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30 September 2020

Parimatch becomes Official Betting Partner of LaLiga in the CIS region

Two-year agreement covers 15 territories in CIS and features event, broadcast and marketing visibility Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS). Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid. Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players. This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC. The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.” Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.” Oscar Mayo, director of business, marketing and international development at LaLiga added: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region. To celebrate the sponsorship agreement, a global press conference will be held on 15th October between LaLiga and Parimatch. Media interested in attending can contact [email protected] to confirm their place.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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24 September 2020

Everton agree Parimatch partnership

Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK. The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays and Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions. Parimatch’s UK site will launch on October 1. Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories. In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports. Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories. We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.” Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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24 September 2020

Everton agree Parimatch partnership

Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK. The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays and Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions. Parimatch’s UK site will launch on October 1. Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories. In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports. Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners. This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories. We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.” Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us. As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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17 September 2020

Parimatch to announce partnership with football champions Juventus

Limassol, 17 September 2020: Parimatch, the global technology and betting company, announce today a new partnership with iconic international football team Juventus. Partnering with Juventus, one of the world’s biggest clubs, represents a major milestone for Parimatch, enabling the brand to grow its international profile even further by reaching millions of fans across the world. Parimatch and Juventus will collaborate closely through this deal, as two brands dedicated to creating unparalleled entertainment experiences that resonate and inspire. Parimatch and Juventus will host a virtual press conference at the beginning of October, where both parties will speak more about this new partnership. Press conference attendees will hear details of the exciting news from Parimatch CEO Sergey Portnov and Juventus Chief Revenue Officer Giorgio Ricci, who will be joined by a very special guest. The confirmed date, time and details of the conference will be announced in due course. Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.” Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match. We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience." Parimatch forges partnerships which reflect its fighting spirit, to excite customers, both old and new. In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Embodying the brand’s boldness, Parimatch’s brand ambassador family includes global sporting legends Conor McGregor and Mike Tyson. Through all its partnerships, Parimatch creates high quality content which exhilarates audiences and enhances customer experience.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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17 September 2020

Parimatch to announce partnership with football champions Juventus

Limassol, 17 September 2020: Parimatch, the global technology and betting company, announce today a new partnership with iconic international football team Juventus. Partnering with Juventus, one of the world’s biggest clubs, represents a major milestone for Parimatch, enabling the brand to grow its international profile even further by reaching millions of fans across the world. Parimatch and Juventus will collaborate closely through this deal, as two brands dedicated to creating unparalleled entertainment experiences that resonate and inspire. Parimatch and Juventus will host a virtual press conference at the beginning of October, where both parties will speak more about this new partnership. Press conference attendees will hear details of the exciting news from Parimatch CEO Sergey Portnov and Juventus Chief Revenue Officer Giorgio Ricci, who will be joined by a very special guest. The confirmed date, time and details of the conference will be announced in due course. Sergey Portnov said: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October.” Giorgio Ricci, Chief Revenue Officer of Juventus, added: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match. We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience." Parimatch forges partnerships which reflect its fighting spirit, to excite customers, both old and new. In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Embodying the brand’s boldness, Parimatch’s brand ambassador family includes global sporting legends Conor McGregor and Mike Tyson. Through all its partnerships, Parimatch creates high quality content which exhilarates audiences and enhances customer experience.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
11 September 2020

Parimatch named new Leicester City training wear partner and betting partner

Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign. Leicester City Football Club announce Parimatch as First Team training wear partner and betting partner Parimatch is an international betting and technology company The company’s branding will be visible on the training and warm-up wear of Leicester City’s First Team squad as well as in stadia at The King Power Stadium Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels. Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.” Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain. The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming. Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed. Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.” Ivan Liashenko, CMO at Parimatch added: "Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.” In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
11 September 2020

Parimatch named new Leicester City training wear partner and betting partner

Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign. Leicester City Football Club announce Parimatch as First Team training wear partner and betting partner Parimatch is an international betting and technology company The company’s branding will be visible on the training and warm-up wear of Leicester City’s First Team squad as well as in stadia at The King Power Stadium Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. The partnership will also see the company’s branding visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels. Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand. We look forward to working together and helping to grow each other’s international profile.” Parimatch connect traditional and emerging markets with an innovative betting platform and are one of the most popular operators within the CIS region, and are shortly launching a new site specifically created for customers in Great Britain. The company prides itself on a reliable, and responsible, experience across an original mobile-orientated digital platform. Their betting products provide an exciting form of entertainment that enhances customers’ enjoyment of sport and gaming. Sergey Portnov, CEO at Parimatch said: “This is a fitting and excellent partnership for Parimatch. Firstly, the Premier League is one of the greatest and most popular competitions in the world. Our brand belongs on this stage. Secondly, we see a lot of similarities between ourselves and Leicester City Football Club. Leicester are the great surprise story of the Premier League. Their title win in 2016 will be forever remembered around the world and they have since firmly established themselves amongst the Premier League’s elite. Yet, just over ten years ago they were playing in third tier of English football. Their meteoric rise is because of their shrewd management and drive to succeed. Parimatch are also underdogs in the international gaming industry. We have had to overcome many obstacles and continue to better ourselves to get to where we are today. Leicester’s indelible spirit will help ensure we remain on this exciting path.” Ivan Liashenko, CMO at Parimatch added: "Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit. We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.” In July 2018, Parimatch became the official betting and wagering partner for the UFC in EMEA (Europe, the Middle East and Africa), while they are also the shirt sponsor of APOEL FC in the Cypriot First Division. Furthermore, the Parimatch Foundation was launched in 2018 and has significantly invested in promoting health and wellbeing through empowering education and community participation in sports.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
09 September 2020

Parimatch and Fnatic Team Up in Global Esports Entertainment Partnership

8 September 2020 – Parimatch, the global technology and betting company, today announced the launch of a two-year global partnership with Fnatic, a leading esports organization that has won more than 200 championships across 30 different games in the past decade. “This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history,” says Stepan Shulga, Head of Esports at Parimatch. “This year has been hugely challenging for the world of sport, and at Parimatch we have focused on seizing opportunities whilst maintaining our strategy of promoting esports and sports as two champions of the entertainment industry, with audiences that have similar passions and interests. We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we've got some exciting plans in store - #alwaysfnatic Parimatch will become the official betting partner of Fnatic’s CS:GO team, joining the ranks of some of the world’s most famous brands that have collaborated with Fnatic. Through this partnership, Parimatch branding will appear on the official Fnatic CS:GO team uniforms, and be displayed throughout events where the team is playing. Established in 2004, Fnatic has evolved beyond its team origins into an esports performance brand, seeking out, levelling up and amplifying gamers and creators. The company connects with the millennial audience through its partnerships with forward-thinking brands and by providing content, experiences and activations. Together, Fnatic and Parimatch will collaborate to create unique content for social media and YouTube, reaching a combined audience of over 15 million esports fans across the world. Parimatch also partners with esports content creators and video game providers such as Dota2, and has teamed up with ESforce Holding to host three seasons of Dota2 Parimatch League. The tournament, which has had a prize pool of $300,000, has provided the opportunity for young players to build their profile, reinforcing Parimatch’s commitment to developing the esports community. Today, the Fnatic team is due to play against Faze in Counter-Strike: Global Offensive as part of ESL Pro League Season 12. “At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner,” said Sam Mathews, Founder and CEO at Fnatic. “We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.” Rooted in delivering seamless entertainment, this partnership will provide a truly global platform for Parimatch to inspire esports fans and further enhance its reputation as a brand that delivers exciting experiences through the latest technology.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT
09 September 2020

Parimatch and Fnatic Team Up in Global Esports Entertainment Partnership

8 September 2020 – Parimatch, the global technology and betting company, today announced the launch of a two-year global partnership with Fnatic, a leading esports organization that has won more than 200 championships across 30 different games in the past decade. “This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history,” says Stepan Shulga, Head of Esports at Parimatch. “This year has been hugely challenging for the world of sport, and at Parimatch we have focused on seizing opportunities whilst maintaining our strategy of promoting esports and sports as two champions of the entertainment industry, with audiences that have similar passions and interests. We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we've got some exciting plans in store - #alwaysfnatic Parimatch will become the official betting partner of Fnatic’s CS:GO team, joining the ranks of some of the world’s most famous brands that have collaborated with Fnatic. Through this partnership, Parimatch branding will appear on the official Fnatic CS:GO team uniforms, and be displayed throughout events where the team is playing. Established in 2004, Fnatic has evolved beyond its team origins into an esports performance brand, seeking out, levelling up and amplifying gamers and creators. The company connects with the millennial audience through its partnerships with forward-thinking brands and by providing content, experiences and activations. Together, Fnatic and Parimatch will collaborate to create unique content for social media and YouTube, reaching a combined audience of over 15 million esports fans across the world. Parimatch also partners with esports content creators and video game providers such as Dota2, and has teamed up with ESforce Holding to host three seasons of Dota2 Parimatch League. The tournament, which has had a prize pool of $300,000, has provided the opportunity for young players to build their profile, reinforcing Parimatch’s commitment to developing the esports community. Today, the Fnatic team is due to play against Faze in Counter-Strike: Global Offensive as part of ESL Pro League Season 12. “At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner,” said Sam Mathews, Founder and CEO at Fnatic. “We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.” Rooted in delivering seamless entertainment, this partnership will provide a truly global platform for Parimatch to inspire esports fans and further enhance its reputation as a brand that delivers exciting experiences through the latest technology.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT

Calling all tech wizards and budding entrepreneurs!

Parimatch is excited to announce a new partnership with Sector X, an acceleration hub and Ukraine’s largest platform connecting businesses with start-ups. Together with the experts at Sector X, we are looking for the next successful start-up in the entertainment tech space. With up to $5m of funding available to access from investors JKR Investor Group, we are on the hunt for start-ups ready to shake up the entertainment industry with a new, innovative and fresh idea. An entrepreneurial streak is also a must! Start-ups selected for the acceleration hub programme will have the opportunity to launch a pilot of their product or service with the support and mentorship of the experts at Parimatch Tech and the financial investment from JKR Investment Group. Participants will also receive support from the community of entrepreneurs and resources at UNIT.City innovation Park, home to Sector X, as well as the prestige of graduating from the best acceleration programme in Ukraine. Further details and instructions on how to apply can be found here: sectorx.city We are looking for start-ups whose focus is in the following areas: • Sports event forecast models • Non-cash rates • Online quizzes • Online payments • Innovations in online casino products • Online poker and player identification tools • Slots/side games • Innovation and optimization of online rates • Solutions for integrating statistical and news information on sporting events into a product with a focus on personalisation • Risk management in both traditional and esports betting • Match prediction and e-sports media resources; content projects, CS analytics tools: GO, Dota2, HLTV parsers, Liquipedia; • Optimization of video delivery speed • AR effects in video streams, virtual studios, video production • Uploading statistics to video • Computer-aided data acquisition solutions

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
Read more
HOT

Calling all tech wizards and budding entrepreneurs!

Parimatch is excited to announce a new partnership with Sector X, an acceleration hub and Ukraine’s largest platform connecting businesses with start-ups. Together with the experts at Sector X, we are looking for the next successful start-up in the entertainment tech space. With up to $5m of funding available to access from investors JKR Investor Group, we are on the hunt for start-ups ready to shake up the entertainment industry with a new, innovative and fresh idea. An entrepreneurial streak is also a must! Start-ups selected for the acceleration hub programme will have the opportunity to launch a pilot of their product or service with the support and mentorship of the experts at Parimatch Tech and the financial investment from JKR Investment Group. Participants will also receive support from the community of entrepreneurs and resources at UNIT.City innovation Park, home to Sector X, as well as the prestige of graduating from the best acceleration programme in Ukraine. Further details and instructions on how to apply can be found here: sectorx.city We are looking for start-ups whose focus is in the following areas: • Sports event forecast models • Non-cash rates • Online quizzes • Online payments • Innovations in online casino products • Online poker and player identification tools • Slots/side games • Innovation and optimization of online rates • Solutions for integrating statistical and news information on sporting events into a product with a focus on personalisation • Risk management in both traditional and esports betting • Match prediction and e-sports media resources; content projects, CS analytics tools: GO, Dota2, HLTV parsers, Liquipedia; • Optimization of video delivery speed • AR effects in video streams, virtual studios, video production • Uploading statistics to video • Computer-aided data acquisition solutions

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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11 August 2020

Parimatch welcomes the signing of Bill on gambling

Parimatch makes statement of intent for newly legalised Ukraine gambling industry Following the signing of Bill No. 2285-d by President Volodymyr Zelenskyi to legalise the gambling industry in Ukraine, Parimatch, the international betting and technology company, has confirmed it will be bidding for the new operating licences in the country. Parimatch, was founded in Ukraine in 1994 and was amongst the first bookmakers in the CIS region to transition into a digital betting platform. Today, Parimatch has expanded internationally to become a global betting and technology brand. The company now looks to build on its heritage to become the largest and most innovative operator in its home market. Commenting on today’s signing, Sergey Portnov, CEO of Parimatch said: “I would firstly like to congratulate President Zelenskyi for delivering on his pledge to legalize gambling in Ukraine. He has a shown that he is a man of his word and we fully support his agenda to liberalize the local economy. Parimatch has long argued that the development of a fair and regulated betting industry will really benefit Ukraine.” Parimatch’s strong commitment to the market is despite further clarity and reforms being required on the existing tax system in order to create a fair landscape for operators. “We are fully committed to conquering our home market by delivering a product that can entertain the people of Ukraine. We are also proud that we can now contribute to the country’s economy and help grow its technology industry. However, for us to deliver these benefits in the long-term we need a fairer tax system which is currently too punitive and uncompetitive compared to similar international markets. It is vital that this is addressed as soon as possible to ensure the enduring viability of the industry in Ukraine.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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11 August 2020

Parimatch welcomes the signing of Bill on gambling

Parimatch makes statement of intent for newly legalised Ukraine gambling industry Following the signing of Bill No. 2285-d by President Volodymyr Zelenskyi to legalise the gambling industry in Ukraine, Parimatch, the international betting and technology company, has confirmed it will be bidding for the new operating licences in the country. Parimatch, was founded in Ukraine in 1994 and was amongst the first bookmakers in the CIS region to transition into a digital betting platform. Today, Parimatch has expanded internationally to become a global betting and technology brand. The company now looks to build on its heritage to become the largest and most innovative operator in its home market. Commenting on today’s signing, Sergey Portnov, CEO of Parimatch said: “I would firstly like to congratulate President Zelenskyi for delivering on his pledge to legalize gambling in Ukraine. He has a shown that he is a man of his word and we fully support his agenda to liberalize the local economy. Parimatch has long argued that the development of a fair and regulated betting industry will really benefit Ukraine.” Parimatch’s strong commitment to the market is despite further clarity and reforms being required on the existing tax system in order to create a fair landscape for operators. “We are fully committed to conquering our home market by delivering a product that can entertain the people of Ukraine. We are also proud that we can now contribute to the country’s economy and help grow its technology industry. However, for us to deliver these benefits in the long-term we need a fairer tax system which is currently too punitive and uncompetitive compared to similar international markets. It is vital that this is addressed as soon as possible to ensure the enduring viability of the industry in Ukraine.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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Parimatch Tech hosts Universal Sports & Games Hackathon (#USGH)

Over 100 ideas generated in just 48 hours Between 7th-9th of August Parimatch Tech hosted a two-day online Universal Sports & Games Hackathon at its state-of-the-art “PMHUB” event space. The hackathon, organized by Parimatch Tech together with JKR in partnership with Amazon and SectorX, bought together over 400 developers, marketers and designers to come up with innovative solutions in the gaming and gaming services industry. Participants came from nine countries including Ukraine, Germany, Spain, Belarus and Poland, generating 111 ideas over 48 hours, including games, streaming tools, analytics services and various applications. 37 teams made it to the final, but only one could be crowned winner. The Hackathon was won by “The Dragon’s team”, made up of developers Nikolay Ursatiy and Sergey Poverennov. The duo created “RunOut”, a runner platform game. They took home the first place prize of $1500. “It is great to see people keep generating ideas, even though they can’t get together in the same room as normal. An online hackathon is a new format for us and we are pleased with the result: organizers, judges, and mentors saw many different high concept ideas being generated.” — noted Stepan Shulga, head of Esports at Parimatch. “We are delighted with our victory. The hackathon was a great experience for us. Many teams came up with some really interesting and exciting ideas. This event gave us a chance to test our capabilities and get feedback from mentors and judges. We’re going to continue working on the game, and shortly, we will move on to negotiations with publishers.” — comments Nikolay Ursatiy, team leader of the Dragon’s Team. Second and third places were taken by teams “Narwhal” who came up with a service for the multification of sporting events, and “PixelGaming”, whose idea was a mobile game in the MOBA clicker genre. They received $1000 and $500 respectively. As part of the hackathon, select teams carried out particular challenges set by the judges. The teams “Team B” and “Kodoklyaksa” were each awarded $500 for their innovative ideas. The JKR Foundation also invited team “PolyRef” to further develop their idea of a service for collecting sports statistics. As well as the prize money, the winner and two runners-up get exclusive access to the Parimatch Tech team and its facilities. Here, together with Parimatch’s tech specialists, the participants will have the opportunity to test their ideas on an audience of thousands of people. But the hackathon doesn’t end there. The judges took an extra week to look through all the applications one more time to advance some additional ideas. The results of this will be announced on 19th August 2020. -ENDS- ABOUT THE ORGANISERS • Parimatch Tech is the R&D center of the global holding company Parimatch. A progressive developer of modern technological solutions in the field of Gaming & Entertainment. • Amazon Web Services (AWS) is the most universal and widespread cloud platform with over 175 services. Its clients include millions of startups, large corporations and government agencies. • JKR is an investment firm that helps startups become profitable companies in digital marketing, Esports, sports data analytics and content creation. • Sector X is a startup accelerator, the place of the most significant opportunities for startups in Ukraine. It is located in the innovation park UNIT.City and is a critical element of the ecosystem of this fast-growing city in the town.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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Parimatch Tech hosts Universal Sports & Games Hackathon (#USGH)

Over 100 ideas generated in just 48 hours Between 7th-9th of August Parimatch Tech hosted a two-day online Universal Sports & Games Hackathon at its state-of-the-art “PMHUB” event space. The hackathon, organized by Parimatch Tech together with JKR in partnership with Amazon and SectorX, bought together over 400 developers, marketers and designers to come up with innovative solutions in the gaming and gaming services industry. Participants came from nine countries including Ukraine, Germany, Spain, Belarus and Poland, generating 111 ideas over 48 hours, including games, streaming tools, analytics services and various applications. 37 teams made it to the final, but only one could be crowned winner. The Hackathon was won by “The Dragon’s team”, made up of developers Nikolay Ursatiy and Sergey Poverennov. The duo created “RunOut”, a runner platform game. They took home the first place prize of $1500. “It is great to see people keep generating ideas, even though they can’t get together in the same room as normal. An online hackathon is a new format for us and we are pleased with the result: organizers, judges, and mentors saw many different high concept ideas being generated.” — noted Stepan Shulga, head of Esports at Parimatch. “We are delighted with our victory. The hackathon was a great experience for us. Many teams came up with some really interesting and exciting ideas. This event gave us a chance to test our capabilities and get feedback from mentors and judges. We’re going to continue working on the game, and shortly, we will move on to negotiations with publishers.” — comments Nikolay Ursatiy, team leader of the Dragon’s Team. Second and third places were taken by teams “Narwhal” who came up with a service for the multification of sporting events, and “PixelGaming”, whose idea was a mobile game in the MOBA clicker genre. They received $1000 and $500 respectively. As part of the hackathon, select teams carried out particular challenges set by the judges. The teams “Team B” and “Kodoklyaksa” were each awarded $500 for their innovative ideas. The JKR Foundation also invited team “PolyRef” to further develop their idea of a service for collecting sports statistics. As well as the prize money, the winner and two runners-up get exclusive access to the Parimatch Tech team and its facilities. Here, together with Parimatch’s tech specialists, the participants will have the opportunity to test their ideas on an audience of thousands of people. But the hackathon doesn’t end there. The judges took an extra week to look through all the applications one more time to advance some additional ideas. The results of this will be announced on 19th August 2020. -ENDS- ABOUT THE ORGANISERS • Parimatch Tech is the R&D center of the global holding company Parimatch. A progressive developer of modern technological solutions in the field of Gaming & Entertainment. • Amazon Web Services (AWS) is the most universal and widespread cloud platform with over 175 services. Its clients include millions of startups, large corporations and government agencies. • JKR is an investment firm that helps startups become profitable companies in digital marketing, Esports, sports data analytics and content creation. • Sector X is a startup accelerator, the place of the most significant opportunities for startups in Ukraine. It is located in the innovation park UNIT.City and is a critical element of the ecosystem of this fast-growing city in the town.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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03 August 2020

Parimatch becomes the betting partner of OMEGA League

Parimatch, the global betting and technology group, has become the betting partner of an international esports series OMEGA League in Dota 2. The online tournament with a total prize pool of $650 000 will take place from 10th August to 6th September across three regions (Europe/CIS, America and Asia) and two divisions. Parimatch brand imagery will be integrated into Russian anthinkd Portuguese based live streams. RuHub Studio will provide the coverage in Russian, and the brazilian subdivision of Beyond the Summit (BTS) in Portuguese. Stepan Shulga, head of Parimatch esports division: “We are pleased to be partners for the largest Dota 2 series of 2020. Currently, the centerpiece event of the Dota 2 community would normally be taking place, but we hope that the OMEGA League will help fill the void for fans and entertain them with a brilliant series featuring the world’s finest teams. We are particularly excited that about the collaboration of the two largest international studios, RuHub and WePlay, to livestream the event to more fans across the world.” Sergey Barkhudaryan, ESforce Holding commercial director: “We are excited to partner with Parimatch again and build on our history of esports campaigns and events together. As part of the OMEGA League, we are continuing the mutual development and expansion of our markets. Parimatch is an internationally recognised brand with a strong connection to the esports world and can help expand the reach of our events to their millions of customers. European region’s group stage is scheduled for 10-26 August, play-off stage - 2-5 September. The combined prize pool of the two Europe/CIS divisions is $550 000. Parimatch is a long-standing partner of RuHub studio’s international broadcasts.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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03 August 2020

Parimatch becomes the betting partner of OMEGA League

Parimatch, the global betting and technology group, has become the betting partner of an international esports series OMEGA League in Dota 2. The online tournament with a total prize pool of $650 000 will take place from 10th August to 6th September across three regions (Europe/CIS, America and Asia) and two divisions. Parimatch brand imagery will be integrated into Russian anthinkd Portuguese based live streams. RuHub Studio will provide the coverage in Russian, and the brazilian subdivision of Beyond the Summit (BTS) in Portuguese. Stepan Shulga, head of Parimatch esports division: “We are pleased to be partners for the largest Dota 2 series of 2020. Currently, the centerpiece event of the Dota 2 community would normally be taking place, but we hope that the OMEGA League will help fill the void for fans and entertain them with a brilliant series featuring the world’s finest teams. We are particularly excited that about the collaboration of the two largest international studios, RuHub and WePlay, to livestream the event to more fans across the world.” Sergey Barkhudaryan, ESforce Holding commercial director: “We are excited to partner with Parimatch again and build on our history of esports campaigns and events together. As part of the OMEGA League, we are continuing the mutual development and expansion of our markets. Parimatch is an internationally recognised brand with a strong connection to the esports world and can help expand the reach of our events to their millions of customers. European region’s group stage is scheduled for 10-26 August, play-off stage - 2-5 September. The combined prize pool of the two Europe/CIS divisions is $550 000. Parimatch is a long-standing partner of RuHub studio’s international broadcasts.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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Feel the power of Zeus' lightning!

Parimatch, the international betting and technology company announces Counter-Strike legend Daniil "Zeus" Teslenko as its first esports brand ambassador. Daniil Teslenko is one of the most famous esports team captains in the world, having been crowned world champion in two different versions of Counter-Strike: 1.6 and Global Offensive. As part of the partnership agreement, Daniil will be involved in social media activations, various tournaments, and will be part of an exciting new initiative from Parimatch where he will help train the esports superstars of the future. Daniil Teslenko said: "I am very pleased to be an ambassador for Parimatch, joining sports legends Mike Tyson and Conor McGregor. I like the company's attitude, it matches mine - daring, stylish and unpredictable. Betting brands like Parimatch have been important to esports for a long time - providing sponsorship, creating tournaments and contributing to prize funds which have helped the sport go mainstream. Parimatch and I have lots of cool things planned together, including joint merchandise, and partnering in the development of amateur esports.” Stepan Shulga, Head of esports at Parimatch said: “In Daniil, we are partnering with a player whose name is known throughout the esports world. He is the only Russian-speaking player to have won the World Championship in two different versions of Counter-Strike, 1.6, and Global Offensive. Daniil is a legend, a famous sportsman, and his winning spirit matches ours. There are a lot of exciting things ahead, welcome to the Parimatch family!" Parimatch has long been at the forefront of the burgeoning esports industry, recognising its growth potential early on, paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be on of the top esports bookmakers. Parimatch is the title sponsor of the Virtus.pro esports team, and in 2019 was the official partner to Ukraine’s biggest Counter-Strike competition Logitech G National Cybersports League (NCL) and the EPICENTER Counter Strike: Global Offensive (CS:GO) tournament. Parimatch recently established its own major Dota2 competition “Parimatch League”, the first time that a betting company has organized their own tournament. Following this success, Parimatch launched Parimatch League CS:GO, an online league for Counter -Strike: Global Offensive teams.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Feel the power of Zeus' lightning!

Parimatch, the international betting and technology company announces Counter-Strike legend Daniil "Zeus" Teslenko as its first esports brand ambassador. Daniil Teslenko is one of the most famous esports team captains in the world, having been crowned world champion in two different versions of Counter-Strike: 1.6 and Global Offensive. As part of the partnership agreement, Daniil will be involved in social media activations, various tournaments, and will be part of an exciting new initiative from Parimatch where he will help train the esports superstars of the future. Daniil Teslenko said: "I am very pleased to be an ambassador for Parimatch, joining sports legends Mike Tyson and Conor McGregor. I like the company's attitude, it matches mine - daring, stylish and unpredictable. Betting brands like Parimatch have been important to esports for a long time - providing sponsorship, creating tournaments and contributing to prize funds which have helped the sport go mainstream. Parimatch and I have lots of cool things planned together, including joint merchandise, and partnering in the development of amateur esports.” Stepan Shulga, Head of esports at Parimatch said: “In Daniil, we are partnering with a player whose name is known throughout the esports world. He is the only Russian-speaking player to have won the World Championship in two different versions of Counter-Strike, 1.6, and Global Offensive. Daniil is a legend, a famous sportsman, and his winning spirit matches ours. There are a lot of exciting things ahead, welcome to the Parimatch family!" Parimatch has long been at the forefront of the burgeoning esports industry, recognising its growth potential early on, paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be on of the top esports bookmakers. Parimatch is the title sponsor of the Virtus.pro esports team, and in 2019 was the official partner to Ukraine’s biggest Counter-Strike competition Logitech G National Cybersports League (NCL) and the EPICENTER Counter Strike: Global Offensive (CS:GO) tournament. Parimatch recently established its own major Dota2 competition “Parimatch League”, the first time that a betting company has organized their own tournament. Following this success, Parimatch launched Parimatch League CS:GO, an online league for Counter -Strike: Global Offensive teams.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
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TECH TRANSFORMATION AT COLLISION FROM HOME

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation. On transforming into a tech business, Sergey Portnov said: “At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination. “Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.” Sergey’s top five tips on tech transformation: Lesson 1 –Accept the sacrifice “In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.” Lesson 2 – Hire the best “Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.” Lesson 3 – Speed is of the essence “For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.” Lesson 4 – Build company culture “We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.” Lesson 5 – Balance experience with ambition “It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

TECH TRANSFORMATION AT COLLISION FROM HOME

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation. On transforming into a tech business, Sergey Portnov said: “At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination. “Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.” Sergey’s top five tips on tech transformation: Lesson 1 –Accept the sacrifice “In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.” Lesson 2 – Hire the best “Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.” Lesson 3 – Speed is of the essence “For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.” Lesson 4 – Build company culture “We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.” Lesson 5 – Balance experience with ambition “It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Sergey Portnov: Emerging from a crisis stronger and faster

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch… The esports boom Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority. With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now. At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate. Emerging from a crisis stronger and faster With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis. Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis. Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off. For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions. Parimatch & The Notorious: A meeting of minds Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand. In the ring: Beating the competition At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them. For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

Sergey Portnov: Emerging from a crisis stronger and faster

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch… The esports boom Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority. With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now. At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate. Emerging from a crisis stronger and faster With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis. Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis. Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off. For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions. Parimatch & The Notorious: A meeting of minds Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand. In the ring: Beating the competition At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them. For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
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In discussion with Grigory Bakunov

At Parimatch’s first ever digital event, PM GO 5.0:In Touch with the Future, guest speakers shared insights and perspectives on the most pressing issues facing business and society. One of the industry-leading experts who offered their advice was Grigory Bakunov, a top specialist at one of Russia's largest tech companies. At PM GO 5.0, Grigory spoke about how the disruption of the COVID-19 outbreak could prove to be a great opportunity for evolution and innovation. There’s no denying that the coronavirus pandemic has led to a systematic crisis. Businesses, as well as people’s civil liberties, working routines and personal circumstances have all seen great upheaval. However, Grigory suggests that it’s not all bad news… Working from home is working well Now that the shift to remote working has become the norm, teams are more connected than ever, and valuable time spent commuting can now be channelled into more productive practices - which will only go to benefit the business and its employees. Now that face-to-face meetings and presentations are no longer permitted, we’re learning to harness the true value and potential of what can be done via video platforms, interactive online content and forums such as webinars, which are helping to keep us all connected. Embracing this change could lead to many positive creations and ideas – “I think the crisis will lead us to reimagine everything that we’ve been doing up to now.” Security is paramount With key tasks now being taken online, we’re viewing security of information very differently. We’re prioritising keeping our online assets safe and valuing customer privacy as we share data via the web. We’re building even stronger rapport with clients as we prove that we still have their best interests at the top of our agenda and are working to protect them in these unprecedented times. Big businesses are adapting Business models that we once knew are a thing of the past. Today, we’re seeing large corporations looking to collaborate with national governments to drive forward the changes that will benefit companies and consumers alike. For example, Google and Apple launched their first ever joint press release (published the same release on both of their websites) to announce their implementation of a contract tracing app, which uses symptom tracking data from individuals infected with COVID-19 and traces the chain of transmission via their phone contacts. These two giant companies have shown how working together is how we can slowly overcome such adversity. Will privacy soon become less of a priority? With health and safety at the very forefront of the public’s mind, are we moving into an era wherein confidentiality of data is not as highly valued? As companies work to make the transition from offline to online as seamless as possible, consent to use and retain customer details to optimise the service might need to be assumed, as opposed to asked for. The cyber space will dominate. “The more we are moving into online, the deeper we are moving into the virtual domain.” As self-proclaimed cyber sports fan, Grigory explained that “we’re going to go deeper” when it comes to online offering of sporting events. Cyber athletes will become our new sporting heroes and stadium viewing will be replaced by sofa set-ups as more events are moved online. Grigory is sure that this change won’t be temporary – “there’s a huge trend for cyber sports now and it won’t be over with the end of the virus.” So, the difficulties and uncertainty we’ve all been experiencing at home and in business could give way to a more stable ‘new normal’ as people adapt to what is now their normality. Stronger ties between corporations and governments, greater creativity and optimal online experience are key takeaways that we should celebrate and work to maintain as we continue to navigate the global crisis.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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HOT

In discussion with Grigory Bakunov

At Parimatch’s first ever digital event, PM GO 5.0:In Touch with the Future, guest speakers shared insights and perspectives on the most pressing issues facing business and society. One of the industry-leading experts who offered their advice was Grigory Bakunov, a top specialist at one of Russia's largest tech companies. At PM GO 5.0, Grigory spoke about how the disruption of the COVID-19 outbreak could prove to be a great opportunity for evolution and innovation. There’s no denying that the coronavirus pandemic has led to a systematic crisis. Businesses, as well as people’s civil liberties, working routines and personal circumstances have all seen great upheaval. However, Grigory suggests that it’s not all bad news… Working from home is working well Now that the shift to remote working has become the norm, teams are more connected than ever, and valuable time spent commuting can now be channelled into more productive practices - which will only go to benefit the business and its employees. Now that face-to-face meetings and presentations are no longer permitted, we’re learning to harness the true value and potential of what can be done via video platforms, interactive online content and forums such as webinars, which are helping to keep us all connected. Embracing this change could lead to many positive creations and ideas – “I think the crisis will lead us to reimagine everything that we’ve been doing up to now.” Security is paramount With key tasks now being taken online, we’re viewing security of information very differently. We’re prioritising keeping our online assets safe and valuing customer privacy as we share data via the web. We’re building even stronger rapport with clients as we prove that we still have their best interests at the top of our agenda and are working to protect them in these unprecedented times. Big businesses are adapting Business models that we once knew are a thing of the past. Today, we’re seeing large corporations looking to collaborate with national governments to drive forward the changes that will benefit companies and consumers alike. For example, Google and Apple launched their first ever joint press release (published the same release on both of their websites) to announce their implementation of a contract tracing app, which uses symptom tracking data from individuals infected with COVID-19 and traces the chain of transmission via their phone contacts. These two giant companies have shown how working together is how we can slowly overcome such adversity. Will privacy soon become less of a priority? With health and safety at the very forefront of the public’s mind, are we moving into an era wherein confidentiality of data is not as highly valued? As companies work to make the transition from offline to online as seamless as possible, consent to use and retain customer details to optimise the service might need to be assumed, as opposed to asked for. The cyber space will dominate. “The more we are moving into online, the deeper we are moving into the virtual domain.” As self-proclaimed cyber sports fan, Grigory explained that “we’re going to go deeper” when it comes to online offering of sporting events. Cyber athletes will become our new sporting heroes and stadium viewing will be replaced by sofa set-ups as more events are moved online. Grigory is sure that this change won’t be temporary – “there’s a huge trend for cyber sports now and it won’t be over with the end of the virus.” So, the difficulties and uncertainty we’ve all been experiencing at home and in business could give way to a more stable ‘new normal’ as people adapt to what is now their normality. Stronger ties between corporations and governments, greater creativity and optimal online experience are key takeaways that we should celebrate and work to maintain as we continue to navigate the global crisis.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
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In discussion with Dmitriy Dubilet

Recently, Parimatch hosted is first ever digital event, PM GO 5.0: In Touch with the Future, which featured talks by trusted experts from the fields of business and technology. One of these guest speakers was Dmitriy Dubilet, a Fintech visionary, one of the co-founders of Monobank, and founder of the Smartass studio. Parimatch CEO Sergey Portnov interviewed Dubilet on a variety of topics – from the new social and economic reality facing the world in the wake of COVID-19, lessons on leadership during a crisis and creating a tech-oriented culture within an organisation. So, what were Dubilet’s key insights? It’s time to repay ‘technical debt’ In these six weeks the world has undergone significant change. For every single person there will be lessons learnt. For Dubilet, he sees this time as an opportunity to take stock, catch up and repay ‘technical debt’. Dubilet explained the concept of ‘technical debt’, which is not about financial debt. In the usual sense of the word, it results from the choice you make when you create a product. Namely, you take your time, progress it slowly and ensure it is future proof, or you adopt the ‘quick and dirty’ approach. When you take this latter approach, there is always a technical debt. Dubilet thinks this crisis is an excellent opportunity for both small companies, big companies and individuals to repay technical debt. And this doesn’t just apply to tech products, but a lot of things that people have postponed in both business and life generally. For example on a personal level, it could be finally ticking off the books on your reading list, or catching up on your sleep. It’s about the things you always wanted to do and never had the chance to. In some senses, it is possible to emerge from this stronger than ever. Leadership in a time of crisis It is crucial that leaders intensify their communication during a crisis. That means more frequent communication, through virtual meetings and calls. When it comes to internal communication, you have to communicate clearly and consistently, because this is a time of worry for many employees. Many of these worries are likely unwarranted, so it is good leadership to address these head on. Again, leaders should also think about their technical debt – and focus on areas of the business which may have been neglected. Adaptability in the COVID-19 environment Dubilet believes that we shouldn’t expect the world to change fundamentally in a few weeks, but when it comes to technology, there has already been a visible impact. For example, internet payments and internet consumption are on the up. A lot of people who rarely use the Internet, have now learnt how to use Zoom, order food online, and make online payments. So the tech market is expanding, with more people engaged with tech than ever, which presents an opportunity. Dubilet used his own sports club, Smartass, as an example. The company’s original plans have had to be put on hold due to the crisis, as they had wanted to launch a lot of offline locations. However, they have since launched online training, so that now, the number of people who train with Smartass through the internet is equal to the number of people who used to train offline. This means the business now has plans to expand their online offering internationally. This shows how businesses can adapt to the current environment, and seize new opportunities. The real definition of a tech company Dubilet also discussed what makes a company truly a tech company. For Dubilet, it’s hard to imagine where tech doesn’t matter for any business. Whether it’s agriculture or banking, IT is critical to any sector and any business. However, the main indicator is how tech-focused and tech-fluent the leadership of the company is. So, if you can talk in detail to a manager about the architecture and usability of systems, for example, it means that they’re not just declaring to be a tech company – they live and breath it. For Dubilet, a truly tech-oriented culture is where employees are encouraged to think independently, and where there is a flat, non-hierarchical structure. It is not just about obeying authority or following orders, rather everyone has to reason with each other and come to a mutual agreement. With no strict hierarchy, information flows easier, and the atmosphere is more conducive to innovation and the generation of new ideas. For Dubilet, that’s the tech spirit that every type of business needs. IT – Tool or business partner? According to Dubilet, IT should not be thought of as a separate entity – it is you yourself. When Dubilet worked for Privatbank, one of Ukraine’s biggest banks, the employees used to say ‘we’re not the bankers, we’re the IT guys’. In any industry it is possible to be an ‘IT guy’. The time has passed when IT is a separate business function. This doesn’t mean that you need to become a developer, but you need to establish a connection with developers, and deepen your understanding of IT to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Dmitriy Dubilet

Recently, Parimatch hosted is first ever digital event, PM GO 5.0: In Touch with the Future, which featured talks by trusted experts from the fields of business and technology. One of these guest speakers was Dmitriy Dubilet, a Fintech visionary, one of the co-founders of Monobank, and founder of the Smartass studio. Parimatch CEO Sergey Portnov interviewed Dubilet on a variety of topics – from the new social and economic reality facing the world in the wake of COVID-19, lessons on leadership during a crisis and creating a tech-oriented culture within an organisation. So, what were Dubilet’s key insights? It’s time to repay ‘technical debt’ In these six weeks the world has undergone significant change. For every single person there will be lessons learnt. For Dubilet, he sees this time as an opportunity to take stock, catch up and repay ‘technical debt’. Dubilet explained the concept of ‘technical debt’, which is not about financial debt. In the usual sense of the word, it results from the choice you make when you create a product. Namely, you take your time, progress it slowly and ensure it is future proof, or you adopt the ‘quick and dirty’ approach. When you take this latter approach, there is always a technical debt. Dubilet thinks this crisis is an excellent opportunity for both small companies, big companies and individuals to repay technical debt. And this doesn’t just apply to tech products, but a lot of things that people have postponed in both business and life generally. For example on a personal level, it could be finally ticking off the books on your reading list, or catching up on your sleep. It’s about the things you always wanted to do and never had the chance to. In some senses, it is possible to emerge from this stronger than ever. Leadership in a time of crisis It is crucial that leaders intensify their communication during a crisis. That means more frequent communication, through virtual meetings and calls. When it comes to internal communication, you have to communicate clearly and consistently, because this is a time of worry for many employees. Many of these worries are likely unwarranted, so it is good leadership to address these head on. Again, leaders should also think about their technical debt – and focus on areas of the business which may have been neglected. Adaptability in the COVID-19 environment Dubilet believes that we shouldn’t expect the world to change fundamentally in a few weeks, but when it comes to technology, there has already been a visible impact. For example, internet payments and internet consumption are on the up. A lot of people who rarely use the Internet, have now learnt how to use Zoom, order food online, and make online payments. So the tech market is expanding, with more people engaged with tech than ever, which presents an opportunity. Dubilet used his own sports club, Smartass, as an example. The company’s original plans have had to be put on hold due to the crisis, as they had wanted to launch a lot of offline locations. However, they have since launched online training, so that now, the number of people who train with Smartass through the internet is equal to the number of people who used to train offline. This means the business now has plans to expand their online offering internationally. This shows how businesses can adapt to the current environment, and seize new opportunities. The real definition of a tech company Dubilet also discussed what makes a company truly a tech company. For Dubilet, it’s hard to imagine where tech doesn’t matter for any business. Whether it’s agriculture or banking, IT is critical to any sector and any business. However, the main indicator is how tech-focused and tech-fluent the leadership of the company is. So, if you can talk in detail to a manager about the architecture and usability of systems, for example, it means that they’re not just declaring to be a tech company – they live and breath it. For Dubilet, a truly tech-oriented culture is where employees are encouraged to think independently, and where there is a flat, non-hierarchical structure. It is not just about obeying authority or following orders, rather everyone has to reason with each other and come to a mutual agreement. With no strict hierarchy, information flows easier, and the atmosphere is more conducive to innovation and the generation of new ideas. For Dubilet, that’s the tech spirit that every type of business needs. IT – Tool or business partner? According to Dubilet, IT should not be thought of as a separate entity – it is you yourself. When Dubilet worked for Privatbank, one of Ukraine’s biggest banks, the employees used to say ‘we’re not the bankers, we’re the IT guys’. In any industry it is possible to be an ‘IT guy’. The time has passed when IT is a separate business function. This doesn’t mean that you need to become a developer, but you need to establish a connection with developers, and deepen your understanding of IT to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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01 April 2020

Parimatch and StarLadder are launching Parimatch League CS:GO

Parimatch and StarLadder are launching Parimatch League CS:GO — Virtus.pro, Team Spirit and forZe have already confirmed their participation. 16 teams from Europe and the CIS will take part in the League: 12 invited teams and 4 winners of qualifications. Parimatch League CS:GO is the new online league in the discipline of Counter-Strike: Global Offensive from Parimatch and StarLadder with a total prize pool of $100 000. 16 teams from Europe and the CIS will take part in it, four of them will be selected by open qualifiers available to all teams from these regions. According to the format, the League will be divided into three main stages: open qualifications, group stage and final. Teams will be divided by region: 8 teams from Europe and 8 teams from the CIS will play in their groups to determine two winners in each. Virtus.pro, Team Spirit and forZe received the invitations and have already confirmed their participation in Parimatch League CS:GO. Other participants who received direct invitations will be announced in the nearest future. “It’s time to focus our resources on events that take place online. For a long time we have been looking for the opportunity to cooperate with StarLadder in the CS:GO discipline, in which our partners have the strongest expertise and an impeccable reputation. After the good results of our League in Dota2, expressed in the interest of the audience and the number of views, the organization of the CS:GO tournament under its brand was just a matter of time. We are partners of the leading Esports clubs in the CIS, and it was logical for them to be the first to receive direct invitations to our tournament. I am glad that they responded and found an opportunity to participate. I also want to emphasize the fact that in such a tournament with a solid prize pool of $100 000 there is an opportunity for ambitious newcomers to try their fortune against recognized teams if they manage to qualify. Good luck to the participants. I’m sure that the viewers who stay home and thus help to resolve the situation in the world will enjoy our tournament,” — commented Stepan Shulga, Head of Esports in Parimatch. “After the success of Major Berlin, the most prestigious tournament of the discipline, held by StarLadder, we wanted to realize our idea with regional leagues. Thanks to our partners, Parimatch, we have prepared an eventful and convenient match schedule for viewers and fans of teams from the CIS and Europe. And the impressive prize pool for an online league, will help attract the best teams,” — said Egor Kolomiets, sports director of StarLadder.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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01 April 2020

Parimatch and StarLadder are launching Parimatch League CS:GO

Parimatch and StarLadder are launching Parimatch League CS:GO — Virtus.pro, Team Spirit and forZe have already confirmed their participation. 16 teams from Europe and the CIS will take part in the League: 12 invited teams and 4 winners of qualifications. Parimatch League CS:GO is the new online league in the discipline of Counter-Strike: Global Offensive from Parimatch and StarLadder with a total prize pool of $100 000. 16 teams from Europe and the CIS will take part in it, four of them will be selected by open qualifiers available to all teams from these regions. According to the format, the League will be divided into three main stages: open qualifications, group stage and final. Teams will be divided by region: 8 teams from Europe and 8 teams from the CIS will play in their groups to determine two winners in each. Virtus.pro, Team Spirit and forZe received the invitations and have already confirmed their participation in Parimatch League CS:GO. Other participants who received direct invitations will be announced in the nearest future. “It’s time to focus our resources on events that take place online. For a long time we have been looking for the opportunity to cooperate with StarLadder in the CS:GO discipline, in which our partners have the strongest expertise and an impeccable reputation. After the good results of our League in Dota2, expressed in the interest of the audience and the number of views, the organization of the CS:GO tournament under its brand was just a matter of time. We are partners of the leading Esports clubs in the CIS, and it was logical for them to be the first to receive direct invitations to our tournament. I am glad that they responded and found an opportunity to participate. I also want to emphasize the fact that in such a tournament with a solid prize pool of $100 000 there is an opportunity for ambitious newcomers to try their fortune against recognized teams if they manage to qualify. Good luck to the participants. I’m sure that the viewers who stay home and thus help to resolve the situation in the world will enjoy our tournament,” — commented Stepan Shulga, Head of Esports in Parimatch. “After the success of Major Berlin, the most prestigious tournament of the discipline, held by StarLadder, we wanted to realize our idea with regional leagues. Thanks to our partners, Parimatch, we have prepared an eventful and convenient match schedule for viewers and fans of teams from the CIS and Europe. And the impressive prize pool for an online league, will help attract the best teams,” — said Egor Kolomiets, sports director of StarLadder.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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How to deal with information overload

In the modern “always on” world we live in, the speed of technological advancement means that we are bombarded with a huge amount of news, messaging, videos, advertisements and opinions from the moment we wake up to when we go to sleep. This can gradually become a heavy burden. A study by Roger Bon and his fellow researchers at the University of California in San Diego, which has been reported in British broadsheet newspapers The Times and Daily Telegraph, suggests that people are on the receiving end of the equivalent amount of 34 Gb of information, an amount which would overload the average laptop within a week. The study was conducted a couple of years ago so this number is likely to have increased significantly since then. The СOVID-19 pandemic has been dominating the media for weeks, creating a situation where the risk of drowning in information overload is even higher than normal. This information overload is comparable to eating unhealthily, which can be harmful to our wellbeing. The difference is that eating unhealthily harms physical health, whereas excess information harms mental health. What to do? How to deal with this information overload? The answer: in the same way as trying to change your diet and get healthy. Andrii Suslenko, Chief Communications Officer at Parimatch, shares 5 steps to help cope with an excess of information: 1. Give up fast food! Do not feed your brain with information spam. Choose only reliable sources and verified information. Enjoy high-quality products only. 2. Balance your diet! You should not focus only on the news from your region, politics, or economy. The world is much wider! Spice up your dish with international culture, innovation and sports. 3. Starve! Try and take time to isolate yourself from information. Stay alone with your thoughts. Silence is the best weapon in the fight against information overload. Do not worry that the world will collapse if you do not read the news for one day. Everything will be ok! 4. Challenge your critical thinking. Ask yourself the questions, “Why do I need this information? For what? Why do they want me to only read about this one topic?” 5. Do not eat raw! It takes time for quality reporting and insight to come to the fore. Wait 1-2 days and watch how spam is eliminated. After that, there will only be reliable and relevant sources of information. The news can often resemble a glass of muddy water, give it time, and the sediment will sink to the bottom. Take care of your mental health, and do not overload yourself with unnecessary information!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

How to deal with information overload

In the modern “always on” world we live in, the speed of technological advancement means that we are bombarded with a huge amount of news, messaging, videos, advertisements and opinions from the moment we wake up to when we go to sleep. This can gradually become a heavy burden. A study by Roger Bon and his fellow researchers at the University of California in San Diego, which has been reported in British broadsheet newspapers The Times and Daily Telegraph, suggests that people are on the receiving end of the equivalent amount of 34 Gb of information, an amount which would overload the average laptop within a week. The study was conducted a couple of years ago so this number is likely to have increased significantly since then. The СOVID-19 pandemic has been dominating the media for weeks, creating a situation where the risk of drowning in information overload is even higher than normal. This information overload is comparable to eating unhealthily, which can be harmful to our wellbeing. The difference is that eating unhealthily harms physical health, whereas excess information harms mental health. What to do? How to deal with this information overload? The answer: in the same way as trying to change your diet and get healthy. Andrii Suslenko, Chief Communications Officer at Parimatch, shares 5 steps to help cope with an excess of information: 1. Give up fast food! Do not feed your brain with information spam. Choose only reliable sources and verified information. Enjoy high-quality products only. 2. Balance your diet! You should not focus only on the news from your region, politics, or economy. The world is much wider! Spice up your dish with international culture, innovation and sports. 3. Starve! Try and take time to isolate yourself from information. Stay alone with your thoughts. Silence is the best weapon in the fight against information overload. Do not worry that the world will collapse if you do not read the news for one day. Everything will be ok! 4. Challenge your critical thinking. Ask yourself the questions, “Why do I need this information? For what? Why do they want me to only read about this one topic?” 5. Do not eat raw! It takes time for quality reporting and insight to come to the fore. Wait 1-2 days and watch how spam is eliminated. After that, there will only be reliable and relevant sources of information. The news can often resemble a glass of muddy water, give it time, and the sediment will sink to the bottom. Take care of your mental health, and do not overload yourself with unnecessary information!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Being adaptive in the face of adversity

Today, the world is faced with a widespread challenge - the COVID-19 outbreak. Individuals are concerned that going about their daily commute to shared workspaces is putting them in harm’s way. Parimatch recognizes that it is responsible for the safety and health of its employees. One of our key values is being "adaptive," and never has it been more relevant. How can we prevent further spread of the virus and respond to the current pandemic? Parimatch shares some advice. Take care For three weeks now, enhanced sanitary measures have been in place at our company's offices: we monitor the temperature of all guests, regularly disinfect surfaces and have installed additional stations with disinfectants. We have also purchased medical masks, and 'express tests' for the virus. Staff who recently visited infected countries have voluntarily isolated themselves at home. The company recommends travelling to work by private car or by taxi - we refund 50% of this cost. We recommend maintaining a safe distance between employees who work in the office. Adapt as best you can We have taken all possible measures to ensure that our workplaces are safe, but we recommend that employees work remotely from home. We have provided the technical support required in order to facilitate effective working-from-home, including all external communication devices, internet extensions and other equipment. We strongly recommend holding all meetings online. Stay informed In this difficult time, we have to step up our crisis internal communications. All our employees regularly receive information and updates on what is happening within the company as well as monitoring reports of the global situation regarding the pandemic from verified and trustworthy sources. In addition, we send an email with recommendations on how to protect yourself from the virus, what to do whilst in quarantine and how to optimize working from home. The same information is displayed on monitors in our open spaces. Awareness and a clear action plan are the best antidotes to panic. Be responsible Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. In addition to medical insurance, our employees will be able to contact a doctor who works in our offices. For people who need psychological support amid a crisis, we now offer counselling sessions with a qualified therapist. If one of our employees were to contract the virus, the company will do everything possible to help. Stay positive A crisis is a window of opportunity. For us, it is an opportunity to uphold our corporate value of "Family and Trust” - demonstrated through love, support, and caring for others. Our employees are encouraged to stay connected with their colleagues and share their experiences of these new working conditions, to keep morale high and maintain a positive attitude. Parimatch is keeping a close eye on the rapidly-changing global situation, but in the meantime, we are continuing to work hard and look after each other.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Being adaptive in the face of adversity

Today, the world is faced with a widespread challenge - the COVID-19 outbreak. Individuals are concerned that going about their daily commute to shared workspaces is putting them in harm’s way. Parimatch recognizes that it is responsible for the safety and health of its employees. One of our key values is being "adaptive," and never has it been more relevant. How can we prevent further spread of the virus and respond to the current pandemic? Parimatch shares some advice. Take care For three weeks now, enhanced sanitary measures have been in place at our company's offices: we monitor the temperature of all guests, regularly disinfect surfaces and have installed additional stations with disinfectants. We have also purchased medical masks, and 'express tests' for the virus. Staff who recently visited infected countries have voluntarily isolated themselves at home. The company recommends travelling to work by private car or by taxi - we refund 50% of this cost. We recommend maintaining a safe distance between employees who work in the office. Adapt as best you can We have taken all possible measures to ensure that our workplaces are safe, but we recommend that employees work remotely from home. We have provided the technical support required in order to facilitate effective working-from-home, including all external communication devices, internet extensions and other equipment. We strongly recommend holding all meetings online. Stay informed In this difficult time, we have to step up our crisis internal communications. All our employees regularly receive information and updates on what is happening within the company as well as monitoring reports of the global situation regarding the pandemic from verified and trustworthy sources. In addition, we send an email with recommendations on how to protect yourself from the virus, what to do whilst in quarantine and how to optimize working from home. The same information is displayed on monitors in our open spaces. Awareness and a clear action plan are the best antidotes to panic. Be responsible Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. In addition to medical insurance, our employees will be able to contact a doctor who works in our offices. For people who need psychological support amid a crisis, we now offer counselling sessions with a qualified therapist. If one of our employees were to contract the virus, the company will do everything possible to help. Stay positive A crisis is a window of opportunity. For us, it is an opportunity to uphold our corporate value of "Family and Trust” - demonstrated through love, support, and caring for others. Our employees are encouraged to stay connected with their colleagues and share their experiences of these new working conditions, to keep morale high and maintain a positive attitude. Parimatch is keeping a close eye on the rapidly-changing global situation, but in the meantime, we are continuing to work hard and look after each other.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Parimatch Supports a Clean-Living Lifestyle

One of our key corporate values ​​is ‘Clean Living'. This relates to a philosophy as much as it does to a lifestyle. The combination of the two is what regulates a clean attitude to your body, your mind, and the environment. “Healthy body, healthy mind.” Physical activity is proven to relieve stress and reduce fatigue. Playing sport is an excellent tool to develop both your physical and mental wellbeing, by encouraging patience, zeal, discipline, self-control, the will to win and teamwork. Parimatch has a real love of sports, and has created internal sports clubs for football, hockey, volleyball, running, and boxing teams amongst employees. We also hold an annual sporting extravaganza, the Summer Camp, where all employees take part in a hurdle race.The staff kitchens in our offices offer a choice of healthy snacks like fruit and nuts, and balanced meals are always on the lunchtime menu. Nutrition is an important part of a clean-living lifestyle. "If you can’t look after yourself, you can’t take care of others." Finding calm amongst the chaos of big projects and tight deadlines is a true challenge. Resilience and self-control are two qualities that can help to find serenity even in the most stressful situations. Effective managers are those that can keep a cool head, calmly communicate with their teams and stop their stress from rubbing off on other people. This is corporate culture upon which Parimatch is built. We hold lectures and workshops on the development of communication skills, life balance, and provide yoga and meditation classes run by psychology coaches and professionals. "A person's attitude to the environment is the man himself." The problem posed by climate change is a global crisis. Parimatch employees are also concerned about ecological issues and uphold the value of "Clean Living" by reducing plastic consumption. All company offices have stopped using disposable glasses, and have implemented an effective recycling system to improve waste management. We also run informative internal workshops on environmental awareness. So, Clean Living encompasses several aspects of how we act within our business and how we treat the world around us. We believe that this philosophy and lifestyle is protects the wellbeing of our employees, making Parimatch a great place to work.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Parimatch Supports a Clean-Living Lifestyle

One of our key corporate values ​​is ‘Clean Living'. This relates to a philosophy as much as it does to a lifestyle. The combination of the two is what regulates a clean attitude to your body, your mind, and the environment. “Healthy body, healthy mind.” Physical activity is proven to relieve stress and reduce fatigue. Playing sport is an excellent tool to develop both your physical and mental wellbeing, by encouraging patience, zeal, discipline, self-control, the will to win and teamwork. Parimatch has a real love of sports, and has created internal sports clubs for football, hockey, volleyball, running, and boxing teams amongst employees. We also hold an annual sporting extravaganza, the Summer Camp, where all employees take part in a hurdle race.The staff kitchens in our offices offer a choice of healthy snacks like fruit and nuts, and balanced meals are always on the lunchtime menu. Nutrition is an important part of a clean-living lifestyle. "If you can’t look after yourself, you can’t take care of others." Finding calm amongst the chaos of big projects and tight deadlines is a true challenge. Resilience and self-control are two qualities that can help to find serenity even in the most stressful situations. Effective managers are those that can keep a cool head, calmly communicate with their teams and stop their stress from rubbing off on other people. This is corporate culture upon which Parimatch is built. We hold lectures and workshops on the development of communication skills, life balance, and provide yoga and meditation classes run by psychology coaches and professionals. "A person's attitude to the environment is the man himself." The problem posed by climate change is a global crisis. Parimatch employees are also concerned about ecological issues and uphold the value of "Clean Living" by reducing plastic consumption. All company offices have stopped using disposable glasses, and have implemented an effective recycling system to improve waste management. We also run informative internal workshops on environmental awareness. So, Clean Living encompasses several aspects of how we act within our business and how we treat the world around us. We believe that this philosophy and lifestyle is protects the wellbeing of our employees, making Parimatch a great place to work.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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24 February 2020

What does ‘compliance’ mean for Parimatch?

Parimatch has transformed from a bookmaker trading out of physical stores to a cutting-edge online sports betting platform which currently boasts over 2.6 million customers. With this level of growth comes great responsibility. Regulation is a key component of the Parimatch business, as it protects our customers by setting transparent and reliable rules when it comes to betting and gaming. Parimatch’s Chief Compliance Officer Yuriy Shevchuk explains "Whilst Parimatch is proud to be daring and different, we don’t push the boundaries when it comes to compliance. We currently hold nine gaming licences across six separate jurisdictions on four continents. The fast-changing nature of the betting and gaming industry means that we make every effort to keep up-to-date with regulatory change across all geographies we operate in, by consistently communicating with best practice licensors and licensees, even where we might not have a licence ourselves, in order to stay ahead of the game." "At Parimatch, it is my responsibility to maintain our reputation as a responsible business amongst our customers, partners and most importantly regulators. This reputation must evolve from within the business itself, which is why department heads, customer facing teams and Parimatch senior management all attend workshops and training sessions to streamline our approach to compliance and subsequently maximise the customer experience. Protecting Parimatch’s licence to operate, and the needs of our customers, is the backbone of our business."

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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24 February 2020

What does ‘compliance’ mean for Parimatch?

Parimatch has transformed from a bookmaker trading out of physical stores to a cutting-edge online sports betting platform which currently boasts over 2.6 million customers. With this level of growth comes great responsibility. Regulation is a key component of the Parimatch business, as it protects our customers by setting transparent and reliable rules when it comes to betting and gaming. Parimatch’s Chief Compliance Officer Yuriy Shevchuk explains "Whilst Parimatch is proud to be daring and different, we don’t push the boundaries when it comes to compliance. We currently hold nine gaming licences across six separate jurisdictions on four continents. The fast-changing nature of the betting and gaming industry means that we make every effort to keep up-to-date with regulatory change across all geographies we operate in, by consistently communicating with best practice licensors and licensees, even where we might not have a licence ourselves, in order to stay ahead of the game." "At Parimatch, it is my responsibility to maintain our reputation as a responsible business amongst our customers, partners and most importantly regulators. This reputation must evolve from within the business itself, which is why department heads, customer facing teams and Parimatch senior management all attend workshops and training sessions to streamline our approach to compliance and subsequently maximise the customer experience. Protecting Parimatch’s licence to operate, and the needs of our customers, is the backbone of our business."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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How values are born: Parimatch’s experience

Company values are an indicator of a business’ integrity, and acts as a beacon for all employees. Values ​​are the foundations of the the vision and corporate culture of any business. It is a unique tool which connects employees from across the world, and empowers them to work together in a certain way. But How do they work? And how does a company choose them? Do all companies need values? We are pretty sure that most companies have a set of values, but they are not always communicated well. After all, if you have a small business and only a small number of staff - it is easier to communicate to the team and find common solutions. But if you grow to become a large international company, values become even more important. Why is that? Values are the pillar on which the vision, culture, goals, and development strategy of the company are built. It gives employees around the world something to focus on. Where to find your company values? Definitely not sitting in the office. Parimatch found ours in the mountains of Georgia. Sixty-five managers from across all regions we operate in decided to live the company's values by getting closer with nature. They divided into teams and made a four-hour mountain crossing at an altitude of 1281 meters. It was in these uncomfortable conditions that the managers were able to feel how our company values helped, or indeed hindered the experience. It is very important not only to write values on paper, but also to have an emotional reaction to ensure that you truly live the values you say that you do. How did we make this happen? The Parimatch team initially divided into seven groups. Each group had to live its own value. Inside the group, each participant had a role: leader (ambassador of the value), hero, motivator, support man, shaman (people who recorded the emotional and physical state of the team during the experience), as well as an opponent of the value. Why is an adversary of value to the group? It was this person who questioned the credibility of the value. The arguments of this participant helped the group to agree on the basic principles of each value. Hiking in the mountains is a fantastic adventure, but at the same time, it is a test. It is by overcoming the challenge that you find true meaning. In addition to the main task of climbing the mountain path, participants had to apply their value to the challenge and observe their emotions, feelings, thoughts and how their relationships within the group changed. When the participants returned from their mountain hike, they became stronger, friendlier, and spiritually richer. The next day, the teams gathered again. They analyzed their feelings, and discussed, and developed the basic principles and meanings of their values. Each person understood the values in his way. The goal was to come to a conclusion which would satisfy everyone without exception. And of course, at the end, each group made a presentation of their values and shared their feelings with the rest of the participants. In just 2 days, 65 people decided upon seven company values. What's next? Now it is crucial to communicate and implement these values within the company, as well as to external stakeholders. Tatiana Davydova, Chief HR Officer: "Our task is not just to write down values ​​on paper, but to give our employees a real opportunity to live these values. In 2020, we will spend every month living and breathing a certain value, and all our activities will be aimed at showcasing that value from different perspectives. This includes lectures,competitions, changes in nutrition programs, and much, much more. What we certainly do not want is to impose these values ​​within the organization. But they are what our business is anchored in. We will share our values ​​with employees in a friendly and comfortable way. And we believe that, over time, they will begin to embody these values, and help our employees become even stronger.” Andrii Suslenko, Communications Director: "A company that employs corporate values ​​is a good sign for any external partner. It is important to show these values to the world. How? Each of Parimatch's employees lives our values. Our TOP managers are continually participating in international industry events. Their vision and principles are the authoritative voice of our values to our business partners. Thanks to our HR practices, our employees also communicate the company's values ​​to society, to their friends and families. And of course, we demonstrate the implementation of company values ​​through the media and PR campaigns. You can easily find videos from our corporate events on our social and YouTube channels including: PM Summer Camp, PM Night, Family Day. At these events, we live our values and enable our families and partners to live them with us. Our values are not about PR or business results. It is about us as individuals. And we are always happy to share our experiences and achievements on this subject."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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How values are born: Parimatch’s experience

Company values are an indicator of a business’ integrity, and acts as a beacon for all employees. Values ​​are the foundations of the the vision and corporate culture of any business. It is a unique tool which connects employees from across the world, and empowers them to work together in a certain way. But How do they work? And how does a company choose them? Do all companies need values? We are pretty sure that most companies have a set of values, but they are not always communicated well. After all, if you have a small business and only a small number of staff - it is easier to communicate to the team and find common solutions. But if you grow to become a large international company, values become even more important. Why is that? Values are the pillar on which the vision, culture, goals, and development strategy of the company are built. It gives employees around the world something to focus on. Where to find your company values? Definitely not sitting in the office. Parimatch found ours in the mountains of Georgia. Sixty-five managers from across all regions we operate in decided to live the company's values by getting closer with nature. They divided into teams and made a four-hour mountain crossing at an altitude of 1281 meters. It was in these uncomfortable conditions that the managers were able to feel how our company values helped, or indeed hindered the experience. It is very important not only to write values on paper, but also to have an emotional reaction to ensure that you truly live the values you say that you do. How did we make this happen? The Parimatch team initially divided into seven groups. Each group had to live its own value. Inside the group, each participant had a role: leader (ambassador of the value), hero, motivator, support man, shaman (people who recorded the emotional and physical state of the team during the experience), as well as an opponent of the value. Why is an adversary of value to the group? It was this person who questioned the credibility of the value. The arguments of this participant helped the group to agree on the basic principles of each value. Hiking in the mountains is a fantastic adventure, but at the same time, it is a test. It is by overcoming the challenge that you find true meaning. In addition to the main task of climbing the mountain path, participants had to apply their value to the challenge and observe their emotions, feelings, thoughts and how their relationships within the group changed. When the participants returned from their mountain hike, they became stronger, friendlier, and spiritually richer. The next day, the teams gathered again. They analyzed their feelings, and discussed, and developed the basic principles and meanings of their values. Each person understood the values in his way. The goal was to come to a conclusion which would satisfy everyone without exception. And of course, at the end, each group made a presentation of their values and shared their feelings with the rest of the participants. In just 2 days, 65 people decided upon seven company values. What's next? Now it is crucial to communicate and implement these values within the company, as well as to external stakeholders. Tatiana Davydova, Chief HR Officer: "Our task is not just to write down values ​​on paper, but to give our employees a real opportunity to live these values. In 2020, we will spend every month living and breathing a certain value, and all our activities will be aimed at showcasing that value from different perspectives. This includes lectures,competitions, changes in nutrition programs, and much, much more. What we certainly do not want is to impose these values ​​within the organization. But they are what our business is anchored in. We will share our values ​​with employees in a friendly and comfortable way. And we believe that, over time, they will begin to embody these values, and help our employees become even stronger.” Andrii Suslenko, Communications Director: "A company that employs corporate values ​​is a good sign for any external partner. It is important to show these values to the world. How? Each of Parimatch's employees lives our values. Our TOP managers are continually participating in international industry events. Their vision and principles are the authoritative voice of our values to our business partners. Thanks to our HR practices, our employees also communicate the company's values ​​to society, to their friends and families. And of course, we demonstrate the implementation of company values ​​through the media and PR campaigns. You can easily find videos from our corporate events on our social and YouTube channels including: PM Summer Camp, PM Night, Family Day. At these events, we live our values and enable our families and partners to live them with us. Our values are not about PR or business results. It is about us as individuals. And we are always happy to share our experiences and achievements on this subject."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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19 February 2020

Maksym Liashko on the benefits of gambling legislation reforms in Ukraine

Parimatch Partner Maksym Liashko on the benefits of gambling legislation reforms in Ukraine Last year, the Ukrainian president Volodymyr Zelensky took steps to reform the country’s gambling laws, with the aim of creating a fair and transparent market for betting companies to operate in. These reforms will allow online betting operators like Parimatch to apply for a licence to enter the Ukrainian market, creating thousands of jobs, increasing tax revenue and encouraging technological innovation, whilst also attracting investment into the country. This new legislation is of vital importance to Parimatch. Ukraine is the country where we were founded over 25 years ago, it is where many of our employees are based, and where, through the PM Foundation, we have invested much of our CSR activities. The President has been bold in his thinking to deliver reform in a short space of time, but like any project with this level of ambition, it has been plagued by delays. So far, we have seen 10 versions of the new bill debated in Parliament, with many amendments made. This does however make sense, when you think about the complexity and rigour required in a heavily regulated industry such as betting. Any new legislation needs to be right. Thankfully, the reforms are finally on track to become a reality in 2020. In order to ensure that only reputable betting operators are granted a licence, the price of the licence is high. We see this as a good thing, as it ensures that only reputable businesses will be given a licence to operate. But this high licence fee needs to be balanced with the level of income tax paid by operators. The current bill as it stands, includes both a high licence fee and a high tax rate for operators, making it an unfairly punitive tax system. We hope that as the bill is further discussed, this imbalance will be addressed, creating a fair and transparent operating environment for all.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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19 February 2020

Maksym Liashko on the benefits of gambling legislation reforms in Ukraine

Parimatch Partner Maksym Liashko on the benefits of gambling legislation reforms in Ukraine Last year, the Ukrainian president Volodymyr Zelensky took steps to reform the country’s gambling laws, with the aim of creating a fair and transparent market for betting companies to operate in. These reforms will allow online betting operators like Parimatch to apply for a licence to enter the Ukrainian market, creating thousands of jobs, increasing tax revenue and encouraging technological innovation, whilst also attracting investment into the country. This new legislation is of vital importance to Parimatch. Ukraine is the country where we were founded over 25 years ago, it is where many of our employees are based, and where, through the PM Foundation, we have invested much of our CSR activities. The President has been bold in his thinking to deliver reform in a short space of time, but like any project with this level of ambition, it has been plagued by delays. So far, we have seen 10 versions of the new bill debated in Parliament, with many amendments made. This does however make sense, when you think about the complexity and rigour required in a heavily regulated industry such as betting. Any new legislation needs to be right. Thankfully, the reforms are finally on track to become a reality in 2020. In order to ensure that only reputable betting operators are granted a licence, the price of the licence is high. We see this as a good thing, as it ensures that only reputable businesses will be given a licence to operate. But this high licence fee needs to be balanced with the level of income tax paid by operators. The current bill as it stands, includes both a high licence fee and a high tax rate for operators, making it an unfairly punitive tax system. We hope that as the bill is further discussed, this imbalance will be addressed, creating a fair and transparent operating environment for all.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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07 February 2020

The 2020 Super Bowl touches down at Parimatch

The Super Bowl is without doubt the biggest date in the American sporting calendar, and this year’s game did not disappoint. Thousands of American football fans filled the Hard Rock stadium in Miami, Florida to support the San Francisco 49ers and the Kansas City Chiefs as they battled for National Football League (NFL) supremacy. The Chiefs ended their 50-year wait for Super Bowl victory, with excitement reaching fever pitch in the final quarter, when the team came back from 20-10 down to score 21 points with six minutes to spare. It was a big night for business too, as companies paid up to $5.6 million dollars for a 30 second advertising slot. Google, Squarespace, Jeep and Cheetos all featured in the commercial breaks of the 3.5-hour game, leaning on the theme of 80s/90s nostalgia as their creative inspiration. This year’s game ranked as the 10th most watched Super Bowl of all time with over 148.5 million people tuning in, according to Fox Sports. The NFL is growing in popularity across the Atlantic too, attracting support from sporting fans and global business alike. At Parimatch, we saw impressive levels of interest in the 2020 Super Bowl, with 1300 bets placed on the game. As the half-time performance began, with Shakira and J-Lo lighting up the stage with a 14-minute medley of their greatest hits, bets were placed and adjusted as anticipation of the outcome rapidly increased. By the final whistle, a third of our betting customers had predicted that the Chiefs would be victorious. The clear interest from Parimatch customers in American sports shows the increasing popularity of betting on international sporting games. We are excited for a big year of sport ahead – with the Masters in April, UEFA Champions League in May, and of course the Euro 2020 tournament in June. Congratulations to the Kansas City Chiefs!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
07 February 2020

The 2020 Super Bowl touches down at Parimatch

The Super Bowl is without doubt the biggest date in the American sporting calendar, and this year’s game did not disappoint. Thousands of American football fans filled the Hard Rock stadium in Miami, Florida to support the San Francisco 49ers and the Kansas City Chiefs as they battled for National Football League (NFL) supremacy. The Chiefs ended their 50-year wait for Super Bowl victory, with excitement reaching fever pitch in the final quarter, when the team came back from 20-10 down to score 21 points with six minutes to spare. It was a big night for business too, as companies paid up to $5.6 million dollars for a 30 second advertising slot. Google, Squarespace, Jeep and Cheetos all featured in the commercial breaks of the 3.5-hour game, leaning on the theme of 80s/90s nostalgia as their creative inspiration. This year’s game ranked as the 10th most watched Super Bowl of all time with over 148.5 million people tuning in, according to Fox Sports. The NFL is growing in popularity across the Atlantic too, attracting support from sporting fans and global business alike. At Parimatch, we saw impressive levels of interest in the 2020 Super Bowl, with 1300 bets placed on the game. As the half-time performance began, with Shakira and J-Lo lighting up the stage with a 14-minute medley of their greatest hits, bets were placed and adjusted as anticipation of the outcome rapidly increased. By the final whistle, a third of our betting customers had predicted that the Chiefs would be victorious. The clear interest from Parimatch customers in American sports shows the increasing popularity of betting on international sporting games. We are excited for a big year of sport ahead – with the Masters in April, UEFA Champions League in May, and of course the Euro 2020 tournament in June. Congratulations to the Kansas City Chiefs!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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07 January 2020

Parimatch`s New Year Resolutions

There is no question that 2019 has been a year of amazing achievements for Parimatch. As the world looks ahead to 2020, our CEO Sergey Portnov tells us what he will be striving to achieve over the next 12 months. Grow internationally Parimatch has always looked to international markets when it comes to expansion, and 2020 will be no different. Our African operations have gone from strength to strength, over the past year, the number of employees in Tanzania has doubled. We are considering bringing Parimatch to other African markets too, so watch this space! Sign more Ambassadors 2019 saw international sporting legends Conor McGregor and Mike Tyson join our stable of brand ambassadors, both of which have helped catapult the Parimatch brand across the globe. Next year you can expect to see some more famous faces join the team… perhaps it will be a football hero, a sporting legend from the past, or maybe even a Hollywood film star. Whoever it may be, the most important thing for me is that they personify the spirit of Parimatch. You never know, you may be seeing a familiar face in electric yellow very soon! Continue to develop our new sportsbook platform Behind the scenes we have been busy creating a new in-house sportsbook platform. It has taken us five years of hard work and dedication, but it has absolutely all been worth it. The new platform enables us to scale up more easily, move into new markets quicker and develop products faster. This cutting-edge technology also helps us to attract great people who want to work at a truly innovative, tech-led business. Catch football fever This summer will see football fever grip Europe, and Parimatch is no exception! The Euro 2020 football tournament will be played in no less than 12 countries across the Continent, and we will be providing our customers with the chance to back their favourite team throughout all stages of the competition. I am excited to see what the tournament holds, and who will lift the trophy to be crowned the football champions of Europe.

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