second place - 75 000 UAH ● Third place - 37 500 UAH ● Fourth place - 37 500 UAH The Logic G gaming equipment up for grabs in the qualifying stages include: NCL Major Tournament Prize Pool: ● First Place - LOGITECH G815 RGB Mechanical Gaming Keyboard ● Second Place - Logitech G PRO X Gaming Headset ● Third place - LOGITECH G PRO Wireless Gaming Mouse + LOGITECH Gaming Mouse Pad G640 NCL Minor Tournament Prize Pool: ● First place - LOGITECH G413 Mechanical Gaming Keyboard ● Second place - LOGITECH G PRO Gaming Headset ● Third place - LOGITECH G502 HERO High Performance Gaming Mouse + LOGITECH Gaming Mouse Pad G640 League Partners Logitech G Logitech G is a brand of Logitech International, a global leader in the manufacture of accessories for personal computers and consoles. Logitech G delivers cutting-edge keyboards, mice, headsets, game surfaces, and simulation products such as steering wheels and steering wheels to players of all levels, thanks to innovative design, progressive technology, and sincere commitment to gameplay. Logitech International Swiss Open Joint Stock Company, founded in 1981, is listed on the Swiss Stock Exchange (LOGN) and on the Nasdaq (LOGI) in the United States. “Inventing the future of the gameplay for all players lies at the heart of our DNA - and that determines everything we do. Therefore, we are pleased to announce that we will become the title partner of the National Esports League in Ukraine. ”- said Alexander Mazilu, Head of the Region South and Eastern Europe (Romania, Ukraine, Bulgaria, Moldova), Logitech Europe S.A. Parimatch Parimatch is a leader in the betting industry. The company supports sports federations, teams, individual athletes, and also pays attention to the development of esports. “We are pleased to partner with the National Cybersport League, to help develop local esports talent in Ukraine. Despite the fact that eSports is a global phenomenon, you need to remember how it all began, how the first champions appeared, the first championships which took place. We imagine the excitement and desire of gamers who will gather in small arenas (clubs) throughout the country with the goal of reaching the grand national final and become champions of the country. Any grassroots development of this type benefits the industry as a whole, and we wish good luck to all participants" said Stepan Shulga, Head of Esports at Parimatch.

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20 January 2020

Logitech G National League launches fourth season in partnership with Parimatch

Parimatch is proud to be an official partner to Ukraine’s biggest Counter-Strike competition, Logitech G’s National Cybersport League (NCL). The competition, which begins on 18th January, is made up of 11 stages, with games played every weekend both online and in select cities across Ukraine. On 11th April, the best eight teams will travel to Kyiv to play in the finals, where they will compete for the prize pool and the Ukraine Champions Cup on the big stage. NCL is a national competition aimed at developing e-sports in Ukraine, so is open to those with Ukrainian citizenship only. League mission The NCL is an open competition which brings together amateur and professional players alike. The aim of the league is to diminish the barriers that divide esports, and allow young players who aspire to be professionals to experience a whole new level of competition. League format The fourth season of the NCL is made up of 11 qualifying tournaments, played on LAN and online. In each of the tournaments, players will have the chance to earn leaderboard points as well as win Logitech G gaming equipment, with the top eight teams travelling to Kyiv for the finals. Rating Tournament Schedule & Registration 01/18/2020 - NCL Online Minor 01/25/2020 - NCL Dnipro Minor 02/01/2020 - NCL Kyiv Major 02/08/2020 - NCL Lutsk Minor 02/15/2020 - NCL Odessa Minor 02.22.2020 - NCL Dnipro Major 02/29/2020 - NCL Kyiv Minor 03/07/2020 - NCL Lutsk Minor 03/14/2020 - NCL Online Minor 03/21/2020 - NCL Odessa Minor 03/28/2020 - NCL Kyiv Major 11-12.04.2020 - NCL Grand Final Tournament Ambassadors and Commentators Tournament ambassadors and commentators are well known personalities from the CS:GO circui - Arseniy Ceh9 Trinozhenko, Aleksey yXo Maletsky, Alexander Petr1k Petrik, Yury Strike Tereshchenko and Vladislav Zakhlebin Prize pool allocation The total prize pool for the finals will be 300 000 UAH. ● First place - 150 000 UAH ● Second place - 75 000 UAH ● Third place - 37 500 UAH ● Fourth place - 37 500 UAH The Logic G gaming equipment up for grabs in the qualifying stages include: NCL Major Tournament Prize Pool: ● First Place - LOGITECH G815 RGB Mechanical Gaming Keyboard ● Second Place - Logitech G PRO X Gaming Headset ● Third place - LOGITECH G PRO Wireless Gaming Mouse + LOGITECH Gaming Mouse Pad G640 NCL Minor Tournament Prize Pool: ● First place - LOGITECH G413 Mechanical Gaming Keyboard ● Second place - LOGITECH G PRO Gaming Headset ● Third place - LOGITECH G502 HERO High Performance Gaming Mouse + LOGITECH Gaming Mouse Pad G640 League Partners Logitech G Logitech G is a brand of Logitech International, a global leader in the manufacture of accessories for personal computers and consoles. Logitech G delivers cutting-edge keyboards, mice, headsets, game surfaces, and simulation products such as steering wheels and steering wheels to players of all levels, thanks to innovative design, progressive technology, and sincere commitment to gameplay. Logitech International Swiss Open Joint Stock Company, founded in 1981, is listed on the Swiss Stock Exchange (LOGN) and on the Nasdaq (LOGI) in the United States. “Inventing the future of the gameplay for all players lies at the heart of our DNA - and that determines everything we do. Therefore, we are pleased to announce that we will become the title partner of the National Esports League in Ukraine. ”- said Alexander Mazilu, Head of the Region South and Eastern Europe (Romania, Ukraine, Bulgaria, Moldova), Logitech Europe S.A. Parimatch Parimatch is a leader in the betting industry. The company supports sports federations, teams, individual athletes, and also pays attention to the development of esports. “We are pleased to partner with the National Cybersport League, to help develop local esports talent in Ukraine. Despite the fact that eSports is a global phenomenon, you need to remember how it all began, how the first champions appeared, the first championships which took place. We imagine the excitement and desire of gamers who will gather in small arenas (clubs) throughout the country with the goal of reaching the grand national final and become champions of the country. Any grassroots development of this type benefits the industry as a whole, and we wish good luck to all participants" said Stepan Shulga, Head of Esports at Parimatch.

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25 December 2019

Parimatch announces new partnership with Virtus.pro

The international bookmaker holding Parimatch announced new sponsorship deal including CS:GO and Dota 2 rosters of the leading esports club Virtus.pro. Stepan Shulga, Head of Esports at Parimatch: “Virtus.pro was our first big esports sponsorship deal, and we are excited to continue this partnership in 2020. Virtus.pro is one of the most recognizable clubs in the esports world. It became even more formidable in 2019 by signing one of the strongest CS:GO rosters to date. The Dota 2 team is also showing signs of success. At Parimatch, we want to support teams and individuals who are fired up to win and committed to entertaining their fans. Virtus.pro, go for the victory!" Sergey Glamazda, Virtus.pro General Manager: “Parimatch shares not only our values but the future of esports as we see it. Our joined experience will help us to conduct even more projects that will be there for the fans. We are facing ambitious goals and we are glad that we are working together with a trusted partner. ” Earlier this year, Parimatch partnered with ESforce to launch the Parimatch League where Virtus.pro became the champion. League’s prize pool was $75,000 with the winner receiving $40,000. The second tournament is scheduled for the first half of 2020, and the prize fund was already increased to $100,000. Parimatch also acts as a regular broadcast partner during the international tournaments streamed by RuHub studio, also being an official partner during EPICENTER CS:GO in 2019.

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25 December 2019

Parimatch announces new partnership with Virtus.pro

The international bookmaker holding Parimatch announced new sponsorship deal including CS:GO and Dota 2 rosters of the leading esports club Virtus.pro. Stepan Shulga, Head of Esports at Parimatch: “Virtus.pro was our first big esports sponsorship deal, and we are excited to continue this partnership in 2020. Virtus.pro is one of the most recognizable clubs in the esports world. It became even more formidable in 2019 by signing one of the strongest CS:GO rosters to date. The Dota 2 team is also showing signs of success. At Parimatch, we want to support teams and individuals who are fired up to win and committed to entertaining their fans. Virtus.pro, go for the victory!" Sergey Glamazda, Virtus.pro General Manager: “Parimatch shares not only our values but the future of esports as we see it. Our joined experience will help us to conduct even more projects that will be there for the fans. We are facing ambitious goals and we are glad that we are working together with a trusted partner. ” Earlier this year, Parimatch partnered with ESforce to launch the Parimatch League where Virtus.pro became the champion. League’s prize pool was $75,000 with the winner receiving $40,000. The second tournament is scheduled for the first half of 2020, and the prize fund was already increased to $100,000. Parimatch also acts as a regular broadcast partner during the international tournaments streamed by RuHub studio, also being an official partner during EPICENTER CS:GO in 2019.

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13 December 2019

Parimatch announced as official partner to EPICENTER CS:GO 2019

International bookmaker holding Parimatch will be an official partner at this year’s esports tournament EPICENTER in Counter-Strike: Global Offensive (CS:GO). Organized by ESforce Holding, the group stage will be held on December 17th - 19th, 2019, with the grand finale taking place on December 21st and 22nd, 2019 at the exhibition centre “Crocus Expo” in Russia. The prize pool stands at $500 000. Tickets and season passes are available on the tournament’s official website. There are three ticket categories available: Global Elite, Global Nova and Legendary Eagle, with prices starting from 900RUB. Those who pay with VK Pay using the official app will get a 10% discount on all ticket categories. “We have already built up a unique CIS-league with ESforce and have no intention of stopping now. EPICENTER is a great tournament with some of the best esports teams in the world competing, attracting lots of viewers”, commented Stepan Shulga, head of esports at Parimatch. “Working with Parimatch made total sense to us, having partnered with them before. We know that EPICENTER competitors put on a fantastic show with lots of emotion, providing a great spectacle for viewers. I am really happy to be expanding on our relationship with Parimatch and welcome them as an official partner of our main tournament—EPICENTER,” commented Sergey Barhudaryan, the commercial manager of ESforce Holding. Parimatch and ESforce recently collaborated on the first-ever Parimatch League, a tournament that saw a prize pool of $75 000, with the winning team Virtus.pro pocketing $40 000. The second tournament will take place in the first half of 2020, with an even larger prize pool of $100, 000.

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13 December 2019

Parimatch announced as official partner to EPICENTER CS:GO 2019

International bookmaker holding Parimatch will be an official partner at this year’s esports tournament EPICENTER in Counter-Strike: Global Offensive (CS:GO). Organized by ESforce Holding, the group stage will be held on December 17th - 19th, 2019, with the grand finale taking place on December 21st and 22nd, 2019 at the exhibition centre “Crocus Expo” in Russia. The prize pool stands at $500 000. Tickets and season passes are available on the tournament’s official website. There are three ticket categories available: Global Elite, Global Nova and Legendary Eagle, with prices starting from 900RUB. Those who pay with VK Pay using the official app will get a 10% discount on all ticket categories. “We have already built up a unique CIS-league with ESforce and have no intention of stopping now. EPICENTER is a great tournament with some of the best esports teams in the world competing, attracting lots of viewers”, commented Stepan Shulga, head of esports at Parimatch. “Working with Parimatch made total sense to us, having partnered with them before. We know that EPICENTER competitors put on a fantastic show with lots of emotion, providing a great spectacle for viewers. I am really happy to be expanding on our relationship with Parimatch and welcome them as an official partner of our main tournament—EPICENTER,” commented Sergey Barhudaryan, the commercial manager of ESforce Holding. Parimatch and ESforce recently collaborated on the first-ever Parimatch League, a tournament that saw a prize pool of $75 000, with the winning team Virtus.pro pocketing $40 000. The second tournament will take place in the first half of 2020, with an even larger prize pool of $100, 000.

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12 December 2019

JKR welcomes Parimatch as a strategic partner in Parimatch International

December 12, 2019 We believe in strong partnerships and today we celebrate one, as Parimatch Holding and JKR Investment Group have become strategic partners in Parimatch International. Over the past year, JKR has been actively working on preparing Parimatch Africa asset for becoming a part of Parimatch International. Within the partnership JKR ensures the expertise in market research, corporate finance, M&A and investment aspects, while Parimatch Holding will consult on operational and marketing activities. "We see the great obtainment in this partnership, as Parimatch Holding will boost the project though its experience and brand equity. We believe it is a leading card for the expansion in fast growing markets»,- said Alexander Gusev, CEO, JKR Investment Group. It stands to mention that JKR Investment Group has a vast partnership history with Parimatch Holding, creating the ecosystem that prompts the project growth. "As a globally-oriented business, Parimatch Holding is thrilled about arising opportunities for advancing our presence on new markets. Having such a trustworthy partner as JKR Investment Group, we are looking forward to another journey together», - mentioned Sergey Portnov, CEO, Parimatch Holding. "I am very excited about the expansion opportunity for Parimatch on the new, fast-growing markets. Our team is now focused on the great, challenging goals. There is a window of opportunities in Africa and other global growing markets in terms of winning a market share and scaling", - Anton Rublievskyi, CEO, Parimatch International.

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12 December 2019

JKR welcomes Parimatch as a strategic partner in Parimatch International

December 12, 2019 We believe in strong partnerships and today we celebrate one, as Parimatch Holding and JKR Investment Group have become strategic partners in Parimatch International. Over the past year, JKR has been actively working on preparing Parimatch Africa asset for becoming a part of Parimatch International. Within the partnership JKR ensures the expertise in market research, corporate finance, M&A and investment aspects, while Parimatch Holding will consult on operational and marketing activities. "We see the great obtainment in this partnership, as Parimatch Holding will boost the project though its experience and brand equity. We believe it is a leading card for the expansion in fast growing markets»,- said Alexander Gusev, CEO, JKR Investment Group. It stands to mention that JKR Investment Group has a vast partnership history with Parimatch Holding, creating the ecosystem that prompts the project growth. "As a globally-oriented business, Parimatch Holding is thrilled about arising opportunities for advancing our presence on new markets. Having such a trustworthy partner as JKR Investment Group, we are looking forward to another journey together», - mentioned Sergey Portnov, CEO, Parimatch Holding. "I am very excited about the expansion opportunity for Parimatch on the new, fast-growing markets. Our team is now focused on the great, challenging goals. There is a window of opportunities in Africa and other global growing markets in terms of winning a market share and scaling", - Anton Rublievskyi, CEO, Parimatch International.

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04 December 2019

Parimatch Crowned Winners of Marketing Campaign of the Year at the 2019 SBC Awards

The 6th annual SBC Awards took place in London on 3rd December, one of the most prestigious events in the international bookmaking industry’s calendar. The ceremony celebrates and rewards expertise and innovation in betting and gaming, with 41 awards across a range of categories up for grabs. Parimatch was delighted to be nominated across four categories – Esports operator, marketing campaign, sponsorship and employer of the year. Parimatch beat off stiff competition to take home the award for the marketing campaign of the year, with its “fired up to win” campaign, a partnership with UFC and sporting champion Conor McGregor. "This award is massive recognition for our unique and inspiring marketing activities,” said Parimatch’s CEO Sergey Portnov. “Awards like this ignite the fire in our belly to continue to push the boundaries and be bold and brave when it comes to creativity.” [caption id="attachment_566" align="alignnone" width="1080"] Parimatch launched the “fired up to win” campaign in February of this year, rebooting its branding including a new visual style across digital communications, social networks and the mobile app, whilst also announcing Conor McGregor, one of the most famous athletes of our time, as a brand ambassador. “Conor embodies true courage, a fighter who is not afraid of new challenges and is always fired up to win. Like Parimatch, McGregor always remains true to himself, but also ready to push the boundaries beyond sports. He was a natural fit for our new, and now award-winning marketing campaign” Said Portnov. “This is a small win for him, his main win should come on January 18 during his comeback fight with Donald Cerrone. We hope this award will charge him to win with Parimatch even more in 2020.” A month after the campaign launch, Parimatch saw an increase in consumer registrations of 169%, cementing the campaign’s winning status early on. Congratulations to all the winners, Parimatch looks forward to seeing you again at the SBC Awards in 2020!

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04 December 2019

Parimatch Crowned Winners of Marketing Campaign of the Year at the 2019 SBC Awards

The 6th annual SBC Awards took place in London on 3rd December, one of the most prestigious events in the international bookmaking industry’s calendar. The ceremony celebrates and rewards expertise and innovation in betting and gaming, with 41 awards across a range of categories up for grabs. Parimatch was delighted to be nominated across four categories – Esports operator, marketing campaign, sponsorship and employer of the year. Parimatch beat off stiff competition to take home the award for the marketing campaign of the year, with its “fired up to win” campaign, a partnership with UFC and sporting champion Conor McGregor. "This award is massive recognition for our unique and inspiring marketing activities,” said Parimatch’s CEO Sergey Portnov. “Awards like this ignite the fire in our belly to continue to push the boundaries and be bold and brave when it comes to creativity.” [caption id="attachment_566" align="alignnone" width="1080"] Parimatch launched the “fired up to win” campaign in February of this year, rebooting its branding including a new visual style across digital communications, social networks and the mobile app, whilst also announcing Conor McGregor, one of the most famous athletes of our time, as a brand ambassador. “Conor embodies true courage, a fighter who is not afraid of new challenges and is always fired up to win. Like Parimatch, McGregor always remains true to himself, but also ready to push the boundaries beyond sports. He was a natural fit for our new, and now award-winning marketing campaign” Said Portnov. “This is a small win for him, his main win should come on January 18 during his comeback fight with Donald Cerrone. We hope this award will charge him to win with Parimatch even more in 2020.” A month after the campaign launch, Parimatch saw an increase in consumer registrations of 169%, cementing the campaign’s winning status early on. Congratulations to all the winners, Parimatch looks forward to seeing you again at the SBC Awards in 2020!

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02 December 2019

Parimatch League in Dota2. The Final

30th November 2019: The international holding Parimatch continues to strengthen its brand as an esports bookmaker. Parimatch together with ESforce Holding held the Dota2 Parimatch League Season 1 with a prize pool of $ 75,000. This is the first time that a betting company has organized its own competition for esports fans. At the league final, more than 1000 spectators had the opportunity to attend the event, held at Yota Arena, by registering in advance. In the just the competition’s inaugural season, broadcasts of games have gathered more than 6 million views in total on the Twitch platform, with an average number of viewers for League broadcasts of 36,000 people. Leading studios from the USA and China joined the coverage of the final matches. The finals of the Parimatch League were fought out by leading CIS esports teams, including Virtus.Pro, HellRaisers, Team Spirit and jfshfh178. Virtus.Pro took the winning $40,000 prize. The average amount of unique views was 136,000 users per day, with a maximum of 550,000 unique users recorded during the playoffs. As a result, the league’s most popular match was the final standoff between Virtus.pro and Hellraisers – more than 69 thousand people were watching it at the same time live. “We saw a very impressive level of play in the first season. We are sure that the fans were entertained. We want to develop the Dota 2 community throughout the CIS, and League Parimatch helps us a lot in this. In addition, we strive to give talented players the opportunity to develop - and we believe in the next season we will see new future stars”, said Maxim Maslov, Epic Esports Events CEO. Parimatch plans to continue to support esports and develop its own league. So, the start of the second season has already been announced with an increase in the prize pool to $100,000. New teams will be able to qualify for the next season, rather than rely on an invitation. The qualification stage for the second season starts in December 2019, the main competition will run until May 2020. Stepan Shulga, Head of esports at Parimatch also commented; “We managed to create a unique Russian-language league for players, which has become an excellent base for rivalry in the CIS region. I hope that our tournament has pleased the e-sports community and will further develop the Russian-speaking scene of Dota 2. We are excited to announce the second season of Parimatch League, where the best teams from the CIS region will now fight for a $100,000 prize pool. It will be worth following.” Parimatch League, Final

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02 December 2019

Parimatch League in Dota2. The Final

30th November 2019: The international holding Parimatch continues to strengthen its brand as an esports bookmaker. Parimatch together with ESforce Holding held the Dota2 Parimatch League Season 1 with a prize pool of $ 75,000. This is the first time that a betting company has organized its own competition for esports fans. At the league final, more than 1000 spectators had the opportunity to attend the event, held at Yota Arena, by registering in advance. In the just the competition’s inaugural season, broadcasts of games have gathered more than 6 million views in total on the Twitch platform, with an average number of viewers for League broadcasts of 36,000 people. Leading studios from the USA and China joined the coverage of the final matches. The finals of the Parimatch League were fought out by leading CIS esports teams, including Virtus.Pro, HellRaisers, Team Spirit and jfshfh178. Virtus.Pro took the winning $40,000 prize. The average amount of unique views was 136,000 users per day, with a maximum of 550,000 unique users recorded during the playoffs. As a result, the league’s most popular match was the final standoff between Virtus.pro and Hellraisers – more than 69 thousand people were watching it at the same time live. “We saw a very impressive level of play in the first season. We are sure that the fans were entertained. We want to develop the Dota 2 community throughout the CIS, and League Parimatch helps us a lot in this. In addition, we strive to give talented players the opportunity to develop - and we believe in the next season we will see new future stars”, said Maxim Maslov, Epic Esports Events CEO. Parimatch plans to continue to support esports and develop its own league. So, the start of the second season has already been announced with an increase in the prize pool to $100,000. New teams will be able to qualify for the next season, rather than rely on an invitation. The qualification stage for the second season starts in December 2019, the main competition will run until May 2020. Stepan Shulga, Head of esports at Parimatch also commented; “We managed to create a unique Russian-language league for players, which has become an excellent base for rivalry in the CIS region. I hope that our tournament has pleased the e-sports community and will further develop the Russian-speaking scene of Dota 2. We are excited to announce the second season of Parimatch League, where the best teams from the CIS region will now fight for a $100,000 prize pool. It will be worth following.” Parimatch League, Final

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11 November 2019

Parimatch`s New Epic Story with Conor McGregor

On the 8th of November 2019, Parimatch, the international betting holding, has launched a new advertising campaign featuring cult athlete and brand ambassador Conor McGregor. The campaign, titled “A new epic story” features 15 action shots of Conor, which can be seen on billboards across the CIS region. McGregor also features in a short video, created by Canadian director Angelo Merten and French cameraman Charlie Bravo. Filming for the campaign lasted for three days and took place in Dublin and Kyiv. "It is impossible to put Conor's personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself - unpredictable and brutal, but always reliable and charged to win" said Parimatch CEO Sergey Portnov. The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend’s honor. Conor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.     [video width="1280" height="720" mp4="https://parimatch.global/wp-content/uploads/2019-11-11-15.24.46.mp4"]

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11 November 2019

Parimatch`s New Epic Story with Conor McGregor

On the 8th of November 2019, Parimatch, the international betting holding, has launched a new advertising campaign featuring cult athlete and brand ambassador Conor McGregor. The campaign, titled “A new epic story” features 15 action shots of Conor, which can be seen on billboards across the CIS region. McGregor also features in a short video, created by Canadian director Angelo Merten and French cameraman Charlie Bravo. Filming for the campaign lasted for three days and took place in Dublin and Kyiv. "It is impossible to put Conor's personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself - unpredictable and brutal, but always reliable and charged to win" said Parimatch CEO Sergey Portnov. The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend’s honor. Conor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.     [video width="1280" height="720" mp4="https://parimatch.global/wp-content/uploads/2019-11-11-15.24.46.mp4"]

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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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15 October 2019

Parimatch is in the running for SBC’s Employer of the Year Award

In it to win it: Why Parimatch is in the running for SBC’s Employer of the Year Award Parimatch is more than just a workplace. We have successfully created a culture where colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development. This has been created by focusing on sharing and communicating the values and direction of the business and running an extensive program of an active lifestyle and professional training initiatives. «It’s very exciting to participate in such a nomination. We do not think about recognition and awards in our everyday work, we simply do things to make the people around us happy. Work takes so much attention and time of our lives, so it is vital for us to make the workspace the kind of space everyone would like to return to, to be at and run towards the common goal. Awards are the general recognition and, if you like, the proof of the fact that we are moving in the right direction, that we are doing things that really change the lives of our people for the better. And we would like to give more and more reasons for our employees to be proud of us!» Tatiana Davydova, CHRO Parimatch is more than a betting provider for our customers, it is a lifestyle choice We share that belief as an employer. We aim to make working with Parimatch more than a job, it should be a positive part of an employee’s lifestyle. We strive to ensure that colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development so that they can reach their full potential. Our anonymous internal employee survey conducted in May 2019, completed by over 1600 colleagues, demonstrates that we are doing a lot to develop our desired working culture. The findings show that among the employees, 95.7% are ready to recommend the company as a good employer; 71.8% chose teamwork as a key advantage in the company; 87% received over the last year the opportunity to acquire new knowledge and new professional skills; 81% feel their value for the company and constantly receive recognition of this value; 91.5% share the company values and 81% of employees are ready to act as an ambassador of the company. Developing a positive workplace culture Central to our approach is open, transparent and regular communication. Every six months we host PM GO, an internal strategic session, where we gather to discuss recent results, achievements and future plans, inviting our partners and hosting host employee representatives from all countries at large-scale gatherings. Between these bi-annual sessions, Parimatch’s senior management publish vlogs, where they share their latest thoughts and insights with the entire Parimatch workforce. We recently also launched a work-life balance programme called WR1. A program for employees to improve their skills and develop various spheres of their life through providing an opportunity to experience workshops, lectures and sports activities led by high-quality specialists and coaches. Work life balance Our focus on promoting a balanced healthy and social lifestyle doesn’t stop there. The values of a healthy lifestyle, ‘clean living’ are being actively integrated into the everyday life of Parimatch’s employees. These include initiatives such as the PM Running Club for those who are fans of running and jogging, regular hiking in the mountains, yoga and mindfulness workshops, corporate football, volleyball tournaments, bicycle rides and many more. As part of our employee engagement initiatives, every summer we organize and host the Parimatch Summer Camp for all employees, which includes an obstacle course race and sporting activities. Investing in our people Since the start of 2019, we have delivered 1,300 hours of education across 53 unique pieces of training through Parimatch’s Corporate University initiative, including specialized courses on bookmaking, sports, software and language classes. In everything we do, we strive to demonstrate that Parimatch is more than a workplace, and we are excited to further integrate all new joiners to the team so that they also quickly believe in, and are empowered by, our unique culture.

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15 October 2019

Parimatch is in the running for SBC’s Employer of the Year Award

In it to win it: Why Parimatch is in the running for SBC’s Employer of the Year Award Parimatch is more than just a workplace. We have successfully created a culture where colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development. This has been created by focusing on sharing and communicating the values and direction of the business and running an extensive program of an active lifestyle and professional training initiatives. «It’s very exciting to participate in such a nomination. We do not think about recognition and awards in our everyday work, we simply do things to make the people around us happy. Work takes so much attention and time of our lives, so it is vital for us to make the workspace the kind of space everyone would like to return to, to be at and run towards the common goal. Awards are the general recognition and, if you like, the proof of the fact that we are moving in the right direction, that we are doing things that really change the lives of our people for the better. And we would like to give more and more reasons for our employees to be proud of us!» Tatiana Davydova, CHRO Parimatch is more than a betting provider for our customers, it is a lifestyle choice We share that belief as an employer. We aim to make working with Parimatch more than a job, it should be a positive part of an employee’s lifestyle. We strive to ensure that colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development so that they can reach their full potential. Our anonymous internal employee survey conducted in May 2019, completed by over 1600 colleagues, demonstrates that we are doing a lot to develop our desired working culture. The findings show that among the employees, 95.7% are ready to recommend the company as a good employer; 71.8% chose teamwork as a key advantage in the company; 87% received over the last year the opportunity to acquire new knowledge and new professional skills; 81% feel their value for the company and constantly receive recognition of this value; 91.5% share the company values and 81% of employees are ready to act as an ambassador of the company. Developing a positive workplace culture Central to our approach is open, transparent and regular communication. Every six months we host PM GO, an internal strategic session, where we gather to discuss recent results, achievements and future plans, inviting our partners and hosting host employee representatives from all countries at large-scale gatherings. Between these bi-annual sessions, Parimatch’s senior management publish vlogs, where they share their latest thoughts and insights with the entire Parimatch workforce. We recently also launched a work-life balance programme called WR1. A program for employees to improve their skills and develop various spheres of their life through providing an opportunity to experience workshops, lectures and sports activities led by high-quality specialists and coaches. Work life balance Our focus on promoting a balanced healthy and social lifestyle doesn’t stop there. The values of a healthy lifestyle, ‘clean living’ are being actively integrated into the everyday life of Parimatch’s employees. These include initiatives such as the PM Running Club for those who are fans of running and jogging, regular hiking in the mountains, yoga and mindfulness workshops, corporate football, volleyball tournaments, bicycle rides and many more. As part of our employee engagement initiatives, every summer we organize and host the Parimatch Summer Camp for all employees, which includes an obstacle course race and sporting activities. Investing in our people Since the start of 2019, we have delivered 1,300 hours of education across 53 unique pieces of training through Parimatch’s Corporate University initiative, including specialized courses on bookmaking, sports, software and language classes. In everything we do, we strive to demonstrate that Parimatch is more than a workplace, and we are excited to further integrate all new joiners to the team so that they also quickly believe in, and are empowered by, our unique culture.

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Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

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Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

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07 October 2019

Betting is a form of entertainment…

Betting is a form of entertainment… but we must support and protect our customers when the fun stops Gambling is a great way to have fun, escape from the monotony of everyday life and bring entertainment into your life. However, sometimes for a very small amount of people the fun and entertainment stops and becomes a burden. Gambling operators recognize this and want to eliminate the negative consequences of gambling for their customers. After all, our customers include friends, family, and people we can relate to who also love sports and the spirit of competition. It also makes sense from a business perspective, as we want happy customers who will continue to be able to use our products: We can identify several "battlefields" in the War of responsible gambling: Protection of vulnerable players Prevention of underage gambling Security measures against criminal activity Protection of online payments and confidentiality of information Responsible Marketing Let's take a detailed look at each area: Protection of vulnerable players This is one of the most important areas. Some players may exhibit an excessive passion for casino games or sports betting activities and spend most of their lives betting, as well as a lot of money (sometimes not their own). To avoid this, there are many different tactics we use - one of which is the player’s self-exclusion. Self-exclusion of a player is his conscious decision in limiting himself access to our products, setting limits on money spent. If things are drastic, then the player can block himself on the website for a certain period or forever. The best way of helping problem gamblers is by helping them to understand their own risks and take their own measures to avoid them. In many countries where gambling is regulated or licensed, the possibility of self-exclusion is required by law. For example, in Sweden in just one month more than 20,000 people took part in the national player self-exclusion program. In Denmark, it is possible for players to exclude themselves from all online gambling in the country. But it’s not always possible for a person to stop on their own in time, so Belgium and the Netherlands provide restrictions on gambling at the request of a close relative of the player. Scientists have conducted research and proved that a joint bank account can save you from unnecessary spending on gambling and this is another weapon in the fight for responsible gambling. Prevention of underage gambling Young people who have not reached the age of 18-21 simply should not be gambling money. In most countries, this is prohibited by law. Online operators, in turn, should make every effort to ensure that their sites are not visited by underage players. It is important to develop special stringent registration processes and conduct regular checks that guarantee the age of the players, as many teenagers try to trick the system and create false accounts. We also believe it is important for parents and teachers to educate teenagers about the dangers of gambling and unusual activity. Security measures against criminal activity Scammers are increasingly moving from real life to online platforms and endangering these sites associated with online financial transactions. Gambling sites are often subject to malicious viruses and hacker attacks. It is the duty of operators to constantly update their software and programs to detect and block such attacks. Protection of online payments and confidentiality of information Gambling operators know a lot about their customers: names, addresses, phone numbers and more. Therefore, they are required to take all measures in order to hide this information from prying eyes. To do this, operators regularly introduce new technical solutions, mechanisms, and tools to protect information. Operators must ensure uninterrupted operation during financial transactions and use only verified payment services with reliable protection against fraud. The protection and confidentiality of the client's personal and financial data is the direct responsibility of the operator. Responsible Marketing Gambling operators are finding more and more new advertising solutions to attract customers, but there are red lines, that should not be crossed. There are special statutory corpuses of advertising, which must be observed. In particular, advertising should not attract the attention of minors (for example, multi-copy materials) and it should not be oriented towards addicted players. Parimatch cares about its customers and truly believes that gambling should be about entertainment, leisure, and love for sports - not a means of earning. Comprehensive compliance around responsible gaming will help to eliminate any risks and should enhance the gamblers’ experience. We have our own mechanisms and use all the tools we have available to protect our customers. If you realize that you or someone close to you has betting and/or gambling addiction, we advise you to call the helpline 1454 (Cyprus) to speak to a special advisor of the Multiple Intervention Centre, Mental Health Services of the Ministry of Health (MIC). Helpline 1456 (Cyprus) of the PERSEAS Counselling Center for Adolescents and Family also provides free of charge advisory support to adolescents and young adults up to 22 years of age and their family. Once you admit that you have an addiction problem, it is much easier to find help and to change your life for the better.

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07 October 2019

Betting is a form of entertainment…

Betting is a form of entertainment… but we must support and protect our customers when the fun stops Gambling is a great way to have fun, escape from the monotony of everyday life and bring entertainment into your life. However, sometimes for a very small amount of people the fun and entertainment stops and becomes a burden. Gambling operators recognize this and want to eliminate the negative consequences of gambling for their customers. After all, our customers include friends, family, and people we can relate to who also love sports and the spirit of competition. It also makes sense from a business perspective, as we want happy customers who will continue to be able to use our products: We can identify several "battlefields" in the War of responsible gambling: Protection of vulnerable players Prevention of underage gambling Security measures against criminal activity Protection of online payments and confidentiality of information Responsible Marketing Let's take a detailed look at each area: Protection of vulnerable players This is one of the most important areas. Some players may exhibit an excessive passion for casino games or sports betting activities and spend most of their lives betting, as well as a lot of money (sometimes not their own). To avoid this, there are many different tactics we use - one of which is the player’s self-exclusion. Self-exclusion of a player is his conscious decision in limiting himself access to our products, setting limits on money spent. If things are drastic, then the player can block himself on the website for a certain period or forever. The best way of helping problem gamblers is by helping them to understand their own risks and take their own measures to avoid them. In many countries where gambling is regulated or licensed, the possibility of self-exclusion is required by law. For example, in Sweden in just one month more than 20,000 people took part in the national player self-exclusion program. In Denmark, it is possible for players to exclude themselves from all online gambling in the country. But it’s not always possible for a person to stop on their own in time, so Belgium and the Netherlands provide restrictions on gambling at the request of a close relative of the player. Scientists have conducted research and proved that a joint bank account can save you from unnecessary spending on gambling and this is another weapon in the fight for responsible gambling. Prevention of underage gambling Young people who have not reached the age of 18-21 simply should not be gambling money. In most countries, this is prohibited by law. Online operators, in turn, should make every effort to ensure that their sites are not visited by underage players. It is important to develop special stringent registration processes and conduct regular checks that guarantee the age of the players, as many teenagers try to trick the system and create false accounts. We also believe it is important for parents and teachers to educate teenagers about the dangers of gambling and unusual activity. Security measures against criminal activity Scammers are increasingly moving from real life to online platforms and endangering these sites associated with online financial transactions. Gambling sites are often subject to malicious viruses and hacker attacks. It is the duty of operators to constantly update their software and programs to detect and block such attacks. Protection of online payments and confidentiality of information Gambling operators know a lot about their customers: names, addresses, phone numbers and more. Therefore, they are required to take all measures in order to hide this information from prying eyes. To do this, operators regularly introduce new technical solutions, mechanisms, and tools to protect information. Operators must ensure uninterrupted operation during financial transactions and use only verified payment services with reliable protection against fraud. The protection and confidentiality of the client's personal and financial data is the direct responsibility of the operator. Responsible Marketing Gambling operators are finding more and more new advertising solutions to attract customers, but there are red lines, that should not be crossed. There are special statutory corpuses of advertising, which must be observed. In particular, advertising should not attract the attention of minors (for example, multi-copy materials) and it should not be oriented towards addicted players. Parimatch cares about its customers and truly believes that gambling should be about entertainment, leisure, and love for sports - not a means of earning. Comprehensive compliance around responsible gaming will help to eliminate any risks and should enhance the gamblers’ experience. We have our own mechanisms and use all the tools we have available to protect our customers. If you realize that you or someone close to you has betting and/or gambling addiction, we advise you to call the helpline 1454 (Cyprus) to speak to a special advisor of the Multiple Intervention Centre, Mental Health Services of the Ministry of Health (MIC). Helpline 1456 (Cyprus) of the PERSEAS Counselling Center for Adolescents and Family also provides free of charge advisory support to adolescents and young adults up to 22 years of age and their family. Once you admit that you have an addiction problem, it is much easier to find help and to change your life for the better.

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Regulatory compliance at Parimatch

Disruption and risk-taking are in our DNA… but not when it comes to regulatory compliance. Maksym Liashko explains. At Parimatch we are proud of our culture of risk-taking, breaking conventions and daring to be different to best support our customers. However, one area where to do not push boundaries or break rules is compliance. We are challenging big brands to become one of the leading players in the CIS region but we are doing this through the quality of our product and increasing brand awareness via marketing strategies, not by taking short-cuts. We actually feel that compliance is an important asset to help maximize the value of the company in the long-term by improving our brand reputation with customers and stakeholders alike. With compliance, our approach is to strike a balance and achieve a “win-win-win” with our client, the regulator in the market and our company. Each party should be happy. Sometimes there exist cases when a company aims to meet the regulator’s requirements and the players’ rights when it is not practicable operationally. We aim to strike a balance where players` interests are taken into account. For example, we always consider factors like service usability and ease of registration – and how we can improve them within the boundaries of local regulations. This year our 350 strong IT team have developed a new software platform and brand design which we are launching across our operation. Although the focus of the design is to improve the efficiency and customer experience of our operations, including our consumer user interface. Our new platform will also provide a flexible platform to support any changes that we need to make to meet new regulatory changes at a software level making it easier for us to integrate them into our operations. One of the best ways for us to achieve the win, win, win scenario is by developing a good dialogue and working relationship with the regulators in the countries where we operate. It is very much a two-way process. The regulator is interested in our opinion on market developments and understanding best practices from our experiences operating in many different markets. Furthermore, when we are launching a new product or process, the dialogue can ensure that we are aligned at the concept level. On the other side, they give us advance warning on any regulatory developments, allowing time for feedback, preparation, and implementation. If we are entering a new market, we work with the regulator to analyze all their requirements and integrate them into our IT platform and bring them to automation before launching. If the platform is not ready and we need to implement some regulatory requirements manually and quickly then we risk making mistakes. One market where we hope to use our new software platform to develop automated processes for new regulations is Ukraine. The new president of the country has expressed interest in reforming the legislation that regulates gambling, allowing compliant and responsible betting companies to obtain local licenses. We are making great efforts to share all our knowledge about the regulation of gambling in different countries and their preparation of draft laws to support any reforms – and look forward seeing the progress in the coming years. Maksym Liashko, Partner and Legal Director.

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Regulatory compliance at Parimatch

Disruption and risk-taking are in our DNA… but not when it comes to regulatory compliance. Maksym Liashko explains. At Parimatch we are proud of our culture of risk-taking, breaking conventions and daring to be different to best support our customers. However, one area where to do not push boundaries or break rules is compliance. We are challenging big brands to become one of the leading players in the CIS region but we are doing this through the quality of our product and increasing brand awareness via marketing strategies, not by taking short-cuts. We actually feel that compliance is an important asset to help maximize the value of the company in the long-term by improving our brand reputation with customers and stakeholders alike. With compliance, our approach is to strike a balance and achieve a “win-win-win” with our client, the regulator in the market and our company. Each party should be happy. Sometimes there exist cases when a company aims to meet the regulator’s requirements and the players’ rights when it is not practicable operationally. We aim to strike a balance where players` interests are taken into account. For example, we always consider factors like service usability and ease of registration – and how we can improve them within the boundaries of local regulations. This year our 350 strong IT team have developed a new software platform and brand design which we are launching across our operation. Although the focus of the design is to improve the efficiency and customer experience of our operations, including our consumer user interface. Our new platform will also provide a flexible platform to support any changes that we need to make to meet new regulatory changes at a software level making it easier for us to integrate them into our operations. One of the best ways for us to achieve the win, win, win scenario is by developing a good dialogue and working relationship with the regulators in the countries where we operate. It is very much a two-way process. The regulator is interested in our opinion on market developments and understanding best practices from our experiences operating in many different markets. Furthermore, when we are launching a new product or process, the dialogue can ensure that we are aligned at the concept level. On the other side, they give us advance warning on any regulatory developments, allowing time for feedback, preparation, and implementation. If we are entering a new market, we work with the regulator to analyze all their requirements and integrate them into our IT platform and bring them to automation before launching. If the platform is not ready and we need to implement some regulatory requirements manually and quickly then we risk making mistakes. One market where we hope to use our new software platform to develop automated processes for new regulations is Ukraine. The new president of the country has expressed interest in reforming the legislation that regulates gambling, allowing compliant and responsible betting companies to obtain local licenses. We are making great efforts to share all our knowledge about the regulation of gambling in different countries and their preparation of draft laws to support any reforms – and look forward seeing the progress in the coming years. Maksym Liashko, Partner and Legal Director.

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16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

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16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

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Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

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Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

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All eyes are on Shanghai: “The International” annual gaming competition

Parimatch’s Head of e-sports Stepan Shulga looks ahead to this year’s “The International” annual gaming competition August is here, the month when the entire e-sports community waits in anticipation for the largest competition in the e-sports calendar to begin. “The International” sees competitors fight it out in the online battle arena of Dota2, for the chance to win millions of dollars in prize money. This year the venue is in Shanghai, the first time the competition has been held in China. The clever people at Valve Corporation, developers of the Dota2 universe came up with the idea of crowdfunding the prize money, giving fans and players the opportunity to have an impact on the size of the prize fund. At the time of writing, the prize pot currently stands at $32 million USD, almost as much as the French football team made when they lifted the World Cup trophy in 2019!  Admittedly, the prize money will be shared amongst 16 teams, but it is still a life-changing amount. But why does The International matter to Parimatch?  From a commercial perspective - you may be surprised to hear that the number of bets we take on the event is similar to what we see with more traditional sports, and we see great loyalty towards e-sports teams from young adults. It also matters because we sponsor the successful e-gaming team Virtus.pro. It gives us great pride to say that Virtus.pro is one of the top three e-gaming teams, and is one of the favourites to win this year’s competition. Parimatch has a reputation for partnering with sporting winners! For now, we wait with bated breath for the tournament to start on the 20th August, and wish our friends at Virtus.pro the best of luck as they continue to conquer the e-sports world!

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All eyes are on Shanghai: “The International” annual gaming competition

Parimatch’s Head of e-sports Stepan Shulga looks ahead to this year’s “The International” annual gaming competition August is here, the month when the entire e-sports community waits in anticipation for the largest competition in the e-sports calendar to begin. “The International” sees competitors fight it out in the online battle arena of Dota2, for the chance to win millions of dollars in prize money. This year the venue is in Shanghai, the first time the competition has been held in China. The clever people at Valve Corporation, developers of the Dota2 universe came up with the idea of crowdfunding the prize money, giving fans and players the opportunity to have an impact on the size of the prize fund. At the time of writing, the prize pot currently stands at $32 million USD, almost as much as the French football team made when they lifted the World Cup trophy in 2019!  Admittedly, the prize money will be shared amongst 16 teams, but it is still a life-changing amount. But why does The International matter to Parimatch?  From a commercial perspective - you may be surprised to hear that the number of bets we take on the event is similar to what we see with more traditional sports, and we see great loyalty towards e-sports teams from young adults. It also matters because we sponsor the successful e-gaming team Virtus.pro. It gives us great pride to say that Virtus.pro is one of the top three e-gaming teams, and is one of the favourites to win this year’s competition. Parimatch has a reputation for partnering with sporting winners! For now, we wait with bated breath for the tournament to start on the 20th August, and wish our friends at Virtus.pro the best of luck as they continue to conquer the e-sports world!

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Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

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Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

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It’s time: Parimatch and UFC celebrate a year of successes

It has been just one year since we partnered up with mixed martial arts organization Ultimate Fighting Championship (UFC), but as is the case for fighters in the octagon, progress can be made very quickly with the right mentality. And sure enough, since July 2018, both UFC and Parimatch have been on the offensive, the US-based MMA company making its first strides into Russia to hold the most attended fight night of the year; Mark Hunt vs. Alexei ‘Boa Constrictor’ Oleinik. The victory earned Oleinik ‘Performance of the Night’ and increased his profile as one of the sport’s toughest competitors. Having noticed the icon’s fighting spirit, we announced Oleinik as an ambassador last April, joining the ranks of Conor McGregor, who we signed on as brand ambassador in early February. In a year where UFC smashed its previous pay-per-view record by 800,000 and October’s Khabib vs. McGregor fight night hit 2,400,000 views, we broke records of our own; with the same fight bringing in more new players for Parimatch than any other sporting event last year. This is what is so exciting about the hype-driven sport of MMA; it differs from other sports as it doesn’t have the same consistency and regularity of events. It’s an event-driven business which pays off with big fights. For example, with the English Premier League, betting turnover is generated every week, but only the Champions League final delivered a higher turnover of bets last year than the Khabib vs. McGregor showdown. But our relationship with UFC is about more than just the metrics. We have a close connection, so for us, the relationship is a coming together of brand ideologies. Our spirit is the same and it is the qualities of freedom and courage which unites sports bettors and octagon brawlers. For Sergey Portnov, our CEO, Mixed Martial Arts have long been a passion and a way of life, and he spotted an opportunity to capitalize on the meteoric rise in popularity of the UFC in order to provide proof of positioning for Parimatch as the most daring betting brand in the market. After an epic year, we’re still just as excited to be in the ring with the UFC as when we joined forces. So here’s to another!

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It’s time: Parimatch and UFC celebrate a year of successes

It has been just one year since we partnered up with mixed martial arts organization Ultimate Fighting Championship (UFC), but as is the case for fighters in the octagon, progress can be made very quickly with the right mentality. And sure enough, since July 2018, both UFC and Parimatch have been on the offensive, the US-based MMA company making its first strides into Russia to hold the most attended fight night of the year; Mark Hunt vs. Alexei ‘Boa Constrictor’ Oleinik. The victory earned Oleinik ‘Performance of the Night’ and increased his profile as one of the sport’s toughest competitors. Having noticed the icon’s fighting spirit, we announced Oleinik as an ambassador last April, joining the ranks of Conor McGregor, who we signed on as brand ambassador in early February. In a year where UFC smashed its previous pay-per-view record by 800,000 and October’s Khabib vs. McGregor fight night hit 2,400,000 views, we broke records of our own; with the same fight bringing in more new players for Parimatch than any other sporting event last year. This is what is so exciting about the hype-driven sport of MMA; it differs from other sports as it doesn’t have the same consistency and regularity of events. It’s an event-driven business which pays off with big fights. For example, with the English Premier League, betting turnover is generated every week, but only the Champions League final delivered a higher turnover of bets last year than the Khabib vs. McGregor showdown. But our relationship with UFC is about more than just the metrics. We have a close connection, so for us, the relationship is a coming together of brand ideologies. Our spirit is the same and it is the qualities of freedom and courage which unites sports bettors and octagon brawlers. For Sergey Portnov, our CEO, Mixed Martial Arts have long been a passion and a way of life, and he spotted an opportunity to capitalize on the meteoric rise in popularity of the UFC in order to provide proof of positioning for Parimatch as the most daring betting brand in the market. After an epic year, we’re still just as excited to be in the ring with the UFC as when we joined forces. So here’s to another!

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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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Dare. Apply. Get shortlisted!

Success lies in innovation. It is undeniable that businesses with an agile mindset can get ahead of their competitors; and even market leaders are susceptible to disruption. Competitive edge lies at the heart of the EGR Marketing & Innovation Awards, one of the most prestigious awards in iGaming and betting. It is an excellent platform for celebrating creativity and commercial success in the industry, recognizing the companies that have truly pushed boundaries. This year’s EGR Marketing & Innovation Awards is set to be the biggest and best yet, attracting over 250 industry professionals, who are all competing for the top accolades. After a year of phenomenal achievements, we are proud to announce that Parimatch is shortlisted for not one, but three categories, including: Innovation in casino; Sportsbook marketing campaign; Best use of a brand ambassador! Most recently, we signed MMA superstar Conor McGregor as our official brand ambassador for CIS and Cyprus, to represent Parimatch’s fighting spirit and to announce our bold rebranding, which was a great success. We are heading to London for the awards ceremony in June, and just like Conor, are fired up to win!

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Dare. Apply. Get shortlisted!

Success lies in innovation. It is undeniable that businesses with an agile mindset can get ahead of their competitors; and even market leaders are susceptible to disruption. Competitive edge lies at the heart of the EGR Marketing & Innovation Awards, one of the most prestigious awards in iGaming and betting. It is an excellent platform for celebrating creativity and commercial success in the industry, recognizing the companies that have truly pushed boundaries. This year’s EGR Marketing & Innovation Awards is set to be the biggest and best yet, attracting over 250 industry professionals, who are all competing for the top accolades. After a year of phenomenal achievements, we are proud to announce that Parimatch is shortlisted for not one, but three categories, including: Innovation in casino; Sportsbook marketing campaign; Best use of a brand ambassador! Most recently, we signed MMA superstar Conor McGregor as our official brand ambassador for CIS and Cyprus, to represent Parimatch’s fighting spirit and to announce our bold rebranding, which was a great success. We are heading to London for the awards ceremony in June, and just like Conor, are fired up to win!

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UFC fighter Alexey Oleynik signs as brand ambassador for Parimatch

April 9th 2019 Parimatch, the international betting holding, announced Alexey Oleynik, one of the most famous UFC fighters in Russia, as its latest brand ambassador. Parimatch is the exclusive betting partner to the UFC in the EMEA region, and already collaborates with leading UFC athletes including Conor McGregor, Peter Ian and the Shevchenko sisters. Oleynik will fight against the Dutchman Alistair Overeem at a UFC Fight Night 149 in St. Petersburg on April 20th, only the second time a UFC event has been held in Russia. Oleynik has been performing in mixed martial arts since 1996, with a record of 57 victories in 69 fights. Overeem has a record of 44 wins in 61 fights. Alexsey Oleynik said:“I am glad to join the Parimatch team at such an important moment in my career. I will do everything to prove my strength and power in the octagon in St Petersburg on April 20th. I am ready to win.” “We are delighted that Alexey Oleynik is joining Parimatch’s team of brand ambassadors, further strengthening our partnership with the UFC.” - Tamara Babits, CMO Parimatch. Parimatch has grown to become a leader in the global betting industry. The brand is represented in more than 60 countries. In Russia Parimatch brand is represented as a franchise by a local partner.

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UFC fighter Alexey Oleynik signs as brand ambassador for Parimatch

April 9th 2019 Parimatch, the international betting holding, announced Alexey Oleynik, one of the most famous UFC fighters in Russia, as its latest brand ambassador. Parimatch is the exclusive betting partner to the UFC in the EMEA region, and already collaborates with leading UFC athletes including Conor McGregor, Peter Ian and the Shevchenko sisters. Oleynik will fight against the Dutchman Alistair Overeem at a UFC Fight Night 149 in St. Petersburg on April 20th, only the second time a UFC event has been held in Russia. Oleynik has been performing in mixed martial arts since 1996, with a record of 57 victories in 69 fights. Overeem has a record of 44 wins in 61 fights. Alexsey Oleynik said:“I am glad to join the Parimatch team at such an important moment in my career. I will do everything to prove my strength and power in the octagon in St Petersburg on April 20th. I am ready to win.” “We are delighted that Alexey Oleynik is joining Parimatch’s team of brand ambassadors, further strengthening our partnership with the UFC.” - Tamara Babits, CMO Parimatch. Parimatch has grown to become a leader in the global betting industry. The brand is represented in more than 60 countries. In Russia Parimatch brand is represented as a franchise by a local partner.

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06 February 2019

Say hello to «new» Parimatch

After months of dedication and hard team work, the new branding has fired up everyone with its visual boldness, energy and dynamism – all qualities embodied by the products of the new-look Parimatch. On 6th February, Parimatch revealed the explosive news of its rebranding; and unveiled a two year personal endorsement deal with its first brand ambassador, MMA superstar Conor McGregor. Digital Choo (DC), the creative agency which worked on the marketing strategy for the rebrand, decided to share their perspective on the process of creating a promotional video for Parimatch, which was key to communicating the updated look. CEO of Digital Choo, Irina Kurochkina, commented: “The essence of Parimatch’s new brand philosophy “Fired up to win” captures the feeling experienced by those who can’t stand doing things by halves, people who always want to move quickly and get more, every day and in every walk of life.” As part of the campaign, it was decided to shoot a world-class video and involve specialists whose values resonate with those of Parimatch. After an extensive casting process involving directors, actors and composers, the best of the best were selected. Benjamin Nicolas, Director of the Parimatch promo video commented, “I am all about non-conformist ideas and dynamic videos with complex post-production logistics – this new campaign really had it all. And it was awesome! I feel very proud to have this production in my portfolio”. BACKSTAGE MOVIE – video “We wanted everyone to see our work and experience a real adrenalin rush and drive. We were focused on creating a world-class video to compete in quality with visual content produced by global brands such as Nike and Diesel. And we succeeded. A lot of effort was invested in the post and sound production. We lived and breathed the words Double speed, Qtake, chroma key, CGI, compositing SFX and color grading every day for [several of months]. Many thanks to the great team of professionals responsible for the incredibly detailed set and for every minute of high energy invested in this advertising campaign”, said Vladimir Kobets, Creative Director of DC, whilst sharing his impressions. To effectively deliver the key message of the campaign, a set of images and multi-platform communications materials were created in line with global design trends. To achieve this, a photo session was held to create high quality re-touched visuals. Now audiences can enjoy our brand presence through a variety of formats. For Parimatch, the rebranding process has become yet another challenge overcome, and Digital Choo once again proved its professionalism and credibility as our partners.

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06 February 2019

Say hello to «new» Parimatch

After months of dedication and hard team work, the new branding has fired up everyone with its visual boldness, energy and dynamism – all qualities embodied by the products of the new-look Parimatch. On 6th February, Parimatch revealed the explosive news of its rebranding; and unveiled a two year personal endorsement deal with its first brand ambassador, MMA superstar Conor McGregor. Digital Choo (DC), the creative agency which worked on the marketing strategy for the rebrand, decided to share their perspective on the process of creating a promotional video for Parimatch, which was key to communicating the updated look. CEO of Digital Choo, Irina Kurochkina, commented: “The essence of Parimatch’s new brand philosophy “Fired up to win” captures the feeling experienced by those who can’t stand doing things by halves, people who always want to move quickly and get more, every day and in every walk of life.” As part of the campaign, it was decided to shoot a world-class video and involve specialists whose values resonate with those of Parimatch. After an extensive casting process involving directors, actors and composers, the best of the best were selected. Benjamin Nicolas, Director of the Parimatch promo video commented, “I am all about non-conformist ideas and dynamic videos with complex post-production logistics – this new campaign really had it all. And it was awesome! I feel very proud to have this production in my portfolio”. BACKSTAGE MOVIE – video “We wanted everyone to see our work and experience a real adrenalin rush and drive. We were focused on creating a world-class video to compete in quality with visual content produced by global brands such as Nike and Diesel. And we succeeded. A lot of effort was invested in the post and sound production. We lived and breathed the words Double speed, Qtake, chroma key, CGI, compositing SFX and color grading every day for [several of months]. Many thanks to the great team of professionals responsible for the incredibly detailed set and for every minute of high energy invested in this advertising campaign”, said Vladimir Kobets, Creative Director of DC, whilst sharing his impressions. To effectively deliver the key message of the campaign, a set of images and multi-platform communications materials were created in line with global design trends. To achieve this, a photo session was held to create high quality re-touched visuals. Now audiences can enjoy our brand presence through a variety of formats. For Parimatch, the rebranding process has become yet another challenge overcome, and Digital Choo once again proved its professionalism and credibility as our partners.

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06 February 2019

Parimatch teams up with MMA legend Conor McGregor and unveils its new brand look

Parimatch, the international betting company, has launched a new brand campaign and look and at the same time has unveiled Conor McGregor as its first brand ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with Parimatch across the CIS and Cyprus region. The global icon with Irish roots and Parimatch will collaborate on promotional content and consumer activations. The signing builds on Parimatch’s strong brand presence in MMA after they became the UFC’s official betting and wagering partner for EMEA in July 2018. “Parimatch has a fighter’s spirit built into its culture. As soon as I met them, I could identify and relate to their values. I had no doubt that it was a brand that I wanted to bet my name on,” commented Conor McGregor on his decision to collaborate with Parimatch. McGregor will be the face of Parimatch’s new brand look, which was developed in collaboration with creative partners Digital Choo and BANDA. A large amount of research was carried out exploring Parimatch’s target audience and customers, with the refreshed brand now more compatible and complementary to their lifestyles. Our hero is a hero, who follows his intuition and continues to easily, confidently bypass obstacles. For him, there are no barriers on the way to the main goal - he is ready to win! With this approach, Parimatch continues its development and growth strategy. Parimatch now has almost two million users and the new brand will go beyond being just a betting platform, it will provide content and connections to other parts of their customers’ lives, including up-to-date news, music and fitness advice. “The best words to describe the refreshed Parimatch style are ‘dynamic’, ‘boldness’ and ‘motion’. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across its digital platforms. The main role in a new video belongs to a blogger and workouter from Kazakhstan, Islam Badurgov, who was confirmed for this role personally by Conor MacGregor. They met in the fall of 2018 at the UFC tournament in Gdansk, after which Islam started working out in the Conor’s SBG gym with his personal trainer. Also, professional sportsmen were involved in a shooting of the new video for Parimatch. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut via a multi-channel campaign in every region the company operates in simultaneously on 6 February. The updated Parimatch visual style is aligned with broader global design trends. A bold modern solution was selected that reflects the character of Parimatch. The new logo has both a sharpness and a dynamism, and a bright neon color of electric yellow which fires up to win. Follow our new brand changes from February 6, 9:00 CET.

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06 February 2019

Parimatch teams up with MMA legend Conor McGregor and unveils its new brand look

Parimatch, the international betting company, has launched a new brand campaign and look and at the same time has unveiled Conor McGregor as its first brand ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with Parimatch across the CIS and Cyprus region. The global icon with Irish roots and Parimatch will collaborate on promotional content and consumer activations. The signing builds on Parimatch’s strong brand presence in MMA after they became the UFC’s official betting and wagering partner for EMEA in July 2018. “Parimatch has a fighter’s spirit built into its culture. As soon as I met them, I could identify and relate to their values. I had no doubt that it was a brand that I wanted to bet my name on,” commented Conor McGregor on his decision to collaborate with Parimatch. McGregor will be the face of Parimatch’s new brand look, which was developed in collaboration with creative partners Digital Choo and BANDA. A large amount of research was carried out exploring Parimatch’s target audience and customers, with the refreshed brand now more compatible and complementary to their lifestyles. Our hero is a hero, who follows his intuition and continues to easily, confidently bypass obstacles. For him, there are no barriers on the way to the main goal - he is ready to win! With this approach, Parimatch continues its development and growth strategy. Parimatch now has almost two million users and the new brand will go beyond being just a betting platform, it will provide content and connections to other parts of their customers’ lives, including up-to-date news, music and fitness advice. “The best words to describe the refreshed Parimatch style are ‘dynamic’, ‘boldness’ and ‘motion’. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across its digital platforms. The main role in a new video belongs to a blogger and workouter from Kazakhstan, Islam Badurgov, who was confirmed for this role personally by Conor MacGregor. They met in the fall of 2018 at the UFC tournament in Gdansk, after which Islam started working out in the Conor’s SBG gym with his personal trainer. Also, professional sportsmen were involved in a shooting of the new video for Parimatch. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut via a multi-channel campaign in every region the company operates in simultaneously on 6 February. The updated Parimatch visual style is aligned with broader global design trends. A bold modern solution was selected that reflects the character of Parimatch. The new logo has both a sharpness and a dynamism, and a bright neon color of electric yellow which fires up to win. Follow our new brand changes from February 6, 9:00 CET.

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Parimatch’s CEO wins accolade at the SBC Awards 2018 in London

  Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the year” award at the SBC Awards held in London. The category celebrates the achievements of the most influential industry figures, with Sergey being recognised for his work in transforming and rapidly expanding the global operations of the business since taking on the role in 2011. Sergey has led the transition of the business from an offline to online betting company and expanded the R&D department from just five to 200 employees in five years. Since 2016, Parimatch Holding has expanded internationally and is now operating in Cyprus, Belarus, Kazakhstan, Georgia and Tanzania. Parimatch was also nominated for the “Sponsorship of the Year” award for the company’s multi-year partnership with UFC as its official EMEA betting and wagering partner. The sponsorship deal was announced back in July 2018, making Parimatch the UFC’s first-ever marketing partner from the CIS region. This is the first time Parimatch has received nominations at the SBC Awards, which recognise achievements in expertise and innovation across the betting and gaming industries. The event was attended by over 700 sports betting industry operators and affiliates. These awards come after a hugely successful year for Parimatch, as the number of new registered users increased by almost a quarter, and bets per day reached a peak of more than 1,000,000, representing a 40% increase year-on-year. Sergey Portnov, CEO Parimatch, said: Parimatch has come a long a way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.

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Parimatch’s CEO wins accolade at the SBC Awards 2018 in London

  Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the year” award at the SBC Awards held in London. The category celebrates the achievements of the most influential industry figures, with Sergey being recognised for his work in transforming and rapidly expanding the global operations of the business since taking on the role in 2011. Sergey has led the transition of the business from an offline to online betting company and expanded the R&D department from just five to 200 employees in five years. Since 2016, Parimatch Holding has expanded internationally and is now operating in Cyprus, Belarus, Kazakhstan, Georgia and Tanzania. Parimatch was also nominated for the “Sponsorship of the Year” award for the company’s multi-year partnership with UFC as its official EMEA betting and wagering partner. The sponsorship deal was announced back in July 2018, making Parimatch the UFC’s first-ever marketing partner from the CIS region. This is the first time Parimatch has received nominations at the SBC Awards, which recognise achievements in expertise and innovation across the betting and gaming industries. The event was attended by over 700 sports betting industry operators and affiliates. These awards come after a hugely successful year for Parimatch, as the number of new registered users increased by almost a quarter, and bets per day reached a peak of more than 1,000,000, representing a 40% increase year-on-year. Sergey Portnov, CEO Parimatch, said: Parimatch has come a long a way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.

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UFC names Parimatch as official betting and wagering partner

UFC®, the world’s premier mixed martial arts organization, and international betting company Parimatch have announced a new, multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. The new international collaboration also makes history as Parimatch will serve as UFC’s first-ever marketing partner from the Commonwealth of Independent States (CIS) region. Parimatch will also serve as the “Presenting Partner” of UFC’s first-ever event in Russia, UFC FIGHT NIGHT®: MOSCOW, on Saturday, September 15, at Olimpiysky Stadium in Moscow. “We are thrilled to be in business with Parimatch, a global brand that has grown from a small firm to one of the world’s largest international gaming networks in just a few short decades,” UFC Vice President, International Marketing Partnerships Rene Valencia said. “We look forward to working with Parimatch as we continue to grow our brand and the sport of MMA around the world.” This partnership represents a unique and unprecedented step for Parimatch into the promotion of mixed martial arts globally, while also signifying the growth and popularity of UFC in this territory. “Partnering with UFC is a massive for our holding ad for the continued growth of mixed martial arts as a whole,” Parimatch General Manager Sergei Portnov said. “Our cooperation will mean that the Parimatch brand can infuse with the DNA of mixed martial arts in several countries and regions at once. On September 15, UFC will hold its first event in Russia and it will be a great showcase for our new collaboration.” Among the sponsorship elements included with this partnership, athletes competing during UFC events held in the EMEA, Russia and CIS region (excluding UK and Ireland events) will feature Parimatch branding on their UFC Fight Collection. In addition to serving as a presenting sponsor during select live events in the territory, Parimatch branding will have a presence inside UFC’s world-famous Octagon®, on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms. Parimatch is currently developing its sports betting business throughout the EMEA region, as its sponsorship portfolio also includes contracts with several top European football clubs. Parimatch’s partnership with UFC marks a new line of development for the company, with support for the sport of mixed martial arts as a key priority.

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UFC names Parimatch as official betting and wagering partner

UFC®, the world’s premier mixed martial arts organization, and international betting company Parimatch have announced a new, multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. The new international collaboration also makes history as Parimatch will serve as UFC’s first-ever marketing partner from the Commonwealth of Independent States (CIS) region. Parimatch will also serve as the “Presenting Partner” of UFC’s first-ever event in Russia, UFC FIGHT NIGHT®: MOSCOW, on Saturday, September 15, at Olimpiysky Stadium in Moscow. “We are thrilled to be in business with Parimatch, a global brand that has grown from a small firm to one of the world’s largest international gaming networks in just a few short decades,” UFC Vice President, International Marketing Partnerships Rene Valencia said. “We look forward to working with Parimatch as we continue to grow our brand and the sport of MMA around the world.” This partnership represents a unique and unprecedented step for Parimatch into the promotion of mixed martial arts globally, while also signifying the growth and popularity of UFC in this territory. “Partnering with UFC is a massive for our holding ad for the continued growth of mixed martial arts as a whole,” Parimatch General Manager Sergei Portnov said. “Our cooperation will mean that the Parimatch brand can infuse with the DNA of mixed martial arts in several countries and regions at once. On September 15, UFC will hold its first event in Russia and it will be a great showcase for our new collaboration.” Among the sponsorship elements included with this partnership, athletes competing during UFC events held in the EMEA, Russia and CIS region (excluding UK and Ireland events) will feature Parimatch branding on their UFC Fight Collection. In addition to serving as a presenting sponsor during select live events in the territory, Parimatch branding will have a presence inside UFC’s world-famous Octagon®, on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms. Parimatch is currently developing its sports betting business throughout the EMEA region, as its sponsorship portfolio also includes contracts with several top European football clubs. Parimatch’s partnership with UFC marks a new line of development for the company, with support for the sport of mixed martial arts as a key priority.

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