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11 November 2019

Parimatch`s New Epic Story with Conor McGregor

On the 8th of November 2019, Parimatch, the international betting holding, has launched a new advertising campaign featuring cult athlete and brand ambassador Conor McGregor. The campaign, titled “A new epic story” features 15 action shots of Conor, which can be seen on billboards across the CIS region. McGregor also features in a short video, created by Canadian director Angelo Merten and French cameraman Charlie Bravo. Filming for the campaign lasted for three days and took place in Dublin and Kyiv. "It is impossible to put Conor's personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself - unpredictable and brutal, but always reliable and charged to win" said Parimatch CEO Sergey Portnov. The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend’s honor. Conor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.  

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04 November 2019

Breathing life into Parimatch’s personality

How sponsorship deals can help communicate a brand’s core values. Any self-respecting brand has a corporate mission, its own philosophy, and values, which help to build brand love with its customers. But it isn’t enough to just rely on the written word to bring a brand’s personality to life, it is too impersonal, and frankly quite boring! Instead, it is key to attract well known and respected names and personalities who embody the same philosophies as the brand and lives and breathes the same values. But how do you make these kinds of partnerships work, and what do they cost? Asking sporting megastar Conor McGregor to be the face of your advertising campaign does not come cheap. He is one of the top 5 sports stars in the world when it comes to social media presence, with tens of millions of eyeballs watching his every move online. Signing one partnership with McGregor costs around the same amount as it would to partner with the entire UFC MMA Association. It seems crazy that the impact is the same for a whole sporting community as it is for one athlete, but when it comes to somebody like McGregor, his legion of fans makes the investment worthwhile. “A sponsorship deal can be compared to decorating a new apartment. You bought a new apartment, it is cool, of course, but by decorating it the way you want it makes it even better, and more personal to you. Similarly, with a sponsorship deal, you need to put some money aside to make sure that it personal to the brand.” - Ivan Liashenko, CMO. Earlier this year we agreed on a brand partnership with Mike Tyson. What he brings to the table is slightly different from McGregor. He may not have the same online influence, but in our key markets, he is famous for being an ultimate global sporting icon. We wanted to associate the brand with somebody with longevity as a winning legend, embodying the Parimatch fighting spirit but in a different way. For Parimatch, associating ourselves with global sporting superstars like Tyson and McGregor has helped raise our profile internationally, particularly in markets we don’t have operations in. It takes years to measure the success of sponsorship deals, but agreements with superstars like Tyson and McGregor have already indicated to us that our customers associate Parimatch with being a serious international betting brand, fired up to win.

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new
04 November 2019
Interviews

Breathing life into Parimatch’s personality

How sponsorship deals can help communicate a brand’s core values. Any self-respecting brand has a corporate mission, its own philosophy, and values, which help to build brand love with its customers. But it isn’t enough to just rely on the written word to bring a brand’s personality to life, it is too impersonal, and frankly quite boring! Instead, it is key to attract well known and respected names and personalities who embody the same philosophies as the brand and lives and breathes the same values. But how do you make these kinds of partnerships work, and what do they cost? Asking sporting megastar Conor McGregor to be the face of your advertising campaign does not come cheap. He is one of the top 5 sports stars in the world when it comes to social media presence, with tens of millions of eyeballs watching his every move online. Signing one partnership with McGregor costs around the same amount as it would to partner with the entire UFC MMA Association. It seems crazy that the impact is the same for a whole sporting community as it is for one athlete, but when it comes to somebody like McGregor, his legion of fans makes the investment worthwhile. “A sponsorship deal can be compared to decorating a new apartment. You bought a new apartment, it is cool, of course, but by decorating it the way you want it makes it even better, and more personal to you. Similarly, with a sponsorship deal, you need to put some money aside to make sure that it personal to the brand.” - Ivan Liashenko, CMO. Earlier this year we agreed on a brand partnership with Mike Tyson. What he brings to the table is slightly different from McGregor. He may not have the same online influence, but in our key markets, he is famous for being an ultimate global sporting icon. We wanted to associate the brand with somebody with longevity as a winning legend, embodying the Parimatch fighting spirit but in a different way. For Parimatch, associating ourselves with global sporting superstars like Tyson and McGregor has helped raise our profile internationally, particularly in markets we don’t have operations in. It takes years to measure the success of sponsorship deals, but agreements with superstars like Tyson and McGregor have already indicated to us that our customers associate Parimatch with being a serious international betting brand, fired up to win.

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29 October 2019

Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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29 October 2019
Press releases

Conor McGregor discusses fight plans at Parimatch event

Parimatch hosted MMA superstar and Parimatch brand ambassador Conor McGregor, the sporting icon’s first visit. During a packed press conference, McGregor spoke candidly about the prospect of fighting the winner of the upcoming Jorge Masvidal v Nate Diaz bout, lessons learned from his fight with Khabib Nurmagomedov, his whiskey brand Proper Twelve as well as the importance of charity work. “I am very happy to be in Ukraine. The first thing I noticed was the amount of Parimatch adverts at the airport and around the city with my face on them, which is really motivating. I chose to collaborate with Parimatch because they are ambitious and cool. Ukrainian sport, in particular, boxing, is a global phenomenon. Fighters such as Lomachenko and Usyk are a real stand out stars for me.” -Conor McGregor Following the press conference, McGregor spent time meeting with children at a sporting tournament organized by Parimatch Foundation, a non-profit organization that delivers Parimatch’s corporate social responsibility (CSR) strategy. The Foundation funds and support charities and projects which improve children’s health and happiness through sport in the communities where Parimatch operates. “Conor McGregor is an undisputed superstar in and out of the ring with a huge global fanbase and I am delighted that we have been able to bring him to Ukraine. As one of the main patrons of sports in Ukraine, Parimatch seeks to inspire sports enthusiasts and amateurs, and what better way to do this than by bringing the fighting spirit of Conor McGregor to the people.” -Sergey Portnov, Parimatch CEO Not only is McGregor a megastar athlete, but also a savvy business man – a perfect example of how the same attributes are required in the sports arena as well as the business world. It is this blend of sporting prowess, determination to win and business acumen which makes the MMA hero a natural fit for Parimatch’s team of legendary brand ambassadors, which also includes global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters.

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21 October 2019

Being a good corporate citizen. Parimatch Foundation

Chairwoman of the Parimatch Foundation, Katerina Belorusskaya, shares her views on the importance of corporate citizenship and what it means to her The Parimatch Foundation was created as a vehicle for Parimatch’s corporate citizenship activities and agenda. For me, corporate citizenship is not only an institution’s responsible attitude to its service offering, customers, partners, and employees but its contribution to the communities within which it operates. Therefore, whilst responsible gambling is central to Parimatch’s corporate citizenship efforts, the company is also committed to solving acute societal problems, through regular interaction with the community. At Parimatch, we are proud of the fact that we have committed to helping the community on our own accord – not because a law or regulation obliges us to do so. Parimatch predominantly operates in the CIS markets, where companies do not face strict obligations regarding corporate citizenship. Rather, we feel that helping others is a moral duty. The company acts without wanting or expecting anything back and relishes the feeling of having helped others altruistically. For Parimatch, corporate citizenship consists of three separate elements – people, future generations and profits. Firstly, people. We treat our employees as though they are family, by caring about their well-being and by educating them on the importance of contributing to society. Secondly, future generations. The Parimatch Foundation operates in three areas relating to future generations – sport, education, and the environment. In terms of sport, Parimatch prides itself on helping to develop children’s sports. As for education, our aim is to ensure that every child has access to it. Regarding the environment, Parimatch is keen to implement strategies that will save the planet – meaning that future generations can rest in the knowledge that they reside in a sustainable environment. The final element of Parimatch’s corporate citizenship efforts relates to profits. Profits are integral to the livelihoods of Parimatch employees because it is out of these profits that employee wages are paid. In addition, profits can be used to invest in the local community. The greater the company’s profit, the greater its propensity to contribute towards the community. This very fact motivates Parimatch employees to be the most productive they can be. And the benefits of corporate citizenship do not stop there. Through our extensive corporate citizenship efforts, Parimatch is gaining a reputation for being a responsible bookmaking company – which has broadened our customer demographic. Moreover, our efforts have meant that we are gaining a reputation for being a reliable and supportive employer – which has broadened the pool of talent applying to the company for employment. Corporate citizenship efforts mean that Parimatch, a gambling and betting company, is being considered a community leader by customers and employees alike – a laudable feat. We do not deny that gambling addiction is a real issue, but we are making sustained efforts to educate customers about the purpose of betting, which is a source of entertainment and distraction – much like sporting pursuits and other hobbies. Of course, there is a link between corporate citizenship and commercial success – especially when it comes to corporate reputation. In our sector and the regions in which we operate, it is essential to build a reputation for being a responsible bookmaker. This is important for customers, potential employees, and potential partners. At Parimatch, we remain focused on expanding on the work that the Parimatch Foundation has achieved to date, as we strive to deliver a positive impact to the societies in which we operate.

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21 October 2019
Interviews

Being a good corporate citizen. Parimatch Foundation

Chairwoman of the Parimatch Foundation, Katerina Belorusskaya, shares her views on the importance of corporate citizenship and what it means to her The Parimatch Foundation was created as a vehicle for Parimatch’s corporate citizenship activities and agenda. For me, corporate citizenship is not only an institution’s responsible attitude to its service offering, customers, partners, and employees but its contribution to the communities within which it operates. Therefore, whilst responsible gambling is central to Parimatch’s corporate citizenship efforts, the company is also committed to solving acute societal problems, through regular interaction with the community. At Parimatch, we are proud of the fact that we have committed to helping the community on our own accord – not because a law or regulation obliges us to do so. Parimatch predominantly operates in the CIS markets, where companies do not face strict obligations regarding corporate citizenship. Rather, we feel that helping others is a moral duty. The company acts without wanting or expecting anything back and relishes the feeling of having helped others altruistically. For Parimatch, corporate citizenship consists of three separate elements – people, future generations and profits. Firstly, people. We treat our employees as though they are family, by caring about their well-being and by educating them on the importance of contributing to society. Secondly, future generations. The Parimatch Foundation operates in three areas relating to future generations – sport, education, and the environment. In terms of sport, Parimatch prides itself on helping to develop children’s sports. As for education, our aim is to ensure that every child has access to it. Regarding the environment, Parimatch is keen to implement strategies that will save the planet – meaning that future generations can rest in the knowledge that they reside in a sustainable environment. The final element of Parimatch’s corporate citizenship efforts relates to profits. Profits are integral to the livelihoods of Parimatch employees because it is out of these profits that employee wages are paid. In addition, profits can be used to invest in the local community. The greater the company’s profit, the greater its propensity to contribute towards the community. This very fact motivates Parimatch employees to be the most productive they can be. And the benefits of corporate citizenship do not stop there. Through our extensive corporate citizenship efforts, Parimatch is gaining a reputation for being a responsible bookmaking company – which has broadened our customer demographic. Moreover, our efforts have meant that we are gaining a reputation for being a reliable and supportive employer – which has broadened the pool of talent applying to the company for employment. Corporate citizenship efforts mean that Parimatch, a gambling and betting company, is being considered a community leader by customers and employees alike – a laudable feat. We do not deny that gambling addiction is a real issue, but we are making sustained efforts to educate customers about the purpose of betting, which is a source of entertainment and distraction – much like sporting pursuits and other hobbies. Of course, there is a link between corporate citizenship and commercial success – especially when it comes to corporate reputation. In our sector and the regions in which we operate, it is essential to build a reputation for being a responsible bookmaker. This is important for customers, potential employees, and potential partners. At Parimatch, we remain focused on expanding on the work that the Parimatch Foundation has achieved to date, as we strive to deliver a positive impact to the societies in which we operate.

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21 October 2019

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

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21 October 2019
News

Parimatch going for gold with SBC Sponsorship of the Year Award

Sponsorship lies at the heart of Parimatch’s international marketing and brand strategy, and in the space of just one year, two of the most iconic sporting names in history have joined the Parimatch brand family. Conor McGregor and Mike Tyson embody Parimatch’s fighting spirit – and both partnerships have put Parimatch on the international stage, proving that some of the biggest names in the sport are ready to place their bets on Parimatch. The Notorious Following the launch of Parimatch’s dynamic new brand look in February, Parimatch announced MMA superstar Conor McGregor as its first ambassador, who would represent the brand across the CIS region and Cyprus. The ambassador deal was activated at ICE 2019, communicated via a video screening at the event and a multi-channel campaign incorporating billboards, digital and print adverts and social media collaborations, to ensure as many audiences as possible were reached across the CIS and beyond. As part of the personal endorsement deal, Parimatch and the Irish fighter collaborate on promotional and consumer activations across digital platforms. A video of Parimatch’s very own CEO, Sergey Portnov, practicing his fighting skills with Conor McGregor, is the latest in a series of content that will be pushed out on Parimatch channels as part of the brand partnership. It is very rare to see such a high profile fighter jump in the ring for a play fight! The face of the new look Parimatch, McGregor has gone on to be featured in adverts which have run in ten countries including Ukraine, Russia, Belarus, Cyprus, Kazakhstan, Uzbekistan, Azerbaijan, Tajikistan and Turkmenistan, reaching an audience of 211,644,753 – demonstrating the huge scale of the partnership in Parimatch’s key markets. Parimatch’s “Fired up to win” marketing campaign featuring McGregor has showcased the brand’s character and resonated widely with audiences – boosting the number of active players and turnover. Iron Mike Tyson Following the booming success of the McGregor deal, Parimatch announced this July that Mike Tyson was to join their team sheet of iconic ambassadors. The boxing legend will be featuring in Parimatch’s brand activations and advertising across the CIS region and Cyprus. The boxing legend requires no introduction, but as the undisputed world champion of professional boxing, and the highest-paid heavyweight boxer in history, it was a major milestone in Parimatch’s corporate history that Tyson chose to put his name to the Parimatch brand. This 12-month personal endorsement deal was announced with a major press conference and party attended by over 100 journalists from major media outlets. The conference was broadcast across 30 news channels, creating 214,269,334 media impressions across 4 countries. The partnership was kicked off in style, with a viral video published by Parimatch. Leveraging the bottle cap challenge, popular on social media during the month of July, Parimatch teamed up with Mike Tyson to create a branded video of him completing the challenge with a powerful left hook. The video has already been viewed by a staggering 2.2 million people on social media – with no signs of abating! The appointment of real fighters and icons as brand ambassadors not only complements Parimatch’s rebooted branding but is central to Parimatch’s ambitious approach to marketing, which is driven by the mission to offer the best quality entertainment products to a growing global community of risk-takers.

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21 October 2019

Game time: Parimatch shortlisted for SBC Marketing Campaign of the Year

Over the past year, Parimatch has launched several campaigns that generated huge public interest and buzz. Parimatch dares to be different – and as a brand, does not shy away from being bold and making a statement, which helps the business to stand out from the crowd. We are always willing to take a risk to ensure we stay ahead of the trend, and that goes for our marketing campaigns too. In particular, one campaign we delivered this year really encapsulated this approach… The Game of Sports To capitalize on the buzz around the final season of Game of Thrones, Parimatch launched the ‘Game of Sports’ campaign in April. Customers were encouraged to join one of three houses, and play in weekly competitions over the course of the six weeks that the series was broadcast. Players could compete against other houses by betting on any three of the sporting categories selected for that week. There were also special Game of Thrones bets which were worth double points. At the end of the series, the house with the most points was awarded a prize. The objectives of the campaign were to increase revenue from Parimatch’s existing user base by encouraging betting on different sports and entertainment, as well as attracting new users interested in betting on and the following entertainment. The result of the campaign was phenomenal - 8% of our customers signed up to the initiative, and these customers increased the amounts of bets they placed by 6%. These customers’ activity on new sports and categories increased by 38% during the period as well. Overall, the campaign generated an 8.4% increase in turnover for the business and reached over 10 million people on social media – demonstrating that big bets can pay off.

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HOT
21 October 2019

Game time: Parimatch shortlisted for SBC Marketing Campaign of the Year

Over the past year, Parimatch has launched several campaigns that generated huge public interest and buzz. Parimatch dares to be different – and as a brand, does not shy away from being bold and making a statement, which helps the business to stand out from the crowd. We are always willing to take a risk to ensure we stay ahead of the trend, and that goes for our marketing campaigns too. In particular, one campaign we delivered this year really encapsulated this approach… The Game of Sports To capitalize on the buzz around the final season of Game of Thrones, Parimatch launched the ‘Game of Sports’ campaign in April. Customers were encouraged to join one of three houses, and play in weekly competitions over the course of the six weeks that the series was broadcast. Players could compete against other houses by betting on any three of the sporting categories selected for that week. There were also special Game of Thrones bets which were worth double points. At the end of the series, the house with the most points was awarded a prize. The objectives of the campaign were to increase revenue from Parimatch’s existing user base by encouraging betting on different sports and entertainment, as well as attracting new users interested in betting on and the following entertainment. The result of the campaign was phenomenal - 8% of our customers signed up to the initiative, and these customers increased the amounts of bets they placed by 6%. These customers’ activity on new sports and categories increased by 38% during the period as well. Overall, the campaign generated an 8.4% increase in turnover for the business and reached over 10 million people on social media – demonstrating that big bets can pay off.

Read more
HOT
21 October 2019

Parimatch makes shortlist for SBC’s Esports Operator of the Year

Stepan Shulga, Head of Esports shares his insights To even be nominated for SBC’s eSports Operator of the Year Award indicates that our company is in tune with modern trends, and is always on the front foot when it comes to new ways to grow the business. E-sports, for the traditional betting industry, is still a new frontier, and it was only a couple of years ago that the move into eSports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. Seizing the opportunity of the rise of eSports Once Parimatch’s leadership recognised the commercial opportunities in eSports, we built a new department at Parimatch to focus specifically on developing our eSports marketing and product offer. We decided to pursue a non-traditional strategy and didn’t employ people who had experience in betting marketing and products, but instead turned to experts from the eSports industry itself. This approach meant that over a relatively short period of time, we were able to achieve extraordinary growth. The team of 20 focus solely on eSports, providing us with a distinct competitive advantage. The function of Parimatch’s own trading department in eSports provides flexibility and the ability to independently include events in a betting line that would be of interest to our customers. Data-led decision making We conduct an in-depth analysis of our eSports customers to establish what they need from us and to provide them with the ultimate betting experience. This is particularly helpful as Parimatch’s eSports player's profile differs from the majority of players of other betting companies. We also identified the most popular computer games in the regions of our presence to give us the highest conversion. For example, the world-famous game League of Legends is not popular among Russian-speaking users, so we focus on other games that are more likely to be of interest to this group of customers. Winning partnerships The most recent stage of our push into eSports was the launch of a brand campaign to help increase awareness of Parimatch. As part of this campaign, Parimatch became the sponsor of the most recognizable DOTA2 team in the world - the Virtus.pro team. Parimatch partners with many e-sports events, including the Forge of Masters CS: GO tournament from WePlay operator, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. We also have long-term relations with the leading e-sports holding in Russia – Esforce. These partnerships have boosted loyalty towards the Parimatch brand, and have increased our customer base. More recently, at this years’ famous The International competition in Shanghai, over 55,000 players chose to place just shy of a million bets with us, clearly demonstrating that Parimatch is a leading betting brand in the burgeoning eSports arena.

Read more
HOT
21 October 2019
News

Parimatch makes shortlist for SBC’s Esports Operator of the Year

Stepan Shulga, Head of Esports shares his insights To even be nominated for SBC’s eSports Operator of the Year Award indicates that our company is in tune with modern trends, and is always on the front foot when it comes to new ways to grow the business. E-sports, for the traditional betting industry, is still a new frontier, and it was only a couple of years ago that the move into eSports betting was seen as a bold experiment for a legacy bookmaker like Parimatch. However, Parimatch’s agility, forward-looking vision and fighting spirit saw the business tackle the challenge head on and deliver some great results. Seizing the opportunity of the rise of eSports Once Parimatch’s leadership recognised the commercial opportunities in eSports, we built a new department at Parimatch to focus specifically on developing our eSports marketing and product offer. We decided to pursue a non-traditional strategy and didn’t employ people who had experience in betting marketing and products, but instead turned to experts from the eSports industry itself. This approach meant that over a relatively short period of time, we were able to achieve extraordinary growth. The team of 20 focus solely on eSports, providing us with a distinct competitive advantage. The function of Parimatch’s own trading department in eSports provides flexibility and the ability to independently include events in a betting line that would be of interest to our customers. Data-led decision making We conduct an in-depth analysis of our eSports customers to establish what they need from us and to provide them with the ultimate betting experience. This is particularly helpful as Parimatch’s eSports player's profile differs from the majority of players of other betting companies. We also identified the most popular computer games in the regions of our presence to give us the highest conversion. For example, the world-famous game League of Legends is not popular among Russian-speaking users, so we focus on other games that are more likely to be of interest to this group of customers. Winning partnerships The most recent stage of our push into eSports was the launch of a brand campaign to help increase awareness of Parimatch. As part of this campaign, Parimatch became the sponsor of the most recognizable DOTA2 team in the world - the Virtus.pro team. Parimatch partners with many e-sports events, including the Forge of Masters CS: GO tournament from WePlay operator, which has its own Dota2 League from the organizers of Epic Events and Ruhub studio. We also have long-term relations with the leading e-sports holding in Russia – Esforce. These partnerships have boosted loyalty towards the Parimatch brand, and have increased our customer base. More recently, at this years’ famous The International competition in Shanghai, over 55,000 players chose to place just shy of a million bets with us, clearly demonstrating that Parimatch is a leading betting brand in the burgeoning eSports arena.

Read more
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15 October 2019

Parimatch is in the running for SBC’s Employer of the Year Award

In it to win it: Why Parimatch is in the running for SBC’s Employer of the Year Award Parimatch is more than just a workplace. We have successfully created a culture where colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development. This has been created by focusing on sharing and communicating the values and direction of the business and running an extensive program of an active lifestyle and professional training initiatives. «It’s very exciting to participate in such a nomination. We do not think about recognition and awards in our everyday work, we simply do things to make the people around us happy. Work takes so much attention and time of our lives, so it is vital for us to make the workspace the kind of space everyone would like to return to, to be at and run towards the common goal. Awards are the general recognition and, if you like, the proof of the fact that we are moving in the right direction, that we are doing things that really change the lives of our people for the better. And we would like to give more and more reasons for our employees to be proud of us!» Tatiana Davydova, CHRO Parimatch is more than a betting provider for our customers, it is a lifestyle choice We share that belief as an employer. We aim to make working with Parimatch more than a job, it should be a positive part of an employee’s lifestyle. We strive to ensure that colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development so that they can reach their full potential. Our anonymous internal employee survey conducted in May 2019, completed by over 1600 colleagues, demonstrates that we are doing a lot to develop our desired working culture. The findings show that among the employees, 95.7% are ready to recommend the company as a good employer; 71.8% chose teamwork as a key advantage in the company; 87% received over the last year the opportunity to acquire new knowledge and new professional skills; 81% feel their value for the company and constantly receive recognition of this value; 91.5% share the company values and 81% of employees are ready to act as an ambassador of the company. Developing a positive workplace culture Central to our approach is open, transparent and regular communication. Every six months we host PM GO, an internal strategic session, where we gather to discuss recent results, achievements and future plans, inviting our partners and hosting host employee representatives from all countries at large-scale gatherings. Between these bi-annual sessions, Parimatch’s senior management publish vlogs, where they share their latest thoughts and insights with the entire Parimatch workforce. We recently also launched a work-life balance programme called WR1. A program for employees to improve their skills and develop various spheres of their life through providing an opportunity to experience workshops, lectures and sports activities led by high-quality specialists and coaches. Work life balance Our focus on promoting a balanced healthy and social lifestyle doesn’t stop there. The values of a healthy lifestyle, ‘clean living’ are being actively integrated into the everyday life of Parimatch’s employees. These include initiatives such as the PM Running Club for those who are fans of running and jogging, regular hiking in the mountains, yoga and mindfulness workshops, corporate football, volleyball tournaments, bicycle rides and many more. As part of our employee engagement initiatives, every summer we organize and host the Parimatch Summer Camp for all employees, which includes an obstacle course race and sporting activities. Investing in our people Since the start of 2019, we have delivered 1,300 hours of education across 53 unique pieces of training through Parimatch’s Corporate University initiative, including specialized courses on bookmaking, sports, software and language classes. In everything we do, we strive to demonstrate that Parimatch is more than a workplace, and we are excited to further integrate all new joiners to the team so that they also quickly believe in, and are empowered by, our unique culture.

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15 October 2019
Press releases

Parimatch is in the running for SBC’s Employer of the Year Award

In it to win it: Why Parimatch is in the running for SBC’s Employer of the Year Award Parimatch is more than just a workplace. We have successfully created a culture where colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development. This has been created by focusing on sharing and communicating the values and direction of the business and running an extensive program of an active lifestyle and professional training initiatives. «It’s very exciting to participate in such a nomination. We do not think about recognition and awards in our everyday work, we simply do things to make the people around us happy. Work takes so much attention and time of our lives, so it is vital for us to make the workspace the kind of space everyone would like to return to, to be at and run towards the common goal. Awards are the general recognition and, if you like, the proof of the fact that we are moving in the right direction, that we are doing things that really change the lives of our people for the better. And we would like to give more and more reasons for our employees to be proud of us!» Tatiana Davydova, CHRO Parimatch is more than a betting provider for our customers, it is a lifestyle choice We share that belief as an employer. We aim to make working with Parimatch more than a job, it should be a positive part of an employee’s lifestyle. We strive to ensure that colleagues not only enjoy their jobs but believe in Parimatch’s values and are empowered to improve their professional and personal development so that they can reach their full potential. Our anonymous internal employee survey conducted in May 2019, completed by over 1600 colleagues, demonstrates that we are doing a lot to develop our desired working culture. The findings show that among the employees, 95.7% are ready to recommend the company as a good employer; 71.8% chose teamwork as a key advantage in the company; 87% received over the last year the opportunity to acquire new knowledge and new professional skills; 81% feel their value for the company and constantly receive recognition of this value; 91.5% share the company values and 81% of employees are ready to act as an ambassador of the company. Developing a positive workplace culture Central to our approach is open, transparent and regular communication. Every six months we host PM GO, an internal strategic session, where we gather to discuss recent results, achievements and future plans, inviting our partners and hosting host employee representatives from all countries at large-scale gatherings. Between these bi-annual sessions, Parimatch’s senior management publish vlogs, where they share their latest thoughts and insights with the entire Parimatch workforce. We recently also launched a work-life balance programme called WR1. A program for employees to improve their skills and develop various spheres of their life through providing an opportunity to experience workshops, lectures and sports activities led by high-quality specialists and coaches. Work life balance Our focus on promoting a balanced healthy and social lifestyle doesn’t stop there. The values of a healthy lifestyle, ‘clean living’ are being actively integrated into the everyday life of Parimatch’s employees. These include initiatives such as the PM Running Club for those who are fans of running and jogging, regular hiking in the mountains, yoga and mindfulness workshops, corporate football, volleyball tournaments, bicycle rides and many more. As part of our employee engagement initiatives, every summer we organize and host the Parimatch Summer Camp for all employees, which includes an obstacle course race and sporting activities. Investing in our people Since the start of 2019, we have delivered 1,300 hours of education across 53 unique pieces of training through Parimatch’s Corporate University initiative, including specialized courses on bookmaking, sports, software and language classes. In everything we do, we strive to demonstrate that Parimatch is more than a workplace, and we are excited to further integrate all new joiners to the team so that they also quickly believe in, and are empowered by, our unique culture.

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11 October 2019

Parimatch and APOEL to join forces for the fourth year

11 October 2019 - Parimatch, the international betting holding, today announces the renewal of its sponsorship agreement for the fourth consecutive season with APOEL FC - Cyprus’ most successful football team. As part of the renewed sponsorship deal, the Parimatch logo will be displayed on APOEL FC’s players’ sports kit for another year, and the partners will continue to work together on charitable and community-led initiatives. Prodromos Petrides, President of APOEL FC said: "We are very excited to embark on yet another successful year of what we hope is a long and fruitful partnership with Parimatch. Each year we embark on even more ambitious projects together. The new powerful Parimatch logo, with its electric yellow color, is proudly displayed on the APOEL jersey as well as on the modern training center, which was named "Parimatch-Archangelos" last year." The successful partnership between Parimatch and APOEL is not just limited to sports but is underpinned by a commitment to charitable initiatives that benefit the local Cyprus community. Last year Parimatch and APOEL co-operated on support for several charities, with various activities that positively contributed to Cypriot society. Parimatch and APOEL will continue to support the local community and are committed to social responsibility as a key part of their collaboration. Sergey Portnov, CEO of Parimatch Holding said: "For yet another year Parimatch is happy to join forces with the winning team APOEL. For the 7th consecutive season, APOEL was crowned champion of the Cypriot First Division. We are very proud that Parimatch is part of this legendary team’s success and we want our partnership to push beyond our usual sponsorship plans, as strive for victory at every level. In addition to our successful cooperation with APOEL, I would like to reiterate Parimatch’s commitment to the Cypriot market. Although the market is small in size, we believe it is very promising, so we will take all the necessary steps to make Parimatch the leading betting company in Cyprus. My presence here today, as well as the establishment of Parimatch's headquarters in Limassol, demonstrate the importance of Cyprus for Parimatch. We are equally committed to supporting Responsible Gaming Week, organized by our regulator, the National Betting Authority. We encourage gamers to play responsibly and focus on the entertainment factor, rather than the easy money." It has been a landmark year for Parimatch, which announced its partnership with mixed martial arts athlete Conor McGregor and boxing king Mike Tyson. The two Martial Arts Legends and the APOEL blue Legend represent the Parimatch fighting spirit and form the perfect team of winners. There are no obstacles for Conor McGregor and Iron Mike Tyson. They relish challenges and share the same passion for victory as Parimatch. The partners that Parimatch chooses to have one crucial thing in common - they always follow the path to victory without any compromise. They are obsessed with being the best – and proving that nothing is impossible. Stelios Eleftheriou, CEO of Parimatch Cyprus said: "I am very happy that we are extending the agreement with our strategic partner APOEL for the fourth consecutive year. Parimatch and APOEL have common goals and together, we always fight for victory. Together with APOEL we are a team not only fit for the football pitch, but for tackling social issues. In addition to our joint corporate responsibility actions with APOEL, we also support the National Betting Authority’s Responsible Gaming Week. Betting should be fun, and the emphasis should be on entertainment so that it can remain purely a game! We invite players to be informed about Responsible Gaming by visiting responsiblegamingweek.gov.cy where they can also be informed about the various events that will take place until October 13th. I would like to thank APOEL for our excellent cooperation. I hope that it will be even more successful this year, to help us achieve our ambitious goals."

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11 October 2019
Company news

Parimatch and APOEL to join forces for the fourth year

11 October 2019 - Parimatch, the international betting holding, today announces the renewal of its sponsorship agreement for the fourth consecutive season with APOEL FC - Cyprus’ most successful football team. As part of the renewed sponsorship deal, the Parimatch logo will be displayed on APOEL FC’s players’ sports kit for another year, and the partners will continue to work together on charitable and community-led initiatives. Prodromos Petrides, President of APOEL FC said: "We are very excited to embark on yet another successful year of what we hope is a long and fruitful partnership with Parimatch. Each year we embark on even more ambitious projects together. The new powerful Parimatch logo, with its electric yellow color, is proudly displayed on the APOEL jersey as well as on the modern training center, which was named "Parimatch-Archangelos" last year." The successful partnership between Parimatch and APOEL is not just limited to sports but is underpinned by a commitment to charitable initiatives that benefit the local Cyprus community. Last year Parimatch and APOEL co-operated on support for several charities, with various activities that positively contributed to Cypriot society. Parimatch and APOEL will continue to support the local community and are committed to social responsibility as a key part of their collaboration. Sergey Portnov, CEO of Parimatch Holding said: "For yet another year Parimatch is happy to join forces with the winning team APOEL. For the 7th consecutive season, APOEL was crowned champion of the Cypriot First Division. We are very proud that Parimatch is part of this legendary team’s success and we want our partnership to push beyond our usual sponsorship plans, as strive for victory at every level. In addition to our successful cooperation with APOEL, I would like to reiterate Parimatch’s commitment to the Cypriot market. Although the market is small in size, we believe it is very promising, so we will take all the necessary steps to make Parimatch the leading betting company in Cyprus. My presence here today, as well as the establishment of Parimatch's headquarters in Limassol, demonstrate the importance of Cyprus for Parimatch. We are equally committed to supporting Responsible Gaming Week, organized by our regulator, the National Betting Authority. We encourage gamers to play responsibly and focus on the entertainment factor, rather than the easy money." It has been a landmark year for Parimatch, which announced its partnership with mixed martial arts athlete Conor McGregor and boxing king Mike Tyson. The two Martial Arts Legends and the APOEL blue Legend represent the Parimatch fighting spirit and form the perfect team of winners. There are no obstacles for Conor McGregor and Iron Mike Tyson. They relish challenges and share the same passion for victory as Parimatch. The partners that Parimatch chooses to have one crucial thing in common - they always follow the path to victory without any compromise. They are obsessed with being the best – and proving that nothing is impossible. Stelios Eleftheriou, CEO of Parimatch Cyprus said: "I am very happy that we are extending the agreement with our strategic partner APOEL for the fourth consecutive year. Parimatch and APOEL have common goals and together, we always fight for victory. Together with APOEL we are a team not only fit for the football pitch, but for tackling social issues. In addition to our joint corporate responsibility actions with APOEL, we also support the National Betting Authority’s Responsible Gaming Week. Betting should be fun, and the emphasis should be on entertainment so that it can remain purely a game! We invite players to be informed about Responsible Gaming by visiting responsiblegamingweek.gov.cy where they can also be informed about the various events that will take place until October 13th. I would like to thank APOEL for our excellent cooperation. I hope that it will be even more successful this year, to help us achieve our ambitious goals."

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11 October 2019

Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

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11 October 2019
Press releases

Parimatch shortlisted for SBC Awards 2019

We have great news to share! Parimatch, the international betting holding, is shortlisted for the prestigious SBC Awards 2019 in four categories. Winners will be announced at the awards which take place on the 3rd December at Battersea Evolution in London. The annual SBC Awards recognize the achievements of operators and affiliates, as well as suppliers from across all the major disciplines including payments, marketing, platforms, and data. It is an honor to be shortlisted as a finalist for the second year in a row for this significant industry event. Last year Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the Year” accolade at the SBC Awards. It was the first time Parimatch received nominations at the event, but since then we have continued to submit award entries as we have a lot of exciting work to showcase! This year we are fired up to win at the SBC Awards in the following categories: Esports Operator of the Year Marketing Campaign of the Year, with our “Fired up to win” campaign Sponsorship of the Year Employer of the Year The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations amongst the shortlisted entries. The Parimatch team is looking forward to the event and believes this year’s results will be no less fruitful than in 2018. Read more about each nomination and why Parimatch deserves to win in upcoming articles next week.

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08 October 2019

Developing an in-house sportsbook platform

Parimatch’s Chief Technology Officer Konstantin Obraztsov shares his experience of building Parimatch`s new in-house sportsbook platform Online betting company Parimatch has never shied away from a challenge! Behind the scenes, we have taken on one of the biggest technological challenges in the company’s history - the creation and delivery of a new in-house sportsbook platform. The journey has taken almost five years, and right now we are moving all of our customers onto the new platform, a task which is no mean feat! An internally developed platform has many benefits, but above all, it gives us the flexibility to implement our ideas and innovations at speed. As well as flexibility, the new platform helps us with scaling up in a dynamic way, whereas it was a much slower process when we previously used a third-party supplier. If we want to move into new markets, it will be much easier because new customers will be using our own platform from day one. The new platform takes advantage of cutting-edge cloud technology, which is beneficial when it comes to scaling up, and also saves us money. Using the latest technology makes it easier to maintain our technical systems, and also helps us to attract great people who want to work at a truly innovative business! When building our new platform, it was crucial that we did so with a mobile-first attitude. With more and more people using their mobile phones for all aspects of their lives, not only in betting, we needed to ensure that the platform was suitable for mobile app development. Product development can also be faster when you are in control of your own platform, which means the delivery of our product development strategy is now firmly in our hands. When it comes to product development, we tend to have a pipeline looking six months into the future, and is tailor-made to the various countries we operate in. For example, in one market we might need to promote egaming or esports, whilst in another, it is more important to promote UFC. This is where an in-house platform truly comes into its own. We have the freedom to adapt to each of our brands in different markets very quickly. Of course, Parimatch’s customers have no idea all this work is happening in the background, as the new platform still has the same look, feel, functionality and great betting experience that they are used to!

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08 October 2019
News

Developing an in-house sportsbook platform

Parimatch’s Chief Technology Officer Konstantin Obraztsov shares his experience of building Parimatch`s new in-house sportsbook platform Online betting company Parimatch has never shied away from a challenge! Behind the scenes, we have taken on one of the biggest technological challenges in the company’s history - the creation and delivery of a new in-house sportsbook platform. The journey has taken almost five years, and right now we are moving all of our customers onto the new platform, a task which is no mean feat! An internally developed platform has many benefits, but above all, it gives us the flexibility to implement our ideas and innovations at speed. As well as flexibility, the new platform helps us with scaling up in a dynamic way, whereas it was a much slower process when we previously used a third-party supplier. If we want to move into new markets, it will be much easier because new customers will be using our own platform from day one. The new platform takes advantage of cutting-edge cloud technology, which is beneficial when it comes to scaling up, and also saves us money. Using the latest technology makes it easier to maintain our technical systems, and also helps us to attract great people who want to work at a truly innovative business! When building our new platform, it was crucial that we did so with a mobile-first attitude. With more and more people using their mobile phones for all aspects of their lives, not only in betting, we needed to ensure that the platform was suitable for mobile app development. Product development can also be faster when you are in control of your own platform, which means the delivery of our product development strategy is now firmly in our hands. When it comes to product development, we tend to have a pipeline looking six months into the future, and is tailor-made to the various countries we operate in. For example, in one market we might need to promote egaming or esports, whilst in another, it is more important to promote UFC. This is where an in-house platform truly comes into its own. We have the freedom to adapt to each of our brands in different markets very quickly. Of course, Parimatch’s customers have no idea all this work is happening in the background, as the new platform still has the same look, feel, functionality and great betting experience that they are used to!

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07 October 2019

Betting is a form of entertainment…

Betting is a form of entertainment… but we must support and protect our customers when the fun stops Gambling is a great way to have fun, escape from the monotony of everyday life and bring entertainment into your life. However, sometimes for a very small amount of people the fun and entertainment stops and becomes a burden. Gambling operators recognize this and want to eliminate the negative consequences of gambling for their customers. After all, our customers include friends, family, and people we can relate to who also love sports and the spirit of competition. It also makes sense from a business perspective, as we want happy customers who will continue to be able to use our products: We can identify several "battlefields" in the War of responsible gambling: Protection of vulnerable players Prevention of underage gambling Security measures against criminal activity Protection of online payments and confidentiality of information Responsible Marketing Let's take a detailed look at each area: Protection of vulnerable players This is one of the most important areas. Some players may exhibit an excessive passion for casino games or sports betting activities and spend most of their lives betting, as well as a lot of money (sometimes not their own). To avoid this, there are many different tactics we use - one of which is the player’s self-exclusion. Self-exclusion of a player is his conscious decision in limiting himself access to our products, setting limits on money spent. If things are drastic, then the player can block himself on the website for a certain period or forever. The best way of helping problem gamblers is by helping them to understand their own risks and take their own measures to avoid them. In many countries where gambling is regulated or licensed, the possibility of self-exclusion is required by law. For example, in Sweden in just one month more than 20,000 people took part in the national player self-exclusion program. In Denmark, it is possible for players to exclude themselves from all online gambling in the country. But it’s not always possible for a person to stop on their own in time, so Belgium and the Netherlands provide restrictions on gambling at the request of a close relative of the player. Scientists have conducted research and proved that a joint bank account can save you from unnecessary spending on gambling and this is another weapon in the fight for responsible gambling. Prevention of underage gambling Young people who have not reached the age of 18-21 simply should not be gambling money. In most countries, this is prohibited by law. Online operators, in turn, should make every effort to ensure that their sites are not visited by underage players. It is important to develop special stringent registration processes and conduct regular checks that guarantee the age of the players, as many teenagers try to trick the system and create false accounts. We also believe it is important for parents and teachers to educate teenagers about the dangers of gambling and unusual activity. Security measures against criminal activity Scammers are increasingly moving from real life to online platforms and endangering these sites associated with online financial transactions. Gambling sites are often subject to malicious viruses and hacker attacks. It is the duty of operators to constantly update their software and programs to detect and block such attacks. Protection of online payments and confidentiality of information Gambling operators know a lot about their customers: names, addresses, phone numbers and more. Therefore, they are required to take all measures in order to hide this information from prying eyes. To do this, operators regularly introduce new technical solutions, mechanisms, and tools to protect information. Operators must ensure uninterrupted operation during financial transactions and use only verified payment services with reliable protection against fraud. The protection and confidentiality of the client's personal and financial data is the direct responsibility of the operator. Responsible Marketing Gambling operators are finding more and more new advertising solutions to attract customers, but there are red lines, that should not be crossed. There are special statutory corpuses of advertising, which must be observed. In particular, advertising should not attract the attention of minors (for example, multi-copy materials) and it should not be oriented towards addicted players. Parimatch cares about its customers and truly believes that gambling should be about entertainment, leisure, and love for sports - not a means of earning. Comprehensive compliance around responsible gaming will help to eliminate any risks and should enhance the gamblers’ experience. We have our own mechanisms and use all the tools we have available to protect our customers. If you realize that you or someone close to you has betting and/or gambling addiction, we advise you to call the helpline 1454 (Cyprus) to speak to a special advisor of the Multiple Intervention Centre, Mental Health Services of the Ministry of Health (MIC). Helpline 1456 (Cyprus) of the PERSEAS Counselling Center for Adolescents and Family also provides free of charge advisory support to adolescents and young adults up to 22 years of age and their family. Once you admit that you have an addiction problem, it is much easier to find help and to change your life for the better.

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07 October 2019
Press releases

Betting is a form of entertainment…

Betting is a form of entertainment… but we must support and protect our customers when the fun stops Gambling is a great way to have fun, escape from the monotony of everyday life and bring entertainment into your life. However, sometimes for a very small amount of people the fun and entertainment stops and becomes a burden. Gambling operators recognize this and want to eliminate the negative consequences of gambling for their customers. After all, our customers include friends, family, and people we can relate to who also love sports and the spirit of competition. It also makes sense from a business perspective, as we want happy customers who will continue to be able to use our products: We can identify several "battlefields" in the War of responsible gambling: Protection of vulnerable players Prevention of underage gambling Security measures against criminal activity Protection of online payments and confidentiality of information Responsible Marketing Let's take a detailed look at each area: Protection of vulnerable players This is one of the most important areas. Some players may exhibit an excessive passion for casino games or sports betting activities and spend most of their lives betting, as well as a lot of money (sometimes not their own). To avoid this, there are many different tactics we use - one of which is the player’s self-exclusion. Self-exclusion of a player is his conscious decision in limiting himself access to our products, setting limits on money spent. If things are drastic, then the player can block himself on the website for a certain period or forever. The best way of helping problem gamblers is by helping them to understand their own risks and take their own measures to avoid them. In many countries where gambling is regulated or licensed, the possibility of self-exclusion is required by law. For example, in Sweden in just one month more than 20,000 people took part in the national player self-exclusion program. In Denmark, it is possible for players to exclude themselves from all online gambling in the country. But it’s not always possible for a person to stop on their own in time, so Belgium and the Netherlands provide restrictions on gambling at the request of a close relative of the player. Scientists have conducted research and proved that a joint bank account can save you from unnecessary spending on gambling and this is another weapon in the fight for responsible gambling. Prevention of underage gambling Young people who have not reached the age of 18-21 simply should not be gambling money. In most countries, this is prohibited by law. Online operators, in turn, should make every effort to ensure that their sites are not visited by underage players. It is important to develop special stringent registration processes and conduct regular checks that guarantee the age of the players, as many teenagers try to trick the system and create false accounts. We also believe it is important for parents and teachers to educate teenagers about the dangers of gambling and unusual activity. Security measures against criminal activity Scammers are increasingly moving from real life to online platforms and endangering these sites associated with online financial transactions. Gambling sites are often subject to malicious viruses and hacker attacks. It is the duty of operators to constantly update their software and programs to detect and block such attacks. Protection of online payments and confidentiality of information Gambling operators know a lot about their customers: names, addresses, phone numbers and more. Therefore, they are required to take all measures in order to hide this information from prying eyes. To do this, operators regularly introduce new technical solutions, mechanisms, and tools to protect information. Operators must ensure uninterrupted operation during financial transactions and use only verified payment services with reliable protection against fraud. The protection and confidentiality of the client's personal and financial data is the direct responsibility of the operator. Responsible Marketing Gambling operators are finding more and more new advertising solutions to attract customers, but there are red lines, that should not be crossed. There are special statutory corpuses of advertising, which must be observed. In particular, advertising should not attract the attention of minors (for example, multi-copy materials) and it should not be oriented towards addicted players. Parimatch cares about its customers and truly believes that gambling should be about entertainment, leisure, and love for sports - not a means of earning. Comprehensive compliance around responsible gaming will help to eliminate any risks and should enhance the gamblers’ experience. We have our own mechanisms and use all the tools we have available to protect our customers. If you realize that you or someone close to you has betting and/or gambling addiction, we advise you to call the helpline 1454 (Cyprus) to speak to a special advisor of the Multiple Intervention Centre, Mental Health Services of the Ministry of Health (MIC). Helpline 1456 (Cyprus) of the PERSEAS Counselling Center for Adolescents and Family also provides free of charge advisory support to adolescents and young adults up to 22 years of age and their family. Once you admit that you have an addiction problem, it is much easier to find help and to change your life for the better.

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24 September 2019

Regulatory compliance at Parimatch

Disruption and risk-taking is in our DNA… but not when it comes to regulatory compliance. Maksym Liashko explains. At Parimatch we are proud of our culture of risk-taking, breaking conventions and daring to be different to best support our customers. However, one area where to do not push boundaries or break rules is compliance. We are challenging big brands to become one of the leading players in the CIS region but we are doing this through the quality of our product and increasing brand awareness via marketing strategies, not by taking short-cuts. We actually feel that compliance is an important asset to help maximize the value of the company in the long-term by improving our brand reputation with customers and stakeholders alike. With compliance, our approach is to strike a balance and achieve a “win-win-win” with our client, the regulator in the market and our company. Each party should be happy. Sometimes there exist cases when a company aims to meet the regulator’s requirements and the players’ rights when it is not practicable operationally. We aim to strike a balance where players` interests are taken into account. For example, we always consider factors like service usability and ease of registration – and how we can improve them within the boundaries of local regulations. This year our 350 strong IT team have developed a new software platform and brand design which we are launching across our operation. Although the focus of the design is to improve the efficiency and customer experience of our operations, including our consumer user interface. Our new platform will also provide a flexible platform to support any changes that we need to make to meet new regulatory changes at a software level making it easier for us to integrate them into our operations. One of the best ways for us to achieve the win, win, win scenario is by developing a good dialogue and working relationship with the regulators in the countries where we operate. It is very much a two-way process. The regulator is interested in our opinion on market developments and understanding best practices from our experiences operating in many different markets. Furthermore, when we are launching a new product or process, the dialogue can ensure that we are aligned at the concept level. On the other side, they give us advance warning on any regulatory developments, allowing time for feedback, preparation, and implementation. If we are entering a new market, we work with the regulator to analyze all their requirements and integrate them into our IT platform and bring them to automation before launching. If the platform is not ready and we need to implement some regulatory requirements manually and quickly then we risk making mistakes. One market where we hope to use our new software platform to develop automated processes for new regulations is Ukraine. The new president of the country has expressed interest in reforming the legislation that regulates gambling, allowing compliant and responsible betting companies to obtain local licenses. We are making great efforts to share all our knowledge about the regulation of gambling in different countries and their preparation of draft laws to support any reforms – and look forward seeing the progress in the coming years. Maksym Liashko, Partner and Legal Director.

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24 September 2019
Press releases

Regulatory compliance at Parimatch

Disruption and risk-taking is in our DNA… but not when it comes to regulatory compliance. Maksym Liashko explains. At Parimatch we are proud of our culture of risk-taking, breaking conventions and daring to be different to best support our customers. However, one area where to do not push boundaries or break rules is compliance. We are challenging big brands to become one of the leading players in the CIS region but we are doing this through the quality of our product and increasing brand awareness via marketing strategies, not by taking short-cuts. We actually feel that compliance is an important asset to help maximize the value of the company in the long-term by improving our brand reputation with customers and stakeholders alike. With compliance, our approach is to strike a balance and achieve a “win-win-win” with our client, the regulator in the market and our company. Each party should be happy. Sometimes there exist cases when a company aims to meet the regulator’s requirements and the players’ rights when it is not practicable operationally. We aim to strike a balance where players` interests are taken into account. For example, we always consider factors like service usability and ease of registration – and how we can improve them within the boundaries of local regulations. This year our 350 strong IT team have developed a new software platform and brand design which we are launching across our operation. Although the focus of the design is to improve the efficiency and customer experience of our operations, including our consumer user interface. Our new platform will also provide a flexible platform to support any changes that we need to make to meet new regulatory changes at a software level making it easier for us to integrate them into our operations. One of the best ways for us to achieve the win, win, win scenario is by developing a good dialogue and working relationship with the regulators in the countries where we operate. It is very much a two-way process. The regulator is interested in our opinion on market developments and understanding best practices from our experiences operating in many different markets. Furthermore, when we are launching a new product or process, the dialogue can ensure that we are aligned at the concept level. On the other side, they give us advance warning on any regulatory developments, allowing time for feedback, preparation, and implementation. If we are entering a new market, we work with the regulator to analyze all their requirements and integrate them into our IT platform and bring them to automation before launching. If the platform is not ready and we need to implement some regulatory requirements manually and quickly then we risk making mistakes. One market where we hope to use our new software platform to develop automated processes for new regulations is Ukraine. The new president of the country has expressed interest in reforming the legislation that regulates gambling, allowing compliant and responsible betting companies to obtain local licenses. We are making great efforts to share all our knowledge about the regulation of gambling in different countries and their preparation of draft laws to support any reforms – and look forward seeing the progress in the coming years. Maksym Liashko, Partner and Legal Director.

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16 September 2019

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

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16 September 2019
Press releases

Stepan Shulga reflects on “The International” gaming competition

The e-sports world came together in Shanghai a few weeks ago for the biggest event in the industry’s calendar, The International competition. Now in its 9th year, 18 teams fought it out in the Dota 2 arena, at what is now officially the largest e-sports tournament in the world. The crowd-funded prize pot reached a whopping $34 million, the largest in e-sports history. The final battle saw Team Liquid and OG - both previous winners of the competition, go head to head. Those lucky enough to be in Shanghai were treated to a nail-biting final, which saw OG take the crown and become the competition’s first repeat winners. Although Virtus.pro, the Parimatch sponsored team didn’t reach the final, they walked away with almost $675,000 in prize money and were the highest placed CIS team in the competition. The team has a lot to be proud of as they look towards qualifying for the 2020 competition by playing the Dota Pro Circuit. The popularity of e-sports shows no sign of waning, at Parimatch we spotted the opportunities within the e-sports industry quite a while ago. It wasn’t long ago that making the move into esports betting was seen as a crazy experiment for a legacy bookmaker like us. But our determination and high-risk high reward strategy paid off and we are now a leading e-sports betting partner. This years’ The International tournament saw over 55,000 players place just shy of a million bets with Parimatch, a record for us too! It just goes to show that anybody can make it like a champion in their field if they are prepared to brave the risks in order to succeed.

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27 August 2019

Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

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27 August 2019
Press releases

Parimatch CEO Sergey Portnov places his bets on the future of sports bookmaking

Change is on the horizon - very soon there will be over 100 new betting sites targeting the 18-25 years old demographic, representing a 70% chance. As a result of such a saturated market and shifting dynamics; user experience, marketing strategy, and a risk-taking approach will become vital to bookmakers’ competitiveness, let alone gaining market share. Speaking at World Gaming Executive Summit 2019, Sergey Portnov gave his take on what is coming down the line for sports betting. Sports betting is booming, driven by increased accessibility (mobile betting), emerging games (eSports) and advances in technology (improved user interface). With growing marketing budgets and loan-to-value ratio, bookmakers will become a unique source of sports and game content. Betting businesses will run sport competitions to ensure an “always-on” live-betting proposition, meaning that fast sports will dominate. In order to drive innovation and re-energize company culture, many betting businesses will also transform their senior leadership teams. Leaders will need to be willing to take risks, be hungry for success and move away from the status quo. The probability of such changes is 62%. With new leaders will also come new vision, and major bookmakers will reconsider branding, adapting their brand voice and product offering to appeal to the new generation of players. The next major industry shift will be in payments, with the launch of new payment solutions. Bookmakers will finally start building USPs around payment methods. In the past few years, the online gaming industry has been driving innovation in online payments and global payment technology has allowed betting providers to expand into new markets quickly. However it is no longer enough for payments to be safe and secure; payments must be quick, allowing for withdrawal in minutes, with next-level integration with PSPs and banks. In this way, payments will be a key differentiator between bookmarkers – even more important than odds. Sports streaming will also be disrupted, for the better. Streaming will become higher quality, with HD visuals, a highlights feed, interactive stream and capability for replays. Increasingly, customers want access to a variety of broadcasts, with no time delays, in order to facilitate a wide-ranging and seamless live-betting experience. There’s lots of debate around offshore markets vs regulated markets. It’s a fact that offshore markets grow faster – they have the flexibility to adapt and establish their own ways of operating. This trend will continue as long as players in these markets are unrestricted by regulation – which is often when payment solutions and digital marketing perform best. Finally, and this will surprise and scare many in equal measures, cybersport will no longer be the newcomer, and will account for 10% of revenue for betting operators. The industry is worth over $1 billion in marketing revenue and attracts a loyal young audience. Fans flock from all over the world to major tournaments, and so we will see more and more sponsors capitalize on the meteoric rise in the sport’s popularity. One thing is for sure, the tide is turning and bookmakers face two options: innovate or die.

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19 August 2019

All eyes are on Shanghai: “The International” annual gaming competition

Parimatch’s Head of e-sports Stepan Shulga looks ahead to this year’s “The International” annual gaming competition August is here, the month when the entire e-sports community waits in anticipation for the largest competition in the e-sports calendar to begin. “The International” sees competitors fight it out in the online battle arena of Dota2, for the chance to win millions of dollars in prize money. This year the venue is in Shanghai, the first time the competition has been held in China. The clever people at Valve Corporation, developers of the Dota2 universe came up with the idea of crowdfunding the prize money, giving fans and players the opportunity to have an impact on the size of the prize fund. At the time of writing, the prize pot currently stands at $32 million USD, almost as much as the French football team made when they lifted the World Cup trophy in 2019!  Admittedly, the prize money will be shared amongst 16 teams, but it is still a life-changing amount. But why does The International matter to Parimatch?  From a commercial perspective - you may be surprised to hear that the number of bets we take on the event is similar to what we see with more traditional sports, and we see great loyalty towards e-sports teams from young adults. It also matters because we sponsor the successful e-gaming team Virtus.pro. It gives us great pride to say that Virtus.pro is one of the top three e-gaming teams, and is one of the favourites to win this year’s competition. Parimatch has a reputation for partnering with sporting winners! For now, we wait with bated breath for the tournament to start on the 20th August, and wish our friends at Virtus.pro the best of luck as they continue to conquer the e-sports world!

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19 August 2019
Press releases

All eyes are on Shanghai: “The International” annual gaming competition

Parimatch’s Head of e-sports Stepan Shulga looks ahead to this year’s “The International” annual gaming competition August is here, the month when the entire e-sports community waits in anticipation for the largest competition in the e-sports calendar to begin. “The International” sees competitors fight it out in the online battle arena of Dota2, for the chance to win millions of dollars in prize money. This year the venue is in Shanghai, the first time the competition has been held in China. The clever people at Valve Corporation, developers of the Dota2 universe came up with the idea of crowdfunding the prize money, giving fans and players the opportunity to have an impact on the size of the prize fund. At the time of writing, the prize pot currently stands at $32 million USD, almost as much as the French football team made when they lifted the World Cup trophy in 2019!  Admittedly, the prize money will be shared amongst 16 teams, but it is still a life-changing amount. But why does The International matter to Parimatch?  From a commercial perspective - you may be surprised to hear that the number of bets we take on the event is similar to what we see with more traditional sports, and we see great loyalty towards e-sports teams from young adults. It also matters because we sponsor the successful e-gaming team Virtus.pro. It gives us great pride to say that Virtus.pro is one of the top three e-gaming teams, and is one of the favourites to win this year’s competition. Parimatch has a reputation for partnering with sporting winners! For now, we wait with bated breath for the tournament to start on the 20th August, and wish our friends at Virtus.pro the best of luck as they continue to conquer the e-sports world!

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14 August 2019

Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

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14 August 2019
Press releases

Nine years of successful customer support

As a well-established international betting business, we strive to find bespoke solutions for each customer inquiry, with the aim of offering the best customer service in the industry. Tatiana Lyubchenko, Head of Customer Support Parimatch, shares her experiences. What is the main function of the Customer Support department? The customer support we offer at Parimatch stands out from our competitors. First and foremost, it is the talented and dedicated customer support team who deliver a superior service to our customers which makes the department so successful. There are also other differences between us and other betting companies: Our team communicates with customers using nine different channels, meaning that they can use whichever method they prefer to contact us, whether that be via the telephone, instant messenger or social media. Time is one of the things our customers value the most, so we try to respond to them as quickly as possible. This is why keeping track of operational efficiencies is critical to our service. Our team speaks six languages. We attempt to predict and in turn answer the questions of our key customers before they contact us. Customer support at Parimatch has five key teams: Incoming line - answers, calls, and emails. Social media monitoring - the answering of WhatsApp, Telegram, Facebook, and forums messages. Sales department: works with potential and current customers who have previously played with us. Quality control and training – the team select and train new customer support specialists, carry out monthly employee assessments, prepare internal reports as well as deliver employee engagement initiatives. VIP department - working with VIP clients to deal with any requests. What effect has the rebranding had on the Customer Support department? Parimatch’s rebranding was one of the critical projects of last year. In customer support, the rebranding has resulted in two new workstreams: The collection and processing of feedback from customers on the new branding. A differentiated service provided to customers depending on age and location. At present, Parimatch’s standard customer support is offered in 16 locations. The way we communicate with our customers in each region and age group is different, depending on local customs and communication preferences amongst the age group. For example, under 25s in Eastern Europe prefer: Messages should be short We do not use templated and transition phrases; communication depends on regional aspects Emojis and GIFs to express emotions Esports language and phrases However, a customer who is over 35 from Central Asia needs an entirely different approach: Detailed explanations Spoken to with respect Prefer verbal communication over text messages How does it work with VIP customers based in different regions? When it comes to our VIPs, we are dedicated to providing a premier service catered to the individual requirements of the player. Being a VIP client of Parimatch means having a personal VIP manager, receiving gifts on special occasions, access to benefits with our partners, and the speedy resolution of issues 24 hours a day. The VIP manager makes payments and solves any issues with the VIP’s account before they are even aware that there is a problem. For example, if a customer enters a password incorrectly, after two minutes the VIP manager contacts the customer to help them. How do we deal with negative feedback? Working in customer support, negativity from customers is inevitable. According to our statistics, 90% of all client requests are complaints. Therefore, resistance to stress and the ability to work with complaints are a critical skill of our customer support specialists. There are four basic rules to follow when dealing with a customer who has had a negative experience: A calm voice An understanding of the client's complaint The offer of a clear, structured and professional answer Aim to exceed the customer’s expectations What does the future hold? The main focus for the next six months will be to: Continue to develop our service by introducing more specialist teams Update our CRM system so that we can be even more customer-oriented. Change the approach to our evaluation system. In the future, an estimate of the operator's performance during the reporting period will be exhibited by the client, and not by the manager. There are also several projects planned to help speed up response time. Although we already offer a high level of support, it is critical that we don’t get complacent and continue to improve the support we give to all of our customers.

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24 July 2019

It’s time: Parimatch and UFC celebrate a year of successes

It has been just one year since we partnered up with mixed martial arts organization Ultimate Fighting Championship (UFC), but as is the case for fighters in the octagon, progress can be made very quickly with the right mentality. And sure enough, since July 2018, both UFC and Parimatch have been on the offensive, the US-based MMA company making its first strides into Russia to hold the most attended fight night of the year; Mark Hunt vs. Alexei ‘Boa Constrictor’ Oleinik. The victory earned Oleinik ‘Performance of the Night’ and increased his profile as one of the sport’s toughest competitors. Having noticed the icon’s fighting spirit, we announced Oleinik as an ambassador last April, joining the ranks of Conor McGregor, who we signed on as brand ambassador in early February. In a year where UFC smashed its previous pay-per-view record by 800,000 and October’s Khabib vs. McGregor fight night hit 2,400,000 views, we broke records of our own; with the same fight bringing in more new players for Parimatch than any other sporting event last year. This is what is so exciting about the hype-driven sport of MMA; it differs from other sports as it doesn’t have the same consistency and regularity of events. It’s an event-driven business which pays off with big fights. For example, with the English Premier League, betting turnover is generated every week, but only the Champions League final delivered a higher turnover of bets last year than the Khabib vs. McGregor showdown. But our relationship with UFC is about more than just the metrics. We have a close connection, so for us, the relationship is a coming together of brand ideologies. Our spirit is the same and it is the qualities of freedom and courage which unites sports bettors and octagon brawlers. For Sergey Portnov, our CEO, Mixed Martial Arts have long been a passion and a way of life, and he spotted an opportunity to capitalize on the meteoric rise in popularity of the UFC in order to provide proof of positioning for Parimatch as the most daring betting brand in the market. After an epic year, we’re still just as excited to be in the ring with the UFC as when we joined forces. So here’s to another!

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24 July 2019
Press releases

It’s time: Parimatch and UFC celebrate a year of successes

It has been just one year since we partnered up with mixed martial arts organization Ultimate Fighting Championship (UFC), but as is the case for fighters in the octagon, progress can be made very quickly with the right mentality. And sure enough, since July 2018, both UFC and Parimatch have been on the offensive, the US-based MMA company making its first strides into Russia to hold the most attended fight night of the year; Mark Hunt vs. Alexei ‘Boa Constrictor’ Oleinik. The victory earned Oleinik ‘Performance of the Night’ and increased his profile as one of the sport’s toughest competitors. Having noticed the icon’s fighting spirit, we announced Oleinik as an ambassador last April, joining the ranks of Conor McGregor, who we signed on as brand ambassador in early February. In a year where UFC smashed its previous pay-per-view record by 800,000 and October’s Khabib vs. McGregor fight night hit 2,400,000 views, we broke records of our own; with the same fight bringing in more new players for Parimatch than any other sporting event last year. This is what is so exciting about the hype-driven sport of MMA; it differs from other sports as it doesn’t have the same consistency and regularity of events. It’s an event-driven business which pays off with big fights. For example, with the English Premier League, betting turnover is generated every week, but only the Champions League final delivered a higher turnover of bets last year than the Khabib vs. McGregor showdown. But our relationship with UFC is about more than just the metrics. We have a close connection, so for us, the relationship is a coming together of brand ideologies. Our spirit is the same and it is the qualities of freedom and courage which unites sports bettors and octagon brawlers. For Sergey Portnov, our CEO, Mixed Martial Arts have long been a passion and a way of life, and he spotted an opportunity to capitalize on the meteoric rise in popularity of the UFC in order to provide proof of positioning for Parimatch as the most daring betting brand in the market. After an epic year, we’re still just as excited to be in the ring with the UFC as when we joined forces. So here’s to another!

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08 July 2019

Records on Women’s Football World Cup tournament

Parimatch sees record betting on women’s football during World Cup tournament Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years. Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy! It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female. The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on. The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA. We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!

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08 July 2019
News

Records on Women’s Football World Cup tournament

Parimatch sees record betting on women’s football during World Cup tournament Last month’s FIFA Women’s World Cup football tournament was a record-breaker on multiple fronts, raising the profile of the sport which has been dominated by men for years. Millions tuned in to support the 24 teams battling it out to lift the trophy, with TV viewing records smashed across the globe. The UK, France, the USA, Germany, and China all saw record audience numbers for a Women’s Football World Cup, and almost 59 million people watched Brazil's knock out round game against the hosts France. That is the same size as the population of Italy! It wasn’t just on the television screen where the records were being broken, but on the pitch too. Brazil forward Marta became the highest goal scorer in any FIFA World Cup tournament, with an amazing 17 goals. Brazil’s Formiga has played in seven world cups, the most of any player either male or female. The tournament also saw Parimatch break its own records when it comes to betting on women’s football. Over 100,000 customers placed a bet during the competition, with almost 800,00 bets placed in total. We also saw the largest number of bets ever placed on a women’s football game, the Netherlands versus Sweden semi-final match. The Finalists the USA and the Netherlands, followed by semi-finalists England were the three most popular teams to bet on. The trend in betting on female sports will no doubt continue as more television time is dedicated to female sports competitions, reaching a global audience. Parimatch will be following the Women’s Cricket World Cup, to be played in Australia next year with interest, see if we can continue to break our own records here. In the meantime, Parimatch would like to congratulate all the teams who took part in the 2019 Women’s Football World Cup tournament, but in particular the winning team from the USA. We look forward to seeing more of the same exciting football action at the 2020 Olympics in Tokyo next year!

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04 July 2019

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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04 July 2019
Press releases

World legend Mike Tyson joins Parimatch as brand ambassador

4th July 2019 – Parimatch, the international betting holding, has today announced Mike Tyson as its latest brand ambassador. The king of the boxing ring has signed a 12-month personal endorsement deal with Parimatch across the CIS region and Cyprus, which will see the former Heavyweight Champion of the world feature in Parimatch’s advertising and marketing materials and consumer brand activations from August. “I have always followed my path to victory without any compromises. Nothing could ever stop me! Obsession to be the best, determination and courage, passion for what you do – it's all about me and Parimatch. The team at Parimatch is extremely passionate and that's what attracted me in negotiations with them. I am ready to join the winning team of Parimatch because they are fired up to win!”, Mike Tyson. Mike Tyson is the undisputed world champion of professional boxing, a member of the International Boxing Hall of Fame, he is the highest paid heavyweight boxer in history. Tyson holds the world record as the youngest world heavyweight champion (at the age of 20 years, 4 months and 22 days), and successfully defended his champion title six times in a row (WBC, WBA, IBF). With results like these, there is no question that Mike Tyson perfectly embodies Parimatch’s fighting spirit. His status as the undisputed champion of the world not only in boxing, but the whole sporting arena, will inspire Parimatch’s customers to see that with ambition, strength and fearlessness, nothing can stop them from achieving their goals and becoming winners. Mike Tyson’s appointment compliments Parimatch’s refreshed and relaunched branding, which is designed to complement the lifestyle of our two million strong customer base, whilst offering one of the leading betting platforms in the CIS region. Mike Tyson’s status as a global sporting hero perfectly aligns with this new brand ideology – to be a victorious global brand in sports betting. Mike Tyson is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors, who include MMA superstar Conor McGregor, and UFC fighters Alexey Oleynik, Petr Yan and the Shevchenko sisters. “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit,” commented Sergey Portnov. Parimatch team welcomes Mike on board! Ready to fire up!

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25 June 2019

Dare. Apply. Get shortlisted!

Success lies in innovation. It is undeniable that businesses with an agile mindset can get ahead of their competitors; and even market leaders are susceptible to disruption. Competitive edge lies at the heart of the EGR Marketing & Innovation Awards, one of the most prestigious awards in iGaming and betting. It is an excellent platform for celebrating creativity and commercial success in the industry, recognizing the companies that have truly pushed boundaries. This year’s EGR Marketing & Innovation Awards is set to be the biggest and best yet, attracting over 250 industry professionals, who are all competing for the top accolades. After a year of phenomenal achievements, we are proud to announce that Parimatch is shortlisted for not one, but three categories, including: Innovation in casino; Sportsbook marketing campaign; Best use of a brand ambassador! Most recently, we signed MMA superstar Conor McGregor as our official brand ambassador for CIS and Cyprus, to represent Parimatch’s fighting spirit and to announce our bold rebranding, which was a great success. We are heading to London for the awards ceremony in June, and just like Conor, are fired up to win!

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25 June 2019
Press releases

Dare. Apply. Get shortlisted!

Success lies in innovation. It is undeniable that businesses with an agile mindset can get ahead of their competitors; and even market leaders are susceptible to disruption. Competitive edge lies at the heart of the EGR Marketing & Innovation Awards, one of the most prestigious awards in iGaming and betting. It is an excellent platform for celebrating creativity and commercial success in the industry, recognizing the companies that have truly pushed boundaries. This year’s EGR Marketing & Innovation Awards is set to be the biggest and best yet, attracting over 250 industry professionals, who are all competing for the top accolades. After a year of phenomenal achievements, we are proud to announce that Parimatch is shortlisted for not one, but three categories, including: Innovation in casino; Sportsbook marketing campaign; Best use of a brand ambassador! Most recently, we signed MMA superstar Conor McGregor as our official brand ambassador for CIS and Cyprus, to represent Parimatch’s fighting spirit and to announce our bold rebranding, which was a great success. We are heading to London for the awards ceremony in June, and just like Conor, are fired up to win!

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16 April 2019

Are you still wasting money on low-quality traffic?

With the rise of internet gambling, the number of people looking to commit fraud against bookmakers has increased. To stay ahead of the game new and innovative technology needs to be employed to avoid the negative impact of affiliate programme fraudsters on a business. An expert from international online betting holding Parimatch explains how it tackles fraudulent behavior. Why do online gambling businesses, in particular, attract fraudulent behavior? The main aim of fraudsters in affiliate programmes is to earn money, even if it is illegal. These fraudulent programmes attract low-quality traffic which bookmakers are paying for up until the business can identify that the traffic is not genuine. How is it possible to identify a fraudster from a legitimate customer? Affiliate programme fraudsters are divided into two types – “multi-accounting” and “bonus hunting.” Multi-accounting is the act of creating multiple accounts by one person. Usually, after registration and the first deposit – account activity diminishes. The bookmaker pays for each account created, so the generation of more than one account per user is a financial loss for the business. Bonus hunters are users who only play bonus-based games. As soon as they cash their bonus in, their account activity reduces to zero. Is it possible for a business to protect itself from this kind of fraudulent behavior? It is possible. Bookmakers should look to analyze and identify user behavior patterns in the early stages, to identify any potential fraudulent account activity. What does Parimatch do to protect itself from these kinds of fraudsters? In addition to using automated fraud detection programmers, Parimatch employs specialists whose primary task is to pre-assess the quality of each account created. The exact details of this process are confidential. Looking to the future, Parimatch plans to implement “fingerprint technology,” which can detect the unique online “imprint” of internet users. Thanks to this innovative technology, it will be possible to track and act against large scale fraudsters. Is it possible to completely stop any fraudulent activity? Unfortunately, it is impossible to eradicate low-quality traffic in affiliate programmes completely. If there is a way to earn easy money, fraudsters will always find it. The best a business can do to protect itself is to detect anomalies in user behavior as early as possible.

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16 April 2019
Interviews

Are you still wasting money on low-quality traffic?

With the rise of internet gambling, the number of people looking to commit fraud against bookmakers has increased. To stay ahead of the game new and innovative technology needs to be employed to avoid the negative impact of affiliate programme fraudsters on a business. An expert from international online betting holding Parimatch explains how it tackles fraudulent behavior. Why do online gambling businesses, in particular, attract fraudulent behavior? The main aim of fraudsters in affiliate programmes is to earn money, even if it is illegal. These fraudulent programmes attract low-quality traffic which bookmakers are paying for up until the business can identify that the traffic is not genuine. How is it possible to identify a fraudster from a legitimate customer? Affiliate programme fraudsters are divided into two types – “multi-accounting” and “bonus hunting.” Multi-accounting is the act of creating multiple accounts by one person. Usually, after registration and the first deposit – account activity diminishes. The bookmaker pays for each account created, so the generation of more than one account per user is a financial loss for the business. Bonus hunters are users who only play bonus-based games. As soon as they cash their bonus in, their account activity reduces to zero. Is it possible for a business to protect itself from this kind of fraudulent behavior? It is possible. Bookmakers should look to analyze and identify user behavior patterns in the early stages, to identify any potential fraudulent account activity. What does Parimatch do to protect itself from these kinds of fraudsters? In addition to using automated fraud detection programmers, Parimatch employs specialists whose primary task is to pre-assess the quality of each account created. The exact details of this process are confidential. Looking to the future, Parimatch plans to implement “fingerprint technology,” which can detect the unique online “imprint” of internet users. Thanks to this innovative technology, it will be possible to track and act against large scale fraudsters. Is it possible to completely stop any fraudulent activity? Unfortunately, it is impossible to eradicate low-quality traffic in affiliate programmes completely. If there is a way to earn easy money, fraudsters will always find it. The best a business can do to protect itself is to detect anomalies in user behavior as early as possible.

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11 April 2019

UFC fighter Alexey Oleynik signs as brand ambassador for Parimatch

April 9th 2019 Parimatch, the international betting holding, announced Alexey Oleynik, one of the most famous UFC fighters in Russia, as its latest brand ambassador. Parimatch is the exclusive betting partner to the UFC in the EMEA region, and already collaborates with leading UFC athletes including Conor McGregor, Peter Ian and the Shevchenko sisters. Oleynik will fight against the Dutchman Alistair Overeem at a UFC Fight Night 149 in St. Petersburg on April 20th, only the second time a UFC event has been held in Russia. Oleynik has been performing in mixed martial arts since 1996, with a record of 57 victories in 69 fights. Overeem has a record of 44 wins in 61 fights. Alexsey Oleynik said:“I am glad to join the Parimatch team at such an important moment in my career. I will do everything to prove my strength and power in the octagon in St Petersburg on April 20th. I am ready to win.” “We are delighted that Alexey Oleynik is joining Parimatch’s team of brand ambassadors, further strengthening our partnership with the UFC.” - Tamara Babits, CMO Parimatch. Parimatch has grown to become a leader in the global betting industry. The brand is represented in more than 60 countries. In Russia Parimatch brand is represented as a franchise by a local partner.

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11 April 2019
Press releases

UFC fighter Alexey Oleynik signs as brand ambassador for Parimatch

April 9th 2019 Parimatch, the international betting holding, announced Alexey Oleynik, one of the most famous UFC fighters in Russia, as its latest brand ambassador. Parimatch is the exclusive betting partner to the UFC in the EMEA region, and already collaborates with leading UFC athletes including Conor McGregor, Peter Ian and the Shevchenko sisters. Oleynik will fight against the Dutchman Alistair Overeem at a UFC Fight Night 149 in St. Petersburg on April 20th, only the second time a UFC event has been held in Russia. Oleynik has been performing in mixed martial arts since 1996, with a record of 57 victories in 69 fights. Overeem has a record of 44 wins in 61 fights. Alexsey Oleynik said:“I am glad to join the Parimatch team at such an important moment in my career. I will do everything to prove my strength and power in the octagon in St Petersburg on April 20th. I am ready to win.” “We are delighted that Alexey Oleynik is joining Parimatch’s team of brand ambassadors, further strengthening our partnership with the UFC.” - Tamara Babits, CMO Parimatch. Parimatch has grown to become a leader in the global betting industry. The brand is represented in more than 60 countries. In Russia Parimatch brand is represented as a franchise by a local partner.

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06 February 2019

Say hello to «new» Parimatch

After months of dedication and hard team work, the new branding has fired up everyone with its visual boldness, energy and dynamism – all qualities embodied by the products of the new-look Parimatch. On 6th February, Parimatch revealed the explosive news of its rebranding; and unveiled a two year personal endorsement deal with its first brand ambassador, MMA superstar Conor McGregor. Digital Choo (DC), the creative agency which worked on the marketing strategy for the rebrand, decided to share their perspective on the process of creating a promotional video for Parimatch, which was key to communicating the updated look. CEO of Digital Choo, Irina Kurochkina, commented: “The essence of Parimatch’s new brand philosophy “Fired up to win” captures the feeling experienced by those who can’t stand doing things by halves, people who always want to move quickly and get more, every day and in every walk of life.” As part of the campaign, it was decided to shoot a world-class video and involve specialists whose values resonate with those of Parimatch. After an extensive casting process involving directors, actors and composers, the best of the best were selected. Benjamin Nicolas, Director of the Parimatch promo video commented, “I am all about non-conformist ideas and dynamic videos with complex post-production logistics – this new campaign really had it all. And it was awesome! I feel very proud to have this production in my portfolio”. BACKSTAGE MOVIE – video “We wanted everyone to see our work and experience a real adrenalin rush and drive. We were focused on creating a world-class video to compete in quality with visual content produced by global brands such as Nike and Diesel. And we succeeded. A lot of effort was invested in the post and sound production. We lived and breathed the words Double speed, Qtake, chroma key, CGI, compositing SFX and color grading every day for [several of months]. Many thanks to the great team of professionals responsible for the incredibly detailed set and for every minute of high energy invested in this advertising campaign”, said Vladimir Kobets, Creative Director of DC, whilst sharing his impressions. To effectively deliver the key message of the campaign, a set of images and multi-platform communications materials were created in line with global design trends. To achieve this, a photo session was held to create high quality re-touched visuals. Now audiences can enjoy our brand presence through a variety of formats. For Parimatch, the rebranding process has become yet another challenge overcome, and Digital Choo once again proved its professionalism and credibility as our partners.

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06 February 2019
Press releases

Say hello to «new» Parimatch

After months of dedication and hard team work, the new branding has fired up everyone with its visual boldness, energy and dynamism – all qualities embodied by the products of the new-look Parimatch. On 6th February, Parimatch revealed the explosive news of its rebranding; and unveiled a two year personal endorsement deal with its first brand ambassador, MMA superstar Conor McGregor. Digital Choo (DC), the creative agency which worked on the marketing strategy for the rebrand, decided to share their perspective on the process of creating a promotional video for Parimatch, which was key to communicating the updated look. CEO of Digital Choo, Irina Kurochkina, commented: “The essence of Parimatch’s new brand philosophy “Fired up to win” captures the feeling experienced by those who can’t stand doing things by halves, people who always want to move quickly and get more, every day and in every walk of life.” As part of the campaign, it was decided to shoot a world-class video and involve specialists whose values resonate with those of Parimatch. After an extensive casting process involving directors, actors and composers, the best of the best were selected. Benjamin Nicolas, Director of the Parimatch promo video commented, “I am all about non-conformist ideas and dynamic videos with complex post-production logistics – this new campaign really had it all. And it was awesome! I feel very proud to have this production in my portfolio”. BACKSTAGE MOVIE – video “We wanted everyone to see our work and experience a real adrenalin rush and drive. We were focused on creating a world-class video to compete in quality with visual content produced by global brands such as Nike and Diesel. And we succeeded. A lot of effort was invested in the post and sound production. We lived and breathed the words Double speed, Qtake, chroma key, CGI, compositing SFX and color grading every day for [several of months]. Many thanks to the great team of professionals responsible for the incredibly detailed set and for every minute of high energy invested in this advertising campaign”, said Vladimir Kobets, Creative Director of DC, whilst sharing his impressions. To effectively deliver the key message of the campaign, a set of images and multi-platform communications materials were created in line with global design trends. To achieve this, a photo session was held to create high quality re-touched visuals. Now audiences can enjoy our brand presence through a variety of formats. For Parimatch, the rebranding process has become yet another challenge overcome, and Digital Choo once again proved its professionalism and credibility as our partners.

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06 February 2019

Parimatch teams up with MMA legend Conor McGregor and unveils its new brand look

Parimatch, the international betting company, has launched a new brand campaign and look and at the same time has unveiled Conor McGregor as its first brand ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with Parimatch across the CIS and Cyprus region. The global icon with Irish roots and Parimatch will collaborate on promotional content and consumer activations. The signing builds on Parimatch’s strong brand presence in MMA after they became the UFC’s official betting and wagering partner for EMEA in July 2018. “Parimatch has a fighter’s spirit built into its culture. As soon as I met them, I could identify and relate to their values. I had no doubt that it was a brand that I wanted to bet my name on,” commented Conor McGregor on his decision to collaborate with Parimatch. McGregor will be the face of Parimatch’s new brand look, which was developed in collaboration with creative partners Digital Choo and BANDA. A large amount of research was carried out exploring Parimatch’s target audience and customers, with the refreshed brand now more compatible and complementary to their lifestyles. Our hero is a hero, who follows his intuition and continues to easily, confidently bypass obstacles. For him, there are no barriers on the way to the main goal - he is ready to win! With this approach, Parimatch continues its development and growth strategy. Parimatch now has almost two million users and the new brand will go beyond being just a betting platform, it will provide content and connections to other parts of their customers’ lives, including up-to-date news, music and fitness advice. “The best words to describe the refreshed Parimatch style are ‘dynamic’, ‘boldness’ and ‘motion’. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across its digital platforms. The main role in a new video belongs to a blogger and workouter from Kazakhstan, Islam Badurgov, who was confirmed for this role personally by Conor MacGregor. They met in the fall of 2018 at the UFC tournament in Gdansk, after which Islam started working out in the Conor’s SBG gym with his personal trainer. Also, professional sportsmen were involved in a shooting of the new video for Parimatch. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut via a multi-channel campaign in every region the company operates in simultaneously on 6 February. The updated Parimatch visual style is aligned with broader global design trends. A bold modern solution was selected that reflects the character of Parimatch. The new logo has both a sharpness and a dynamism, and a bright neon color of electric yellow which fires up to win. Follow our new brand changes from February 6, 9:00 CET.

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06 February 2019
Press releases

Parimatch teams up with MMA legend Conor McGregor and unveils its new brand look

Parimatch, the international betting company, has launched a new brand campaign and look and at the same time has unveiled Conor McGregor as its first brand ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with Parimatch across the CIS and Cyprus region. The global icon with Irish roots and Parimatch will collaborate on promotional content and consumer activations. The signing builds on Parimatch’s strong brand presence in MMA after they became the UFC’s official betting and wagering partner for EMEA in July 2018. “Parimatch has a fighter’s spirit built into its culture. As soon as I met them, I could identify and relate to their values. I had no doubt that it was a brand that I wanted to bet my name on,” commented Conor McGregor on his decision to collaborate with Parimatch. McGregor will be the face of Parimatch’s new brand look, which was developed in collaboration with creative partners Digital Choo and BANDA. A large amount of research was carried out exploring Parimatch’s target audience and customers, with the refreshed brand now more compatible and complementary to their lifestyles. Our hero is a hero, who follows his intuition and continues to easily, confidently bypass obstacles. For him, there are no barriers on the way to the main goal - he is ready to win! With this approach, Parimatch continues its development and growth strategy. Parimatch now has almost two million users and the new brand will go beyond being just a betting platform, it will provide content and connections to other parts of their customers’ lives, including up-to-date news, music and fitness advice. “The best words to describe the refreshed Parimatch style are ‘dynamic’, ‘boldness’ and ‘motion’. Bringing more motion, dynamism and flexible layouts have helped convey and enhance Parimatch’s character across its digital platforms. The main role in a new video belongs to a blogger and workouter from Kazakhstan, Islam Badurgov, who was confirmed for this role personally by Conor MacGregor. They met in the fall of 2018 at the UFC tournament in Gdansk, after which Islam started working out in the Conor’s SBG gym with his personal trainer. Also, professional sportsmen were involved in a shooting of the new video for Parimatch. The new look aligns with Parimatch’s focus on cutting-edge sports and will debut via a multi-channel campaign in every region the company operates in simultaneously on 6 February. The updated Parimatch visual style is aligned with broader global design trends. A bold modern solution was selected that reflects the character of Parimatch. The new logo has both a sharpness and a dynamism, and a bright neon color of electric yellow which fires up to win. Follow our new brand changes from February 6, 9:00 CET.

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28 January 2019

Warming up! World`s cases on rebranding

Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Parimatch is no exception and very soon, we will be sharing details about the revolutionary changes we have made to our business. In the meantime, we would like to share examples of major changes made by other businesses in order to retain their leading position in the industry and align with their key audiences. One of the most transformational processes a company can undergo is a strategic rebranding, which affects not just visual aspects of a brand, but a company’s entire marketing strategy. The success of rebranding process depends on effective communication with target audiences, to explain the rationale and goals behind the changes to the company's brand. For this purpose, companies publish a “brand book”, which informs stakeholders about the development of the new brand, as well as the key principles and intended future for the new visual identity of the company. We have selected some best in class examples of rebranding from world leaders in the betting industry, who decided to introduce drastic changes to their visual branding. Case study: Sky Sports You have probably heard not only about Sky Sports group, a giant in the field of sports television, but also the well-known betting company Sky Bet, which used to share the same parent organization. After the decision was taken to refresh their look, Sky Sports launched its new brand identity not only with a high-quality visual illustration, but with a reiteration of the company's history and, importantly, the story behind the new logo. In this way, the rebranding was rooted in the company’s heritage, and so was an evolution of the company whilst still marking a new era. The way how it was presented to the public can be seen at: http://www.nomadstudio.com/work/skysports/ Case study: LADBROKES Ladbrokes, a betting company with British roots, decided to not rely solely on gaining media coverage to launch its new brand, but to deliver a multimedia campaign which would showcase its new look. As part of this multichannel strategy, Ladbrokes produced a video commercial, with the aim of reaching a wider audience to deliver key messages about what makes Ladbrokes customers so unique. The video commercial was the cornerstone of the rebranding campaign: The key to a successful rebranding is the identification of your customer, and for this reason, the customer should always be the primary target for communicating an updated and refreshed brand look. Parimatch has found its target customer and will soon announce visually explosive news! Stay tuned…

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28 January 2019
News

Warming up! World`s cases on rebranding

Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Today’s fast-paced world brings about dramatic changes not just for individuals, but businesses too. To remain competitive, it is crucial that companies keep up with the global mega-trends driving consumer demand. Parimatch is no exception and very soon, we will be sharing details about the revolutionary changes we have made to our business. In the meantime, we would like to share examples of major changes made by other businesses in order to retain their leading position in the industry and align with their key audiences. One of the most transformational processes a company can undergo is a strategic rebranding, which affects not just visual aspects of a brand, but a company’s entire marketing strategy. The success of rebranding process depends on effective communication with target audiences, to explain the rationale and goals behind the changes to the company's brand. For this purpose, companies publish a “brand book”, which informs stakeholders about the development of the new brand, as well as the key principles and intended future for the new visual identity of the company. We have selected some best in class examples of rebranding from world leaders in the betting industry, who decided to introduce drastic changes to their visual branding. Case study: Sky Sports You have probably heard not only about Sky Sports group, a giant in the field of sports television, but also the well-known betting company Sky Bet, which used to share the same parent organization. After the decision was taken to refresh their look, Sky Sports launched its new brand identity not only with a high-quality visual illustration, but with a reiteration of the company's history and, importantly, the story behind the new logo. In this way, the rebranding was rooted in the company’s heritage, and so was an evolution of the company whilst still marking a new era. The way how it was presented to the public can be seen at: http://www.nomadstudio.com/work/skysports/ Case study: LADBROKES Ladbrokes, a betting company with British roots, decided to not rely solely on gaining media coverage to launch its new brand, but to deliver a multimedia campaign which would showcase its new look. As part of this multichannel strategy, Ladbrokes produced a video commercial, with the aim of reaching a wider audience to deliver key messages about what makes Ladbrokes customers so unique. The video commercial was the cornerstone of the rebranding campaign: The key to a successful rebranding is the identification of your customer, and for this reason, the customer should always be the primary target for communicating an updated and refreshed brand look. Parimatch has found its target customer and will soon announce visually explosive news! Stay tuned…

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08 December 2018

SBC Awards 2018 produces a record 32 different winners

Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year. Aссording to SBC news, published by Luke Massey, December 5, 2018, 32 different companies were recognized for excellence in the sports and gaming industries at SBC Awards ceremony in London, with bet365 taking home the Bookmaker of the Year prize once again. The author writes: “On a night of festive-themed celebration for the industry, bet365 stole the show in front of 700 attendees at The Artillery Garden, before Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year.” Andrew McCarron, Managing Director at SBC, commented: “Congratulations to everyone who has been recognized for excellent performance by the Sports Betting Community. This year the quality and quantity of entries increased dramatically so all the winners had to work exceptionally hard to stand out from their competition. And congratulations to Sergey Portnov at Parimatch for being crowned Leader of the Year. It was well deserved.” Parimatch’s Sergey Portnov was awarded the Leader of the Year Award after a very fruitful 2018. Portnov has managed to transform the company since his arrival in 2011 at the age of 23. He has also put much energy into switching Parimatch from offline to online focused, expanding Parimatch’s R&D department from 5 to 200 people in just a couple of years. It was also mentioned that under Portnov’s leadership, the company has become a friendly team with shared estimations of solidarity, integrity, and duty, and moved towards a greater dimension of straightforwardness – both internally and externally. Portnov has also decentralized activities to provide more freedom and power to his regional teams. Portnov said: “Parimatch has come a long way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.” The other multiple winners of SBC this year were SG Digital (Standalone Platform Provider of the Year and Best Live Betting Product), Betgenius (Esports Supplier of the Year and Innovation of the Year in partnership with Sportcast), Betradar (Best Live Streaming Product and Best Sports Data Product), and the now five-time Bookmaker of the Year – bet365. For a full list of winners at SBC Awards 2018, click here. Source:https://www.sbcnews.co.uk/events/2018/12/05/sbc-awards-2018-produces-a-record-32-different-winners/

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08 December 2018
News

SBC Awards 2018 produces a record 32 different winners

Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year. Aссording to SBC news, published by Luke Massey, December 5, 2018, 32 different companies were recognized for excellence in the sports and gaming industries at SBC Awards ceremony in London, with bet365 taking home the Bookmaker of the Year prize once again. The author writes: “On a night of festive-themed celebration for the industry, bet365 stole the show in front of 700 attendees at The Artillery Garden, before Sergey Portnov, CEO of Parimatch, was given the biggest individual accolade after being named Leader of the Year.” Andrew McCarron, Managing Director at SBC, commented: “Congratulations to everyone who has been recognized for excellent performance by the Sports Betting Community. This year the quality and quantity of entries increased dramatically so all the winners had to work exceptionally hard to stand out from their competition. And congratulations to Sergey Portnov at Parimatch for being crowned Leader of the Year. It was well deserved.” Parimatch’s Sergey Portnov was awarded the Leader of the Year Award after a very fruitful 2018. Portnov has managed to transform the company since his arrival in 2011 at the age of 23. He has also put much energy into switching Parimatch from offline to online focused, expanding Parimatch’s R&D department from 5 to 200 people in just a couple of years. It was also mentioned that under Portnov’s leadership, the company has become a friendly team with shared estimations of solidarity, integrity, and duty, and moved towards a greater dimension of straightforwardness – both internally and externally. Portnov has also decentralized activities to provide more freedom and power to his regional teams. Portnov said: “Parimatch has come a long way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.” The other multiple winners of SBC this year were SG Digital (Standalone Platform Provider of the Year and Best Live Betting Product), Betgenius (Esports Supplier of the Year and Innovation of the Year in partnership with Sportcast), Betradar (Best Live Streaming Product and Best Sports Data Product), and the now five-time Bookmaker of the Year – bet365. For a full list of winners at SBC Awards 2018, click here. Source:https://www.sbcnews.co.uk/events/2018/12/05/sbc-awards-2018-produces-a-record-32-different-winners/

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05 December 2018

Parimatch’s CEO wins accolade at the SBC Awards 2018 in London

  Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the year” award at the SBC Awards held in London. The category celebrates the achievements of the most influential industry figures, with Sergey being recognised for his work in transforming and rapidly expanding the global operations of the business since taking on the role in 2011. Sergey has led the transition of the business from an offline to online betting company and expanded the R&D department from just five to 200 employees in five years. Since 2016, Parimatch Holding has expanded internationally and is now operating in Cyprus, Belarus, Kazakhstan, Georgia and Tanzania. Parimatch was also nominated for the “Sponsorship of the Year” award for the company’s multi-year partnership with UFC as its official EMEA betting and wagering partner. The sponsorship deal was announced back in July 2018, making Parimatch the UFC’s first-ever marketing partner from the CIS region. This is the first time Parimatch has received nominations at the SBC Awards, which recognise achievements in expertise and innovation across the betting and gaming industries. The event was attended by over 700 sports betting industry operators and affiliates. These awards come after a hugely successful year for Parimatch, as the number of new registered users increased by almost a quarter, and bets per day reached a peak of more than 1,000,000, representing a 40% increase year-on-year. Sergey Portnov, CEO Parimatch, said: Parimatch has come a long a way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.

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05 December 2018
Press releases

Parimatch’s CEO wins accolade at the SBC Awards 2018 in London

  Parimatch’s CEO, Sergey Portnov won the highly coveted “Leader of the year” award at the SBC Awards held in London. The category celebrates the achievements of the most influential industry figures, with Sergey being recognised for his work in transforming and rapidly expanding the global operations of the business since taking on the role in 2011. Sergey has led the transition of the business from an offline to online betting company and expanded the R&D department from just five to 200 employees in five years. Since 2016, Parimatch Holding has expanded internationally and is now operating in Cyprus, Belarus, Kazakhstan, Georgia and Tanzania. Parimatch was also nominated for the “Sponsorship of the Year” award for the company’s multi-year partnership with UFC as its official EMEA betting and wagering partner. The sponsorship deal was announced back in July 2018, making Parimatch the UFC’s first-ever marketing partner from the CIS region. This is the first time Parimatch has received nominations at the SBC Awards, which recognise achievements in expertise and innovation across the betting and gaming industries. The event was attended by over 700 sports betting industry operators and affiliates. These awards come after a hugely successful year for Parimatch, as the number of new registered users increased by almost a quarter, and bets per day reached a peak of more than 1,000,000, representing a 40% increase year-on-year. Sergey Portnov, CEO Parimatch, said: Parimatch has come a long a way in a short period of time. We are ambitious and want to continue to grow our brand and offer. These awards are a recognition of the hard work of all our staff and their belief in our vision for the business.

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22 October 2018

Relocating to Cyprus: The Human Factor

Two years ago, Parimatch, an international holding company with offices in seven countries, decided to transfer its Head office to Limassol. Relocate your employee wisely. HR team in the expansion process. Deciding to expand a business to international markets is both exciting and intimidating. This process requires extensive resources, and sometimes it is hard to accomplish great results in short terms. Parimatch is an international Holding with land-based offices in seven countries around the world. Two years ago we relocated our Head office and some of the key employees to Limassol, Cyprus within three months. The brightest ideas and the best business plans can fail if a company doesn`t have people or the employees aren`t motivated and satisfied. That is why Parimatch has a deep conviction that the HR Manager is the second most important person after a domestic executive partner or general manager in the process of launching a new foreign office. Moreover, the HR Manager should be native to the country where the office opens in and should have vast experience. It is essential to find one while forming a local team. Of course, recruiting can be done remotely using agencies. The purpose is not only to recruit but also to retain the company's most important asset – people. Indeed, that is a job for a professional and reputable HR Manager. The HR Manager creates an HR team, which plays a role of the fair judge between the employee and the organization so both could benefit. When native to the region, the HR team becomes essential during the relocation of employees from another country. All organizational questions (taxes, place to live, medicine, etc.) can only be answered by a person who is native to the region. Local HR team helps to solve these issues for the employees, so they can freely engage into the working process as soon as possible. While relocating employees, you should take into account that changing a place of residence even because of a highly paid work, is always a risk and a doubt for a person. Therefore, if an employee is of high importance for the company you should provide more care, show your concern, give something that is worth changing life and foundations. Money is not always the best motivation. The other important mission of the HR team is to adopt cultures, manage them and create a comfortable environment for everyone. It is a great challenge to unite people from different cultures with different mentalities into a productive and successful team! It is the primary challenge for the HR team in conditions of global mobility. Having decided to move our Head office to Cyprus, we`ve managed our policies according to the legal environment of the region, obtained a license and stick to our responsibilities before the government and society. Parimatch contributes to the local communities through our CSR activities. We have already held activities helping local schools and charity funds (Sophia Foundation, "Let's Hippo" project, visited Iacovou Swimming Centre). We contribute to sports. Parimatch is the main partner of the local FC APOEL and the sponsor of the new training center Parimatch - Archangelos. Parimatch is a reliable employer who invests in their people and creates comfortable conditions for them. We have already established our own "world" in one of the business centers in Limassol, where the relocated employees and the local specialists work comfortably side-by-side. We have created a unique culture where it is easy to develop, share experiences and create new assets. Now we can state that if we had not formed the local HR team first, we would have been ten steps back from where we are now.

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22 October 2018
Interviews

Relocating to Cyprus: The Human Factor

Two years ago, Parimatch, an international holding company with offices in seven countries, decided to transfer its Head office to Limassol. Relocate your employee wisely. HR team in the expansion process. Deciding to expand a business to international markets is both exciting and intimidating. This process requires extensive resources, and sometimes it is hard to accomplish great results in short terms. Parimatch is an international Holding with land-based offices in seven countries around the world. Two years ago we relocated our Head office and some of the key employees to Limassol, Cyprus within three months. The brightest ideas and the best business plans can fail if a company doesn`t have people or the employees aren`t motivated and satisfied. That is why Parimatch has a deep conviction that the HR Manager is the second most important person after a domestic executive partner or general manager in the process of launching a new foreign office. Moreover, the HR Manager should be native to the country where the office opens in and should have vast experience. It is essential to find one while forming a local team. Of course, recruiting can be done remotely using agencies. The purpose is not only to recruit but also to retain the company's most important asset – people. Indeed, that is a job for a professional and reputable HR Manager. The HR Manager creates an HR team, which plays a role of the fair judge between the employee and the organization so both could benefit. When native to the region, the HR team becomes essential during the relocation of employees from another country. All organizational questions (taxes, place to live, medicine, etc.) can only be answered by a person who is native to the region. Local HR team helps to solve these issues for the employees, so they can freely engage into the working process as soon as possible. While relocating employees, you should take into account that changing a place of residence even because of a highly paid work, is always a risk and a doubt for a person. Therefore, if an employee is of high importance for the company you should provide more care, show your concern, give something that is worth changing life and foundations. Money is not always the best motivation. The other important mission of the HR team is to adopt cultures, manage them and create a comfortable environment for everyone. It is a great challenge to unite people from different cultures with different mentalities into a productive and successful team! It is the primary challenge for the HR team in conditions of global mobility. Having decided to move our Head office to Cyprus, we`ve managed our policies according to the legal environment of the region, obtained a license and stick to our responsibilities before the government and society. Parimatch contributes to the local communities through our CSR activities. We have already held activities helping local schools and charity funds (Sophia Foundation, "Let's Hippo" project, visited Iacovou Swimming Centre). We contribute to sports. Parimatch is the main partner of the local FC APOEL and the sponsor of the new training center Parimatch - Archangelos. Parimatch is a reliable employer who invests in their people and creates comfortable conditions for them. We have already established our own "world" in one of the business centers in Limassol, where the relocated employees and the local specialists work comfortably side-by-side. We have created a unique culture where it is easy to develop, share experiences and create new assets. Now we can state that if we had not formed the local HR team first, we would have been ten steps back from where we are now.

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HOT
09 July 2018

UFC names Parimatch as official betting and wagering partner

UFC®, the world’s premier mixed martial arts organization, and international betting company Parimatch have announced a new, multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. The new international collaboration also makes history as Parimatch will serve as UFC’s first-ever marketing partner from the Commonwealth of Independent States (CIS) region. Parimatch will also serve as the “Presenting Partner” of UFC’s first-ever event in Russia, UFC FIGHT NIGHT®: MOSCOW, on Saturday, September 15, at Olimpiysky Stadium in Moscow. “We are thrilled to be in business with Parimatch, a global brand that has grown from a small firm to one of the world’s largest international gaming networks in just a few short decades,” UFC Vice President, International Marketing Partnerships Rene Valencia said. “We look forward to working with Parimatch as we continue to grow our brand and the sport of MMA around the world.” This partnership represents a unique and unprecedented step for Parimatch into the promotion of mixed martial arts globally, while also signifying the growth and popularity of UFC in this territory. “Partnering with UFC is a massive for our holding ad for the continued growth of mixed martial arts as a whole,” Parimatch General Manager Sergei Portnov said. “Our cooperation will mean that the Parimatch brand can infuse with the DNA of mixed martial arts in several countries and regions at once. On September 15, UFC will hold its first event in Russia and it will be a great showcase for our new collaboration.” Among the sponsorship elements included with this partnership, athletes competing during UFC events held in the EMEA, Russia and CIS region (excluding UK and Ireland events) will feature Parimatch branding on their UFC Fight Collection. In addition to serving as a presenting sponsor during select live events in the territory, Parimatch branding will have a presence inside UFC’s world-famous Octagon®, on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms. Parimatch is currently developing its sports betting business throughout the EMEA region, as its sponsorship portfolio also includes contracts with several top European football clubs. Parimatch’s partnership with UFC marks a new line of development for the company, with support for the sport of mixed martial arts as a key priority.

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09 July 2018
Press releases

UFC names Parimatch as official betting and wagering partner

UFC®, the world’s premier mixed martial arts organization, and international betting company Parimatch have announced a new, multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA (Europe, Middle East and Africa) region, excluding the United Kingdom and Ireland. The new international collaboration also makes history as Parimatch will serve as UFC’s first-ever marketing partner from the Commonwealth of Independent States (CIS) region. Parimatch will also serve as the “Presenting Partner” of UFC’s first-ever event in Russia, UFC FIGHT NIGHT®: MOSCOW, on Saturday, September 15, at Olimpiysky Stadium in Moscow. “We are thrilled to be in business with Parimatch, a global brand that has grown from a small firm to one of the world’s largest international gaming networks in just a few short decades,” UFC Vice President, International Marketing Partnerships Rene Valencia said. “We look forward to working with Parimatch as we continue to grow our brand and the sport of MMA around the world.” This partnership represents a unique and unprecedented step for Parimatch into the promotion of mixed martial arts globally, while also signifying the growth and popularity of UFC in this territory. “Partnering with UFC is a massive for our holding ad for the continued growth of mixed martial arts as a whole,” Parimatch General Manager Sergei Portnov said. “Our cooperation will mean that the Parimatch brand can infuse with the DNA of mixed martial arts in several countries and regions at once. On September 15, UFC will hold its first event in Russia and it will be a great showcase for our new collaboration.” Among the sponsorship elements included with this partnership, athletes competing during UFC events held in the EMEA, Russia and CIS region (excluding UK and Ireland events) will feature Parimatch branding on their UFC Fight Collection. In addition to serving as a presenting sponsor during select live events in the territory, Parimatch branding will have a presence inside UFC’s world-famous Octagon®, on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms. Parimatch is currently developing its sports betting business throughout the EMEA region, as its sponsorship portfolio also includes contracts with several top European football clubs. Parimatch’s partnership with UFC marks a new line of development for the company, with support for the sport of mixed martial arts as a key priority.

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29 April 2018

12 main features of "Employer of Choice"

The "Employer of Choice" attempts to provide an employee with the salary and benefits equal or even higher to those on the market. Most "Employers of Choice" offer a competitive pay package, add benefits to their employees, such as health insurance, paid sick leaves and holidays. Some employers can be recognized as "Employers of Choice" without these assets. However, they should have a strong vision in place. "Employer of Choice" key roles: Job security: Employees feel confident that their employer is financially healthy and they do not worry about losing their jobs. Instead, they focus on their goals and core tasks without worrying about job security. Empowerment and Authority: Employees have the power to make decisions and take responsibility for their work. They also know and have at their disposal the strategy of the company. They control their choices and the performance of the core responsibilities which makes progress in their goals. Respect: Employee may not always be right, and his/her ideas do not determine the direction and choices of the company, but with an "Employer of Choice," employee feels the respect from the superiors and colleagues, regardless of his/her position, gender, age, and nationality. Opportunity for Growth: From an “Employer of Choice”, employees feel encouraged to continue to develop their skills and careers. These employers offer planning of employee performance development and the opportunities for internal and external training. Assigning their work from the management side helps them to expand their skills. Access to Information: "Employers of Choice" share information with employees and this leads to the successful strategy outlined above. Employees feel like they are members of the team because they know what's going on. Commitment: “Employers of Choice” are committed to their employees and customers. This is reflected in many areas, in particular in Human Resources policies. The engagement is applied to strategies for retaining and motivating employees, for example, with free meals and drinks or corporate events. Involvement: In an “Employer of Choice” company, employees feel they have the opportunity to participate, make suggestions, think new products or service innovations, serve in employee committees to plan their events and company strategies, attend appropriate meetings and give advice on working processes that affect the company's strategy. Positive Relationships with Coworkers: The Gallup survey finds that employees are likely to have a good friend at work. On a larger scale, in an "Employer of Choice," collaborators enjoy working together. The organization treats a bad boss before he or she can adversely affect employees and the culture of work. Remember that workers usually leave bosses more than anything else in their workplace. They resign from their bosses rather than from the company. Work-Life Balance: An "Employer of Choice" provides privileges for work-life balance, such as flexible working hours, allowing employees to work uninterruptedly from their family and personal life events. These privileges minimize workers' stress levels and help them achieve the challenges of life more efficiently. Performance-Culture: An "Employer of Choice" finds ways to link the performance and interests of employees to those of the employer. For example, creating a reward system allows to reward employees` performance accordingly and provides regular guidance and feedback to them. Fairness: Perceptions of unfair treatment or workplace that favors certain persons over others for unknown and unclear reasons is a feature that does not exist in an "Employer of Choice." Employers must develop and implement their policies fairly, treat employees equally and make clear guidelines in the workplace. Recognition: “Employers of Choice” provide feedback to employees about their performance, growth prospects, achievements, and aspects that need improvement. One of the most potent forms of motivation is the recognition of workers. For an "Employer of Choice, "attention is systematic, aims at real success and is used to enhance positive, desirable behavior while helping them achieve their personal and professional goals. Of course, we indicated not all the characteristics of an "Employer of Choice," but if we consider that we will achieve a significant number of the above in our company, we are on the right track to successfully become an "Employer of Choice" that attracts and retains the best talents! Reputation as a good employer will surely yield from the preference of Human Resources. Companies must dare to become “Employers of Choice” to be able to have their talents and potential candidates. That is precisely what we aim to achieve in Parimatch!

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29 April 2018
Interviews

12 main features of "Employer of Choice"

The "Employer of Choice" attempts to provide an employee with the salary and benefits equal or even higher to those on the market. Most "Employers of Choice" offer a competitive pay package, add benefits to their employees, such as health insurance, paid sick leaves and holidays. Some employers can be recognized as "Employers of Choice" without these assets. However, they should have a strong vision in place. "Employer of Choice" key roles: Job security: Employees feel confident that their employer is financially healthy and they do not worry about losing their jobs. Instead, they focus on their goals and core tasks without worrying about job security. Empowerment and Authority: Employees have the power to make decisions and take responsibility for their work. They also know and have at their disposal the strategy of the company. They control their choices and the performance of the core responsibilities which makes progress in their goals. Respect: Employee may not always be right, and his/her ideas do not determine the direction and choices of the company, but with an "Employer of Choice," employee feels the respect from the superiors and colleagues, regardless of his/her position, gender, age, and nationality. Opportunity for Growth: From an “Employer of Choice”, employees feel encouraged to continue to develop their skills and careers. These employers offer planning of employee performance development and the opportunities for internal and external training. Assigning their work from the management side helps them to expand their skills. Access to Information: "Employers of Choice" share information with employees and this leads to the successful strategy outlined above. Employees feel like they are members of the team because they know what's going on. Commitment: “Employers of Choice” are committed to their employees and customers. This is reflected in many areas, in particular in Human Resources policies. The engagement is applied to strategies for retaining and motivating employees, for example, with free meals and drinks or corporate events. Involvement: In an “Employer of Choice” company, employees feel they have the opportunity to participate, make suggestions, think new products or service innovations, serve in employee committees to plan their events and company strategies, attend appropriate meetings and give advice on working processes that affect the company's strategy. Positive Relationships with Coworkers: The Gallup survey finds that employees are likely to have a good friend at work. On a larger scale, in an "Employer of Choice," collaborators enjoy working together. The organization treats a bad boss before he or she can adversely affect employees and the culture of work. Remember that workers usually leave bosses more than anything else in their workplace. They resign from their bosses rather than from the company. Work-Life Balance: An "Employer of Choice" provides privileges for work-life balance, such as flexible working hours, allowing employees to work uninterruptedly from their family and personal life events. These privileges minimize workers' stress levels and help them achieve the challenges of life more efficiently. Performance-Culture: An "Employer of Choice" finds ways to link the performance and interests of employees to those of the employer. For example, creating a reward system allows to reward employees` performance accordingly and provides regular guidance and feedback to them. Fairness: Perceptions of unfair treatment or workplace that favors certain persons over others for unknown and unclear reasons is a feature that does not exist in an "Employer of Choice." Employers must develop and implement their policies fairly, treat employees equally and make clear guidelines in the workplace. Recognition: “Employers of Choice” provide feedback to employees about their performance, growth prospects, achievements, and aspects that need improvement. One of the most potent forms of motivation is the recognition of workers. For an "Employer of Choice, "attention is systematic, aims at real success and is used to enhance positive, desirable behavior while helping them achieve their personal and professional goals. Of course, we indicated not all the characteristics of an "Employer of Choice," but if we consider that we will achieve a significant number of the above in our company, we are on the right track to successfully become an "Employer of Choice" that attracts and retains the best talents! Reputation as a good employer will surely yield from the preference of Human Resources. Companies must dare to become “Employers of Choice” to be able to have their talents and potential candidates. That is precisely what we aim to achieve in Parimatch!

Read more
HOT
27 April 2018

Employer of Choice

With each year corporate culture becomes more and more popular in huge, innovative companies. Employers take care of inside the company`s life and invest a lot of different recourses in their employees. That’s why Parimatch keeps an eye on the pulse of events and always creates new activities for their «working family». The Human Resources team of Parimatch, headed by the Group HR Director, Marianna Chatziantoniou organized a corporate, an outdoor game on April 3, 2018, attended by the Senior Management and all employees of Parimatch. The lost treasure hunt took place in the center of Limassol (Old Town, Molos area and Limassol Marina). The group participants had a "mission" to complete the game, compete and work together to solve the puzzles as a team. The objective of Human Resources Group (Ms. Marianna Chatziantoniou, Katerina Psyllou, Christoforos Attikouri, and Rafael Meliniotis) was to encourage cooperation, communication, strategy, and teamwork, enhancing the interpersonal skills of the employees together with improving collaboration! An "Employer of Choice" is an employer that offers a corporate culture and work environment that attracts and retains the best talents. The characteristics of the particular work environment benefit the well-being and the right balance of work and personal life of employees and customers of a company. Moreover, that's precisely the primary purpose of Parimatch! Becoming an "Employer of Choice" in the Cypriot market. It is important to note that not all "Employers of Choice" match each employee. For example, Google is known to be the "Employer of Choice." However, there are examples of people who do not like Google's corporate culture because they feel they are obliged to engage in social activities that do not interest or match them. Of course, other employees of the same company enjoy the Google culture environment. Parimatch is Employer of Choice! "Employers of Choice" have much in common. Their main feature is that they are not the same to different employees. To be happy and work in harmony an employee has to find his own "Employer of Choice" - whatever that means.

Read more
HOT
27 April 2018
Interviews

Employer of Choice

With each year corporate culture becomes more and more popular in huge, innovative companies. Employers take care of inside the company`s life and invest a lot of different recourses in their employees. That’s why Parimatch keeps an eye on the pulse of events and always creates new activities for their «working family». The Human Resources team of Parimatch, headed by the Group HR Director, Marianna Chatziantoniou organized a corporate, an outdoor game on April 3, 2018, attended by the Senior Management and all employees of Parimatch. The lost treasure hunt took place in the center of Limassol (Old Town, Molos area and Limassol Marina). The group participants had a "mission" to complete the game, compete and work together to solve the puzzles as a team. The objective of Human Resources Group (Ms. Marianna Chatziantoniou, Katerina Psyllou, Christoforos Attikouri, and Rafael Meliniotis) was to encourage cooperation, communication, strategy, and teamwork, enhancing the interpersonal skills of the employees together with improving collaboration! An "Employer of Choice" is an employer that offers a corporate culture and work environment that attracts and retains the best talents. The characteristics of the particular work environment benefit the well-being and the right balance of work and personal life of employees and customers of a company. Moreover, that's precisely the primary purpose of Parimatch! Becoming an "Employer of Choice" in the Cypriot market. It is important to note that not all "Employers of Choice" match each employee. For example, Google is known to be the "Employer of Choice." However, there are examples of people who do not like Google's corporate culture because they feel they are obliged to engage in social activities that do not interest or match them. Of course, other employees of the same company enjoy the Google culture environment. Parimatch is Employer of Choice! "Employers of Choice" have much in common. Their main feature is that they are not the same to different employees. To be happy and work in harmony an employee has to find his own "Employer of Choice" - whatever that means.

Read more