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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

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06 December 2019

Parimatch CEO joined global business leaders at Web Summit in Lisbon

Web Summit, the largest tech event in the world brings together business leaders, celebrities, politicians and scientists in Lisbon, Portugal, to discuss and debate emerging technology trends. Parimatch’s very own CEO Sergey Portnov spoke onstage at this year’s Summit alongside Bruce Stein, CEO of aXiomatic, an esports and video game investment business, and the Associated Press’ Global Sports Correspondent Rob Harris, where amongst other things they discussed the risks and rewards of the esports industry. When it comes to the marketing and sponsorship of esports, the industry is still in its infancy, with bookmakers like Parimatch being the first brands to recognize the opportunities and rewards in esports team sponsorship. Soon enough big brands like Nike and Coca-Cola will come along with even bigger marketing budgets, and make esports sponsorship more expensive. Until then, bookmakers are happy to be driving revenue in the esports industry. But it isn’t just about giving money to have your logo on a team’s shirt. According to Portnov: “It is important to build a culture of esports fans if your company is sponsoring a team. You have to be truthful and build a love of sports into the business.” When it comes to the risks associated with esports, like most traditional sports, it is vulnerable to match-fixing. “The risk depends on the event,” says Portnov. “Dota International is less likely to be fixed, as so much is at stake, it is much more likely to be seen in lower league tournaments. But Parimatch doesn’t really see this as too much of a problem, because most esports bets ree for small amounts – the average is $5, on a mobile device. Of course, there are fraudsters out there, but it is much more worrying when somebody bets $100,000 on a soccer game, we would rather take lots of smaller bets on esports.” With 2.5 gamers on the planet, playing everything from FIFA to Fortnite to Counter-Strike, either recreationally or competitively, there is no denying that esports is big business. One thing is for sure, the popularity of esports is only going to grow, and with that so do the risk and rewards for brands putting their name to the burgeoning industry.

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06 December 2019

Parimatch CEO joined global business leaders at Web Summit in Lisbon

Web Summit, the largest tech event in the world brings together business leaders, celebrities, politicians and scientists in Lisbon, Portugal, to discuss and debate emerging technology trends. Parimatch’s very own CEO Sergey Portnov spoke onstage at this year’s Summit alongside Bruce Stein, CEO of aXiomatic, an esports and video game investment business, and the Associated Press’ Global Sports Correspondent Rob Harris, where amongst other things they discussed the risks and rewards of the esports industry. When it comes to the marketing and sponsorship of esports, the industry is still in its infancy, with bookmakers like Parimatch being the first brands to recognize the opportunities and rewards in esports team sponsorship. Soon enough big brands like Nike and Coca-Cola will come along with even bigger marketing budgets, and make esports sponsorship more expensive. Until then, bookmakers are happy to be driving revenue in the esports industry. But it isn’t just about giving money to have your logo on a team’s shirt. According to Portnov: “It is important to build a culture of esports fans if your company is sponsoring a team. You have to be truthful and build a love of sports into the business.” When it comes to the risks associated with esports, like most traditional sports, it is vulnerable to match-fixing. “The risk depends on the event,” says Portnov. “Dota International is less likely to be fixed, as so much is at stake, it is much more likely to be seen in lower league tournaments. But Parimatch doesn’t really see this as too much of a problem, because most esports bets ree for small amounts – the average is $5, on a mobile device. Of course, there are fraudsters out there, but it is much more worrying when somebody bets $100,000 on a soccer game, we would rather take lots of smaller bets on esports.” With 2.5 gamers on the planet, playing everything from FIFA to Fortnite to Counter-Strike, either recreationally or competitively, there is no denying that esports is big business. One thing is for sure, the popularity of esports is only going to grow, and with that so do the risk and rewards for brands putting their name to the burgeoning industry.

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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

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21 October 2019

Parimatch makes shortlist for SBC’s Esports Operator of the Year

Stepan Shulga, Head of Esports shares his insights To even be nominated for SBC’s eSports Operator of the Year Award indicates that our company is in tune with modern trends, and is always on the front foot when it comes to new ways to grow the business. E-sports, for the traditional betting industry, is still a new frontier, and it was only a couple of years ago that the move into eSports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. Seizing the opportunity of the rise of eSports Once Parimatch’s leadership recognised the commercial opportunities in eSports, we built a new department at Parimatch to focus specifically on developing our eSports marketing and product offer. We decided to pursue a non-traditional strategy and didn’t employ people who had experience in betting marketing and products, but instead turned to experts from the eSports industry itself. This approach meant that over a relatively short period of time, we were able to achieve extraordinary growth. The team of 20 focus solely on eSports, providing us with a distinct competitive advantage. The function of Parimatch’s own trading department in eSports provides flexibility and the ability to independently include events in a betting line that would be of interest to our customers. Data-led decision making We conduct an in-depth analysis of our eSports customers to establish what they need from us and to provide them with the ultimate betting experience. This is particularly helpful as Parimatch’s eSports player's profile differs from the majority of players of other betting companies. We also identified the most popular computer games in the regions of our presence to give us the highest conversion. For example, the world-famous game League of Legends is not popular among Russian-speaking users, so we focus on other games that are more likely to be of interest to this group of customers. Winning partnerships The most recent stage of our push into eSports was the launch of a brand campaign to help increase awareness of Parimatch. As part of this campaign, Parimatch became the sponsor of the most recognizable DOTA2 team in the world - the Virtus.pro team. Parimatch partners with many e-sports events, including the Forge of Masters CS: GO tournament from WePlay operator, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. We also have long-term relations with the leading e-sports holding in Russia – Esforce. These partnerships have boosted loyalty towards the Parimatch brand, and have increased our customer base. More recently, at this years’ famous The International competition in Shanghai, over 55,000 players chose to place just shy of a million bets with us, clearly demonstrating that Parimatch is a leading betting brand in the burgeoning eSports arena.

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21 October 2019

Parimatch makes shortlist for SBC’s Esports Operator of the Year

Stepan Shulga, Head of Esports shares his insights To even be nominated for SBC’s eSports Operator of the Year Award indicates that our company is in tune with modern trends, and is always on the front foot when it comes to new ways to grow the business. E-sports, for the traditional betting industry, is still a new frontier, and it was only a couple of years ago that the move into eSports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. Seizing the opportunity of the rise of eSports Once Parimatch’s leadership recognised the commercial opportunities in eSports, we built a new department at Parimatch to focus specifically on developing our eSports marketing and product offer. We decided to pursue a non-traditional strategy and didn’t employ people who had experience in betting marketing and products, but instead turned to experts from the eSports industry itself. This approach meant that over a relatively short period of time, we were able to achieve extraordinary growth. The team of 20 focus solely on eSports, providing us with a distinct competitive advantage. The function of Parimatch’s own trading department in eSports provides flexibility and the ability to independently include events in a betting line that would be of interest to our customers. Data-led decision making We conduct an in-depth analysis of our eSports customers to establish what they need from us and to provide them with the ultimate betting experience. This is particularly helpful as Parimatch’s eSports player's profile differs from the majority of players of other betting companies. We also identified the most popular computer games in the regions of our presence to give us the highest conversion. For example, the world-famous game League of Legends is not popular among Russian-speaking users, so we focus on other games that are more likely to be of interest to this group of customers. Winning partnerships The most recent stage of our push into eSports was the launch of a brand campaign to help increase awareness of Parimatch. As part of this campaign, Parimatch became the sponsor of the most recognizable DOTA2 team in the world - the Virtus.pro team. Parimatch partners with many e-sports events, including the Forge of Masters CS: GO tournament from WePlay operator, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. We also have long-term relations with the leading e-sports holding in Russia – Esforce. These partnerships have boosted loyalty towards the Parimatch brand, and have increased our customer base. More recently, at this years’ famous The International competition in Shanghai, over 55,000 players chose to place just shy of a million bets with us, clearly demonstrating that Parimatch is a leading betting brand in the burgeoning eSports arena.

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Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

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HOT

Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

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08 October 2019

Developing an in-house sportsbook platform

Parimatch’s Chief Technology Officer Konstantin Obraztsov shares his experience of building Parimatch`s new in-house sportsbook platform Online betting company Parimatch has never shied away from a challenge! Behind the scenes, we have taken on one of the biggest technological challenges in the company’s history - the creation and delivery of a new in-house sportsbook platform. The journey has taken almost five years, and right now we are moving all of our customers onto the new platform, a task which is no mean feat! An internally developed platform has many benefits, but above all, it gives us the flexibility to implement our ideas and innovations at speed. As well as flexibility, the new platform helps us with scaling up in a dynamic way, whereas it was a much slower process when we previously used a third-party supplier. If we want to move into new markets, it will be much easier because new customers will be using our own platform from day one. The new platform takes advantage of cutting-edge cloud technology, which is beneficial when it comes to scaling up, and also saves us money. Using the latest technology makes it easier to maintain our technical systems, and also helps us to attract great people who want to work at a truly innovative business! When building our new platform, it was crucial that we did so with a mobile-first attitude. With more and more people using their mobile phones for all aspects of their lives, not only in betting, we needed to ensure that the platform was suitable for mobile app development. Product development can also be faster when you are in control of your own platform, which means the delivery of our product development strategy is now firmly in our hands. When it comes to product development, we tend to have a pipeline looking six months into the future, and is tailor-made to the various countries we operate in. For example, in one market we might need to promote egaming or esports, whilst in another, it is more important to promote UFC. This is where an in-house platform truly comes into its own. We have the freedom to adapt to each of our brands in different markets very quickly. Of course, Parimatch’s customers have no idea all this work is happening in the background, as the new platform still has the same look, feel, functionality and great betting experience that they are used to!

Read more
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08 October 2019

Developing an in-house sportsbook platform

Parimatch’s Chief Technology Officer Konstantin Obraztsov shares his experience of building Parimatch`s new in-house sportsbook platform Online betting company Parimatch has never shied away from a challenge! Behind the scenes, we have taken on one of the biggest technological challenges in the company’s history - the creation and delivery of a new in-house sportsbook platform. The journey has taken almost five years, and right now we are moving all of our customers onto the new platform, a task which is no mean feat! An internally developed platform has many benefits, but above all, it gives us the flexibility to implement our ideas and innovations at speed. As well as flexibility, the new platform helps us with scaling up in a dynamic way, whereas it was a much slower process when we previously used a third-party supplier. If we want to move into new markets, it will be much easier because new customers will be using our own platform from day one. The new platform takes advantage of cutting-edge cloud technology, which is beneficial when it comes to scaling up, and also saves us money. Using the latest technology makes it easier to maintain our technical systems, and also helps us to attract great people who want to work at a truly innovative business! When building our new platform, it was crucial that we did so with a mobile-first attitude. With more and more people using their mobile phones for all aspects of their lives, not only in betting, we needed to ensure that the platform was suitable for mobile app development. Product development can also be faster when you are in control of your own platform, which means the delivery of our product development strategy is now firmly in our hands. When it comes to product development, we tend to have a pipeline looking six months into the future, and is tailor-made to the various countries we operate in. For example, in one market we might need to promote egaming or esports, whilst in another, it is more important to promote UFC. This is where an in-house platform truly comes into its own. We have the freedom to adapt to each of our brands in different markets very quickly. Of course, Parimatch’s customers have no idea all this work is happening in the background, as the new platform still has the same look, feel, functionality and great betting experience that they are used to!

Read more
HOT
16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

Read more
HOT
16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

Read more
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Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

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Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

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Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

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Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

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08 July 2019

Records on Women’s Football World Cup tournament

Parimatch sees record betting on women’s football during World Cup tournament Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years. Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy! It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female. The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on. The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA. We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!

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08 July 2019

Records on Women’s Football World Cup tournament

Parimatch sees record betting on women’s football during World Cup tournament Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years. Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy! It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female. The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on. The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA. We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!

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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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28 January 2019

Warming up! World`s cases on rebranding

Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Parimatch is no exception and very soon, we will be sharing details about the revolutionary changes we have made to our business. In the meantime, we would like to share examples of major changes made by other businesses in order to retain their leading position in the industry and align with their key audiences. One of the most transformational processes a company can undergo is a strategic rebranding, which affects not just visual aspects of a brand, but a company’s entire marketing strategy. The success of rebranding process depends on effective communication with target audiences, to explain the rationale and goals behind the changes to the company's brand. For this purpose, companies publish a “brand book”, which informs stakeholders about the development of the new brand, as well as the key principles and intended future for the new visual identity of the company. We have selected some best in class examples of rebranding from world leaders in the betting industry, who decided to introduce drastic changes to their visual branding. Case study: Sky Sports You have probably heard not only about Sky Sports group, a giant in the field of sports television, but also the well-known betting company Sky Bet, which used to share the same parent organization. After the decision was taken to refresh their look, Sky Sports launched its new brand identity not only with a high-quality visual illustration, but with a reiteration of the company's history and, importantly, the story behind the new logo. In this way, the rebranding was rooted in the company’s heritage, and so was an evolution of the company whilst still marking a new era. The way how it was presented to the public can be seen at: http://www.nomadstudio.com/work/skysports/ Case study: LADBROKES Ladbrokes, a betting company with British roots, decided to not rely solely on gaining media coverage to launch its new brand, but to deliver a multimedia campaign which would showcase its new look. As part of this multichannel strategy, Ladbrokes produced a video commercial, with the aim of reaching a wider audience to deliver key messages about what makes Ladbrokes customers so unique. The video commercial was the cornerstone of the rebranding campaign: The key to a successful rebranding is the identification of your customer, and for this reason, the customer should always be the primary target for communicating an updated and refreshed brand look. Parimatch has found its target customer and will soon announce visually explosive news! Stay tuned…

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28 January 2019

Warming up! World`s cases on rebranding

Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Parimatch is no exception and very soon, we will be sharing details about the revolutionary changes we have made to our business. In the meantime, we would like to share examples of major changes made by other businesses in order to retain their leading position in the industry and align with their key audiences. One of the most transformational processes a company can undergo is a strategic rebranding, which affects not just visual aspects of a brand, but a company’s entire marketing strategy. The success of rebranding process depends on effective communication with target audiences, to explain the rationale and goals behind the changes to the company's brand. For this purpose, companies publish a “brand book”, which informs stakeholders about the development of the new brand, as well as the key principles and intended future for the new visual identity of the company. We have selected some best in class examples of rebranding from world leaders in the betting industry, who decided to introduce drastic changes to their visual branding. Case study: Sky Sports You have probably heard not only about Sky Sports group, a giant in the field of sports television, but also the well-known betting company Sky Bet, which used to share the same parent organization. After the decision was taken to refresh their look, Sky Sports launched its new brand identity not only with a high-quality visual illustration, but with a reiteration of the company's history and, importantly, the story behind the new logo. In this way, the rebranding was rooted in the company’s heritage, and so was an evolution of the company whilst still marking a new era. The way how it was presented to the public can be seen at: http://www.nomadstudio.com/work/skysports/ Case study: LADBROKES Ladbrokes, a betting company with British roots, decided to not rely solely on gaining media coverage to launch its new brand, but to deliver a multimedia campaign which would showcase its new look. As part of this multichannel strategy, Ladbrokes produced a video commercial, with the aim of reaching a wider audience to deliver key messages about what makes Ladbrokes customers so unique. The video commercial was the cornerstone of the rebranding campaign: The key to a successful rebranding is the identification of your customer, and for this reason, the customer should always be the primary target for communicating an updated and refreshed brand look. Parimatch has found its target customer and will soon announce visually explosive news! Stay tuned…

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08 December 2018

SBC Awards 2018 produces a record 32 different winners

Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year. Aссording to SBC news, published by Luke Massey, December 5, 2018, 32 different companies were recognized for excellence in the sports and gaming industries at SBC Awards ceremony in London, with bet365 taking home the Bookmaker of the Year prize once again. The author writes: “On a night of festive-themed celebration for the industry, bet365 stole the show in front of 700 attendees at The Artillery Garden, before Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year.” Andrew McCarron, Managing Director at SBC, commented: “Congratulations to everyone who has been recognized for excellent performance by the Sports Betting Community. This year the quality and quantity of entries increased dramatically so all the winners had to work exceptionally hard to stand out from their competition. And congratulations to Sergey Portnov at Parimatch for being crowned Leader of the Year. It was well deserved.” Parimatch’s Sergey Portnov was awarded the Leader of the Year Award after a very fruitful 2018. Portnov has managed to transform the company since his arrival in 2011 at the age of 23. He has also put much energy into switching Parimatch from offline to online focused, expanding Parimatch’s R&D department from 5 to 200 people in just a couple of years. It was also mentioned that under Portnov’s leadership, the company has become a friendly team with shared estimations of solidarity, integrity, and duty, and moved towards a greater dimension of straightforwardness – both internally and externally. Portnov has also decentralized activities to provide more freedom and power to his regional teams. Portnov said: “Parimatch has come a long way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.” The other multiple winners of SBC this year were SG Digital (Standalone Platform Provider of the Year and Best Live Betting Product), Betgenius (Esports Supplier of the Year and Innovation of the Year in partnership with Sportcast), Betradar (Best Live Streaming Product and Best Sports Data Product), and the now five-time Bookmaker of the Year – bet365. For a full list of winners at SBC Awards 2018, click here. Source:https://www.sbcnews.co.uk/events/2018/12/05/sbc-awards-2018-produces-a-record-32-different-winners/

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08 December 2018

SBC Awards 2018 produces a record 32 different winners

Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year. Aссording to SBC news, published by Luke Massey, December 5, 2018, 32 different companies were recognized for excellence in the sports and gaming industries at SBC Awards ceremony in London, with bet365 taking home the Bookmaker of the Year prize once again. The author writes: “On a night of festive-themed celebration for the industry, bet365 stole the show in front of 700 attendees at The Artillery Garden, before Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year.” Andrew McCarron, Managing Director at SBC, commented: “Congratulations to everyone who has been recognized for excellent performance by the Sports Betting Community. This year the quality and quantity of entries increased dramatically so all the winners had to work exceptionally hard to stand out from their competition. And congratulations to Sergey Portnov at Parimatch for being crowned Leader of the Year. It was well deserved.” Parimatch’s Sergey Portnov was awarded the Leader of the Year Award after a very fruitful 2018. Portnov has managed to transform the company since his arrival in 2011 at the age of 23. He has also put much energy into switching Parimatch from offline to online focused, expanding Parimatch’s R&D department from 5 to 200 people in just a couple of years. It was also mentioned that under Portnov’s leadership, the company has become a friendly team with shared estimations of solidarity, integrity, and duty, and moved towards a greater dimension of straightforwardness – both internally and externally. Portnov has also decentralized activities to provide more freedom and power to his regional teams. Portnov said: “Parimatch has come a long way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.” The other multiple winners of SBC this year were SG Digital (Standalone Platform Provider of the Year and Best Live Betting Product), Betgenius (Esports Supplier of the Year and Innovation of the Year in partnership with Sportcast), Betradar (Best Live Streaming Product and Best Sports Data Product), and the now five-time Bookmaker of the Year – bet365. For a full list of winners at SBC Awards 2018, click here. Source:https://www.sbcnews.co.uk/events/2018/12/05/sbc-awards-2018-produces-a-record-32-different-winners/

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