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TECH TRANSFORMATION AT COLLISION FROM HOME

Sergey Portnov, CEO of Parimatch, took to the virtual stage yesterday at Collision at Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. During his speech, Sergey Portnov captivated Collison at Home’s 30,000 strong audience with his experience of transforming Parimatch from a physical bookmaker into a leading international tech and entertainment brand, giving viewers his top five tips on tech transformation. On transforming into a tech business, Sergey Portnov said: “At Parimatch we are obsessed with technology. We are a business built by businesspeople with management backgrounds, but now we have taken a major step to becoming a tech business – an endless journey with no destination. “Tech can either be used as a tool, or can be used to describe a culture, a mindset. Previously at Parimatch, we used tech as a tool, but not anymore. Tech isn’t something which can be outsourced, it has to flow through your DNA. Only once you have this tech culture ingrained in your business will your company start to move ahead.” Sergey’s top five tips on tech transformation: Lesson 1 –Accept the sacrifice “In the journey to tech transformation, you need to accept that you will lose things along the way. You may lose employees, customers, partners, maybe even revenue. Whilst this can be painful, this loss has to be accepted in order to transform and ultimately become stronger.” Lesson 2 – Hire the best “Don’t take the easy approach when it comes to hiring talent. We all know that it is people who make (or break) a business. Invest in the best people, and pay them a lot. People should be a serious financial investment. But don’t just pay them well, give them freedom in their role. Motivate them, and give them time to shine.” Lesson 3 – Speed is of the essence “For me, tech means speed. Every aspect of a tech business needs to be working at speed. The sports and betting industry are very fast paced, so we are able to surround our brand with that speedy energy. Be audacious and brave, create a culture of speed.” Lesson 4 – Build company culture “We are continually working on how to foster loyalty from our existing employees. We work with all of our people and spend time building culture and values. These aren’t just words on paper, we live them and people can see them in our actions. Values need to be authentic, and are essential to building a positive culture, and need to form the backbone of a business.” Lesson 5 – Balance experience with ambition “It is important to balance experience with ambition. When one outweighs the other, it causes problems. We were ambitious with little experience once upon a time, we made mistakes and learnt from them. On the other hand, you have businesses with lots of experience but no ambition, they have become complacent and are not likely to last into the future. The ideal balance in 51% ambition and 49% experience.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Parimatch partners with Collision from Home

Parimatch, the international betting brand which delivers seamless entertainment powered by technology and innovation announces a partnership with Collision from Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. As part of the partnership, Parimatch’s visionary CEO Sergey Portnov – who transformed Parimatch from a physical bookmaker into a cutting-edge tech and entertainment brand - will take to the virtual stage alongside some of the biggest brands in the tech world, including Microsoft, Spotify, Twitter, Google and WhatsApp. Portnov’s talk will cover a range of topics including: How to successfully lead and drive technological change How courage and bravery were critical in Parimatch’s journey to become a tech leader How the synergy of technology, business and sport has led to Parimatch’s success How to attract top class tech talent How the COVID-19 crisis has shown that only those brands who harness the power of tech to adapt will survive The importance of corporate culture in a tech business Sergey Portnov Said: “I am delighted to be speaking at Collision at Home, alongside some of the greatest leaders and brightest minds in the global tech industry. At Parimatch, we are driven by data-led technology and innovation so that we can deploy the latest tech solutions in the global gaming and entertainment industry. We value experimentation, continuous improvement and agility above all else, which means we are continually ahead of the curve - whether through our product offering, online platform, or by entering developing markets. I look forward to sharing my insights and experience with Collision at Home attendees. “Parimatch is an exciting place to be right now. We dream big, take risks and achieve great results. We are committed to the development of our people and providing high achievers opportunities to grow professionally. Like what you hear? Come and join us and you can be part of the Parimatch vision to deliver new and unparalleled entertainment experiences for our customers.” Created by the same minds behind Web Summit, Collision is the USA’s fastest growing tech conference, often referred to as the “Olympics of tech”. The 2020 conference will take place between June 23-25. Due to the COVID-19 pandemic, the event has been moved online, where 30,000 attendees will be informed and inspired by 100 hours of content over the three days.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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new

Parimatch partners with Collision from Home

Parimatch, the international betting brand which delivers seamless entertainment powered by technology and innovation announces a partnership with Collision from Home – a global virtual conference which brings together tech leaders and high-potential start-ups to discuss the issues effecting the tech industry. As part of the partnership, Parimatch’s visionary CEO Sergey Portnov – who transformed Parimatch from a physical bookmaker into a cutting-edge tech and entertainment brand - will take to the virtual stage alongside some of the biggest brands in the tech world, including Microsoft, Spotify, Twitter, Google and WhatsApp. Portnov’s talk will cover a range of topics including: How to successfully lead and drive technological change How courage and bravery were critical in Parimatch’s journey to become a tech leader How the synergy of technology, business and sport has led to Parimatch’s success How to attract top class tech talent How the COVID-19 crisis has shown that only those brands who harness the power of tech to adapt will survive The importance of corporate culture in a tech business Sergey Portnov Said: “I am delighted to be speaking at Collision at Home, alongside some of the greatest leaders and brightest minds in the global tech industry. At Parimatch, we are driven by data-led technology and innovation so that we can deploy the latest tech solutions in the global gaming and entertainment industry. We value experimentation, continuous improvement and agility above all else, which means we are continually ahead of the curve - whether through our product offering, online platform, or by entering developing markets. I look forward to sharing my insights and experience with Collision at Home attendees. “Parimatch is an exciting place to be right now. We dream big, take risks and achieve great results. We are committed to the development of our people and providing high achievers opportunities to grow professionally. Like what you hear? Come and join us and you can be part of the Parimatch vision to deliver new and unparalleled entertainment experiences for our customers.” Created by the same minds behind Web Summit, Collision is the USA’s fastest growing tech conference, often referred to as the “Olympics of tech”. The 2020 conference will take place between June 23-25. Due to the COVID-19 pandemic, the event has been moved online, where 30,000 attendees will be informed and inspired by 100 hours of content over the three days.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

It’s a hat-trick!

Parimatch is excited to announce that it has been nominated not once, but three times for the EGR Marketing and Innovation Awards! These industry awards recognise outstanding creativity and innovation in online gaming, and Parimatch has made the shortlist for Best use of a brand ambassador, Brand of the Year and Sportsbook marketing campaign. These nominations follow a period of significant momentum for Parimatch and its marketing initiatives. As well the launch of the bold new Parimatch brand, 2019 saw sporting icons Conor McGregor and Mike Tyson join the Parimatch team as brand ambassadors. These major milestone moments set the tone for the rest of the year, with Parimatch launching two multi-channel campaigns involving both promotional content and consumer activations. Parimatch’s ‘Fired up to win’ and ‘A new epic story’ campaigns ran across billboards, digital channels and social media, ensuring that a huge audience in the CIS and beyond engaged with Parimatch’s new brand look and its new brand ambassadors. Outside of ambassador-led brand activations, Parimatch has continued to innovate, and much like its embrace of non-traditional and emerging sports, Parimatch seeks out new and unpredictable ways of engaging current and new customers. Parimatch’s ‘Game of Sports’ campaign, which launched at the same time as the final season of Game of Thrones, is an example of how Parimatch uses a creative approach to ensure its marketing output is as compelling as its sportsbook. With an emphasis on data and performance, Parimatch’s marketing strategy has seen Parimatch reach entirely new audiences worldwide and boost customer recruitments, helping the Parimatch brand go from strength to strength in the past year. Ivan Liashenko, CMO of Parimatch said: “We are proud that our marketing drive over the course of the past year has achieved such success, with the Parimatch brand having been catapulted onto the international stage with our ambassador-led marketing initiatives and digital first approach to campaigns. It is great to see that we have been recognised for this work through our nominations at the prestigious EGR Marketing & Innovation Awards. We’re looking forward to the virtual event, and are feeling fired up to win!”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

It’s a hat-trick!

Parimatch is excited to announce that it has been nominated not once, but three times for the EGR Marketing and Innovation Awards! These industry awards recognise outstanding creativity and innovation in online gaming, and Parimatch has made the shortlist for Best use of a brand ambassador, Brand of the Year and Sportsbook marketing campaign. These nominations follow a period of significant momentum for Parimatch and its marketing initiatives. As well the launch of the bold new Parimatch brand, 2019 saw sporting icons Conor McGregor and Mike Tyson join the Parimatch team as brand ambassadors. These major milestone moments set the tone for the rest of the year, with Parimatch launching two multi-channel campaigns involving both promotional content and consumer activations. Parimatch’s ‘Fired up to win’ and ‘A new epic story’ campaigns ran across billboards, digital channels and social media, ensuring that a huge audience in the CIS and beyond engaged with Parimatch’s new brand look and its new brand ambassadors. Outside of ambassador-led brand activations, Parimatch has continued to innovate, and much like its embrace of non-traditional and emerging sports, Parimatch seeks out new and unpredictable ways of engaging current and new customers. Parimatch’s ‘Game of Sports’ campaign, which launched at the same time as the final season of Game of Thrones, is an example of how Parimatch uses a creative approach to ensure its marketing output is as compelling as its sportsbook. With an emphasis on data and performance, Parimatch’s marketing strategy has seen Parimatch reach entirely new audiences worldwide and boost customer recruitments, helping the Parimatch brand go from strength to strength in the past year. Ivan Liashenko, CMO of Parimatch said: “We are proud that our marketing drive over the course of the past year has achieved such success, with the Parimatch brand having been catapulted onto the international stage with our ambassador-led marketing initiatives and digital first approach to campaigns. It is great to see that we have been recognised for this work through our nominations at the prestigious EGR Marketing & Innovation Awards. We’re looking forward to the virtual event, and are feeling fired up to win!”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
Read more
HOT

Sergey Portnov: Emerging from a crisis stronger and faster

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch… The esports boom Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority. With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now. At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate. Emerging from a crisis stronger and faster With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis. Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis. Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off. For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions. Parimatch & The Notorious: A meeting of minds Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand. In the ring: Beating the competition At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them. For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

Sergey Portnov: Emerging from a crisis stronger and faster

Speaking at PM:GO: In Touch with the Future, Parimatch CEO Sergey Portnov opened the floor to questions on topics ranging from why Parimatch and Conor McGregor are a great match, how to survive in a crisis, to predictions for the betting industry and sport in the wake of COVID-19. In typical fashion, Sergey spoke candidly to give the audience insights into some of the most pressing industry issues as well as his plans for Parimatch… The esports boom Parimatch is one of the few betting companies to have already shifted its focus to esports – and we are now looking to consolidate our position in the sector. Parimatch has a dedicated team with influential leaders responsible for our development strategy for esports. We will continue to seek out sponsorship deals in the esports sector and innovate our esports offering. The reality is that esports is here to stay and this is not just a temporary attempt to participate and jump on the hype bandwagon. Esports is in our DNA, it is our top priority. With sports fixtures cancelled across the world, many sports fans have turned to esports, and the popularity of esports will continue perhaps even with the return of sports matches. Looking to the near future, it might be that traditional sports matches are held without crowds of people. For the betting industry, it actually doesn’t matter. We just need the match to take place and to be broadcast. Looking further ahead, there will likely be plans drawn up to avoid having to stop all sport like this again, and there will be conditions agreed for how the sport industry can continue to operate if faced with another situation like the one we’re in now. At Parimatch, we are also considering creating our own sports, to increase the opportunities for betting and entertainment for our players. For example, we could broadcast penalties, involving just a player and a goalkeeper. During normal times, you don’t have these kinds of ideas – which is why a crisis can be an opportunity to innovate. Emerging from a crisis stronger and faster With sports fixtures cancelled around the world, betting companies are seeing the majority of their players fall away. The challenge is how to engage wider audiences with simulated sports – and this is a challenge shared by all bookmakers who have been affected by the COVID-19 crisis. Some operators will withstand this crisis better than others, because they have adapted their business model, by pivoting to online casinos or adding alternative sports – such as FIFA and table tennis. Although Parimatch has been affected, we are poised to be one of the structural winners to emerge from the crisis, as we are adapting and finding new solutions so that we remain one step ahead. In every sector, this is great time to optimize your business, identify weak spots in the company and fulfil goals that have been put off. For me personally, I feel comfortable during a crisis, maybe because I love fighting and it has given me the fighting spirit that you need to prosper during difficult conditions. My advice to those who struggle is to always stay calm to avoid being guided by emotions and making rash decisions under pressure. A person who can distinguish between truth and artificial pressure will be right in their decisions. Parimatch & The Notorious: A meeting of minds Our contract with UFC was a prerequisite for Conor as our brand ambassador – and Conor is picky, he doesn’t just collaborate with any brand for money. It was our connection to UFC that initially attracted him. But why did Parimatch choose Conor? Firstly, because there a few examples of celebrities who have really changed their industry. Conor is one of those few people – he has made the UFC popular globally, bringing MMA into the mainstream. In fact, Conor is the face of MMA, and has attracted millions of fans to UFC not just because of his fighting skills, but for what he does outside the ring. He can gather a crowd of people at a click of a finger – you could say he is a great magician! That kind of power and energy is what we wanted for our brand. In the ring: Beating the competition At Parimatch, we of course keep an eye on our competitors, but we mostly compete with ourselves – not on a personal level, but on a company wide scale. We are focused on meeting our own goals, and not trying to copy competitor products, no matter how great they are. We know our weaknesses as a business and we know how to fight them. For Parimatch, the main priority is solidifying our position as a technology company. Already 99.9% of our business operates online and 70% of it is mobile based. However, we want to become a leading technology business, and not just within the betting sector. We want to be a role model for related industries. We know this may take a few years, but we are confident that we will do it – and will become one of the very few betting companies to have made a major technology breakthrough.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Grigory Bakunov

At Parimatch’s first ever digital event, PM GO 5.0:In Touch with the Future, guest speakers shared insights and perspectives on the most pressing issues facing business and society. One of the industry-leading experts who offered their advice was Grigory Bakunov, a top specialist at one of Russia's largest tech companies. At PM GO 5.0, Grigory spoke about how the disruption of the COVID-19 outbreak could prove to be a great opportunity for evolution and innovation. There’s no denying that the coronavirus pandemic has led to a systematic crisis. Businesses, as well as people’s civil liberties, working routines and personal circumstances have all seen great upheaval. However, Grigory suggests that it’s not all bad news… Working from home is working well Now that the shift to remote working has become the norm, teams are more connected than ever, and valuable time spent commuting can now be channelled into more productive practices - which will only go to benefit the business and its employees. Now that face-to-face meetings and presentations are no longer permitted, we’re learning to harness the true value and potential of what can be done via video platforms, interactive online content and forums such as webinars, which are helping to keep us all connected. Embracing this change could lead to many positive creations and ideas – “I think the crisis will lead us to reimagine everything that we’ve been doing up to now.” Security is paramount With key tasks now being taken online, we’re viewing security of information very differently. We’re prioritising keeping our online assets safe and valuing customer privacy as we share data via the web. We’re building even stronger rapport with clients as we prove that we still have their best interests at the top of our agenda and are working to protect them in these unprecedented times. Big businesses are adapting Business models that we once knew are a thing of the past. Today, we’re seeing large corporations looking to collaborate with national governments to drive forward the changes that will benefit companies and consumers alike. For example, Google and Apple launched their first ever joint press release (published the same release on both of their websites) to announce their implementation of a contract tracing app, which uses symptom tracking data from individuals infected with COVID-19 and traces the chain of transmission via their phone contacts. These two giant companies have shown how working together is how we can slowly overcome such adversity. Will privacy soon become less of a priority? With health and safety at the very forefront of the public’s mind, are we moving into an era wherein confidentiality of data is not as highly valued? As companies work to make the transition from offline to online as seamless as possible, consent to use and retain customer details to optimise the service might need to be assumed, as opposed to asked for. The cyber space will dominate. “The more we are moving into online, the deeper we are moving into the virtual domain.” As self-proclaimed cyber sports fan, Grigory explained that “we’re going to go deeper” when it comes to online offering of sporting events. Cyber athletes will become our new sporting heroes and stadium viewing will be replaced by sofa set-ups as more events are moved online. Grigory is sure that this change won’t be temporary – “there’s a huge trend for cyber sports now and it won’t be over with the end of the virus.” So, the difficulties and uncertainty we’ve all been experiencing at home and in business could give way to a more stable ‘new normal’ as people adapt to what is now their normality. Stronger ties between corporations and governments, greater creativity and optimal online experience are key takeaways that we should celebrate and work to maintain as we continue to navigate the global crisis.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Grigory Bakunov

At Parimatch’s first ever digital event, PM GO 5.0:In Touch with the Future, guest speakers shared insights and perspectives on the most pressing issues facing business and society. One of the industry-leading experts who offered their advice was Grigory Bakunov, a top specialist at one of Russia's largest tech companies. At PM GO 5.0, Grigory spoke about how the disruption of the COVID-19 outbreak could prove to be a great opportunity for evolution and innovation. There’s no denying that the coronavirus pandemic has led to a systematic crisis. Businesses, as well as people’s civil liberties, working routines and personal circumstances have all seen great upheaval. However, Grigory suggests that it’s not all bad news… Working from home is working well Now that the shift to remote working has become the norm, teams are more connected than ever, and valuable time spent commuting can now be channelled into more productive practices - which will only go to benefit the business and its employees. Now that face-to-face meetings and presentations are no longer permitted, we’re learning to harness the true value and potential of what can be done via video platforms, interactive online content and forums such as webinars, which are helping to keep us all connected. Embracing this change could lead to many positive creations and ideas – “I think the crisis will lead us to reimagine everything that we’ve been doing up to now.” Security is paramount With key tasks now being taken online, we’re viewing security of information very differently. We’re prioritising keeping our online assets safe and valuing customer privacy as we share data via the web. We’re building even stronger rapport with clients as we prove that we still have their best interests at the top of our agenda and are working to protect them in these unprecedented times. Big businesses are adapting Business models that we once knew are a thing of the past. Today, we’re seeing large corporations looking to collaborate with national governments to drive forward the changes that will benefit companies and consumers alike. For example, Google and Apple launched their first ever joint press release (published the same release on both of their websites) to announce their implementation of a contract tracing app, which uses symptom tracking data from individuals infected with COVID-19 and traces the chain of transmission via their phone contacts. These two giant companies have shown how working together is how we can slowly overcome such adversity. Will privacy soon become less of a priority? With health and safety at the very forefront of the public’s mind, are we moving into an era wherein confidentiality of data is not as highly valued? As companies work to make the transition from offline to online as seamless as possible, consent to use and retain customer details to optimise the service might need to be assumed, as opposed to asked for. The cyber space will dominate. “The more we are moving into online, the deeper we are moving into the virtual domain.” As self-proclaimed cyber sports fan, Grigory explained that “we’re going to go deeper” when it comes to online offering of sporting events. Cyber athletes will become our new sporting heroes and stadium viewing will be replaced by sofa set-ups as more events are moved online. Grigory is sure that this change won’t be temporary – “there’s a huge trend for cyber sports now and it won’t be over with the end of the virus.” So, the difficulties and uncertainty we’ve all been experiencing at home and in business could give way to a more stable ‘new normal’ as people adapt to what is now their normality. Stronger ties between corporations and governments, greater creativity and optimal online experience are key takeaways that we should celebrate and work to maintain as we continue to navigate the global crisis.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
HOT

In discussion with Dmitriy Dubilet

Recently, Parimatch hosted is first ever digital event, PM GO 5.0: In Touch with the Future, which featured talks by trusted experts from the fields of business and technology. One of these guest speakers was Dmitriy Dubilet, a Fintech visionary, one of the co-founders of Monobank, and founder of the Smartass studio. Parimatch CEO Sergey Portnov interviewed Dubilet on a variety of topics – from the new social and economic reality facing the world in the wake of COVID-19, lessons on leadership during a crisis and creating a tech-oriented culture within an organisation. So, what were Dubilet’s key insights? It’s time to repay ‘technical debt’ In these six weeks the world has undergone significant change. For every single person there will be lessons learnt. For Dubilet, he sees this time as an opportunity to take stock, catch up and repay ‘technical debt’. Dubilet explained the concept of ‘technical debt’, which is not about financial debt. In the usual sense of the word, it results from the choice you make when you create a product. Namely, you take your time, progress it slowly and ensure it is future proof, or you adopt the ‘quick and dirty’ approach. When you take this latter approach, there is always a technical debt. Dubilet thinks this crisis is an excellent opportunity for both small companies, big companies and individuals to repay technical debt. And this doesn’t just apply to tech products, but a lot of things that people have postponed in both business and life generally. For example on a personal level, it could be finally ticking off the books on your reading list, or catching up on your sleep. It’s about the things you always wanted to do and never had the chance to. In some senses, it is possible to emerge from this stronger than ever. Leadership in a time of crisis It is crucial that leaders intensify their communication during a crisis. That means more frequent communication, through virtual meetings and calls. When it comes to internal communication, you have to communicate clearly and consistently, because this is a time of worry for many employees. Many of these worries are likely unwarranted, so it is good leadership to address these head on. Again, leaders should also think about their technical debt – and focus on areas of the business which may have been neglected. Adaptability in the COVID-19 environment Dubilet believes that we shouldn’t expect the world to change fundamentally in a few weeks, but when it comes to technology, there has already been a visible impact. For example, internet payments and internet consumption are on the up. A lot of people who rarely use the Internet, have now learnt how to use Zoom, order food online, and make online payments. So the tech market is expanding, with more people engaged with tech than ever, which presents an opportunity. Dubilet used his own sports club, Smartass, as an example. The company’s original plans have had to be put on hold due to the crisis, as they had wanted to launch a lot of offline locations. However, they have since launched online training, so that now, the number of people who train with Smartass through the internet is equal to the number of people who used to train offline. This means the business now has plans to expand their online offering internationally. This shows how businesses can adapt to the current environment, and seize new opportunities. The real definition of a tech company Dubilet also discussed what makes a company truly a tech company. For Dubilet, it’s hard to imagine where tech doesn’t matter for any business. Whether it’s agriculture or banking, IT is critical to any sector and any business. However, the main indicator is how tech-focused and tech-fluent the leadership of the company is. So, if you can talk in detail to a manager about the architecture and usability of systems, for example, it means that they’re not just declaring to be a tech company – they live and breath it. For Dubilet, a truly tech-oriented culture is where employees are encouraged to think independently, and where there is a flat, non-hierarchical structure. It is not just about obeying authority or following orders, rather everyone has to reason with each other and come to a mutual agreement. With no strict hierarchy, information flows easier, and the atmosphere is more conducive to innovation and the generation of new ideas. For Dubilet, that’s the tech spirit that every type of business needs. IT – Tool or business partner? According to Dubilet, IT should not be thought of as a separate entity – it is you yourself. When Dubilet worked for Privatbank, one of Ukraine’s biggest banks, the employees used to say ‘we’re not the bankers, we’re the IT guys’. In any industry it is possible to be an ‘IT guy’. The time has passed when IT is a separate business function. This doesn’t mean that you need to become a developer, but you need to establish a connection with developers, and deepen your understanding of IT to succeed.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
Read more
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In discussion with Dmitriy Dubilet

Recently, Parimatch hosted is first ever digital event, PM GO 5.0: In Touch with the Future, which featured talks by trusted experts from the fields of business and technology. One of these guest speakers was Dmitriy Dubilet, a Fintech visionary, one of the co-founders of Monobank, and founder of the Smartass studio. Parimatch CEO Sergey Portnov interviewed Dubilet on a variety of topics – from the new social and economic reality facing the world in the wake of COVID-19, lessons on leadership during a crisis and creating a tech-oriented culture within an organisation. So, what were Dubilet’s key insights? It’s time to repay ‘technical debt’ In these six weeks the world has undergone significant change. For every single person there will be lessons learnt. For Dubilet, he sees this time as an opportunity to take stock, catch up and repay ‘technical debt’. Dubilet explained the concept of ‘technical debt’, which is not about financial debt. In the usual sense of the word, it results from the choice you make when you create a product. Namely, you take your time, progress it slowly and ensure it is future proof, or you adopt the ‘quick and dirty’ approach. When you take this latter approach, there is always a technical debt. Dubilet thinks this crisis is an excellent opportunity for both small companies, big companies and individuals to repay technical debt. And this doesn’t just apply to tech products, but a lot of things that people have postponed in both business and life generally. For example on a personal level, it could be finally ticking off the books on your reading list, or catching up on your sleep. It’s about the things you always wanted to do and never had the chance to. In some senses, it is possible to emerge from this stronger than ever. Leadership in a time of crisis It is crucial that leaders intensify their communication during a crisis. That means more frequent communication, through virtual meetings and calls. When it comes to internal communication, you have to communicate clearly and consistently, because this is a time of worry for many employees. Many of these worries are likely unwarranted, so it is good leadership to address these head on. Again, leaders should also think about their technical debt – and focus on areas of the business which may have been neglected. Adaptability in the COVID-19 environment Dubilet believes that we shouldn’t expect the world to change fundamentally in a few weeks, but when it comes to technology, there has already been a visible impact. For example, internet payments and internet consumption are on the up. A lot of people who rarely use the Internet, have now learnt how to use Zoom, order food online, and make online payments. So the tech market is expanding, with more people engaged with tech than ever, which presents an opportunity. Dubilet used his own sports club, Smartass, as an example. The company’s original plans have had to be put on hold due to the crisis, as they had wanted to launch a lot of offline locations. However, they have since launched online training, so that now, the number of people who train with Smartass through the internet is equal to the number of people who used to train offline. This means the business now has plans to expand their online offering internationally. This shows how businesses can adapt to the current environment, and seize new opportunities. The real definition of a tech company Dubilet also discussed what makes a company truly a tech company. For Dubilet, it’s hard to imagine where tech doesn’t matter for any business. Whether it’s agriculture or banking, IT is critical to any sector and any business. However, the main indicator is how tech-focused and tech-fluent the leadership of the company is. So, if you can talk in detail to a manager about the architecture and usability of systems, for example, it means that they’re not just declaring to be a tech company – they live and breath it. For Dubilet, a truly tech-oriented culture is where employees are encouraged to think independently, and where there is a flat, non-hierarchical structure. It is not just about obeying authority or following orders, rather everyone has to reason with each other and come to a mutual agreement. With no strict hierarchy, information flows easier, and the atmosphere is more conducive to innovation and the generation of new ideas. For Dubilet, that’s the tech spirit that every type of business needs. IT – Tool or business partner? According to Dubilet, IT should not be thought of as a separate entity – it is you yourself. When Dubilet worked for Privatbank, one of Ukraine’s biggest banks, the employees used to say ‘we’re not the bankers, we’re the IT guys’. In any industry it is possible to be an ‘IT guy’. The time has passed when IT is a separate business function. This doesn’t mean that you need to become a developer, but you need to establish a connection with developers, and deepen your understanding of IT to succeed.

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Parimatch hosts first ever live online public event PM GO: In Touch with the Future

Hear experts from the worlds of business and technology including Daniel Susskind, Conor McGregor and Dmytro Dubilet Parimatch, the international betting and technology company, will on 24th April host its first ever live online public event PM GO 5.0: In Touch with the Future. The free event will feature talks by trusted experts from the fields of business and technology. Attendees with be able to hear opinions and insights on a variety of topics including; new realities, business transformation, the IT sector and advice on how to be resilient in a crisis. The visionaries: - Daniel Susskind — economist, Oxford University professor, and best-selling author of The Future of the Professions. Susskind is a former British government adviser, so he knows how to make decisions in turbulent times. - Conor McGregor — one of the highest-paid athletes in the world, as well as the owner of his own brand of whiskey “Proper No Twelve” - Dmytro Dubilet — co-founder of Monobank, Koto, Smartass and former Minister of Ukraine. There are three successful businesses behind Dubilet, with many years of work in senior positions. The entrepreneur has extensive crisis experience. - As well as, Grigory Bakunov — VP of Technology at Parimatch; Dmitry Pinchuk — CMO at Socialpoint; Alexander ZeroGravity Kokhanovsky — co-creator of the legendary NAVI, and DreamTeam platform; Ivan Danishevsky — founder of "ESM.One" esports holding; Sergey Glamazda - director of Virtus.Pro esports team, and many other experts all ready to answer the most pressing questions of the day live on air. Event Details: PM GO 5.0: In touch with the Future will be held on April 24, 15:00 (GMT+3). We have an unlimited audience size. The event is open to the global community and is completely free of charge. All you need to do is register at events.pm. The event will be broadcast across the globe (Rus/Eng translations). “Up until now PM GO has always been an internal event for Parimatch employees, where we are inspired to share insights, victories, lessons and find answers which help us to be better prepared for the future. This time, we want to share this experience by making the event open to everyone. At Parimatch, we believe it is important to prepare for the future in order for businesses to cope in crisis situations, find new opportunities to transform, and build resilience by not giving up or being afraid to make mistakes. Attendees at PM GO will be able to hear and learn from some of the best minds in the business” - said Sergey Portnov, CEO of Parimatch Parimatch is sharing the Future! Join us!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Parimatch hosts first ever live online public event PM GO: In Touch with the Future

Hear experts from the worlds of business and technology including Daniel Susskind, Conor McGregor and Dmytro Dubilet Parimatch, the international betting and technology company, will on 24th April host its first ever live online public event PM GO 5.0: In Touch with the Future. The free event will feature talks by trusted experts from the fields of business and technology. Attendees with be able to hear opinions and insights on a variety of topics including; new realities, business transformation, the IT sector and advice on how to be resilient in a crisis. The visionaries: - Daniel Susskind — economist, Oxford University professor, and best-selling author of The Future of the Professions. Susskind is a former British government adviser, so he knows how to make decisions in turbulent times. - Conor McGregor — one of the highest-paid athletes in the world, as well as the owner of his own brand of whiskey “Proper No Twelve” - Dmytro Dubilet — co-founder of Monobank, Koto, Smartass and former Minister of Ukraine. There are three successful businesses behind Dubilet, with many years of work in senior positions. The entrepreneur has extensive crisis experience. - As well as, Grigory Bakunov — VP of Technology at Parimatch; Dmitry Pinchuk — CMO at Socialpoint; Alexander ZeroGravity Kokhanovsky — co-creator of the legendary NAVI, and DreamTeam platform; Ivan Danishevsky — founder of "ESM.One" esports holding; Sergey Glamazda - director of Virtus.Pro esports team, and many other experts all ready to answer the most pressing questions of the day live on air. Event Details: PM GO 5.0: In touch with the Future will be held on April 24, 15:00 (GMT+3). We have an unlimited audience size. The event is open to the global community and is completely free of charge. All you need to do is register at events.pm. The event will be broadcast across the globe (Rus/Eng translations). “Up until now PM GO has always been an internal event for Parimatch employees, where we are inspired to share insights, victories, lessons and find answers which help us to be better prepared for the future. This time, we want to share this experience by making the event open to everyone. At Parimatch, we believe it is important to prepare for the future in order for businesses to cope in crisis situations, find new opportunities to transform, and build resilience by not giving up or being afraid to make mistakes. Attendees at PM GO will be able to hear and learn from some of the best minds in the business” - said Sergey Portnov, CEO of Parimatch Parimatch is sharing the Future! Join us!

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Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
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Being adaptive in the face of adversity

Today, the world is faced with a widespread challenge - the COVID-19 outbreak. Individuals are concerned that going about their daily commute to shared workspaces is putting them in harm’s way. Parimatch recognizes that it is responsible for the safety and health of its employees. One of our key values is being "adaptive," and never has it been more relevant. How can we prevent further spread of the virus and respond to the current pandemic? Parimatch shares some advice. Take care For three weeks now, enhanced sanitary measures have been in place at our company's offices: we monitor the temperature of all guests, regularly disinfect surfaces and have installed additional stations with disinfectants. We have also purchased medical masks, and 'express tests' for the virus. Staff who recently visited infected countries have voluntarily isolated themselves at home. The company recommends travelling to work by private car or by taxi - we refund 50% of this cost. We recommend maintaining a safe distance between employees who work in the office. Adapt as best you can We have taken all possible measures to ensure that our workplaces are safe, but we recommend that employees work remotely from home. We have provided the technical support required in order to facilitate effective working-from-home, including all external communication devices, internet extensions and other equipment. We strongly recommend holding all meetings online. Stay informed In this difficult time, we have to step up our crisis internal communications. All our employees regularly receive information and updates on what is happening within the company as well as monitoring reports of the global situation regarding the pandemic from verified and trustworthy sources. In addition, we send an email with recommendations on how to protect yourself from the virus, what to do whilst in quarantine and how to optimize working from home. The same information is displayed on monitors in our open spaces. Awareness and a clear action plan are the best antidotes to panic. Be responsible Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. In addition to medical insurance, our employees will be able to contact a doctor who works in our offices. For people who need psychological support amid a crisis, we now offer counselling sessions with a qualified therapist. If one of our employees were to contract the virus, the company will do everything possible to help. Stay positive A crisis is a window of opportunity. For us, it is an opportunity to uphold our corporate value of "Family and Trust” - demonstrated through love, support, and caring for others. Our employees are encouraged to stay connected with their colleagues and share their experiences of these new working conditions, to keep morale high and maintain a positive attitude. Parimatch is keeping a close eye on the rapidly-changing global situation, but in the meantime, we are continuing to work hard and look after each other.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Being adaptive in the face of adversity

Today, the world is faced with a widespread challenge - the COVID-19 outbreak. Individuals are concerned that going about their daily commute to shared workspaces is putting them in harm’s way. Parimatch recognizes that it is responsible for the safety and health of its employees. One of our key values is being "adaptive," and never has it been more relevant. How can we prevent further spread of the virus and respond to the current pandemic? Parimatch shares some advice. Take care For three weeks now, enhanced sanitary measures have been in place at our company's offices: we monitor the temperature of all guests, regularly disinfect surfaces and have installed additional stations with disinfectants. We have also purchased medical masks, and 'express tests' for the virus. Staff who recently visited infected countries have voluntarily isolated themselves at home. The company recommends travelling to work by private car or by taxi - we refund 50% of this cost. We recommend maintaining a safe distance between employees who work in the office. Adapt as best you can We have taken all possible measures to ensure that our workplaces are safe, but we recommend that employees work remotely from home. We have provided the technical support required in order to facilitate effective working-from-home, including all external communication devices, internet extensions and other equipment. We strongly recommend holding all meetings online. Stay informed In this difficult time, we have to step up our crisis internal communications. All our employees regularly receive information and updates on what is happening within the company as well as monitoring reports of the global situation regarding the pandemic from verified and trustworthy sources. In addition, we send an email with recommendations on how to protect yourself from the virus, what to do whilst in quarantine and how to optimize working from home. The same information is displayed on monitors in our open spaces. Awareness and a clear action plan are the best antidotes to panic. Be responsible Parimatch has established itself as a responsible business. We understand our responsibility to safeguard the health and safety of our employees. In addition to medical insurance, our employees will be able to contact a doctor who works in our offices. For people who need psychological support amid a crisis, we now offer counselling sessions with a qualified therapist. If one of our employees were to contract the virus, the company will do everything possible to help. Stay positive A crisis is a window of opportunity. For us, it is an opportunity to uphold our corporate value of "Family and Trust” - demonstrated through love, support, and caring for others. Our employees are encouraged to stay connected with their colleagues and share their experiences of these new working conditions, to keep morale high and maintain a positive attitude. Parimatch is keeping a close eye on the rapidly-changing global situation, but in the meantime, we are continuing to work hard and look after each other.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Parimatch Supports a Clean-Living Lifestyle

One of our key corporate values ​​is ‘Clean Living'. This relates to a philosophy as much as it does to a lifestyle. The combination of the two is what regulates a clean attitude to your body, your mind, and the environment. “Healthy body, healthy mind.” Physical activity is proven to relieve stress and reduce fatigue. Playing sport is an excellent tool to develop both your physical and mental wellbeing, by encouraging patience, zeal, discipline, self-control, the will to win and teamwork. Parimatch has a real love of sports, and has created internal sports clubs for football, hockey, volleyball, running, and boxing teams amongst employees. We also hold an annual sporting extravaganza, the Summer Camp, where all employees take part in a hurdle race.The staff kitchens in our offices offer a choice of healthy snacks like fruit and nuts, and balanced meals are always on the lunchtime menu. Nutrition is an important part of a clean-living lifestyle. "If you can’t look after yourself, you can’t take care of others." Finding calm amongst the chaos of big projects and tight deadlines is a true challenge. Resilience and self-control are two qualities that can help to find serenity even in the most stressful situations. Effective managers are those that can keep a cool head, calmly communicate with their teams and stop their stress from rubbing off on other people. This is corporate culture upon which Parimatch is built. We hold lectures and workshops on the development of communication skills, life balance, and provide yoga and meditation classes run by psychology coaches and professionals. "A person's attitude to the environment is the man himself." The problem posed by climate change is a global crisis. Parimatch employees are also concerned about ecological issues and uphold the value of "Clean Living" by reducing plastic consumption. All company offices have stopped using disposable glasses, and have implemented an effective recycling system to improve waste management. We also run informative internal workshops on environmental awareness. So, Clean Living encompasses several aspects of how we act within our business and how we treat the world around us. We believe that this philosophy and lifestyle is protects the wellbeing of our employees, making Parimatch a great place to work.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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Parimatch Supports a Clean-Living Lifestyle

One of our key corporate values ​​is ‘Clean Living'. This relates to a philosophy as much as it does to a lifestyle. The combination of the two is what regulates a clean attitude to your body, your mind, and the environment. “Healthy body, healthy mind.” Physical activity is proven to relieve stress and reduce fatigue. Playing sport is an excellent tool to develop both your physical and mental wellbeing, by encouraging patience, zeal, discipline, self-control, the will to win and teamwork. Parimatch has a real love of sports, and has created internal sports clubs for football, hockey, volleyball, running, and boxing teams amongst employees. We also hold an annual sporting extravaganza, the Summer Camp, where all employees take part in a hurdle race.The staff kitchens in our offices offer a choice of healthy snacks like fruit and nuts, and balanced meals are always on the lunchtime menu. Nutrition is an important part of a clean-living lifestyle. "If you can’t look after yourself, you can’t take care of others." Finding calm amongst the chaos of big projects and tight deadlines is a true challenge. Resilience and self-control are two qualities that can help to find serenity even in the most stressful situations. Effective managers are those that can keep a cool head, calmly communicate with their teams and stop their stress from rubbing off on other people. This is corporate culture upon which Parimatch is built. We hold lectures and workshops on the development of communication skills, life balance, and provide yoga and meditation classes run by psychology coaches and professionals. "A person's attitude to the environment is the man himself." The problem posed by climate change is a global crisis. Parimatch employees are also concerned about ecological issues and uphold the value of "Clean Living" by reducing plastic consumption. All company offices have stopped using disposable glasses, and have implemented an effective recycling system to improve waste management. We also run informative internal workshops on environmental awareness. So, Clean Living encompasses several aspects of how we act within our business and how we treat the world around us. We believe that this philosophy and lifestyle is protects the wellbeing of our employees, making Parimatch a great place to work.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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28 February 2020

How does Parimatch motivate its employees?

At Parimatch, we understand that the success of our company depends on the personal success of each employee. Effective management relies on incentives and reward initiatives that strengthen the relationship between employees and the company. This hinges on motivating people in all aspects of their working life - professional development, personal development, health, recreation and entertainment as well as family values. To facilitate these activities within Parimatch, we created a separate department – ‘PM Life’. Professional development Parimatch has its own ‘Corporate University’. Here we hold introductory lectures for new joiners called "Welcome on Board", and regularly organise Open Talks the company’s senior management. Our HR team conducts the Rotation project once per year, an initiative which allows an employee to experience a working day in a different department and immerse themselves in a new area of the business. The company cares about the professional development of each of its employees, so external training, courses and workshops are subsidised to encourage this. Parimatch employees can also attend an English-speaking club within the company or external language schools. Personal development Parimatch Corporate University is also a place of personal growth. The company invites coaches to talk about personal effectiveness, psychological balance, time management and more. Creative burnout is an issue that affects the individual as much as it does the company as a whole, so we really care about the mental health of employees and hope to provide them with both inspirational and motivational training sessions and development workshops. Health The company pays special attention to healthcare. Each of our employees receives full medical insurance and healthy food in the office (free breakfast, lunch, fruit for a snack). In addition, the company created its own sports clubs for football, hockey, volleyball, running, and fighting, allowing for a little healthy competition amongst colleagues under the watchful guidance of professional trainers. Recreation and entertainment Making time for recreational activities can really help to sustain an effective workflow. We have two main corporate events each year: a big New Year's party and our Summer Camp. The two events are very different. At Summer Camp, our entire team takes part in a sports race with obstacles and challenges to overcome. This is a great opportunity to showcase how well our teams can work together, as well as showing off their fitness levels! Equally, employees can opt to take part in team-building excursions like hiking or winter sports in the mountains. We also regularly organize bowling tournaments, quizes, sports tournaments and various challenge events within the company. At Parimatch, we realise how important family and friends can be, so we often invite our employees’ nearest and dearest to our corporate events. How does all this affect an employee? We hope that all of our employees know how valued they are and feel that they are well taken care of. This is an interchange. As an employee invests their time, effort, labor, and personal resources into a company, their employer should rightly compensate for this as much as they possibly can. We think that being part of a large and dynamic company that cares about your growth and invests in every individual is the motivation that employees and need to thrive.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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28 February 2020

How does Parimatch motivate its employees?

At Parimatch, we understand that the success of our company depends on the personal success of each employee. Effective management relies on incentives and reward initiatives that strengthen the relationship between employees and the company. This hinges on motivating people in all aspects of their working life - professional development, personal development, health, recreation and entertainment as well as family values. To facilitate these activities within Parimatch, we created a separate department – ‘PM Life’. Professional development Parimatch has its own ‘Corporate University’. Here we hold introductory lectures for new joiners called "Welcome on Board", and regularly organise Open Talks the company’s senior management. Our HR team conducts the Rotation project once per year, an initiative which allows an employee to experience a working day in a different department and immerse themselves in a new area of the business. The company cares about the professional development of each of its employees, so external training, courses and workshops are subsidised to encourage this. Parimatch employees can also attend an English-speaking club within the company or external language schools. Personal development Parimatch Corporate University is also a place of personal growth. The company invites coaches to talk about personal effectiveness, psychological balance, time management and more. Creative burnout is an issue that affects the individual as much as it does the company as a whole, so we really care about the mental health of employees and hope to provide them with both inspirational and motivational training sessions and development workshops. Health The company pays special attention to healthcare. Each of our employees receives full medical insurance and healthy food in the office (free breakfast, lunch, fruit for a snack). In addition, the company created its own sports clubs for football, hockey, volleyball, running, and fighting, allowing for a little healthy competition amongst colleagues under the watchful guidance of professional trainers. Recreation and entertainment Making time for recreational activities can really help to sustain an effective workflow. We have two main corporate events each year: a big New Year's party and our Summer Camp. The two events are very different. At Summer Camp, our entire team takes part in a sports race with obstacles and challenges to overcome. This is a great opportunity to showcase how well our teams can work together, as well as showing off their fitness levels! Equally, employees can opt to take part in team-building excursions like hiking or winter sports in the mountains. We also regularly organize bowling tournaments, quizes, sports tournaments and various challenge events within the company. At Parimatch, we realise how important family and friends can be, so we often invite our employees’ nearest and dearest to our corporate events. How does all this affect an employee? We hope that all of our employees know how valued they are and feel that they are well taken care of. This is an interchange. As an employee invests their time, effort, labor, and personal resources into a company, their employer should rightly compensate for this as much as they possibly can. We think that being part of a large and dynamic company that cares about your growth and invests in every individual is the motivation that employees and need to thrive.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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24 February 2020

What does ‘compliance’ mean for Parimatch?

Parimatch has transformed from a bookmaker trading out of physical stores to a cutting-edge online sports betting platform which currently boasts over 2.6 million customers. With this level of growth comes great responsibility. Regulation is a key component of the Parimatch business, as it protects our customers by setting transparent and reliable rules when it comes to betting and gaming. Parimatch’s Chief Compliance Officer Yuriy Shevchuk explains "Whilst Parimatch is proud to be daring and different, we don’t push the boundaries when it comes to compliance. We currently hold nine gaming licences across six separate jurisdictions on four continents. The fast-changing nature of the betting and gaming industry means that we make every effort to keep up-to-date with regulatory change across all geographies we operate in, by consistently communicating with best practice licensors and licensees, even where we might not have a licence ourselves, in order to stay ahead of the game." "At Parimatch, it is my responsibility to maintain our reputation as a responsible business amongst our customers, partners and most importantly regulators. This reputation must evolve from within the business itself, which is why department heads, customer facing teams and Parimatch senior management all attend workshops and training sessions to streamline our approach to compliance and subsequently maximise the customer experience. Protecting Parimatch’s licence to operate, and the needs of our customers, is the backbone of our business."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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24 February 2020

What does ‘compliance’ mean for Parimatch?

Parimatch has transformed from a bookmaker trading out of physical stores to a cutting-edge online sports betting platform which currently boasts over 2.6 million customers. With this level of growth comes great responsibility. Regulation is a key component of the Parimatch business, as it protects our customers by setting transparent and reliable rules when it comes to betting and gaming. Parimatch’s Chief Compliance Officer Yuriy Shevchuk explains "Whilst Parimatch is proud to be daring and different, we don’t push the boundaries when it comes to compliance. We currently hold nine gaming licences across six separate jurisdictions on four continents. The fast-changing nature of the betting and gaming industry means that we make every effort to keep up-to-date with regulatory change across all geographies we operate in, by consistently communicating with best practice licensors and licensees, even where we might not have a licence ourselves, in order to stay ahead of the game." "At Parimatch, it is my responsibility to maintain our reputation as a responsible business amongst our customers, partners and most importantly regulators. This reputation must evolve from within the business itself, which is why department heads, customer facing teams and Parimatch senior management all attend workshops and training sessions to streamline our approach to compliance and subsequently maximise the customer experience. Protecting Parimatch’s licence to operate, and the needs of our customers, is the backbone of our business."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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20 February 2020

Parimatch teams up with Esports Integrity Commission

Parimatch Holding, the international betting platform, today announces that it has entered into the Esports Integrity Commission (ESIC) to combat fraud in esports. Parimatch is already collaborating with FederBet in the fight against fraud and will now provide ESIC with betting data in order to help investigate possible cases of match-fixing and fraud. Parimatch’s membership in the ESIC underlines its belief that it is vital to promote openness and honesty in traditional sports as much as esports. According to ESIC, the number of betting alerts potentially connected to match-fixing nearly doubled between 2017 to 2018, increasing from 39 counts to 74. To oppose this and other threats to esports, ESIC continuously extends its Members and Supporters list, for which the bookmaker community is a key focus. Parimatch is a leading bookmaker in the field of esports, and continues to support esports in the CIS and Europe. In addition to a full line of esports betting, Parimatch also sponsors esports teams and recently announced its own Parimatch League in Dota2. ESIC Commissioner, Ian Smith, commented: “We are delighted to welcome Parimatch into our global anti-match fixing supporter network. To have a key betting operator, with a huge esports offering in Russian language territories, become a member is a big step forward for ESIC as we seek to expand our suspicious betting alert system. The team at Parimatch has been wonderful and very professional to work with, and we are looking forward to continuing our co-operation with them.” Head of Esports at Parimatch, Stepan Shulga, added: “Parimatch stands for complete transparency and honesty in working with its clients. We care about fair play, not only in traditional sports but also in esports, as the fastest growing and most promising category. We do not see reason for different approaches to traditional sports and esports, and respect the choice of each fan. That is why we did not hesitate to become a partner to ESIC in the fight against fraud, and thank the ESIC team for their initiative. Targeted actions aimed at identifying suspicious matches in esports can help the entire industry to be sustainable and reliable, both for people who are keen on betting and ordinary fans of esports.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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20 February 2020

Parimatch teams up with Esports Integrity Commission

Parimatch Holding, the international betting platform, today announces that it has entered into the Esports Integrity Commission (ESIC) to combat fraud in esports. Parimatch is already collaborating with FederBet in the fight against fraud and will now provide ESIC with betting data in order to help investigate possible cases of match-fixing and fraud. Parimatch’s membership in the ESIC underlines its belief that it is vital to promote openness and honesty in traditional sports as much as esports. According to ESIC, the number of betting alerts potentially connected to match-fixing nearly doubled between 2017 to 2018, increasing from 39 counts to 74. To oppose this and other threats to esports, ESIC continuously extends its Members and Supporters list, for which the bookmaker community is a key focus. Parimatch is a leading bookmaker in the field of esports, and continues to support esports in the CIS and Europe. In addition to a full line of esports betting, Parimatch also sponsors esports teams and recently announced its own Parimatch League in Dota2. ESIC Commissioner, Ian Smith, commented: “We are delighted to welcome Parimatch into our global anti-match fixing supporter network. To have a key betting operator, with a huge esports offering in Russian language territories, become a member is a big step forward for ESIC as we seek to expand our suspicious betting alert system. The team at Parimatch has been wonderful and very professional to work with, and we are looking forward to continuing our co-operation with them.” Head of Esports at Parimatch, Stepan Shulga, added: “Parimatch stands for complete transparency and honesty in working with its clients. We care about fair play, not only in traditional sports but also in esports, as the fastest growing and most promising category. We do not see reason for different approaches to traditional sports and esports, and respect the choice of each fan. That is why we did not hesitate to become a partner to ESIC in the fight against fraud, and thank the ESIC team for their initiative. Targeted actions aimed at identifying suspicious matches in esports can help the entire industry to be sustainable and reliable, both for people who are keen on betting and ordinary fans of esports.”

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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How values are born: Parimatch’s experience

Company values are an indicator of a business’ integrity, and acts as a beacon for all employees. Values ​​are the foundations of the the vision and corporate culture of any business. It is a unique tool which connects employees from across the world, and empowers them to work together in a certain way. But How do they work? And how does a company choose them? Do all companies need values? We are pretty sure that most companies have a set of values, but they are not always communicated well. After all, if you have a small business and only a small number of staff - it is easier to communicate to the team and find common solutions. But if you grow to become a large international company, values become even more important. Why is that? Values are the pillar on which the vision, culture, goals, and development strategy of the company are built. It gives employees around the world something to focus on. Where to find your company values? Definitely not sitting in the office. Parimatch found ours in the mountains of Georgia. Sixty-five managers from across all regions we operate in decided to live the company's values by getting closer with nature. They divided into teams and made a four-hour mountain crossing at an altitude of 1281 meters. It was in these uncomfortable conditions that the managers were able to feel how our company values helped, or indeed hindered the experience. It is very important not only to write values on paper, but also to have an emotional reaction to ensure that you truly live the values you say that you do. How did we make this happen? The Parimatch team initially divided into seven groups. Each group had to live its own value. Inside the group, each participant had a role: leader (ambassador of the value), hero, motivator, support man, shaman (people who recorded the emotional and physical state of the team during the experience), as well as an opponent of the value. Why is an adversary of value to the group? It was this person who questioned the credibility of the value. The arguments of this participant helped the group to agree on the basic principles of each value. Hiking in the mountains is a fantastic adventure, but at the same time, it is a test. It is by overcoming the challenge that you find true meaning. In addition to the main task of climbing the mountain path, participants had to apply their value to the challenge and observe their emotions, feelings, thoughts and how their relationships within the group changed. When the participants returned from their mountain hike, they became stronger, friendlier, and spiritually richer. The next day, the teams gathered again. They analyzed their feelings, and discussed, and developed the basic principles and meanings of their values. Each person understood the values in his way. The goal was to come to a conclusion which would satisfy everyone without exception. And of course, at the end, each group made a presentation of their values and shared their feelings with the rest of the participants. In just 2 days, 65 people decided upon seven company values. What's next? Now it is crucial to communicate and implement these values within the company, as well as to external stakeholders. Tatiana Davydova, Chief HR Officer: "Our task is not just to write down values ​​on paper, but to give our employees a real opportunity to live these values. In 2020, we will spend every month living and breathing a certain value, and all our activities will be aimed at showcasing that value from different perspectives. This includes lectures,competitions, changes in nutrition programs, and much, much more. What we certainly do not want is to impose these values ​​within the organization. But they are what our business is anchored in. We will share our values ​​with employees in a friendly and comfortable way. And we believe that, over time, they will begin to embody these values, and help our employees become even stronger.” Andrii Suslenko, Communications Director: "A company that employs corporate values ​​is a good sign for any external partner. It is important to show these values to the world. How? Each of Parimatch's employees lives our values. Our TOP managers are continually participating in international industry events. Their vision and principles are the authoritative voice of our values to our business partners. Thanks to our HR practices, our employees also communicate the company's values ​​to society, to their friends and families. And of course, we demonstrate the implementation of company values ​​through the media and PR campaigns. You can easily find videos from our corporate events on our social and YouTube channels including: PM Summer Camp, PM Night, Family Day. At these events, we live our values and enable our families and partners to live them with us. Our values are not about PR or business results. It is about us as individuals. And we are always happy to share our experiences and achievements on this subject."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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How values are born: Parimatch’s experience

Company values are an indicator of a business’ integrity, and acts as a beacon for all employees. Values ​​are the foundations of the the vision and corporate culture of any business. It is a unique tool which connects employees from across the world, and empowers them to work together in a certain way. But How do they work? And how does a company choose them? Do all companies need values? We are pretty sure that most companies have a set of values, but they are not always communicated well. After all, if you have a small business and only a small number of staff - it is easier to communicate to the team and find common solutions. But if you grow to become a large international company, values become even more important. Why is that? Values are the pillar on which the vision, culture, goals, and development strategy of the company are built. It gives employees around the world something to focus on. Where to find your company values? Definitely not sitting in the office. Parimatch found ours in the mountains of Georgia. Sixty-five managers from across all regions we operate in decided to live the company's values by getting closer with nature. They divided into teams and made a four-hour mountain crossing at an altitude of 1281 meters. It was in these uncomfortable conditions that the managers were able to feel how our company values helped, or indeed hindered the experience. It is very important not only to write values on paper, but also to have an emotional reaction to ensure that you truly live the values you say that you do. How did we make this happen? The Parimatch team initially divided into seven groups. Each group had to live its own value. Inside the group, each participant had a role: leader (ambassador of the value), hero, motivator, support man, shaman (people who recorded the emotional and physical state of the team during the experience), as well as an opponent of the value. Why is an adversary of value to the group? It was this person who questioned the credibility of the value. The arguments of this participant helped the group to agree on the basic principles of each value. Hiking in the mountains is a fantastic adventure, but at the same time, it is a test. It is by overcoming the challenge that you find true meaning. In addition to the main task of climbing the mountain path, participants had to apply their value to the challenge and observe their emotions, feelings, thoughts and how their relationships within the group changed. When the participants returned from their mountain hike, they became stronger, friendlier, and spiritually richer. The next day, the teams gathered again. They analyzed their feelings, and discussed, and developed the basic principles and meanings of their values. Each person understood the values in his way. The goal was to come to a conclusion which would satisfy everyone without exception. And of course, at the end, each group made a presentation of their values and shared their feelings with the rest of the participants. In just 2 days, 65 people decided upon seven company values. What's next? Now it is crucial to communicate and implement these values within the company, as well as to external stakeholders. Tatiana Davydova, Chief HR Officer: "Our task is not just to write down values ​​on paper, but to give our employees a real opportunity to live these values. In 2020, we will spend every month living and breathing a certain value, and all our activities will be aimed at showcasing that value from different perspectives. This includes lectures,competitions, changes in nutrition programs, and much, much more. What we certainly do not want is to impose these values ​​within the organization. But they are what our business is anchored in. We will share our values ​​with employees in a friendly and comfortable way. And we believe that, over time, they will begin to embody these values, and help our employees become even stronger.” Andrii Suslenko, Communications Director: "A company that employs corporate values ​​is a good sign for any external partner. It is important to show these values to the world. How? Each of Parimatch's employees lives our values. Our TOP managers are continually participating in international industry events. Their vision and principles are the authoritative voice of our values to our business partners. Thanks to our HR practices, our employees also communicate the company's values ​​to society, to their friends and families. And of course, we demonstrate the implementation of company values ​​through the media and PR campaigns. You can easily find videos from our corporate events on our social and YouTube channels including: PM Summer Camp, PM Night, Family Day. At these events, we live our values and enable our families and partners to live them with us. Our values are not about PR or business results. It is about us as individuals. And we are always happy to share our experiences and achievements on this subject."

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 3 minutes
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19 February 2020

Maksym Liashko on the benefits of gambling legislation reforms in Ukraine

Parimatch Partner Maksym Liashko on the benefits of gambling legislation reforms in Ukraine Last year, the Ukrainian president Volodymyr Zelensky took steps to reform the country’s gambling laws, with the aim of creating a fair and transparent market for betting companies to operate in. These reforms will allow online betting operators like Parimatch to apply for a licence to enter the Ukrainian market, creating thousands of jobs, increasing tax revenue and encouraging technological innovation, whilst also attracting investment into the country. This new legislation is of vital importance to Parimatch. Ukraine is the country where we were founded over 25 years ago, it is where many of our employees are based, and where, through the PM Foundation, we have invested much of our CSR activities. The President has been bold in his thinking to deliver reform in a short space of time, but like any project with this level of ambition, it has been plagued by delays. So far, we have seen 10 versions of the new bill debated in Parliament, with many amendments made. This does however make sense, when you think about the complexity and rigour required in a heavily regulated industry such as betting. Any new legislation needs to be right. Thankfully, the reforms are finally on track to become a reality in 2020. In order to ensure that only reputable betting operators are granted a licence, the price of the licence is high. We see this as a good thing, as it ensures that only reputable businesses will be given a licence to operate. But this high licence fee needs to be balanced with the level of income tax paid by operators. The current bill as it stands, includes both a high licence fee and a high tax rate for operators, making it an unfairly punitive tax system. We hope that as the bill is further discussed, this imbalance will be addressed, creating a fair and transparent operating environment for all.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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19 February 2020

Maksym Liashko on the benefits of gambling legislation reforms in Ukraine

Parimatch Partner Maksym Liashko on the benefits of gambling legislation reforms in Ukraine Last year, the Ukrainian president Volodymyr Zelensky took steps to reform the country’s gambling laws, with the aim of creating a fair and transparent market for betting companies to operate in. These reforms will allow online betting operators like Parimatch to apply for a licence to enter the Ukrainian market, creating thousands of jobs, increasing tax revenue and encouraging technological innovation, whilst also attracting investment into the country. This new legislation is of vital importance to Parimatch. Ukraine is the country where we were founded over 25 years ago, it is where many of our employees are based, and where, through the PM Foundation, we have invested much of our CSR activities. The President has been bold in his thinking to deliver reform in a short space of time, but like any project with this level of ambition, it has been plagued by delays. So far, we have seen 10 versions of the new bill debated in Parliament, with many amendments made. This does however make sense, when you think about the complexity and rigour required in a heavily regulated industry such as betting. Any new legislation needs to be right. Thankfully, the reforms are finally on track to become a reality in 2020. In order to ensure that only reputable betting operators are granted a licence, the price of the licence is high. We see this as a good thing, as it ensures that only reputable businesses will be given a licence to operate. But this high licence fee needs to be balanced with the level of income tax paid by operators. The current bill as it stands, includes both a high licence fee and a high tax rate for operators, making it an unfairly punitive tax system. We hope that as the bill is further discussed, this imbalance will be addressed, creating a fair and transparent operating environment for all.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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15 February 2020

Defining Parimatch`s Core Values

In today’s world, it isn’t enough for a company to merely exist for profit. It must have a personality, a vision, a purpose which it strives to achieve. In order to deliver on this purpose, there must be a clearly defined set of company values, the fundamental beliefs upon which a business and its behaviours are based. But these values can’t be plucked out of thin air. In order to be authentic, a company must live and breathe its values day in and day out. This is why last year, guided by management and with input from employees, Parimatch redefined its core values. It has been an exciting journey, and we are already seeing the positive difference it is making to our business. So, what are the values which shape the culture here at Parimatch? Family & Trust – The trust and acknowledgement of personal responsibility Brave – A readiness to take risks, responsibly and be honest with oneself in order to achieve a goal Teamwork – Trust, communication, results! Being aware that teamwork leads to better results Take Ownership – Involvement beyond one’s responsibilities. The ability to seek a solution, not an excuse Selfless – A balance between the individual and the company’s interests Adaptive – A willingness and desire to change yourself and your working ways to achieve a goal Clean-living – Choices which have a positive effect on the health of body and mind Parimatch strives to be more than a betting business, we are a lifestyle choice. That’s why our core values aren’t just guiding principles in how we do business, but how we approach everyday challenges in life too.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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15 February 2020

Defining Parimatch`s Core Values

In today’s world, it isn’t enough for a company to merely exist for profit. It must have a personality, a vision, a purpose which it strives to achieve. In order to deliver on this purpose, there must be a clearly defined set of company values, the fundamental beliefs upon which a business and its behaviours are based. But these values can’t be plucked out of thin air. In order to be authentic, a company must live and breathe its values day in and day out. This is why last year, guided by management and with input from employees, Parimatch redefined its core values. It has been an exciting journey, and we are already seeing the positive difference it is making to our business. So, what are the values which shape the culture here at Parimatch? Family & Trust – The trust and acknowledgement of personal responsibility Brave – A readiness to take risks, responsibly and be honest with oneself in order to achieve a goal Teamwork – Trust, communication, results! Being aware that teamwork leads to better results Take Ownership – Involvement beyond one’s responsibilities. The ability to seek a solution, not an excuse Selfless – A balance between the individual and the company’s interests Adaptive – A willingness and desire to change yourself and your working ways to achieve a goal Clean-living – Choices which have a positive effect on the health of body and mind Parimatch strives to be more than a betting business, we are a lifestyle choice. That’s why our core values aren’t just guiding principles in how we do business, but how we approach everyday challenges in life too.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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07 February 2020

The 2020 Super Bowl touches down at Parimatch

The Super Bowl is without doubt the biggest date in the American sporting calendar, and this year’s game did not disappoint. Thousands of American football fans filled the Hard Rock stadium in Miami, Florida to support the San Francisco 49ers and the Kansas City Chiefs as they battled for National Football League (NFL) supremacy. The Chiefs ended their 50-year wait for Super Bowl victory, with excitement reaching fever pitch in the final quarter, when the team came back from 20-10 down to score 21 points with six minutes to spare. It was a big night for business too, as companies paid up to $5.6 million dollars for a 30 second advertising slot. Google, Squarespace, Jeep and Cheetos all featured in the commercial breaks of the 3.5-hour game, leaning on the theme of 80s/90s nostalgia as their creative inspiration. This year’s game ranked as the 10th most watched Super Bowl of all time with over 148.5 million people tuning in, according to Fox Sports. The NFL is growing in popularity across the Atlantic too, attracting support from sporting fans and global business alike. At Parimatch, we saw impressive levels of interest in the 2020 Super Bowl, with 1300 bets placed on the game. As the half-time performance began, with Shakira and J-Lo lighting up the stage with a 14-minute medley of their greatest hits, bets were placed and adjusted as anticipation of the outcome rapidly increased. By the final whistle, a third of our betting customers had predicted that the Chiefs would be victorious. The clear interest from Parimatch customers in American sports shows the increasing popularity of betting on international sporting games. We are excited for a big year of sport ahead – with the Masters in April, UEFA Champions League in May, and of course the Euro 2020 tournament in June. Congratulations to the Kansas City Chiefs!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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HOT
07 February 2020

The 2020 Super Bowl touches down at Parimatch

The Super Bowl is without doubt the biggest date in the American sporting calendar, and this year’s game did not disappoint. Thousands of American football fans filled the Hard Rock stadium in Miami, Florida to support the San Francisco 49ers and the Kansas City Chiefs as they battled for National Football League (NFL) supremacy. The Chiefs ended their 50-year wait for Super Bowl victory, with excitement reaching fever pitch in the final quarter, when the team came back from 20-10 down to score 21 points with six minutes to spare. It was a big night for business too, as companies paid up to $5.6 million dollars for a 30 second advertising slot. Google, Squarespace, Jeep and Cheetos all featured in the commercial breaks of the 3.5-hour game, leaning on the theme of 80s/90s nostalgia as their creative inspiration. This year’s game ranked as the 10th most watched Super Bowl of all time with over 148.5 million people tuning in, according to Fox Sports. The NFL is growing in popularity across the Atlantic too, attracting support from sporting fans and global business alike. At Parimatch, we saw impressive levels of interest in the 2020 Super Bowl, with 1300 bets placed on the game. As the half-time performance began, with Shakira and J-Lo lighting up the stage with a 14-minute medley of their greatest hits, bets were placed and adjusted as anticipation of the outcome rapidly increased. By the final whistle, a third of our betting customers had predicted that the Chiefs would be victorious. The clear interest from Parimatch customers in American sports shows the increasing popularity of betting on international sporting games. We are excited for a big year of sport ahead – with the Masters in April, UEFA Champions League in May, and of course the Euro 2020 tournament in June. Congratulations to the Kansas City Chiefs!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: 2 minutes
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28 January 2020

Preparing for ICE London

Anybody who is in the gaming industry has the 4th of February 2020 clearly marked in their calendar. This is the day that ICE London begins, the biggest betting and gaming industry event in the world. For three days, over 35,000 people come together to see the latest technology, launch new games, and to discuss the themes and issues shaping the industry. Ice London is also the home of Ice Vox, a programme of talks and panel events featuring a range of speakers who will be inspiring an audience of betting and gaming professionals to elevate their business to the next level. The theme of this years’ programme is “Look Into the Future”, and will feature talks with experts and thought leaders from inside and outside the gambling sector to discuss innovation in in order to future-proof the industry. Parimatch’s very own Chief Data Officer, Rostyslav Maikovych will be taking part in a panel discussion on how data can be used to drive better player engagement, as well as offer better player protection. Feel free to join on the 4th of February at 14:40 - 15:20, Data Alchemy: Turn your customer data into gold! We look forward to seeing you all in London!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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28 January 2020

Preparing for ICE London

Anybody who is in the gaming industry has the 4th of February 2020 clearly marked in their calendar. This is the day that ICE London begins, the biggest betting and gaming industry event in the world. For three days, over 35,000 people come together to see the latest technology, launch new games, and to discuss the themes and issues shaping the industry. Ice London is also the home of Ice Vox, a programme of talks and panel events featuring a range of speakers who will be inspiring an audience of betting and gaming professionals to elevate their business to the next level. The theme of this years’ programme is “Look Into the Future”, and will feature talks with experts and thought leaders from inside and outside the gambling sector to discuss innovation in in order to future-proof the industry. Parimatch’s very own Chief Data Officer, Rostyslav Maikovych will be taking part in a panel discussion on how data can be used to drive better player engagement, as well as offer better player protection. Feel free to join on the 4th of February at 14:40 - 15:20, Data Alchemy: Turn your customer data into gold! We look forward to seeing you all in London!

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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22 January 2020

Conor McGregor star appeal still shines for punters

Figures from Parimatch, the international online betting group and official EMEA betting partner for Ultimate Fighting Championship (UFC), show that Conor McGregor hasn’t lost any of his support from MMA fans. Following his comeback knock-out win against Donald ‘Cowboy’ Cerrone at UFC 246 on Saturday (18th January) in Las Vegas, Parimatch has revealed that: • More than 45140 customers placed bets on the highly anticipated contest • 74,8% of bets correctly placed backed Conor McGregor to beat the American The fight proved to be significantly more popular than other high-profile recent fights. More bets were placed on the contest compared to Khabib Nurmagomedov vs Dustin Portier and Amanda Nunes vs Germaine de Randamie. “Conor is an undisputed icon with a huge global fanbase. Interest follows him wherever he goes and this fight was no different. Fans are inspired by his fighting spirt and his comeback is great news for MMA. We are all excited to see what’s next,” commented Sergey Portnov, CEO of Parimatch.

By
Rickie has been writing for a variety of sports betting resources since 2013, pursuing that career since graduation. A recognized and demanded author of news, sports events analytics, and business ...
Reading Time: < 1 minute
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22 January 2020

Conor McGregor star appeal still shines for punters

Figures from Parimatch, the international online betting group and official EMEA betting partner for Ultimate Fighting Championship (UFC), show that Conor McGreg