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TECH TRANSFORMATION AT COLLISION FROM HOME

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation. On transforming into a tech business, Sergey Portnov said: “At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination. “Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.” Sergey’s top five tips on tech transformation: Lesson 1 –Accept the sacrifice “In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.” Lesson 2 – Hire the best “Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.” Lesson 3 – Speed is of the essence “For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.” Lesson 4 – Build company culture “We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.” Lesson 5 – Balance experience with ambition “It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Sergey Portnov: Emerging from a crisis stronger and faster

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch… The esports boom Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority. With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now. At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate. Emerging from a crisis stronger and faster With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis. Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis. Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off. For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions. Parimatch & The Notorious: A meeting of minds Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand. In the ring: Beating the competition At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them. For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT
new

Sergey Portnov: Emerging from a crisis stronger and faster

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch… The esports boom Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority. With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now. At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate. Emerging from a crisis stronger and faster With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis. Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis. Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off. For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions. Parimatch & The Notorious: A meeting of minds Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand. In the ring: Beating the competition At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them. For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Grigory Bakunov

At Parimatch’s first ever digital event, PM GO 5.0:In Touch with the Future, guest speakers shared insights and perspectives on the most pressing issues facing business and society. One of the industry-leading experts who offered their advice was Grigory Bakunov, a top specialist at one of Russia's largest tech companies. At PM GO 5.0, Grigory spoke about how the disruption of the COVID-19 outbreak could prove to be a great opportunity for evolution and innovation. There’s no denying that the coronavirus pandemic has led to a systematic crisis. Businesses, as well as people’s civil liberties, working routines and personal circumstances have all seen great upheaval. However, Grigory suggests that it’s not all bad news… Working from home is working well Now that the shift to remote working has become the norm, teams are more connected than ever, and valuable time spent commuting can now be channelled into more productive practices - which will only go to benefit the business and its employees. Now that face-to-face meetings and presentations are no longer permitted, we’re learning to harness the true value and potential of what can be done via video platforms, interactive online content and forums such as webinars, which are helping to keep us all connected. Embracing this change could lead to many positive creations and ideas – “I think the crisis will lead us to reimagine everything that we’ve been doing up to now.” Security is paramount With key tasks now being taken online, we’re viewing security of information very differently. We’re prioritising keeping our online assets safe and valuing customer privacy as we share data via the web. We’re building even stronger rapport with clients as we prove that we still have their best interests at the top of our agenda and are working to protect them in these unprecedented times. Big businesses are adapting Business models that we once knew are a thing of the past. Today, we’re seeing large corporations looking to collaborate with national governments to drive forward the changes that will benefit companies and consumers alike. For example, Google and Apple launched their first ever joint press release (published the same release on both of their websites) to announce their implementation of a contract tracing app, which uses symptom tracking data from individuals infected with COVID-19 and traces the chain of transmission via their phone contacts. These two giant companies have shown how working together is how we can slowly overcome such adversity. Will privacy soon become less of a priority? With health and safety at the very forefront of the public’s mind, are we moving into an era wherein confidentiality of data is not as highly valued? As companies work to make the transition from offline to online as seamless as possible, consent to use and retain customer details to optimise the service might need to be assumed, as opposed to asked for. The cyber space will dominate. “The more we are moving into online, the deeper we are moving into the virtual domain.” As self-proclaimed cyber sports fan, Grigory explained that “we’re going to go deeper” when it comes to online offering of sporting events. Cyber athletes will become our new sporting heroes and stadium viewing will be replaced by sofa set-ups as more events are moved online. Grigory is sure that this change won’t be temporary – “there’s a huge trend for cyber sports now and it won’t be over with the end of the virus.” So, the difficulties and uncertainty we’ve all been experiencing at home and in business could give way to a more stable ‘new normal’ as people adapt to what is now their normality. Stronger ties between corporations and governments, greater creativity and optimal online experience are key takeaways that we should celebrate and work to maintain as we continue to navigate the global crisis.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Grigory Bakunov

At Parimatch’s first ever digital event, PM GO 5.0:In Touch with the Future, guest speakers shared insights and perspectives on the most pressing issues facing business and society. One of the industry-leading experts who offered their advice was Grigory Bakunov, a top specialist at one of Russia's largest tech companies. At PM GO 5.0, Grigory spoke about how the disruption of the COVID-19 outbreak could prove to be a great opportunity for evolution and innovation. There’s no denying that the coronavirus pandemic has led to a systematic crisis. Businesses, as well as people’s civil liberties, working routines and personal circumstances have all seen great upheaval. However, Grigory suggests that it’s not all bad news… Working from home is working well Now that the shift to remote working has become the norm, teams are more connected than ever, and valuable time spent commuting can now be channelled into more productive practices - which will only go to benefit the business and its employees. Now that face-to-face meetings and presentations are no longer permitted, we’re learning to harness the true value and potential of what can be done via video platforms, interactive online content and forums such as webinars, which are helping to keep us all connected. Embracing this change could lead to many positive creations and ideas – “I think the crisis will lead us to reimagine everything that we’ve been doing up to now.” Security is paramount With key tasks now being taken online, we’re viewing security of information very differently. We’re prioritising keeping our online assets safe and valuing customer privacy as we share data via the web. We’re building even stronger rapport with clients as we prove that we still have their best interests at the top of our agenda and are working to protect them in these unprecedented times. Big businesses are adapting Business models that we once knew are a thing of the past. Today, we’re seeing large corporations looking to collaborate with national governments to drive forward the changes that will benefit companies and consumers alike. For example, Google and Apple launched their first ever joint press release (published the same release on both of their websites) to announce their implementation of a contract tracing app, which uses symptom tracking data from individuals infected with COVID-19 and traces the chain of transmission via their phone contacts. These two giant companies have shown how working together is how we can slowly overcome such adversity. Will privacy soon become less of a priority? With health and safety at the very forefront of the public’s mind, are we moving into an era wherein confidentiality of data is not as highly valued? As companies work to make the transition from offline to online as seamless as possible, consent to use and retain customer details to optimise the service might need to be assumed, as opposed to asked for. The cyber space will dominate. “The more we are moving into online, the deeper we are moving into the virtual domain.” As self-proclaimed cyber sports fan, Grigory explained that “we’re going to go deeper” when it comes to online offering of sporting events. Cyber athletes will become our new sporting heroes and stadium viewing will be replaced by sofa set-ups as more events are moved online. Grigory is sure that this change won’t be temporary – “there’s a huge trend for cyber sports now and it won’t be over with the end of the virus.” So, the difficulties and uncertainty we’ve all been experiencing at home and in business could give way to a more stable ‘new normal’ as people adapt to what is now their normality. Stronger ties between corporations and governments, greater creativity and optimal online experience are key takeaways that we should celebrate and work to maintain as we continue to navigate the global crisis.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Dmitriy Dubilet

Recently, Parimatch hosted is first ever digital event, PM GO 5.0: In Touch with the Future, which featured talks by trusted experts from the fields of business and technology. One of these guest speakers was Dmitriy Dubilet, a Fintech visionary, one of the co-founders of Monobank, and founder of the Smartass studio. Parimatch CEO Sergey Portnov interviewed Dubilet on a variety of topics – from the new social and economic reality facing the world in the wake of COVID-19, lessons on leadership during a crisis and creating a tech-oriented culture within an organisation. So, what were Dubilet’s key insights? It’s time to repay ‘technical debt’ In these six weeks the world has undergone significant change. For every single person there will be lessons learnt. For Dubilet, he sees this time as an opportunity to take stock, catch up and repay ‘technical debt’. Dubilet explained the concept of ‘technical debt’, which is not about financial debt. In the usual sense of the word, it results from the choice you make when you create a product. Namely, you take your time, progress it slowly and ensure it is future proof, or you adopt the ‘quick and dirty’ approach. When you take this latter approach, there is always a technical debt. Dubilet thinks this crisis is an excellent opportunity for both small companies, big companies and individuals to repay technical debt. And this doesn’t just apply to tech products, but a lot of things that people have postponed in both business and life generally. For example on a personal level, it could be finally ticking off the books on your reading list, or catching up on your sleep. It’s about the things you always wanted to do and never had the chance to. In some senses, it is possible to emerge from this stronger than ever. Leadership in a time of crisis It is crucial that leaders intensify their communication during a crisis. That means more frequent communication, through virtual meetings and calls. When it comes to internal communication, you have to communicate clearly and consistently, because this is a time of worry for many employees. Many of these worries are likely unwarranted, so it is good leadership to address these head on. Again, leaders should also think about their technical debt – and focus on areas of the business which may have been neglected. Adaptability in the COVID-19 environment Dubilet believes that we shouldn’t expect the world to change fundamentally in a few weeks, but when it comes to technology, there has already been a visible impact. For example, internet payments and internet consumption are on the up. A lot of people who rarely use the Internet, have now learnt how to use Zoom, order food online, and make online payments. So the tech market is expanding, with more people engaged with tech than ever, which presents an opportunity. Dubilet used his own sports club, Smartass, as an example. The company’s original plans have had to be put on hold due to the crisis, as they had wanted to launch a lot of offline locations. However, they have since launched online training, so that now, the number of people who train with Smartass through the internet is equal to the number of people who used to train offline. This means the business now has plans to expand their online offering internationally. This shows how businesses can adapt to the current environment, and seize new opportunities. The real definition of a tech company Dubilet also discussed what makes a company truly a tech company. For Dubilet, it’s hard to imagine where tech doesn’t matter for any business. Whether it’s agriculture or banking, IT is critical to any sector and any business. However, the main indicator is how tech-focused and tech-fluent the leadership of the company is. So, if you can talk in detail to a manager about the architecture and usability of systems, for example, it means that they’re not just declaring to be a tech company – they live and breath it. For Dubilet, a truly tech-oriented culture is where employees are encouraged to think independently, and where there is a flat, non-hierarchical structure. It is not just about obeying authority or following orders, rather everyone has to reason with each other and come to a mutual agreement. With no strict hierarchy, information flows easier, and the atmosphere is more conducive to innovation and the generation of new ideas. For Dubilet, that’s the tech spirit that every type of business needs. IT – Tool or business partner? According to Dubilet, IT should not be thought of as a separate entity – it is you yourself. When Dubilet worked for Privatbank, one of Ukraine’s biggest banks, the employees used to say ‘we’re not the bankers, we’re the IT guys’. In any industry it is possible to be an ‘IT guy’. The time has passed when IT is a separate business function. This doesn’t mean that you need to become a developer, but you need to establish a connection with developers, and deepen your understanding of IT to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Dmitriy Dubilet

Recently, Parimatch hosted is first ever digital event, PM GO 5.0: In Touch with the Future, which featured talks by trusted experts from the fields of business and technology. One of these guest speakers was Dmitriy Dubilet, a Fintech visionary, one of the co-founders of Monobank, and founder of the Smartass studio. Parimatch CEO Sergey Portnov interviewed Dubilet on a variety of topics – from the new social and economic reality facing the world in the wake of COVID-19, lessons on leadership during a crisis and creating a tech-oriented culture within an organisation. So, what were Dubilet’s key insights? It’s time to repay ‘technical debt’ In these six weeks the world has undergone significant change. For every single person there will be lessons learnt. For Dubilet, he sees this time as an opportunity to take stock, catch up and repay ‘technical debt’. Dubilet explained the concept of ‘technical debt’, which is not about financial debt. In the usual sense of the word, it results from the choice you make when you create a product. Namely, you take your time, progress it slowly and ensure it is future proof, or you adopt the ‘quick and dirty’ approach. When you take this latter approach, there is always a technical debt. Dubilet thinks this crisis is an excellent opportunity for both small companies, big companies and individuals to repay technical debt. And this doesn’t just apply to tech products, but a lot of things that people have postponed in both business and life generally. For example on a personal level, it could be finally ticking off the books on your reading list, or catching up on your sleep. It’s about the things you always wanted to do and never had the chance to. In some senses, it is possible to emerge from this stronger than ever. Leadership in a time of crisis It is crucial that leaders intensify their communication during a crisis. That means more frequent communication, through virtual meetings and calls. When it comes to internal communication, you have to communicate clearly and consistently, because this is a time of worry for many employees. Many of these worries are likely unwarranted, so it is good leadership to address these head on. Again, leaders should also think about their technical debt – and focus on areas of the business which may have been neglected. Adaptability in the COVID-19 environment Dubilet believes that we shouldn’t expect the world to change fundamentally in a few weeks, but when it comes to technology, there has already been a visible impact. For example, internet payments and internet consumption are on the up. A lot of people who rarely use the Internet, have now learnt how to use Zoom, order food online, and make online payments. So the tech market is expanding, with more people engaged with tech than ever, which presents an opportunity. Dubilet used his own sports club, Smartass, as an example. The company’s original plans have had to be put on hold due to the crisis, as they had wanted to launch a lot of offline locations. However, they have since launched online training, so that now, the number of people who train with Smartass through the internet is equal to the number of people who used to train offline. This means the business now has plans to expand their online offering internationally. This shows how businesses can adapt to the current environment, and seize new opportunities. The real definition of a tech company Dubilet also discussed what makes a company truly a tech company. For Dubilet, it’s hard to imagine where tech doesn’t matter for any business. Whether it’s agriculture or banking, IT is critical to any sector and any business. However, the main indicator is how tech-focused and tech-fluent the leadership of the company is. So, if you can talk in detail to a manager about the architecture and usability of systems, for example, it means that they’re not just declaring to be a tech company – they live and breath it. For Dubilet, a truly tech-oriented culture is where employees are encouraged to think independently, and where there is a flat, non-hierarchical structure. It is not just about obeying authority or following orders, rather everyone has to reason with each other and come to a mutual agreement. With no strict hierarchy, information flows easier, and the atmosphere is more conducive to innovation and the generation of new ideas. For Dubilet, that’s the tech spirit that every type of business needs. IT – Tool or business partner? According to Dubilet, IT should not be thought of as a separate entity – it is you yourself. When Dubilet worked for Privatbank, one of Ukraine’s biggest banks, the employees used to say ‘we’re not the bankers, we’re the IT guys’. In any industry it is possible to be an ‘IT guy’. The time has passed when IT is a separate business function. This doesn’t mean that you need to become a developer, but you need to establish a connection with developers, and deepen your understanding of IT to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT
01 April 2020

Parimatch and StarLadder are launching Parimatch League CS:GO

Parimatch and StarLadder are launching Parimatch League CS:GO — Virtus.pro, Team Spirit and forZe have already confirmed their participation. 16 teams from Europe and the CIS will take part in the League: 12 invited teams and 4 winners of qualifications. Parimatch League CS:GO is the new online league in the discipline of Counter-Strike: Global Offensive from Parimatch and StarLadder with a total prize pool of $100 000. 16 teams from Europe and the CIS will take part in it, four of them will be selected by open qualifiers available to all teams from these regions. According to the format, the League will be divided into three main stages: open qualifications, group stage and final. Teams will be divided by region: 8 teams from Europe and 8 teams from the CIS will play in their groups to determine two winners in each. Virtus.pro, Team Spirit and forZe received the invitations and have already confirmed their participation in Parimatch League CS:GO. Other participants who received direct invitations will be announced in the nearest future. “It’s time to focus our resources on events that take place online. For a long time we have been looking for the opportunity to cooperate with StarLadder in the CS:GO discipline, in which our partners have the strongest expertise and an impeccable reputation. After the good results of our League in Dota2, expressed in the interest of the audience and the number of views, the organization of the CS:GO tournament under its brand was just a matter of time. We are partners of the leading Esports clubs in the CIS, and it was logical for them to be the first to receive direct invitations to our tournament. I am glad that they responded and found an opportunity to participate. I also want to emphasize the fact that in such a tournament with a solid prize pool of $100 000 there is an opportunity for ambitious newcomers to try their fortune against recognized teams if they manage to qualify. Good luck to the participants. I’m sure that the viewers who stay home and thus help to resolve the situation in the world will enjoy our tournament,” — commented Stepan Shulga, Head of Esports in Parimatch. “After the success of Major Berlin, the most prestigious tournament of the discipline, held by StarLadder, we wanted to realize our idea with regional leagues. Thanks to our partners, Parimatch, we have prepared an eventful and convenient match schedule for viewers and fans of teams from the CIS and Europe. And the impressive prize pool for an online league, will help attract the best teams,” — said Egor Kolomiets, sports director of StarLadder.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
01 April 2020

Parimatch and StarLadder are launching Parimatch League CS:GO

Parimatch and StarLadder are launching Parimatch League CS:GO — Virtus.pro, Team Spirit and forZe have already confirmed their participation. 16 teams from Europe and the CIS will take part in the League: 12 invited teams and 4 winners of qualifications. Parimatch League CS:GO is the new online league in the discipline of Counter-Strike: Global Offensive from Parimatch and StarLadder with a total prize pool of $100 000. 16 teams from Europe and the CIS will take part in it, four of them will be selected by open qualifiers available to all teams from these regions. According to the format, the League will be divided into three main stages: open qualifications, group stage and final. Teams will be divided by region: 8 teams from Europe and 8 teams from the CIS will play in their groups to determine two winners in each. Virtus.pro, Team Spirit and forZe received the invitations and have already confirmed their participation in Parimatch League CS:GO. Other participants who received direct invitations will be announced in the nearest future. “It’s time to focus our resources on events that take place online. For a long time we have been looking for the opportunity to cooperate with StarLadder in the CS:GO discipline, in which our partners have the strongest expertise and an impeccable reputation. After the good results of our League in Dota2, expressed in the interest of the audience and the number of views, the organization of the CS:GO tournament under its brand was just a matter of time. We are partners of the leading Esports clubs in the CIS, and it was logical for them to be the first to receive direct invitations to our tournament. I am glad that they responded and found an opportunity to participate. I also want to emphasize the fact that in such a tournament with a solid prize pool of $100 000 there is an opportunity for ambitious newcomers to try their fortune against recognized teams if they manage to qualify. Good luck to the participants. I’m sure that the viewers who stay home and thus help to resolve the situation in the world will enjoy our tournament,” — commented Stepan Shulga, Head of Esports in Parimatch. “After the success of Major Berlin, the most prestigious tournament of the discipline, held by StarLadder, we wanted to realize our idea with regional leagues. Thanks to our partners, Parimatch, we have prepared an eventful and convenient match schedule for viewers and fans of teams from the CIS and Europe. And the impressive prize pool for an online league, will help attract the best teams,” — said Egor Kolomiets, sports director of StarLadder.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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How to deal with information overload

In the modern “always on” world we live in, the speed of technological advancement means that we are bombarded with a huge amount of news, messaging, videos, advertisements and opinions from the moment we wake up to when we go to sleep. This can gradually become a heavy burden. A study by Roger Bon and his fellow researchers at the University of California in San Diego, which has been reported in British broadsheet newspapers The Times and Daily Telegraph, suggests that people are on the receiving end of the equivalent amount of 34 Gb of information, an amount which would overload the average laptop within a week. The study was conducted a couple of years ago so this number is likely to have increased significantly since then. The СOVID-19 pandemic has been dominating the media for weeks, creating a situation where the risk of drowning in information overload is even higher than normal. This information overload is comparable to eating unhealthily, which can be harmful to our wellbeing. The difference is that eating unhealthily harms physical health, whereas excess information harms mental health. What to do? How to deal with this information overload? The answer: in the same way as trying to change your diet and get healthy. Andrii Suslenko, Chief Communications Officer at Parimatch, shares 5 steps to help cope with an excess of information: 1. Give up fast food! Do not feed your brain with information spam. Choose only reliable sources and verified information. Enjoy high-quality products only. 2. Balance your diet! You should not focus only on the news from your region, politics, or economy. The world is much wider! Spice up your dish with international culture, innovation and sports. 3. Starve! Try and take time to isolate yourself from information. Stay alone with your thoughts. Silence is the best weapon in the fight against information overload. Do not worry that the world will collapse if you do not read the news for one day. Everything will be ok! 4. Challenge your critical thinking. Ask yourself the questions, “Why do I need this information? For what? Why do they want me to only read about this one topic?” 5. Do not eat raw! It takes time for quality reporting and insight to come to the fore. Wait 1-2 days and watch how spam is eliminated. After that, there will only be reliable and relevant sources of information. The news can often resemble a glass of muddy water, give it time, and the sediment will sink to the bottom. Take care of your mental health, and do not overload yourself with unnecessary information!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

How to deal with information overload

In the modern “always on” world we live in, the speed of technological advancement means that we are bombarded with a huge amount of news, messaging, videos, advertisements and opinions from the moment we wake up to when we go to sleep. This can gradually become a heavy burden. A study by Roger Bon and his fellow researchers at the University of California in San Diego, which has been reported in British broadsheet newspapers The Times and Daily Telegraph, suggests that people are on the receiving end of the equivalent amount of 34 Gb of information, an amount which would overload the average laptop within a week. The study was conducted a couple of years ago so this number is likely to have increased significantly since then. The СOVID-19 pandemic has been dominating the media for weeks, creating a situation where the risk of drowning in information overload is even higher than normal. This information overload is comparable to eating unhealthily, which can be harmful to our wellbeing. The difference is that eating unhealthily harms physical health, whereas excess information harms mental health. What to do? How to deal with this information overload? The answer: in the same way as trying to change your diet and get healthy. Andrii Suslenko, Chief Communications Officer at Parimatch, shares 5 steps to help cope with an excess of information: 1. Give up fast food! Do not feed your brain with information spam. Choose only reliable sources and verified information. Enjoy high-quality products only. 2. Balance your diet! You should not focus only on the news from your region, politics, or economy. The world is much wider! Spice up your dish with international culture, innovation and sports. 3. Starve! Try and take time to isolate yourself from information. Stay alone with your thoughts. Silence is the best weapon in the fight against information overload. Do not worry that the world will collapse if you do not read the news for one day. Everything will be ok! 4. Challenge your critical thinking. Ask yourself the questions, “Why do I need this information? For what? Why do they want me to only read about this one topic?” 5. Do not eat raw! It takes time for quality reporting and insight to come to the fore. Wait 1-2 days and watch how spam is eliminated. After that, there will only be reliable and relevant sources of information. The news can often resemble a glass of muddy water, give it time, and the sediment will sink to the bottom. Take care of your mental health, and do not overload yourself with unnecessary information!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Being adaptive in the face of adversity

Today, the world is faced with a widespread challenge - the COVID-19 outbreak. Individuals are concerned that going about their daily commute to shared workspaces is putting them in harm’s way. Parimatch recognizes that it is responsible for the safety and health of its employees. One of our key values is being "adaptive," and never has it been more relevant. How can we prevent further spread of the virus and respond to the current pandemic? Parimatch shares some advice. Take care For three weeks now, enhanced sanitary measures have been in place at our company's offices: we monitor the temperature of all guests, regularly disinfect surfaces and have installed additional stations with disinfectants. We have also purchased medical masks, and 'express tests' for the virus. Staff who recently visited infected countries have voluntarily isolated themselves at home. The company recommends travelling to work by private car or by taxi - we refund 50% of this cost. We recommend maintaining a safe distance between employees who work in the office. Adapt as best you can We have taken all possible measures to ensure that our workplaces are safe, but we recommend that employees work remotely from home. We have provided the technical support required in order to facilitate effective working-from-home, including all external communication devices, internet extensions and other equipment. We strongly recommend holding all meetings online. Stay informed In this difficult time, we have to step up our crisis internal communications. All our employees regularly receive information and updates on what is happening within the company as well as monitoring reports of the global situation regarding the pandemic from verified and trustworthy sources. In addition, we send an email with recommendations on how to protect yourself from the virus, what to do whilst in quarantine and how to optimize working from home. The same information is displayed on monitors in our open spaces. Awareness and a clear action plan are the best antidotes to panic. Be responsible Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. In addition to medical insurance, our employees will be able to contact a doctor who works in our offices. For people who need psychological support amid a crisis, we now offer counselling sessions with a qualified therapist. If one of our employees were to contract the virus, the company will do everything possible to help. Stay positive A crisis is a window of opportunity. For us, it is an opportunity to uphold our corporate value of "Family and Trust” - demonstrated through love, support, and caring for others. Our employees are encouraged to stay connected with their colleagues and share their experiences of these new working conditions, to keep morale high and maintain a positive attitude. Parimatch is keeping a close eye on the rapidly-changing global situation, but in the meantime, we are continuing to work hard and look after each other.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Being adaptive in the face of adversity

Today, the world is faced with a widespread challenge - the COVID-19 outbreak. Individuals are concerned that going about their daily commute to shared workspaces is putting them in harm’s way. Parimatch recognizes that it is responsible for the safety and health of its employees. One of our key values is being "adaptive," and never has it been more relevant. How can we prevent further spread of the virus and respond to the current pandemic? Parimatch shares some advice. Take care For three weeks now, enhanced sanitary measures have been in place at our company's offices: we monitor the temperature of all guests, regularly disinfect surfaces and have installed additional stations with disinfectants. We have also purchased medical masks, and 'express tests' for the virus. Staff who recently visited infected countries have voluntarily isolated themselves at home. The company recommends travelling to work by private car or by taxi - we refund 50% of this cost. We recommend maintaining a safe distance between employees who work in the office. Adapt as best you can We have taken all possible measures to ensure that our workplaces are safe, but we recommend that employees work remotely from home. We have provided the technical support required in order to facilitate effective working-from-home, including all external communication devices, internet extensions and other equipment. We strongly recommend holding all meetings online. Stay informed In this difficult time, we have to step up our crisis internal communications. All our employees regularly receive information and updates on what is happening within the company as well as monitoring reports of the global situation regarding the pandemic from verified and trustworthy sources. In addition, we send an email with recommendations on how to protect yourself from the virus, what to do whilst in quarantine and how to optimize working from home. The same information is displayed on monitors in our open spaces. Awareness and a clear action plan are the best antidotes to panic. Be responsible Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. In addition to medical insurance, our employees will be able to contact a doctor who works in our offices. For people who need psychological support amid a crisis, we now offer counselling sessions with a qualified therapist. If one of our employees were to contract the virus, the company will do everything possible to help. Stay positive A crisis is a window of opportunity. For us, it is an opportunity to uphold our corporate value of "Family and Trust” - demonstrated through love, support, and caring for others. Our employees are encouraged to stay connected with their colleagues and share their experiences of these new working conditions, to keep morale high and maintain a positive attitude. Parimatch is keeping a close eye on the rapidly-changing global situation, but in the meantime, we are continuing to work hard and look after each other.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Parimatch Supports a Clean-Living Lifestyle

One of our key corporate values ​​is ‘Clean Living'. This relates to a philosophy as much as it does to a lifestyle. The combination of the two is what regulates a clean attitude to your body, your mind, and the environment. “Healthy body, healthy mind.” Physical activity is proven to relieve stress and reduce fatigue. Playing sport is an excellent tool to develop both your physical and mental wellbeing, by encouraging patience, zeal, discipline, self-control, the will to win and teamwork. Parimatch has a real love of sports, and has created internal sports clubs for football, hockey, volleyball, running, and boxing teams amongst employees. We also hold an annual sporting extravaganza, the Summer Camp, where all employees take part in a hurdle race.The staff kitchens in our offices offer a choice of healthy snacks like fruit and nuts, and balanced meals are always on the lunchtime menu. Nutrition is an important part of a clean-living lifestyle. "If you can’t look after yourself, you can’t take care of others." Finding calm amongst the chaos of big projects and tight deadlines is a true challenge. Resilience and self-control are two qualities that can help to find serenity even in the most stressful situations. Effective managers are those that can keep a cool head, calmly communicate with their teams and stop their stress from rubbing off on other people. This is corporate culture upon which Parimatch is built. We hold lectures and workshops on the development of communication skills, life balance, and provide yoga and meditation classes run by psychology coaches and professionals. "A person's attitude to the environment is the man himself." The problem posed by climate change is a global crisis. Parimatch employees are also concerned about ecological issues and uphold the value of "Clean Living" by reducing plastic consumption. All company offices have stopped using disposable glasses, and have implemented an effective recycling system to improve waste management. We also run informative internal workshops on environmental awareness. So, Clean Living encompasses several aspects of how we act within our business and how we treat the world around us. We believe that this philosophy and lifestyle is protects the wellbeing of our employees, making Parimatch a great place to work.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Parimatch Supports a Clean-Living Lifestyle

One of our key corporate values ​​is ‘Clean Living'. This relates to a philosophy as much as it does to a lifestyle. The combination of the two is what regulates a clean attitude to your body, your mind, and the environment. “Healthy body, healthy mind.” Physical activity is proven to relieve stress and reduce fatigue. Playing sport is an excellent tool to develop both your physical and mental wellbeing, by encouraging patience, zeal, discipline, self-control, the will to win and teamwork. Parimatch has a real love of sports, and has created internal sports clubs for football, hockey, volleyball, running, and boxing teams amongst employees. We also hold an annual sporting extravaganza, the Summer Camp, where all employees take part in a hurdle race.The staff kitchens in our offices offer a choice of healthy snacks like fruit and nuts, and balanced meals are always on the lunchtime menu. Nutrition is an important part of a clean-living lifestyle. "If you can’t look after yourself, you can’t take care of others." Finding calm amongst the chaos of big projects and tight deadlines is a true challenge. Resilience and self-control are two qualities that can help to find serenity even in the most stressful situations. Effective managers are those that can keep a cool head, calmly communicate with their teams and stop their stress from rubbing off on other people. This is corporate culture upon which Parimatch is built. We hold lectures and workshops on the development of communication skills, life balance, and provide yoga and meditation classes run by psychology coaches and professionals. "A person's attitude to the environment is the man himself." The problem posed by climate change is a global crisis. Parimatch employees are also concerned about ecological issues and uphold the value of "Clean Living" by reducing plastic consumption. All company offices have stopped using disposable glasses, and have implemented an effective recycling system to improve waste management. We also run informative internal workshops on environmental awareness. So, Clean Living encompasses several aspects of how we act within our business and how we treat the world around us. We believe that this philosophy and lifestyle is protects the wellbeing of our employees, making Parimatch a great place to work.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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24 February 2020

What does ‘compliance’ mean for Parimatch?

Parimatch has transformed from a bookmaker trading out of physical stores to a cutting-edge online sports betting platform which currently boasts over 2.6 million customers. With this level of growth comes great responsibility. Regulation is a key component of the Parimatch business, as it protects our customers by setting transparent and reliable rules when it comes to betting and gaming. Parimatch’s Chief Compliance Officer Yuriy Shevchuk explains "Whilst Parimatch is proud to be daring and different, we don’t push the boundaries when it comes to compliance. We currently hold nine gaming licences across six separate jurisdictions on four continents. The fast-changing nature of the betting and gaming industry means that we make every effort to keep up-to-date with regulatory change across all geographies we operate in, by consistently communicating with best practice licensors and licensees, even where we might not have a licence ourselves, in order to stay ahead of the game." "At Parimatch, it is my responsibility to maintain our reputation as a responsible business amongst our customers, partners and most importantly regulators. This reputation must evolve from within the business itself, which is why department heads, customer facing teams and Parimatch senior management all attend workshops and training sessions to streamline our approach to compliance and subsequently maximise the customer experience. Protecting Parimatch’s licence to operate, and the needs of our customers, is the backbone of our business."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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24 February 2020

What does ‘compliance’ mean for Parimatch?

Parimatch has transformed from a bookmaker trading out of physical stores to a cutting-edge online sports betting platform which currently boasts over 2.6 million customers. With this level of growth comes great responsibility. Regulation is a key component of the Parimatch business, as it protects our customers by setting transparent and reliable rules when it comes to betting and gaming. Parimatch’s Chief Compliance Officer Yuriy Shevchuk explains "Whilst Parimatch is proud to be daring and different, we don’t push the boundaries when it comes to compliance. We currently hold nine gaming licences across six separate jurisdictions on four continents. The fast-changing nature of the betting and gaming industry means that we make every effort to keep up-to-date with regulatory change across all geographies we operate in, by consistently communicating with best practice licensors and licensees, even where we might not have a licence ourselves, in order to stay ahead of the game." "At Parimatch, it is my responsibility to maintain our reputation as a responsible business amongst our customers, partners and most importantly regulators. This reputation must evolve from within the business itself, which is why department heads, customer facing teams and Parimatch senior management all attend workshops and training sessions to streamline our approach to compliance and subsequently maximise the customer experience. Protecting Parimatch’s licence to operate, and the needs of our customers, is the backbone of our business."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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How values are born: Parimatch’s experience

Company values are an indicator of a business’ integrity, and acts as a beacon for all employees. Values ​​are the foundations of the the vision and corporate culture of any business. It is a unique tool which connects employees from across the world, and empowers them to work together in a certain way. But How do they work? And how does a company choose them? Do all companies need values? We are pretty sure that most companies have a set of values, but they are not always communicated well. After all, if you have a small business and only a small number of staff - it is easier to communicate to the team and find common solutions. But if you grow to become a large international company, values become even more important. Why is that? Values are the pillar on which the vision, culture, goals, and development strategy of the company are built. It gives employees around the world something to focus on. Where to find your company values? Definitely not sitting in the office. Parimatch found ours in the mountains of Georgia. Sixty-five managers from across all regions we operate in decided to live the company's values by getting closer with nature. They divided into teams and made a four-hour mountain crossing at an altitude of 1281 meters. It was in these uncomfortable conditions that the managers were able to feel how our company values helped, or indeed hindered the experience. It is very important not only to write values on paper, but also to have an emotional reaction to ensure that you truly live the values you say that you do. How did we make this happen? The Parimatch team initially divided into seven groups. Each group had to live its own value. Inside the group, each participant had a role: leader (ambassador of the value), hero, motivator, support man, shaman (people who recorded the emotional and physical state of the team during the experience), as well as an opponent of the value. Why is an adversary of value to the group? It was this person who questioned the credibility of the value. The arguments of this participant helped the group to agree on the basic principles of each value. Hiking in the mountains is a fantastic adventure, but at the same time, it is a test. It is by overcoming the challenge that you find true meaning. In addition to the main task of climbing the mountain path, participants had to apply their value to the challenge and observe their emotions, feelings, thoughts and how their relationships within the group changed. When the participants returned from their mountain hike, they became stronger, friendlier, and spiritually richer. The next day, the teams gathered again. They analyzed their feelings, and discussed, and developed the basic principles and meanings of their values. Each person understood the values in his way. The goal was to come to a conclusion which would satisfy everyone without exception. And of course, at the end, each group made a presentation of their values and shared their feelings with the rest of the participants. In just 2 days, 65 people decided upon seven company values. What's next? Now it is crucial to communicate and implement these values within the company, as well as to external stakeholders. Tatiana Davydova, Chief HR Officer: "Our task is not just to write down values ​​on paper, but to give our employees a real opportunity to live these values. In 2020, we will spend every month living and breathing a certain value, and all our activities will be aimed at showcasing that value from different perspectives. This includes lectures,competitions, changes in nutrition programs, and much, much more. What we certainly do not want is to impose these values ​​within the organization. But they are what our business is anchored in. We will share our values ​​with employees in a friendly and comfortable way. And we believe that, over time, they will begin to embody these values, and help our employees become even stronger.” Andrii Suslenko, Communications Director: "A company that employs corporate values ​​is a good sign for any external partner. It is important to show these values to the world. How? Each of Parimatch's employees lives our values. Our TOP managers are continually participating in international industry events. Their vision and principles are the authoritative voice of our values to our business partners. Thanks to our HR practices, our employees also communicate the company's values ​​to society, to their friends and families. And of course, we demonstrate the implementation of company values ​​through the media and PR campaigns. You can easily find videos from our corporate events on our social and YouTube channels including: PM Summer Camp, PM Night, Family Day. At these events, we live our values and enable our families and partners to live them with us. Our values are not about PR or business results. It is about us as individuals. And we are always happy to share our experiences and achievements on this subject."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

How values are born: Parimatch’s experience

Company values are an indicator of a business’ integrity, and acts as a beacon for all employees. Values ​​are the foundations of the the vision and corporate culture of any business. It is a unique tool which connects employees from across the world, and empowers them to work together in a certain way. But How do they work? And how does a company choose them? Do all companies need values? We are pretty sure that most companies have a set of values, but they are not always communicated well. After all, if you have a small business and only a small number of staff - it is easier to communicate to the team and find common solutions. But if you grow to become a large international company, values become even more important. Why is that? Values are the pillar on which the vision, culture, goals, and development strategy of the company are built. It gives employees around the world something to focus on. Where to find your company values? Definitely not sitting in the office. Parimatch found ours in the mountains of Georgia. Sixty-five managers from across all regions we operate in decided to live the company's values by getting closer with nature. They divided into teams and made a four-hour mountain crossing at an altitude of 1281 meters. It was in these uncomfortable conditions that the managers were able to feel how our company values helped, or indeed hindered the experience. It is very important not only to write values on paper, but also to have an emotional reaction to ensure that you truly live the values you say that you do. How did we make this happen? The Parimatch team initially divided into seven groups. Each group had to live its own value. Inside the group, each participant had a role: leader (ambassador of the value), hero, motivator, support man, shaman (people who recorded the emotional and physical state of the team during the experience), as well as an opponent of the value. Why is an adversary of value to the group? It was this person who questioned the credibility of the value. The arguments of this participant helped the group to agree on the basic principles of each value. Hiking in the mountains is a fantastic adventure, but at the same time, it is a test. It is by overcoming the challenge that you find true meaning. In addition to the main task of climbing the mountain path, participants had to apply their value to the challenge and observe their emotions, feelings, thoughts and how their relationships within the group changed. When the participants returned from their mountain hike, they became stronger, friendlier, and spiritually richer. The next day, the teams gathered again. They analyzed their feelings, and discussed, and developed the basic principles and meanings of their values. Each person understood the values in his way. The goal was to come to a conclusion which would satisfy everyone without exception. And of course, at the end, each group made a presentation of their values and shared their feelings with the rest of the participants. In just 2 days, 65 people decided upon seven company values. What's next? Now it is crucial to communicate and implement these values within the company, as well as to external stakeholders. Tatiana Davydova, Chief HR Officer: "Our task is not just to write down values ​​on paper, but to give our employees a real opportunity to live these values. In 2020, we will spend every month living and breathing a certain value, and all our activities will be aimed at showcasing that value from different perspectives. This includes lectures,competitions, changes in nutrition programs, and much, much more. What we certainly do not want is to impose these values ​​within the organization. But they are what our business is anchored in. We will share our values ​​with employees in a friendly and comfortable way. And we believe that, over time, they will begin to embody these values, and help our employees become even stronger.” Andrii Suslenko, Communications Director: "A company that employs corporate values ​​is a good sign for any external partner. It is important to show these values to the world. How? Each of Parimatch's employees lives our values. Our TOP managers are continually participating in international industry events. Their vision and principles are the authoritative voice of our values to our business partners. Thanks to our HR practices, our employees also communicate the company's values ​​to society, to their friends and families. And of course, we demonstrate the implementation of company values ​​through the media and PR campaigns. You can easily find videos from our corporate events on our social and YouTube channels including: PM Summer Camp, PM Night, Family Day. At these events, we live our values and enable our families and partners to live them with us. Our values are not about PR or business results. It is about us as individuals. And we are always happy to share our experiences and achievements on this subject."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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19 February 2020

Maksym Liashko on the benefits of gambling legislation reforms in Ukraine

Parimatch Partner Maksym Liashko on the benefits of gambling legislation reforms in Ukraine Last year, the Ukrainian president Volodymyr Zelensky took steps to reform the country’s gambling laws, with the aim of creating a fair and transparent market for betting companies to operate in. These reforms will allow online betting operators like Parimatch to apply for a licence to enter the Ukrainian market, creating thousands of jobs, increasing tax revenue and encouraging technological innovation, whilst also attracting investment into the country. This new legislation is of vital importance to Parimatch. Ukraine is the country where we were founded over 25 years ago, it is where many of our employees are based, and where, through the PM Foundation, we have invested much of our CSR activities. The President has been bold in his thinking to deliver reform in a short space of time, but like any project with this level of ambition, it has been plagued by delays. So far, we have seen 10 versions of the new bill debated in Parliament, with many amendments made. This does however make sense, when you think about the complexity and rigour required in a heavily regulated industry such as betting. Any new legislation needs to be right. Thankfully, the reforms are finally on track to become a reality in 2020. In order to ensure that only reputable betting operators are granted a licence, the price of the licence is high. We see this as a good thing, as it ensures that only reputable businesses will be given a licence to operate. But this high licence fee needs to be balanced with the level of income tax paid by operators. The current bill as it stands, includes both a high licence fee and a high tax rate for operators, making it an unfairly punitive tax system. We hope that as the bill is further discussed, this imbalance will be addressed, creating a fair and transparent operating environment for all.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT
19 February 2020

Maksym Liashko on the benefits of gambling legislation reforms in Ukraine

Parimatch Partner Maksym Liashko on the benefits of gambling legislation reforms in Ukraine Last year, the Ukrainian president Volodymyr Zelensky took steps to reform the country’s gambling laws, with the aim of creating a fair and transparent market for betting companies to operate in. These reforms will allow online betting operators like Parimatch to apply for a licence to enter the Ukrainian market, creating thousands of jobs, increasing tax revenue and encouraging technological innovation, whilst also attracting investment into the country. This new legislation is of vital importance to Parimatch. Ukraine is the country where we were founded over 25 years ago, it is where many of our employees are based, and where, through the PM Foundation, we have invested much of our CSR activities. The President has been bold in his thinking to deliver reform in a short space of time, but like any project with this level of ambition, it has been plagued by delays. So far, we have seen 10 versions of the new bill debated in Parliament, with many amendments made. This does however make sense, when you think about the complexity and rigour required in a heavily regulated industry such as betting. Any new legislation needs to be right. Thankfully, the reforms are finally on track to become a reality in 2020. In order to ensure that only reputable betting operators are granted a licence, the price of the licence is high. We see this as a good thing, as it ensures that only reputable businesses will be given a licence to operate. But this high licence fee needs to be balanced with the level of income tax paid by operators. The current bill as it stands, includes both a high licence fee and a high tax rate for operators, making it an unfairly punitive tax system. We hope that as the bill is further discussed, this imbalance will be addressed, creating a fair and transparent operating environment for all.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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07 February 2020

The 2020 Super Bowl touches down at Parimatch

The Super Bowl is without doubt the biggest date in the American sporting calendar, and this year’s game did not disappoint. Thousands of American football fans filled the Hard Rock stadium in Miami, Florida to support the San Francisco 49ers and the Kansas City Chiefs as they battled for National Football League (NFL) supremacy. The Chiefs ended their 50-year wait for Super Bowl victory, with excitement reaching fever pitch in the final quarter, when the team came back from 20-10 down to score 21 points with six minutes to spare. It was a big night for business too, as companies paid up to $5.6 million dollars for a 30 second advertising slot. Google, Squarespace, Jeep and Cheetos all featured in the commercial breaks of the 3.5-hour game, leaning on the theme of 80s/90s nostalgia as their creative inspiration. This year’s game ranked as the 10th most watched Super Bowl of all time with over 148.5 million people tuning in, according to Fox Sports. The NFL is growing in popularity across the Atlantic too, attracting support from sporting fans and global business alike. At Parimatch, we saw impressive levels of interest in the 2020 Super Bowl, with 1300 bets placed on the game. As the half-time performance began, with Shakira and J-Lo lighting up the stage with a 14-minute medley of their greatest hits, bets were placed and adjusted as anticipation of the outcome rapidly increased. By the final whistle, a third of our betting customers had predicted that the Chiefs would be victorious. The clear interest from Parimatch customers in American sports shows the increasing popularity of betting on international sporting games. We are excited for a big year of sport ahead – with the Masters in April, UEFA Champions League in May, and of course the Euro 2020 tournament in June. Congratulations to the Kansas City Chiefs!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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07 February 2020

The 2020 Super Bowl touches down at Parimatch

The Super Bowl is without doubt the biggest date in the American sporting calendar, and this year’s game did not disappoint. Thousands of American football fans filled the Hard Rock stadium in Miami, Florida to support the San Francisco 49ers and the Kansas City Chiefs as they battled for National Football League (NFL) supremacy. The Chiefs ended their 50-year wait for Super Bowl victory, with excitement reaching fever pitch in the final quarter, when the team came back from 20-10 down to score 21 points with six minutes to spare. It was a big night for business too, as companies paid up to $5.6 million dollars for a 30 second advertising slot. Google, Squarespace, Jeep and Cheetos all featured in the commercial breaks of the 3.5-hour game, leaning on the theme of 80s/90s nostalgia as their creative inspiration. This year’s game ranked as the 10th most watched Super Bowl of all time with over 148.5 million people tuning in, according to Fox Sports. The NFL is growing in popularity across the Atlantic too, attracting support from sporting fans and global business alike. At Parimatch, we saw impressive levels of interest in the 2020 Super Bowl, with 1300 bets placed on the game. As the half-time performance began, with Shakira and J-Lo lighting up the stage with a 14-minute medley of their greatest hits, bets were placed and adjusted as anticipation of the outcome rapidly increased. By the final whistle, a third of our betting customers had predicted that the Chiefs would be victorious. The clear interest from Parimatch customers in American sports shows the increasing popularity of betting on international sporting games. We are excited for a big year of sport ahead – with the Masters in April, UEFA Champions League in May, and of course the Euro 2020 tournament in June. Congratulations to the Kansas City Chiefs!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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16 January 2020

Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine

The international holding Parimatch welcomes the decision from Parliament on the legislative regulation of gambling in Ukraine. The adoption of Bill 2285-D in its first reading is the first step towards creating a fair and transparent gambling market, which will in turn attract investment and introduce new technology to the country. Once legalized, the market will create thousands of jobs, contribute to both state and local budgets, lead to an increase in tourism, and will help to counter corruption in professional sports. Also, the increased tax revenues generated will provide much needed funds to support culture, medicine, and sports in Ukraine. In order for the gambling to be fit for legalization and become an important contributor to the state and society, it is critical that laws are developed in line with best practice international standards. Any investor should feel that the market conditions are fair, and, above all, taxation is reasonable. Therefore, by the second reading, we expect amendments will be prepared for the Tax Code of Ukraine. It is essential to balance the price of licenses with tax burdens. International business and Ukrainian companies will not be able to invest in the Ukrainian economy without an understanding of the taxation concept and a transparent model of return on investment. Members of Parliament of Ukraine shoulder great responsibility when preparing the bill for its second reading, which must meet the highest international standards for legalizing the gambling industry. Parimatch is open to dialogue and working with lawmakers as part of the finalization of the bill. We are happy to share our comprehensive global expertise and knowledge gained over the years operating as a successful, internationally focused and responsible gambling company.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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07 January 2020

Parimatch`s New Year Resolutions

There is no question that 2019 has been a year of amazing achievements for Parimatch. As the world looks ahead to 2020, our CEO Sergey Portnov tells us what he will be striving to achieve over the next 12 months. Grow internationally Parimatch has always looked to international markets when it comes to expansion, and 2020 will be no different. Our African operations have gone from strength to strength, over the past year, the number of employees in Tanzania has doubled. We are considering bringing Parimatch to other African markets too, so watch this space! Sign more Ambassadors 2019 saw international sporting legends Conor McGregor and Mike Tyson join our stable of brand ambassadors, both of which have helped catapult the Parimatch brand across the globe. Next year you can expect to see some more famous faces join the team… perhaps it will be a football hero, a sporting legend from the past, or maybe even a Hollywood film star. Whoever it may be, the most important thing for me is that they personify the spirit of Parimatch. You never know, you may be seeing a familiar face in electric yellow very soon! Continue to develop our new sportsbook platform Behind the scenes we have been busy creating a new in-house sportsbook platform. It has taken us five years of hard work and dedication, but it has absolutely all been worth it. The new platform enables us to scale up more easily, move into new markets quicker and develop products faster. This cutting-edge technology also helps us to attract great people who want to work at a truly innovative, tech-led business. Catch football fever This summer will see football fever grip Europe, and Parimatch is no exception! The Euro 2020 football tournament will be played in no less than 12 countries across the Continent, and we will be providing our customers with the chance to back their favourite team throughout all stages of the competition. I am excited to see what the tournament holds, and who will lift the trophy to be crowned the football champions of Europe.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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07 January 2020

Parimatch`s New Year Resolutions

There is no question that 2019 has been a year of amazing achievements for Parimatch. As the world looks ahead to 2020, our CEO Sergey Portnov tells us what he will be striving to achieve over the next 12 months. Grow internationally Parimatch has always looked to international markets when it comes to expansion, and 2020 will be no different. Our African operations have gone from strength to strength, over the past year, the number of employees in Tanzania has doubled. We are considering bringing Parimatch to other African markets too, so watch this space! Sign more Ambassadors 2019 saw international sporting legends Conor McGregor and Mike Tyson join our stable of brand ambassadors, both of which have helped catapult the Parimatch brand across the globe. Next year you can expect to see some more famous faces join the team… perhaps it will be a football hero, a sporting legend from the past, or maybe even a Hollywood film star. Whoever it may be, the most important thing for me is that they personify the spirit of Parimatch. You never know, you may be seeing a familiar face in electric yellow very soon! Continue to develop our new sportsbook platform Behind the scenes we have been busy creating a new in-house sportsbook platform. It has taken us five years of hard work and dedication, but it has absolutely all been worth it. The new platform enables us to scale up more easily, move into new markets quicker and develop products faster. This cutting-edge technology also helps us to attract great people who want to work at a truly innovative, tech-led business. Catch football fever This summer will see football fever grip Europe, and Parimatch is no exception! The Euro 2020 football tournament will be played in no less than 12 countries across the Continent, and we will be providing our customers with the chance to back their favourite team throughout all stages of the competition. I am excited to see what the tournament holds, and who will lift the trophy to be crowned the football champions of Europe.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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02 January 2020

The Importance of Partnerships in CSR Projects

Parimatch Foundation’s Chairwoman Katerina Belorusskaya explains how taking a collaborative approach is key to delivering successful CSR projects. Giving back to society has been part of Parimatch’s DNA since the business was founded 25 years ago. However, it wasn’t until 2018 that the company’s CSR initiatives were formalised with the launch of Parimatch Foundation, and we haven’t looked back since. Parimatch Foundation has helped us to channel our CSR activities more effectively, meaning that we can deliver long term projects which really make a big impact on the ground in the communities where we operate. It is no secret that CSR programmes aimed at ensuring the healthy development of children’s bodies and minds have a positive impact on both the economic and social wellbeing of society. It is for this reason that the Foundation’s main goal for 2020 is to unite business, government and the public sector to come together and use the power of sport to help children in need. For example, in Ukraine, we are teaming up with the Ministry of Education, the Department of Sport, and several sporting federations to launch an educational platform for physical education teachers in schools across the country. The platform will give P.E teachers access to the latest innovative teaching tools and methods, helping children to engage with sport in new ways. We also have plans to work closely with parents, encouraging them to share in sporting moments with their children, whether that be a simple game of basketball in the backyard, or a trip to see the national football team play. By empowering teachers to deliver lessons which are interesting and above all fun, coupled with inspiring parents to spend time with their family in a sporting environment, we hope that children will realise the positive impact sport and exercise can have on their everyday life. Projects like this would not be possible without taking a collaborative approach to working with external partners. When it comes to CSR, the more people or organisations you can coalesce around a common goal, the bigger and better the impact will be on communities who need help the most.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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02 January 2020

The Importance of Partnerships in CSR Projects

Parimatch Foundation’s Chairwoman Katerina Belorusskaya explains how taking a collaborative approach is key to delivering successful CSR projects. Giving back to society has been part of Parimatch’s DNA since the business was founded 25 years ago. However, it wasn’t until 2018 that the company’s CSR initiatives were formalised with the launch of Parimatch Foundation, and we haven’t looked back since. Parimatch Foundation has helped us to channel our CSR activities more effectively, meaning that we can deliver long term projects which really make a big impact on the ground in the communities where we operate. It is no secret that CSR programmes aimed at ensuring the healthy development of children’s bodies and minds have a positive impact on both the economic and social wellbeing of society. It is for this reason that the Foundation’s main goal for 2020 is to unite business, government and the public sector to come together and use the power of sport to help children in need. For example, in Ukraine, we are teaming up with the Ministry of Education, the Department of Sport, and several sporting federations to launch an educational platform for physical education teachers in schools across the country. The platform will give P.E teachers access to the latest innovative teaching tools and methods, helping children to engage with sport in new ways. We also have plans to work closely with parents, encouraging them to share in sporting moments with their children, whether that be a simple game of basketball in the backyard, or a trip to see the national football team play. By empowering teachers to deliver lessons which are interesting and above all fun, coupled with inspiring parents to spend time with their family in a sporting environment, we hope that children will realise the positive impact sport and exercise can have on their everyday life. Projects like this would not be possible without taking a collaborative approach to working with external partners. When it comes to CSR, the more people or organisations you can coalesce around a common goal, the bigger and better the impact will be on communities who need help the most.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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06 December 2019

Parimatch CEO joined global business leaders at Web Summit in Lisbon

Web Summit, the largest tech event in the world brings together business leaders, celebrities, politicians and scientists in Lisbon, Portugal, to discuss and debate emerging technology trends. Parimatch’s very own CEO Sergey Portnov spoke onstage at this year’s Summit alongside Bruce Stein, CEO of aXiomatic, an esports and video game investment business, and the Associated Press’ Global Sports Correspondent Rob Harris, where amongst other things they discussed the risks and rewards of the esports industry. When it comes to the marketing and sponsorship of esports, the industry is still in its infancy, with bookmakers like Parimatch being the first brands to recognize the opportunities and rewards in esports team sponsorship. Soon enough big brands like Nike and Coca-Cola will come along with even bigger marketing budgets, and make esports sponsorship more expensive. Until then, bookmakers are happy to be driving revenue in the esports industry. But it isn’t just about giving money to have your logo on a team’s shirt. According to Portnov: “It is important to build a culture of esports fans if your company is sponsoring a team. You have to be truthful and build a love of sports into the business.” When it comes to the risks associated with esports, like most traditional sports, it is vulnerable to match-fixing. “The risk depends on the event,” says Portnov. “Dota International is less likely to be fixed, as so much is at stake, it is much more likely to be seen in lower league tournaments. But Parimatch doesn’t really see this as too much of a problem, because most esports bets ree for small amounts – the average is $5, on a mobile device. Of course, there are fraudsters out there, but it is much more worrying when somebody bets $100,000 on a soccer game, we would rather take lots of smaller bets on esports.” With 2.5 gamers on the planet, playing everything from FIFA to Fortnite to Counter-Strike, either recreationally or competitively, there is no denying that esports is big business. One thing is for sure, the popularity of esports is only going to grow, and with that so do the risk and rewards for brands putting their name to the burgeoning industry.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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06 December 2019

Parimatch CEO joined global business leaders at Web Summit in Lisbon

Web Summit, the largest tech event in the world brings together business leaders, celebrities, politicians and scientists in Lisbon, Portugal, to discuss and debate emerging technology trends. Parimatch’s very own CEO Sergey Portnov spoke onstage at this year’s Summit alongside Bruce Stein, CEO of aXiomatic, an esports and video game investment business, and the Associated Press’ Global Sports Correspondent Rob Harris, where amongst other things they discussed the risks and rewards of the esports industry. When it comes to the marketing and sponsorship of esports, the industry is still in its infancy, with bookmakers like Parimatch being the first brands to recognize the opportunities and rewards in esports team sponsorship. Soon enough big brands like Nike and Coca-Cola will come along with even bigger marketing budgets, and make esports sponsorship more expensive. Until then, bookmakers are happy to be driving revenue in the esports industry. But it isn’t just about giving money to have your logo on a team’s shirt. According to Portnov: “It is important to build a culture of esports fans if your company is sponsoring a team. You have to be truthful and build a love of sports into the business.” When it comes to the risks associated with esports, like most traditional sports, it is vulnerable to match-fixing. “The risk depends on the event,” says Portnov. “Dota International is less likely to be fixed, as so much is at stake, it is much more likely to be seen in lower league tournaments. But Parimatch doesn’t really see this as too much of a problem, because most esports bets ree for small amounts – the average is $5, on a mobile device. Of course, there are fraudsters out there, but it is much more worrying when somebody bets $100,000 on a soccer game, we would rather take lots of smaller bets on esports.” With 2.5 gamers on the planet, playing everything from FIFA to Fortnite to Counter-Strike, either recreationally or competitively, there is no denying that esports is big business. One thing is for sure, the popularity of esports is only going to grow, and with that so do the risk and rewards for brands putting their name to the burgeoning industry.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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21 October 2019

Parimatch makes shortlist for SBC’s Esports Operator of the Year

Stepan Shulga, Head of Esports shares his insights To even be nominated for SBC’s eSports Operator of the Year Award indicates that our company is in tune with modern trends, and is always on the front foot when it comes to new ways to grow the business. E-sports, for the traditional betting industry, is still a new frontier, and it was only a couple of years ago that the move into eSports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. Seizing the opportunity of the rise of eSports Once Parimatch’s leadership recognised the commercial opportunities in eSports, we built a new department at Parimatch to focus specifically on developing our eSports marketing and product offer. We decided to pursue a non-traditional strategy and didn’t employ people who had experience in betting marketing and products, but instead turned to experts from the eSports industry itself. This approach meant that over a relatively short period of time, we were able to achieve extraordinary growth. The team of 20 focus solely on eSports, providing us with a distinct competitive advantage. The function of Parimatch’s own trading department in eSports provides flexibility and the ability to independently include events in a betting line that would be of interest to our customers. Data-led decision making We conduct an in-depth analysis of our eSports customers to establish what they need from us and to provide them with the ultimate betting experience. This is particularly helpful as Parimatch’s eSports player's profile differs from the majority of players of other betting companies. We also identified the most popular computer games in the regions of our presence to give us the highest conversion. For example, the world-famous game League of Legends is not popular among Russian-speaking users, so we focus on other games that are more likely to be of interest to this group of customers. Winning partnerships The most recent stage of our push into eSports was the launch of a brand campaign to help increase awareness of Parimatch. As part of this campaign, Parimatch became the sponsor of the most recognizable DOTA2 team in the world - the Virtus.pro team. Parimatch partners with many e-sports events, including the Forge of Masters CS: GO tournament from WePlay operator, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. We also have long-term relations with the leading e-sports holding in Russia – Esforce. These partnerships have boosted loyalty towards the Parimatch brand, and have increased our customer base. More recently, at this years’ famous The International competition in Shanghai, over 55,000 players chose to place just shy of a million bets with us, clearly demonstrating that Parimatch is a leading betting brand in the burgeoning eSports arena.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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21 October 2019

Parimatch makes shortlist for SBC’s Esports Operator of the Year

Stepan Shulga, Head of Esports shares his insights To even be nominated for SBC’s eSports Operator of the Year Award indicates that our company is in tune with modern trends, and is always on the front foot when it comes to new ways to grow the business. E-sports, for the traditional betting industry, is still a new frontier, and it was only a couple of years ago that the move into eSports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. Seizing the opportunity of the rise of eSports Once Parimatch’s leadership recognised the commercial opportunities in eSports, we built a new department at Parimatch to focus specifically on developing our eSports marketing and product offer. We decided to pursue a non-traditional strategy and didn’t employ people who had experience in betting marketing and products, but instead turned to experts from the eSports industry itself. This approach meant that over a relatively short period of time, we were able to achieve extraordinary growth. The team of 20 focus solely on eSports, providing us with a distinct competitive advantage. The function of Parimatch’s own trading department in eSports provides flexibility and the ability to independently include events in a betting line that would be of interest to our customers. Data-led decision making We conduct an in-depth analysis of our eSports customers to establish what they need from us and to provide them with the ultimate betting experience. This is particularly helpful as Parimatch’s eSports player's profile differs from the majority of players of other betting companies. We also identified the most popular computer games in the regions of our presence to give us the highest conversion. For example, the world-famous game League of Legends is not popular among Russian-speaking users, so we focus on other games that are more likely to be of interest to this group of customers. Winning partnerships The most recent stage of our push into eSports was the launch of a brand campaign to help increase awareness of Parimatch. As part of this campaign, Parimatch became the sponsor of the most recognizable DOTA2 team in the world - the Virtus.pro team. Parimatch partners with many e-sports events, including the Forge of Masters CS: GO tournament from WePlay operator, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. We also have long-term relations with the leading e-sports holding in Russia – Esforce. These partnerships have boosted loyalty towards the Parimatch brand, and have increased our customer base. More recently, at this years’ famous The International competition in Shanghai, over 55,000 players chose to place just shy of a million bets with us, clearly demonstrating that Parimatch is a leading betting brand in the burgeoning eSports arena.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
Read more
HOT

Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
Read more
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08 October 2019

Developing an in-house sportsbook platform

Parimatch’s Chief Technology Officer Konstantin Obraztsov shares his experience of building Parimatch`s new in-house sportsbook platform Online betting company Parimatch has never shied away from a challenge! Behind the scenes, we have taken on one of the biggest technological challenges in the company’s history - the creation and delivery of a new in-house sportsbook platform. The journey has taken almost five years, and right now we are moving all of our customers onto the new platform, a task which is no mean feat! An internally developed platform has many benefits, but above all, it gives us the flexibility to implement our ideas and innovations at speed. As well as flexibility, the new platform helps us with scaling up in a dynamic way, whereas it was a much slower process when we previously used a third-party supplier. If we want to move into new markets, it will be much easier because new customers will be using our own platform from day one. The new platform takes advantage of cutting-edge cloud technology, which is beneficial when it comes to scaling up, and also saves us money. Using the latest technology makes it easier to maintain our technical systems, and also helps us to attract great people who want to work at a truly innovative business! When building our new platform, it was crucial that we did so with a mobile-first attitude. With more and more people using their mobile phones for all aspects of their lives, not only in betting, we needed to ensure that the platform was suitable for mobile app development. Product development can also be faster when you are in control of your own platform, which means the delivery of our product development strategy is now firmly in our hands. When it comes to product development, we tend to have a pipeline looking six months into the future, and is tailor-made to the various countries we operate in. For example, in one market we might need to promote egaming or esports, whilst in another, it is more important to promote UFC. This is where an in-house platform truly comes into its own. We have the freedom to adapt to each of our brands in different markets very quickly. Of course, Parimatch’s customers have no idea all this work is happening in the background, as the new platform still has the same look, feel, functionality and great betting experience that they are used to!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
08 October 2019

Developing an in-house sportsbook platform

Parimatch’s Chief Technology Officer Konstantin Obraztsov shares his experience of building Parimatch`s new in-house sportsbook platform Online betting company Parimatch has never shied away from a challenge! Behind the scenes, we have taken on one of the biggest technological challenges in the company’s history - the creation and delivery of a new in-house sportsbook platform. The journey has taken almost five years, and right now we are moving all of our customers onto the new platform, a task which is no mean feat! An internally developed platform has many benefits, but above all, it gives us the flexibility to implement our ideas and innovations at speed. As well as flexibility, the new platform helps us with scaling up in a dynamic way, whereas it was a much slower process when we previously used a third-party supplier. If we want to move into new markets, it will be much easier because new customers will be using our own platform from day one. The new platform takes advantage of cutting-edge cloud technology, which is beneficial when it comes to scaling up, and also saves us money. Using the latest technology makes it easier to maintain our technical systems, and also helps us to attract great people who want to work at a truly innovative business! When building our new platform, it was crucial that we did so with a mobile-first attitude. With more and more people using their mobile phones for all aspects of their lives, not only in betting, we needed to ensure that the platform was suitable for mobile app development. Product development can also be faster when you are in control of your own platform, which means the delivery of our product development strategy is now firmly in our hands. When it comes to product development, we tend to have a pipeline looking six months into the future, and is tailor-made to the various countries we operate in. For example, in one market we might need to promote egaming or esports, whilst in another, it is more important to promote UFC. This is where an in-house platform truly comes into its own. We have the freedom to adapt to each of our brands in different markets very quickly. Of course, Parimatch’s customers have no idea all this work is happening in the background, as the new platform still has the same look, feel, functionality and great betting experience that they are used to!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT
16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
Read more
HOT
16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
Read more
HOT

Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT
08 July 2019

Records on Women’s Football World Cup tournament

Parimatch sees record betting on women’s football during World Cup tournament Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years. Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy! It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female. The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on. The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA. We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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08 July 2019

Records on Women’s Football World Cup tournament

Parimatch sees record betting on women’s football during World Cup tournament Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years. Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy! It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female. The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on. The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA. We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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28 January 2019

Warming up! World`s cases on rebranding

Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Parimatch is no exception and very soon, we will be sharing details about the revolutionary changes we have made to our business. In the meantime, we would like to share examples of major changes made by other businesses in order to retain their leading position in the industry and align with their key audiences. One of the most transformational processes a company can undergo is a strategic rebranding, which affects not just visual aspects of a brand, but a company’s entire marketing strategy. The success of rebranding process depends on effective communication with target audiences, to explain the rationale and goals behind the changes to the company's brand. For this purpose, companies publish a “brand book”, which informs stakeholders about the development of the new brand, as well as the key principles and intended future for the new visual identity of the company. We have selected some best in class examples of rebranding from world leaders in the betting industry, who decided to introduce drastic changes to their visual branding. Case study: Sky Sports You have probably heard not only about Sky Sports group, a giant in the field of sports television, but also the well-known betting company Sky Bet, which used to share the same parent organization. After the decision was taken to refresh their look, Sky Sports launched its new brand identity not only with a high-quality visual illustration, but with a reiteration of the company's history and, importantly, the story behind the new logo. In this way, the rebranding was rooted in the company’s heritage, and so was an evolution of the company whilst still marking a new era. The way how it was presented to the public can be seen at: http://www.nomadstudio.com/work/skysports/ Case study: LADBROKES Ladbrokes, a betting company with British roots, decided to not rely solely on gaining media coverage to launch its new brand, but to deliver a multimedia campaign which would showcase its new look. As part of this multichannel strategy, Ladbrokes produced a video commercial, with the aim of reaching a wider audience to deliver key messages about what makes Ladbrokes customers so unique. The video commercial was the cornerstone of the rebranding campaign: The key to a successful rebranding is the identification of your customer, and for this reason, the customer should always be the primary target for communicating an updated and refreshed brand look. Parimatch has found its target customer and will soon announce visually explosive news! Stay tuned…

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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28 January 2019

Warming up! World`s cases on rebranding

Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Parimatch is no exception and very soon, we will be sharing details about the revolutionary changes we have made to our business. In the meantime, we would like to share examples of major changes made by other businesses in order to retain their leading position in the industry and align with their key audiences. One of the most transformational processes a company can undergo is a strategic rebranding, which affects not just visual aspects of a brand, but a company’s entire marketing strategy. The success of rebranding process depends on effective communication with target audiences, to explain the rationale and goals behind the changes to the company's brand. For this purpose, companies publish a “brand book”, which informs stakeholders about the development of the new brand, as well as the key principles and intended future for the new visual identity of the company. We have selected some best in class examples of rebranding from world leaders in the betting industry, who decided to introduce drastic changes to their visual branding. Case study: Sky Sports You have probably heard not only about Sky Sports group, a giant in the field of sports television, but also the well-known betting company Sky Bet, which used to share the same parent organization. After the decision was taken to refresh their look, Sky Sports launched its new brand identity not only with a high-quality visual illustration, but with a reiteration of the company's history and, importantly, the story behind the new logo. In this way, the rebranding was rooted in the company’s heritage, and so was an evolution of the company whilst still marking a new era. The way how it was presented to the public can be seen at: http://www.nomadstudio.com/work/skysports/ Case study: LADBROKES Ladbrokes, a betting company with British roots, decided to not rely solely on gaining media coverage to launch its new brand, but to deliver a multimedia campaign which would showcase its new look. As part of this multichannel strategy, Ladbrokes produced a video commercial, with the aim of reaching a wider audience to deliver key messages about what makes Ladbrokes customers so unique. The video commercial was the cornerstone of the rebranding campaign: The key to a successful rebranding is the identification of your customer, and for this reason, the customer should always be the primary target for communicating an updated and refreshed brand look. Parimatch has found its target customer and will soon announce visually explosive news! Stay tuned…

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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08 December 2018

SBC Awards 2018 produces a record 32 different winners

Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year. Aссording to SBC news, published by Luke Massey, December 5, 2018, 32 different companies were recognized for excellence in the sports and gaming industries at SBC Awards ceremony in London, with bet365 taking home the Bookmaker of the Year prize once again. The author writes: “On a